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The TLT Show
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Origins and Rise of Podcasting

00:00:00
Speaker
Podcasting is a medium of digital audio content that emerged in the early 2000s, allowing creators to produce and distribute audio content in a series or episodic format. The rise of

Impact of Technology on Podcasting Popularity

00:00:11
Speaker
high-speed internet and portable audio devices such as the iPod made podcasting popular as a way to consume audio content on the go.
00:00:19
Speaker
Podcasts

Diverse Content in Podcasting

00:00:20
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cover a wide range of topics, including news, entertainment, and underrepresented voices.

Podcasts in Mainstream Media

00:00:26
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They have become a mainstream form of media consumption with popular podcasts such as Serial and Radiolab.
00:00:33
Speaker
Podcasts

Podcasts as Marketing Tools

00:00:34
Speaker
have also become an important marketing tool for businesses and organizations and a new revenue stream for creators, with monetization through sponsorships, advertising, and merchandise sales. Podcasting is a medium of digital audio content that emerged in the early 2000s, allowing creators to produce and distribute audio content in a series or episodic format.
00:00:55
Speaker
The rise of high-speed internet and portable audio devices such as the iPod made podcasting popular as a way to consume audio content on the go. Podcasts cover a wide range of topics including news, entertainment, and underrepresented voices. They have become a mainstream form of media consumption with popular podcasts such as Serial and Radiolab.
00:01:19
Speaker
Podcasts have also become an important marketing tool for businesses and organizations and a new revenue stream for creators, with monetization through sponsorships, advertising, and merchandise sales. Podcasting is a medium of digital audio content that emerged in the early 2000s, allowing creators to produce and distribute audio content in a series or episodic format.
00:01:40
Speaker
The rise of high-speed internet and portable audio devices such as the iPod made podcasting popular as a way to consume audio content on the go. Podcasts cover a wide range of topics including news, entertainment, and underrepresented voices. They have become a mainstream form of media consumption with popular podcasts such as Serial and Radiolab.
00:02:04
Speaker
Podcasts have also become an important marketing tool for businesses and organizations and a new revenue stream for creators, with monetization through sponsorships, advertising, and merchandise sales. Podcasting is a medium of digital audio content that emerged in the early 2000s, allowing creators to produce and distribute audio content in a series or episodic format.
00:02:26
Speaker
The rise of high-speed internet and portable audio devices such as the iPod made podcasting popular as a way to consume audio content on the go. Podcasts cover a wide range of topics including news, entertainment, and underrepresented voices. They have become a mainstream form of media consumption with popular podcasts such as Serial and Radiolab.
00:02:49
Speaker
Podcasts have also become an important marketing tool for businesses and organizations and a new revenue stream for creators, with monetization through sponsorships, advertising, and merchandise sales. Podcasting is a medium of digital audio content that emerged in the early 2000s, allowing creators to produce and distribute audio content in a series or episodic format.
00:03:11
Speaker
The rise of high-speed internet and portable audio devices such as the iPod made podcasting popular as a way to consume audio content on the go. Podcasts cover a wide range of topics including news, entertainment, and underrepresented voices. They have become a mainstream form of media consumption with popular podcasts such as Serial and Radiolab.
00:03:34
Speaker
Podcasts have also become an important marketing tool for businesses and organizations and a new revenue stream for creators, with monetization through sponsorships, advertising, and merchandise sales. Podcasting is a medium of digital audio content that emerged in the early 2000s, allowing creators to produce and distribute audio content in a series or episodic format.
00:03:56
Speaker
The rise of high-speed internet and portable audio devices such as the iPod made podcasting popular as a way to consume audio content on the go. Podcasts cover a wide range of topics including news, entertainment, and underrepresented voices. They have become a mainstream form of media consumption with popular podcasts such as Serial and Radiolab.
00:04:19
Speaker
Podcasts have also become an important marketing tool for businesses and organizations and a new revenue stream for creators, with monetization through sponsorships, advertising, and merchandise sales. Podcasting is a medium of digital audio content that emerged in the early 2000s, allowing creators to produce and distribute audio content in a series or episodic format.
00:04:41
Speaker
The rise of high-speed internet and portable audio devices such as the iPod made podcasting popular as a way to consume audio content on the go. Podcasts cover a wide range of topics including news, entertainment, and underrepresented voices. They have become a mainstream form of media consumption with popular podcasts such as Serial and Radiolab.
00:05:04
Speaker
Podcasts have also become an important marketing tool for businesses and organizations and a new revenue stream for creators, with monetization through sponsorships, advertising, and merchandise sales. Podcasting is a medium of digital audio content that emerged in the early 2000s, allowing creators to produce and distribute audio content in a series or episodic format.
00:05:26
Speaker
The rise of high-speed internet and portable audio devices such as the iPod made podcasting popular as a way to consume audio content on the go. Podcasts cover a wide range of topics including news, entertainment, and underrepresented voices. They have become a mainstream form of media consumption with popular podcasts such as Serial and Radiolab.
00:05:50
Speaker
Podcasts have also become an important marketing tool for businesses and organizations and a new revenue stream for creators, with monetization through sponsorships, advertising, and merchandise sales. Podcasting is a medium of digital audio content that emerged in the early 2000s, allowing creators to produce and distribute audio content in a series or episodic format.
00:06:11
Speaker
The rise of high-speed internet and portable audio devices such as the iPod made podcasting popular as a way to consume audio content on the go. Podcasts cover a wide range of topics including news, entertainment, and underrepresented voices. They have become a mainstream form of media consumption with popular podcasts such as Serial and Radiolab.
00:06:35
Speaker
Podcasts have also become an important marketing tool for businesses and organizations and a new revenue stream for creators, with monetization through sponsorships, advertising, and merchandise sales. Podcasting is a medium of digital audio content that emerged in the early 2000s, allowing creators to produce and distribute audio content in a series or episodic format.
00:06:57
Speaker
The rise of high-speed internet and portable audio devices such as the iPod made podcasting popular as a way to consume audio content on the go. Podcasts cover a wide range of topics including news, entertainment, and underrepresented voices. They have become a mainstream form of media consumption with popular podcasts such as Serial and Radiolab.
00:07:20
Speaker
Podcasts have also become an important marketing tool for businesses and organizations and a new revenue stream for creators, with monetization through sponsorships, advertising, and merchandise sales. Podcasting is a medium of digital audio content that emerged in the early 2000s, allowing creators to produce and distribute audio content in a series or episodic format.
00:07:42
Speaker
The rise of high-speed internet and portable audio devices such as the iPod made podcasting popular as a way to consume audio content on the go. Podcasts cover a wide range of topics including news, entertainment, and underrepresented voices. They have become a mainstream form of media consumption with popular podcasts such as Serial and Radiolab.
00:08:05
Speaker
Podcasts have also become an important marketing tool for businesses and organizations and a new revenue stream for creators, with monetization through sponsorships, advertising, and merchandise sales. Podcasting is a medium of digital audio content that emerged in the early 2000s, allowing creators to produce and distribute audio content in a series or episodic format.
00:08:27
Speaker
The rise of high-speed internet and portable audio devices such as the iPod made podcasting popular as a way to consume audio content on the go. Podcasts cover a wide range of topics including news, entertainment, and underrepresented voices. They have become a mainstream form of media consumption with popular podcasts such as Serial and Radiolab.
00:08:50
Speaker
Podcasts have also become an important marketing tool for businesses and organizations and a new revenue stream for creators, with monetization through sponsorships, advertising, and merchandise sales. Podcasting is a medium of digital audio content that emerged in the early 2000s, allowing creators to produce and distribute audio content in a series or episodic format.
00:09:12
Speaker
The rise of high-speed internet and portable audio devices such as the iPod made podcasting popular as a way to consume audio content on the go. Podcasts cover a wide range of topics including news, entertainment, and underrepresented voices. They have become a mainstream form of media consumption with popular podcasts such as Serial and Radiolab.
00:09:35
Speaker
Podcasts have also become an important marketing tool for businesses and organizations and a new revenue stream for creators, with monetization through sponsorships, advertising, and merchandise sales. Podcasting is a medium of digital audio content that emerged in the early 2000s, allowing creators to produce and distribute audio content in a series or episodic format.
00:09:57
Speaker
The rise of high-speed internet and portable audio devices such as the iPod made podcasting popular as a way to consume audio content on the go. Podcasts cover a wide range of topics including news, entertainment, and underrepresented voices. They have become a mainstream form of media consumption with popular podcasts such as Serial and Radiolab.
00:10:21
Speaker
Podcasts have also become an important marketing tool for businesses and organizations and a new revenue stream for creators, with monetization through sponsorships, advertising, and merchandise sales. Podcasting is a medium of digital audio content that emerged in the early 2000s, allowing creators to produce and distribute audio content in a series or episodic format.
00:10:42
Speaker
The rise of high-speed internet and portable audio devices such as the iPod made podcasting popular as a way to consume audio content on the go. Podcasts cover a wide range of topics including news, entertainment, and underrepresented voices. They have become a mainstream form of media consumption with popular podcasts such as Serial and Radiolab.
00:11:06
Speaker
Podcasts have also become an important marketing tool for businesses and organizations and a new revenue stream for creators, with monetization through sponsorships, advertising, and merchandise sales. Podcasting is a medium of digital audio content that emerged in the early 2000s, allowing creators to produce and distribute audio content in a series or episodic format.
00:11:28
Speaker
The rise of high-speed internet and portable audio devices such as the iPod made podcasting popular as a way to consume audio content on the go. Podcasts cover a wide range of topics including news, entertainment, and underrepresented voices. They have become a mainstream form of media consumption with popular podcasts such as Serial and Radiolab.
00:11:51
Speaker
Podcasts have also become an important marketing tool for businesses and organizations and a new revenue stream for creators, with monetization through sponsorships, advertising, and merchandise sales. Podcasting is a medium of digital audio content that emerged in the early 2000s, allowing creators to produce and distribute audio content in a series or episodic format.
00:12:13
Speaker
The rise of high-speed internet and portable audio devices such as the iPod made podcasting popular as a way to consume audio content on the go. Podcasts cover a wide range of topics including news, entertainment, and underrepresented voices. They have become a mainstream form of media consumption with popular podcasts such as Serial and Radiolab.
00:12:36
Speaker
Podcasts have also become an important marketing tool for businesses and organizations and a new revenue stream for creators, with monetization through sponsorships, advertising, and merchandise sales. Podcasting is a medium of digital audio content that emerged in the early 2000s, allowing creators to produce and distribute audio content in a series or episodic format.
00:12:58
Speaker
The rise of high-speed internet and portable audio devices such as the iPod made podcasting popular as a way to consume audio content on the go. Podcasts cover a wide range of topics, including news, entertainment, and underrepresented voices. They have become a mainstream form of media consumption with popular podcasts such as Serial and Radiolab.
00:13:21
Speaker
Podcasts have also become an important marketing tool for businesses and organizations and a new revenue stream for creators, with monetization through sponsorships, advertising, and merchandise sales. Podcasting is a medium of digital audio content that emerged in the early 2000s, allowing creators to produce and distribute audio content in a series or episodic format.
00:13:43
Speaker
The rise of high-speed internet and portable audio devices such as the iPod made podcasting popular as a way to consume audio content on the go. Podcasts cover a wide range of topics including news, entertainment, and underrepresented voices. They have become a mainstream form of media consumption with popular podcasts such as Serial and Radiolab.
00:14:06
Speaker
Podcasts have also become an important marketing tool for businesses and organizations and a new revenue stream for creators, with monetization through sponsorships, advertising, and merchandise sales. Podcasting is a medium of digital audio content that emerged in the early 2000s, allowing creators to produce and distribute audio content in a series or episodic format.
00:14:28
Speaker
The rise of high-speed internet and portable audio devices such as the iPod made podcasting popular as a way to consume audio content on the go. Podcasts cover a wide range of topics including news, entertainment, and underrepresented voices. They have become a mainstream form of media consumption with popular podcasts such as Serial and Radiolab.
00:14:52
Speaker
Podcasts have also become an important marketing tool for businesses and organizations and a new revenue stream for creators, with monetization through sponsorships, advertising, and merchandise sales. Podcasting is a medium of digital audio content that emerged in the early 2000s, allowing creators to produce and distribute audio content in a series or episodic format.
00:15:13
Speaker
The rise of high-speed internet and portable audio devices such as the iPod made podcasting popular as a way to consume audio content on the go. Podcasts cover a wide range of topics including news, entertainment, and underrepresented voices. They have become a mainstream form of media consumption with popular podcasts such as Serial and Radiolab.
00:15:37
Speaker
Podcasts have also become an important marketing tool for businesses and organizations and a new revenue stream for creators, with monetization through sponsorships, advertising, and merchandise sales. Podcasting is a medium of digital audio content that emerged in the early 2000s, allowing creators to produce and distribute audio content in a series or episodic format.
00:15:59
Speaker
The rise of high-speed internet and portable audio devices such as the iPod made podcasting popular as a way to consume audio content on the go. Podcasts cover a wide range of topics including news, entertainment, and underrepresented voices. They have become a mainstream form of media consumption with popular podcasts such as Serial and Radiolab.
00:16:22
Speaker
Podcasts have also become an important marketing tool for businesses and organizations and a new revenue stream for creators, with monetization through sponsorships, advertising, and merchandise sales. Podcasting is a medium of digital audio content that emerged in the early 2000s, allowing creators to produce and distribute audio content in a series or episodic format.
00:16:44
Speaker
The rise of high-speed internet and portable audio devices such as the iPod made podcasting popular as a way to consume audio content on the go. Podcasts cover a wide range of topics, including news, entertainment, and underrepresented voices. They have become a mainstream form of media consumption with popular podcasts such as Serial and Radiolab.
00:17:07
Speaker
Podcasts have also become an important marketing tool for businesses and organizations and a new revenue stream for creators, with monetization through sponsorships, advertising, and merchandise sales. Podcasting is a medium of digital audio content that emerged in the early 2000s, allowing creators to produce and distribute audio content in a series or episodic format.
00:17:29
Speaker
The rise of high-speed internet and portable audio devices such as the iPod made podcasting popular as a way to consume audio content on the go. Podcasts cover a wide range of topics including news, entertainment, and underrepresented voices. They have become a mainstream form of media consumption with popular podcasts such as Serial and Radiolab.
00:17:52
Speaker
Podcasts have also become an important marketing tool for businesses and organizations and a new revenue stream for creators, with monetization through sponsorships, advertising, and merchandise sales. Podcasting is a medium of digital audio content that emerged in the early 2000s, allowing creators to produce and distribute audio content in a series or episodic format.
00:18:14
Speaker
The rise of high-speed internet and portable audio devices such as the iPod made podcasting popular as a way to consume audio content on the go. Podcasts cover a wide range of topics including news, entertainment, and underrepresented voices. They have become a mainstream form of media consumption with popular podcasts such as Serial and Radiolab.
00:18:37
Speaker
Podcasts have also become an important marketing tool for businesses and organizations and a new revenue stream for creators, with monetization through sponsorships, advertising, and merchandise sales. Podcasting is a medium of digital audio content that emerged in the early 2000s, allowing creators to produce and distribute audio content in a series or episodic format.
00:18:59
Speaker
The rise of high-speed internet and portable audio devices such as the iPod made podcasting popular as a way to consume audio content on the go. Podcasts cover a wide range of topics including news, entertainment, and underrepresented voices. They have become a mainstream form of media consumption with popular podcasts such as Serial and Radiolab.
00:19:23
Speaker
Podcasts have also become an important marketing tool for businesses and organizations and a new revenue stream for creators, with monetization through sponsorships, advertising, and merchandise sales. Podcasting is a medium of digital audio content that emerged in the early 2000s, allowing creators to produce and distribute audio content in a series or episodic format.
00:19:44
Speaker
The rise of high-speed internet and portable audio devices such as the iPod made podcasting popular as a way to consume audio content on the go. Podcasts cover a wide range of topics including news, entertainment, and underrepresented voices. They have become a mainstream form of media consumption with popular podcasts such as Serial and Radiolab.
00:20:08
Speaker
Podcasts have also become an important marketing tool for businesses and organizations and a new revenue stream for creators, with monetization through sponsorships, advertising, and merchandise sales. Podcasting is a medium of digital audio content that emerged in the early 2000s, allowing creators to produce and distribute audio content in a series or episodic format.
00:20:30
Speaker
The rise of high-speed internet and portable audio devices such as the iPod made podcasting popular as a way to consume audio content on the go. Podcasts cover a wide range of topics, including news, entertainment, and underrepresented voices. They have become a mainstream form of media consumption with popular podcasts such as Serial and Radiolab.
00:20:53
Speaker
Podcasts have also become an important marketing tool for businesses and organizations and a new revenue stream for creators, with monetization through sponsorships, advertising, and merchandise sales. Podcasting is a medium of digital audio content that emerged in the early 2000s, allowing creators to produce and distribute audio content in a series or episodic format.
00:21:15
Speaker
The rise of high-speed internet and portable audio devices such as the iPod made podcasting popular as a way to consume audio content on the go. Podcasts cover a wide range of topics including news, entertainment, and underrepresented voices. They have become a mainstream form of media consumption with popular podcasts such as Serial and Radiolab.
00:21:38
Speaker
Podcasts have also become an important marketing tool for businesses and organizations and a new revenue stream for creators, with monetization through sponsorships, advertising, and merchandise sales. Podcasting is a medium of digital audio content that emerged in the early 2000s, allowing creators to produce and distribute audio content in a series or episodic format.
00:22:00
Speaker
The rise of high-speed internet and portable audio devices such as the iPod made podcasting popular as a way to consume audio content on the go. Podcasts cover a wide range of topics including news, entertainment, and underrepresented voices. They have become a mainstream form of media consumption with popular podcasts such as Serial and Radiolab.
00:22:23
Speaker
Podcasts have also become an important marketing tool for businesses and organizations and a new revenue stream for creators, with monetization through sponsorships, advertising, and merchandise sales. Podcasting is a medium of digital audio content that emerged in the early 2000s, allowing creators to produce and distribute audio content in a series or episodic format.
00:22:45
Speaker
The rise of high-speed internet and portable audio devices such as the iPod made podcasting popular as a way to consume audio content on the go. Podcasts cover a wide range of topics including news, entertainment, and underrepresented voices. They have become a mainstream form of media consumption with popular podcasts such as Serial and Radiolab.
00:23:09
Speaker
Podcasts have also become an important marketing tool for businesses and organizations and a new revenue stream for creators, with monetization through sponsorships, advertising, and merchandise sales. Podcasting is a medium of digital audio content that emerged in the early 2000s, allowing creators to produce and distribute audio content in a series or episodic format.
00:23:30
Speaker
The rise of high-speed internet and portable audio devices such as the iPod made podcasting popular as a way to consume audio content on the go. Podcasts cover a wide range of topics, including news, entertainment, and underrepresented voices. They have become a mainstream form of media consumption with popular podcasts such as Serial and Radiolab.
00:23:54
Speaker
Podcasts have also become an important marketing tool for businesses and organizations and a new revenue stream for creators, with monetization through sponsorships, advertising, and merchandise sales. Podcasting is a medium of digital audio content that emerged in the early 2000s, allowing creators to produce and distribute audio content in a series or episodic format.
00:24:15
Speaker
The rise of high-speed internet and portable audio devices such as the iPod made podcasting popular as a way to consume audio content on the go. Podcasts cover a wide range of topics including news, entertainment, and underrepresented voices. They have become a mainstream form of media consumption with popular podcasts such as Serial and Radiolab.
00:24:39
Speaker
Podcasts have also become an important marketing tool for businesses and organizations and a new revenue stream for creators, with monetization through sponsorships, advertising, and merchandise sales. Podcasting is a medium of digital audio content that emerged in the early 2000s, allowing creators to produce and distribute audio content in a series or episodic format.
00:25:01
Speaker
The rise of high-speed internet and portable audio devices such as the iPod made podcasting popular as a way to consume audio content on the go. Podcasts cover a wide range of topics including news, entertainment, and underrepresented voices. They have become a mainstream form of media consumption with popular podcasts such as Serial and Radiolab.
00:25:24
Speaker
Podcasts have also become an important marketing tool for businesses and organizations and a new revenue stream for creators, with monetization through sponsorships, advertising, and merchandise sales. Podcasting is a medium of digital audio content that emerged in the early 2000s, allowing creators to produce and distribute audio content in a series or episodic format.
00:25:46
Speaker
The rise of high-speed internet and portable audio devices such as the iPod made podcasting popular as a way to consume audio content on the go. Podcasts cover a wide range of topics including news, entertainment, and underrepresented voices. They have become a mainstream form of media consumption with popular podcasts such as Serial and Radiolab.
00:26:09
Speaker
Podcasts have also become an important marketing tool for businesses and organizations and a new revenue stream for creators, with monetization through sponsorships, advertising, and merchandise sales. Podcasting is a medium of digital audio content that emerged in the early 2000s, allowing creators to produce and distribute audio content in a series or episodic format.
00:26:31
Speaker
The rise of high-speed internet and portable audio devices such as the iPod made podcasting popular as a way to consume audio content on the go. Podcasts cover a wide range of topics including news, entertainment, and underrepresented voices. They have become a mainstream form of media consumption with popular podcasts such as Serial and Radiolab.
00:26:54
Speaker
Podcasts have also become an important marketing tool for businesses and organizations and a new revenue stream for creators, with monetization through sponsorships, advertising, and merchandise sales. Podcasting is a medium of digital audio content that emerged in the early 2000s, allowing creators to produce and distribute audio content in a series or episodic format.
00:27:16
Speaker
The rise of high-speed internet and portable audio devices such as the iPod made podcasting popular as a way to consume audio content on the go. Podcasts cover a wide range of topics including news, entertainment, and underrepresented voices. They have become a mainstream form of media consumption with popular podcasts such as Serial and Radiolab.
00:27:40
Speaker
Podcasts have also become an important marketing tool for businesses and organizations and a new revenue stream for creators, with monetization through sponsorships, advertising, and merchandise sales. Podcasting is a medium of digital audio content that emerged in the early 2000s, allowing creators to produce and distribute audio content in a series or episodic format.
00:28:01
Speaker
The rise of high-speed internet and portable audio devices such as the iPod made podcasting popular as a way to consume audio content on the go. Podcasts cover a wide range of topics including news, entertainment, and underrepresented voices. They have become a mainstream form of media consumption with popular podcasts such as Serial and Radiolab.
00:28:25
Speaker
Podcasts have also become an important marketing tool for businesses and organizations and a new revenue stream for creators, with monetization through sponsorships, advertising, and merchandise sales. Podcasting is a medium of digital audio content that emerged in the early 2000s, allowing creators to produce and distribute audio content in a series or episodic format.
00:28:46
Speaker
The rise of high-speed internet and portable audio devices such as the iPod made podcasting popular as a way to consume audio content on the go. Podcasts cover a wide range of topics including news, entertainment, and underrepresented voices. They have become a mainstream form of media consumption with popular podcasts such as Serial and Radiolab.
00:29:10
Speaker
Podcasts have also become an important marketing tool for businesses and organizations and a new revenue stream for creators, with monetization through sponsorships, advertising, and merchandise sales. Podcasting is a medium of digital audio content that emerged in the early 2000s, allowing creators to produce and distribute audio content in a series or episodic format.
00:29:32
Speaker
The rise of high-speed internet and portable audio devices such as the iPod made podcasting popular as a way to consume audio content on the go. Podcasts cover a wide range of topics including news, entertainment, and underrepresented voices. They have become a mainstream form of media consumption with popular podcasts such as Serial and Radiolab.
00:29:55
Speaker
Podcasts have also become an important marketing tool for businesses and organizations and a new revenue stream for creators with monetization through sponsorships, advertising, and merchandise sales.