The Future of Golf Is Modular - How Cover The Tees is Building the Next Generation of Driving Range Experiences

What happens when modular construction expertise meets the booming golf entertainment market?
In this season premiere of The ModGolf Podcast, host Colin Weston sits down with Matthew Towell (Founder/CEO) and Stephen Arnold (COO) of Cover The Tees to explore how they're transforming driving ranges across America into vibrant community entertainment hubs.

From Matthew's unlikely golf start of hitting his stepmother's 7-iron over a house as a kid, to building a company that's now completed 100 modular installations nationwide, this episode is packed with insights on innovation, overcoming adversity, and the power of creating shared experiences through golf. Whether you're a golf course operator, an entrepreneur, or simply love hearing how businesses scale, you'll want to hear this conversation.

Key Takeaways you'll discover:

1. Modular Construction = Speed, Scalability, and Season Extension
Cover The Tees' modular approach allows facilities to install covered bays in just 10-14 days, scale from 10 to 20+ bays as demand grows, and add enclosures, heaters, and wind protection to extend operations into winter months. One Chicago-area facility tracked 1.5 million balls in the first four months of the year before the snow melted and their busy season even began.

2. Driving Ranges Are Becoming Community Entertainment Hubs
The traditional "hit a bucket and leave" model is evolving. Cover The Tees clients are hosting line dancing, bands, trivia nights, and craft events, transforming ranges into year-round gathering spaces. Nicole Inkle's facility saw community engagement soar, while Palmetto Dunes Oceanfront Resort quadrupled their revenue in year one.

3. Start Small, Prove Your ROI, Then Scale
Cover The Tees encourages operators to start with 10 bays and expand later. One customer hit their previous year's ball sales in just the first month after installation, immediately requesting their second wing. The modular design makes expansion seamless.

Are you more of a watcher than a listener? Then check out our extended bonus segment with Matthew and Stephen on The ModGolf YouTube channel as we run through a live demo of Cover The Tee's "Bay Builder" tool. Click on this link or the image below to watch.

💬 Inspiring Quotes

"The money is great, but what you get to feel from it afterwards. It's really opening up this game for more people to get involved. Who would not have before."
— Matthew Towell, Founder/CEO

"I can't tell you why it works. I just know it does work. We built it. People showed up. We were able to take our revenues from $90,000 and do $300,000 in the first three months."
— Stephen Arnold, COO

"Watching the families come in with a grandmother in a wheelchair sitting in the bay with her family around her watching her grandkids hit balls. I was like, 'This is freaking cool, man. This is what I want to do forever.'"
— Matthew Towell, Founder/CEO

Episode Chapters

00:00 Introduction to Season 20 & Cover The Tees
02:13 Matt's first golf experience: stealing clubs, hitting over a house, and getting hooked
03:58 Stephen's int