"I was golfing and one of the chaps I was playing with asked me if I'd come and speak to some of his people. He worked at Headley Court which is the British Military Rehabilitation Center. This was in 2009, at the height of what was going on in Afghanistan. When I went in there and saw how many young people - some with horrendous injuries - I just thought "I'm in a great position working in the game and can help in some way". - John Simpson, Founder - On Course Foundation

The On Course Foundation supports the recovery of wounded, injured and sick Service Personnel and veterans through golf. The Foundation's mission is to build confidence and self-belief in their members through golf skills and employment events, and set them on the path to meaningful full-time employment opportunities in the golf industry.
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If you love golf, we have exclusive deals on golf gear and services that we use and support! We launched The ModGolf Pro Shop [https://www.modgolfpodcast.com/] to offer you - our ModGolfers - 10-20% OFF exclusive discounts using promo code MODGOLF. We have curated a diverse selection of awesome brands like KINONA, deWiz Golf, ODIN Golf, Back2Basics Golf, Deuce and Project72Golf to help you play better and look great while doing it. CLICK TO SHOP AND SAVE [https://www.modgolfpodcast.com/].


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"Being disabled myself, I had a chat with a few of the injured veterans there and described what had happened to me. I saw some of them looking back at me and I realized that golf was something they could do. And that's when I thought, "if we could start a charity which teaches golf on a long-term basis, with the idea of then getting them in some form of employment within the golf and related industries, that if we could do that, that would be quite something". And that's where it all started."


At the 18 minute mark John shares two inspirational stories of how On Course Foundation has positively impacted the lives of injured servicepeople.

‘’It initially gave me confidence that I can achieve again, taught me a new skill and has given me the drive and motivation back that I had lost following my illness. It has given me competition back that I thrive for and also a continual aim. I feel comfortable around OCF members and the worries of disfigurement and scarring disappear along with any apprehension of being judged by others."
Kate Surman - On Course Foundation beneficiary

"The most important thing is when a woman or man looks you in the eye and says 'The On Course Foundation saved me", it's very powerful stuff".

Click on the image below to watch our extended conversation with John on our Youtube Channel [https://youtu.be/aXAG3RtYua4]!


"And this is what On Course Foundation is all about. We give them the joy of playing golf and all that goes with it, but then to work in the industry and rediscover a sense of purpose and to show your family that you can meaningfully contribute by providing a salary, that

Making a Difference: Supporting The Recovery of Injured Veterans Through Golf - John Simpson, Founder of On Course Foundation

That's a wrap for Season 12 of The ModGolf Podcast! Our team is currently working on your next twelve episodes for Season 13, which launches early December 2022. We heard some amazing stories from a diverse group of guests who discussed how inclusion, technology, entertainment, music, celebrity, hospitality and community building intersect to shape the future of golf.
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If you love golf, we have exclusive deals on golf gear and services that we use and support! We launched The ModGolf Pro Shop [https://www.modgolfpodcast.com/] to offer you - our ModGolfers - 10-20% OFF exclusive discounts using promo code MODGOLF. We have curated a diverse selection of awesome brands like KINONA, deWiz Golf, ODIN Golf, Back2Basics Golf, Deuce and Project72Golf to help you play better and look great while doing it.
CLICK TO SHOP AND SAVE [https://www.modgolfpodcast.com/].


______________________________________________

If you didn’t get the chance to listen to all of our twelve Season 12 episodes, this bonus show gives you a recap of the great conversations I had with some of the golf industry's top influencers, innovators and entrepreneurs. Hopefullly this will inspire you to listen to a couple of the episodes listed below. Let us know which ones you enjoyed the most and why you liked them!


Our Season 12 guests were:

Episode 1
Jordan Lunetta - Co-Founder of ODIN Golf
"We have big ambitions to take ODIN to golfers across the globe. We have a vision of building a platform for the everyday golfer." Jordan Lunetta, Co-Founder of ODIN Golf opens Season 12 to share how they are creating a golf-loving tribe by living their company tagline: "Go Balls Out. Always!"
Click to listen >> BUILDING AN ENGAGING PLATFORM FOR THE EVERYDAY GOLFER [https://modgolf.fireside.fm/130-jordan-lunettta]

Episode 2
Donnie Dotson - Founder and CEO at Carry Golf Investments
"These potential investors didn't know the players 48 hours earlier and were high fiving them saying "we'll be following along and cheering for you guys!" My goal now is to be able to bottle up that experience and scale it, so we can help a lot more golfers but also bring a lot more fans closer to the game." Donnie Dotson joins us to share how he's applying tech startup lessons learned to elite athletes.
Click to listen >> APPLYING A TECH INVESTOR MINDSET TO SUPPORT "EARLY STAGE" GOLF ATHLETES [https://modgolf.fireside.fm/131-donnie-dotson]

Episode 3
Cooper Sherwin - Co-Founder and Head of Community at LinksDAO
"We knew right off the bat that we wanted to bring value to NFT holders, not where it was lottery based where maybe five folks would get a trip to The Masters. We wanted to make sure that we had benefits across the board in an equitable way. Cooper Sherwin shares how LinksDAO uses web3 and the value of NFTs to reimagine the golf club membership experience.
Click to listen >> HARNESSING WEB3 TO REIMAGINE THE MODERN GOLF CLUB EXPERIEN [https://modgolf.fireside.fm/132-cooper-sherwin]

SEASON 12 WRAP-UP / SEASON 13 PREVIEW

"If we go back in history, systemically with PGA of America's "Caucasian Only Clause" that was in effect till 1960, which was not that long ago. So if you look at that, you really didn't see that many black, brown, Hispanic people in the game. Fast forward to me growing up, people still didn't have that representation. I'm a big believer in "If you can see it, you can be it" right. If I can see somebody that looks like me, if I have that representation that I can get into this sport, or I can see a career in it." - Laura Diaz, Sr. Director of Community & Inclusion With The LPGA
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Are you new to golf and want to build both your confidence and golf swing while having fun? We are partnering with my good friend Dr. Greta Anderson and her new teaching platform Project72 Golf [https://bit.ly/project72golf-modgolf] to offer 15% OFF your monthly or annual subscription using promo code MODGOLF! CLICK TO SAVE [https://bit.ly/project72golf-modgolf]. You'll receive personalized coaching tips, strategies and insights to transform your golf game in just 12 months, along with a five-day golf swing setup checkup and access to the "Five Days To Power Putting" program!


______________________________________________
"I've always thought of golf as a game of invitation, because when I hear stories of whether it's women, or colleagues who've taken up the game it's always like, "oh, my husband plays. So, I eventually played". Or my dad played, which is my case and we played golf. I asked my mom a couple years ago. "Why don't you play golf"? And she said, because nobody ever invited me. To me that was heartbreaking because my mom was an athlete, but she let golf be something that my dad and my brother and I did separately."


"I have become a lot more self-aware about being that person that invites others because we do get clicky. You have your foursome that you play with on the weekends. You like it because you all play fast, you know everybody's game. Which is great. I love that about golf. But if we can be more self-aware and intentional about inviting someone that doesn't look like you or inviting someone that you might think, "Hey this person might not want to go". This person might be looking for an invitation. The invite part I think is important."

Click on the image below to watch our extended conversation with Laura and Greta on our Youtube Channel [https://youtu.be/AYXzlc1hpOQ]!


You can also connect with Laura on her bio page [https://modgolf.fireside.fm/guests/laura-diaz], along with checking out the LPGA Foundation website [https://www.lpga.com/lpga-foundation].


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Attentio

How a Simple Invitation Becomes a Powerful Way To Grow Golf - Laura Diaz, Sr. Director of Community & Inclusion With The LPGA

Attention all you fabulous women golfers - we are partnering with our good friends at KINONA Sport [http://my.kinonasport.com/MODGOLF] to offer 20% OFF your purchase using promo code MODGOLF! CLICK TO SAVE [http://my.kinonasport.com/MODGOLF] on tops, shorts, pants, skirts, dresses, skorts, jackets, vests and accessories!


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"Caddies are wonderful for golf and yet only available one percent or less of the time. To the everyday golfer like myself, caddies were never offered to me. No matter what your reason for playing golf, a caddy enhances it." - Caddy Time Co-Founder Brett Jaffee

"Talking to golfers, course operators and caddies led us to create an instrument where people could connect with the golf-savvy community. Professional and recreational golfers would be able to add a caddy to any golf outing that they chose and that's where Caddy Time came from. Where Caddy Time adds value is as an on-demand caddy platform that delivers the highest quality caddy to whatever that golfer needs."

Click on the image below to watch our extended conversation with Brett on our Youtube Channel [https://youtu.be/AYXzlc1hpOQ]!


"Sometimes golfers need a competitive caddy, but also for senior play, junior play, woman's play. Caddies are a terrific bridge to the golf facility."

You can also connect with Brett on his bio page [https://modgolf.fireside.fm/guests/brett-jaffee], along with checking out the Caddy Time website [https://www.caddytime.com/].


______________________________________________

We love and wear the premium, stylish golf accessories that Deuce [https://deuce.co/] offers up to take your golf look to the next level. Visit their website [https://deuce.co/] and use the Promo Code MODGOLF for 15% off your purchase of hats, gloves, belts, duffle bags and cigar pouches!


Special Guest: Brett Jaffee - Co-Founder of Caddy Time.

Building a Bridge That Connects Golfers, Caddies and Clubs - Brett Jaffee, Co-Founder of Caddy Time

Attention all you fabulous women golfers - we are partnering with our good friends at KINONA Sport [http://my.kinonasport.com/MODGOLF] to offer 20% OFF your purchase using promo code MODGOLF! CLICK TO SAVE [http://my.kinonasport.com/MODGOLF] on tops, shorts, pants, skirts, dresses, skorts, jackets, vests and accessories!


______________________________________________

"I can only do so much and I am happy to let in anyone who can help us and who knows their area of expertise better than me. There's no ego motivation here. We just want to help golfers get better, grow the company and reach out to more golfers. We have the love of the game and that's our driving force. I think that's a strength that we have, the strength to know what we don't know and not have the vanity of trying to show something else." - deWiz Co-Founder Markus Westerberg

"I started that round with an incredible start and have learned through experience not to then play conservatively in order to protect a good score. Hitting "pause" and trying to get off the golf course by making pars is the wrong mindset. If you do that you are sure to make bogeys so I knew I had to push myself. So I kept pushing and pushing into that "Zone of Discomfort", didn't bail on myself throughout the round and gave myself a chance to shoot 59 with a putt on 18. I'm really proud of that round as it was a magically exhilarating experience."

Click on the image below to watch our extended conversation with Markus on our Youtube Channel [https://youtu.be/_I_dOoNrnlQ]!


"We launched about a year ago and today and we are now 14 employees in the company. I'm not saying that we built deWiz all by ourselves. We are team players. I know some things and I don't know a lot of other things". I know golf and I've learned a lot about tech. I have a bachelor's degree in Psychology, which ties in very good to dewiz. ."

You can also connect with Markus on his bio page [https://modgolf.fireside.fm/guests/markus-westerberg], along with checking out the deWiz website [https://dewizgolf.com/].



"Golf is an individual sport but no single tour golfer is out there alone. There is a family behind them, friends, a manager and multiple coaches that make up the team. So to suceed, you have to be able to handle your team regarding the physical, mental, financial and logistical challenges that arise. Golf is a brutal game and it's a game about managing mistakes. Looking at a professional golf career, you have more failures than successes and that gives you a thick skin that builds up your resilience. Golf gives you a North Star to define what success means to you and to appreciate the journey. You have to truly love the game, whether it's the game of entrepreneurship or the game of golf. And when you do that, I believe you will end

Combining His Love of Golf and Entrepreneurship - Markus Westerberg, Co-Founder of deWiz

"At that point in my life I was working on the trading floor for many years with BMO and had been introduced to artificial intelligence in the financial realm. Not in sports but AI nonetheless. The two came together and I said "wait a second, I wonder if there's a product here? I wonder if we can bring together AI and this passion for golf? That would be a dream come true if I could start a golf related business!". That's where the seed of the idea came. There has been a lot of work and learning since then, but that was the AHA moment for Xonic Golf." - Eileen Jurczak, Founder and CEO of Xonic Golf


Click on the image below to watch our extended conversation with Eileen on our Youtube Channel [https://youtu.be/e6gjWEl42vs]!


"A lot of people don't know this about the scock exchange trading floor. While it's in a large financial institution, it's a very entrepreneurial atmosphere with dozens of small businesses being run by a handful of people. We're responsible for wearing multiple hats in each of these businesses to market it, to grow it, to manage the finances. You're doing everything and you're working hard! The idea of "Hey, we want your ideas, bring them to the table" fosters that innovative entrepreneurial mindset. I'm using all the skills and experience that I've built up my entire life and career. It's incredible."

You can also connect with Eileen on her bio page [https://modgolf.fireside.fm/guests/eileen-jurczak], along with checking out the Xonic Golf website [https://xonicgolf.com/].



______________________________________________

We love and wear the premium, stylish golf accessories that Deuce [https://deuce.co/] offers up to take your golf look to the next level. Visit their website [https://deuce.co/] and use the Promo Code MODGOLF for 15% off your purchase of hats, gloves, belts, duffle bags and cigar pouches!


______________________________________________

Eileen is passionate about giving back to the community and has founded and built a successful not-for-profit company that addresses the need for youth financial services education. Established in 2015, the Bay Street Deconstructed [http://baystreetdeconstructed.com/] workshops have now reached over 10,000 Grade 10 students across Canada, with a priority of reaching students with diverse cultural backgrounds in less affluent areas, helping all students to be better prepared for their futures.


Special Guest: Eileen Jurczak - Founder and CEO of Xonic Golf.

Entrepreneurial Lessons Learned on The Trading Floor - Eileen Jurczak, Founder and CEO of Xonic Golf

"When demand is greater than supply, there is a business opportunity. I found one in The Golf Sanctuary".

"So the idea has been floating around my head for six or seven years. What got me with the simulators when I played Hilton Head or one of those courses it's like, "oh this is cool". But what they did was they threw me into this imaginary world. I went, "oh my God, you've got to be kidding me. We're playing like Machu Picchu, and all sorts of crazy stuff is happening". That I got my juices flowing because I don't know how to hit this shot over a dragon. I've never practiced that shot! We're on top of a thousand foot cliff, never done that before but now I'm interested. I bet other people like this." - Billy Brown, Founder and CEO of The Golf Sanctuary in Nashville Tennessee


"November of 2019, I was in a pain med coma from a shoulder surgery wiping drool off my face from the codeine and thought... Golf Sanctuary. If I could go marry real estate and golf, how cool would that be?"

"People that play golf, they don't have time anymore because it takes too damn long. What if I could use the enhanced simulator experience in a business? How do I execute this, how do you monetize it?"

Click on the image below to check out our extended conversation with Billy on our Youtube Channel [https://youtu.be/uIy6Br565pk]!


You can also connect with Billy on his bio page [https://modgolf.fireside.fm/guests/billy-brown], along with checking out the Golf Sanctuary website [https://thegolfsanctuary.com/].



______________________________________________

We love and wear the premium, stylish golf accessories that Deuce [https://deuce.co/] offers up to take your golf look to the next level. Visit their website [https://deuce.co/] and use the Promo Code MODGOLF for 15% off your purchase of hats, gloves, belts, duffle bags and cigar pouches!


______________________________________________

On this episode Billy references two books that have influenced and helped shape his entrepreneurial "Give First" mindset: "The Go-Giver" [https://www.amazon.ca/Go-Giver-Little-Story-Powerful-Business/dp/0241976278/] by Bob Burg and John David Mann, and "Failing Forward" [https://www.amazon.ca/Failing-Forward-Turning-Mistakes-Stepping-ebook/dp/B002IPZITI] by John C. Maxwell.


Special Guest: Billy Brown - Founder and CEO The Golf Sanctuary LLC. 2x Amazon Best Selling Author, Real Estate Investor, and Entrepreneur.

Redefining The Golf Club Membership Experience - Billy Brown, Founder and CEO of The Golf Sanctuary

"Within 15 minutes of showing a driving range owner a video of what it could be
they said, "Right, yeah, we're in. We'll happily be your early adopter". And
once they came on as early adopters we spent hours and hours of time on the
range, interviewing people showing them designs, showing them prototypes and
getting push back." - Nick Longley, Co-Founder at Inrange Golf
"We got to the point with our first mobile implementation that we had to run
competitions just to get people to even log in and play it. But what Declan the
owner of Greenwich said to me early on was, "I'm not interested in this mobile
thing. I want screens and I want games". And over time we realized that people
don't like paying for apps, but put a beautiful touchscreen in their bay with
this fantastic augmented training experience and they will happily pay a premium
to play and they'll feel like it's for free."
Click on the image below to check out our extended conversation with Nick on our
Youtube Channel [https://youtu.be/nQnJvWIkYWM]!

You can also connect with Nick on his bio page
[https://modgolf.fireside.fm/guests/nick-longley], along with checking out the
Inrange website [https://www.inrangegolf.com/].

______________________________________________
We love and wear the premium, stylish golf accessories that Deuce
[https://deuce.co/] offers up to take your golf look to the next level. Visit
their website [https://deuce.co/] and use the Promo Code MODGOLF for 15% off
your purchase of hats, gloves, belts, duffle bags and cigar pouches!

______________________________________________
On this episode Colin and Nick discuss the concept of the Technology Adoption
Curve and where Inrange Golf currently sits on it.

Nick also references "Hooked: How to Build Habit-Forming Products"
[https://www.amazon.ca/Hooked-How-Build-Habit-Forming-Products/dp/0670069329] by
Nir Eyal, which is a book that has helped Inrange develop their game and
experience design strategy.

Special Guest: Nick Longley - Co-Founder at Inrange® Golf.

Using Customer Feedback To Deliver Exceptional Value - Nick Longley, Co-Founder at Inrange

"I challenged myself and said, "I may not have all the financial capital to do
it, but I have teeth to cut in the steak and I have the resources and access to
the golf industry because I've been in golf for twelve years now". I can figure
something out." - Ty DeLavallade - Founder and President of Deuce
"I did some research to find out what other black-owned businesses are there out
there. To be fair, I didn't find any. I decided that night was I going to call
it Deuce and did not know what the logo was going to look like, but I wanted to
somehow leave a legacy for my son. I've called him Deuce since he was three.
It's a cool name. What I realized was that when you're building a company,
you're really building a tribe. You're really building a support group around
you of people who are proud to wear the hat because it's cool brand. They wear
it because of the quality. Whatever it is, I'm okay with that."
Click on the image below to check out our extended conversation with Ty on our
Youtube Channel [https://youtu.be/nQnJvWIkYWM]!

Want to learn more about Deuce [https://deuce.co/] and check out their premium
and stylish golf accessories? Visit their website [https://deuce.co/] and use
the Promo Code MODGOLF for 15% off your purchase of hats, gloves, belts, duffle
bags and cigar pouches!

You can also connect with Ty on his bio page
[https://modgolf.fireside.fm/guests/ty-delavallade], along with checking out The
Deuce Am Tour [https://deuceamtour.com/] (which I hope to be at mid-September
for the LA stop!) and Deuce Cares [https://deuceamtour.com/deuce-cares/]
https://deuceamtour.com/deuce-cares/

Connect your business to a new audience with Zencastr’s Podcast Marketplace!
Did you know that podcast advertising is 4.4 times more effective than social
media and traditional advertising – with 67% of listeners remembering brands,
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Relationships Are The New Currency - Ty DeLavallade - Founder and President of Deuce

"When we say positively disrupt, we want to show that there are alternative ways
of doing things when it comes to being creative and marketing to today's
consumer, fan, as well as the industry. And with both of us being experts in our
space, we knew that our brains coming together could ultimately do that."
"Especially coming into a space that is truly based on tradition, we wanted to
respect that. So we use positively disrupt because we're both severe crazy golf
fans, love what is there and what it's based on. But with where technology and
society are going, it's kind of an adapt or die situation as we are currently
seeing in the industry today. And we felt we can positively disrupt while loving
and respecting the sport we love so much and fighting to ensure women athletes
get what they truly deserve."
Click on the image below to check out our extended conversation with Jess on our
Youtube Channel [https://youtu.be/GtfIkfcBAYs]!

Want to learn more about Jess and Digital Golf Collective? Visit their website
[https://digitalgolfcollective.com/] to learn how they are creating effective
developmental programs and technology to introduce and guide anyone in playing
the game of golf.

You can also connect with Jess on her bio page
[https://modgolf.fireside.fm/guests/jess-mcalister].
Connect your business to a new audience with Zencastr’s Podcast Marketplace!
Did you know that podcast advertising is 4.4 times more effective than social
media and traditional advertising – with 67% of listeners remembering brands,
and 63% making a purchase after hearing them? I've been using Zencastr since Day
One of The ModGolf Podcast and am excited to tell you about Zencastr's Creator
Network, which makes it easy for brands to connect with podcasters and their
audience.
Looking to get your product in the hands of people who will love it? Promoting
on podcasts is the fastest growing advertising style in the world. With
Zencastr’s new Podcast Marketplace, your company can negotiate directly with
creators, collaborating with them to get the best bang for your advertising
buck.
Zencastr’s Creator Network is the perfect place for you to get into podcast ads,
and sponsor your favourite creators – like me! Zencastr matches you with the
best podcasts, so your product gets to the right audience to maximize your
advertising campaign budget.
Interested in sponsoring The ModGolf Podcast or learning how podcast show
advertising can benefit your business? Go to https://zen.ai/modgolf and fill out
the contact information so the Zencastr team can help you bring your business
story to life.

Special Guest: Jess McAlister - Founder of Digital Golf Collective.

Building a Women-Led Company That Positively Disrupts The Golf Industry - Jess McAlister, Founder of Digital Golf Collective

The ModGolf Podcast talks with golf's top influencers, entrepreneurs, innovators
and disruptors about their vision and solutions to re-imagine, transform and
grow the game. The ModGolf Podcast has been ranked #4 on 2021's most
comprehensive list of "Top 25 Golf Podcasts"
(https://blog.feedspot.com/golf_podcasts/), based on our quality and consistency
of posts, industry expert reviews and social media influence/popularity. Please
subscribe to The ModGolf Podcast to help us grow and move up the rankings in
2022! We are proud to have Golf Genius Software (https://www.golfgenius.com/)
British Columbia Golf (http://britishcolumbiagolf.org/) and GOLFTEC
(https://www.golftec.com/) as ModGolf Podcast Sponsor Partners! Without their
generous support, we wouldn't be able to bring you these engaging golf
innovation stories. Sponsor Partners
https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/TjraMqlT.jpg
(http://britishcolumbiagolf.org/) We'd love to hear from you! Have any ideas or
guests you'd like to hear on future episodes? Contact Colin directly here
(https://modgolf.fireside.fm/contact) or on Twitter @ModGolfPodcast
(https://twitter.com/ModGolfPodcast) to start the conversation.

The ModGolf Podcast

Host Colin Weston explores the future of golf through conversations with the entrepreneurs, innovators and influencers who are shaking up the sport.

ModGolfPodcast

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