What does it take to leave a fast-track legal career to revolutionize golf? Meet Amaya Athill, Regional Director for Golf Canada, who pivoted from law to links on a mission to make the game truly for everyone. From her childhood on the greens of Antigua to leading First Tee Ontario with Golf Canada, Amaya reveals her powerful strategies for building trust, breaking down barriers, and creating diverse, welcoming communities in golf. Discover how intentional invitation is reshaping the sport’s future in this must-listen episode for anyone passionate about grow the game, women in golf, and inclusive golf.

In this inspiring episode, Amaya shares her unique story of growing up with golf in Antigua, the stark contrast she felt returning to the game as a woman of colour in the UK, and the pivotal moment that led her to leave her law practice behind. We dive deep into her strategic approach to building trust and breaking down barriers in underrepresented communities, and vision for a more diverse and welcoming future for golf. This is a powerful conversation about community, intentionality, and the transformative power of invitation.

Episode Chapters:
(00:00 - 01:28) Introduction and Welcome
(01:29 - 03:15) Amaya's "Invitation to Golf" - Learning the game with her father in Antigua.
(03:16 - 05:04: Early Exposure - Growing up in a diverse junior golf ecosystem.
(05:05 - 10:55) The Career Pivot - From practicing law internationally to becoming a "pandemic golfer" and finding community.
(10:56 - 14:23) The Turning Point - Hosting a "Getting Women Into Golf" event in London and landing a job at Golf Canada.
(14:24 - 19:52) Inside First Tee Ontario - Mission, strategy, and the critical importance of building trust in communities.
(19:53 - 23:25) Creating Pathways - Engaging families and the "next step" onto the golf course.
(23:26 - 30:08) The Regional Director Role - Building relationships with golf facilities and navigating capacity challenges.
(30:09 - 35:26) The Municipal Golf and Land Use Conversation - Opportunities for public access and partnership.
(35:27 - 39:18) Innovative Access Points - The role of putting courses, short holes, and "Golf in Small Spaces."
(39:19 - 42:10) The Indoor Golf Boom - Simulators as a key entry point for new golfers.
(42:11 - 45:10) Amaya's Vision for Golf's Future - Hoping for greater diversity at all levels of the sport.
(45:11 - 46:38) How to Connect and Outro

Key takeaways in this episode with Amaya that you will discover:
Trust is the Foundation:
You cannot simply invite new groups into golf. You must first build authentic trust within their existing communities. Amaya emphasizes partnering with local schools and community centers to run initial programs, creating a bridge of familiarity before transitioning participants to a traditional golf course.

Meet People Where They Are:
Growth requires identifying and intentionally removing specific barriers—whether transportation, cost, equipment, or intimidation. Success comes from adapting the delivery (using plastic clubs indoors, providing busing) and finding facility partners whose values and capacity align with the mission.

Access Comes in Many Forms:
The future of growing the game isn't solely dependent on 18-hole tee sheets. Community putting greens, short courses, indoor simulators, and programs like First Tee create crucial, low-pressure entry points that can complement traditional golf and build a broader, more inclusive participant base.

Three Compelling Quotes from Amaya:
*On Finding Belonging: * &quo

Leaving Law to Liberate the Links - Amaya Athill, Founder of Golf Interrupted / Regional Director with Golf Canada

In this first episode, watch as Golf Fitness Coach Cameron Barkley runs Colin through the Titleist Performance Institute (TPI) Golf Fitness Screen at the Vancouver Golf Performance [https://www.vancouvergolfperformance.com/] studio.
https://www.vancouvergolfperformance.com/

The comprehensive 16-movement assessment reveals exactly how Colin's body is limiting his swing potential, creating a personalized roadmap for his physical development focusing on the areas that - as Cameron puts it - he "needs to clean up".

Follow this authentic journey - the hard work, the breakthroughs, and the honest setbacks - as Colin works to build a stronger, more resilient game from the ground up. We created this series to serve as a blueprint for meaningful, lasting change in your own golf game.

Are you more of a watcher than a listener? Then why not watch this episode on The ModGolf YouTube channel!
---> https://youtu.be/Vtxcxs_If4I or click on the image to add some video to the sounds and words.



Curious to learn more about the Titleist Performance Institute [https://www.mytpi.com/] Golf Fitness Screen test that Colin took?
Click on the image below to learn more.



Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.

I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.

I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin



 The Rebuild - Part 1 - Are You Ready for a Golf Transformation That Actually LASTS?

What does it take to not only reach the pinnacle of a sport like World Long Drive but to sustain a nearly two-decade career at its peak? In this engaging episode we go far beyond the grid and the spectacle of 380-yard bombs to uncover the heart, wisdom, and entrepreneurial spirit of a true icon. Host Colin Weston sits down with the remarkable Phillis Meti - ranked #3 in the world and 5 time World Champ - to explore her incredible journey from picking up her father’s shanked golf balls in New Zealand to becoming a global golf ambassador.

Phillis opens up about the fierce mentality required to compete, the pivotal lessons learned from both victory and heartbreaking defeat, and her visionary mission to pave pathways for the next generation. This conversation is a masterclass in longevity, adaptability, and giving back. Whether you're fascinated by the physics of speed, the business of golf, or stories of profound resilience, Phillis’s insights will leave you inspired and ready to “kick the door down” for your own ambitions. Get ready for an episode packed with power, purpose, and unforgettable stories.

Key takeaways in this episode with Phillis that you will discover:
Longevity is Built on Wisdom and Adaptability:
Success isn't just about raw speed. Phillis credits her sustained career to evolving from a "fearless" hitter into a savvier technical player, learning to adapt her ball flight to different grids, and prioritizing recovery and intelligent strength training.

True Power Starts with Your Hands:
A crucial technical insight for anyone wanting more speed: your hands hold the club, so their movement is paramount. Phillis emphasizes that generating speed is a sequencing chain, where proper hip movement ultimately serves to allow the hands to move faster through the hitting zone.

Create Pathways So Others Can Follow:
Phillis’s vision extends far beyond competition. Inspired by her parents, she is actively working to build an indigenous school and recruitment pipeline to help student-athletes from New Zealand and Polynesia transition to U.S. colleges, ensuring they have the support to succeed. Her mission is to show what’s possible and pull others up with her.

Episode Chapters:
(00:01 - 01:25) Introduction: Welcoming World Long Drive Phenom Phillis Meti
(01:25 - 03:15) From Rugby to Golf: Phillis’s First Swing and Family Influence
(03:15 - 06:26) A Multi-Sport Childhood: The Circuitous Path to Long Drive
(06:26 - 08:42) Anatomy of a Competition: How World Long Drive Works
(08:42 - 13:45) The Speed Equation: Training, Technique, and Swinging 125 MPH
(13:45 - 17:13) Wisdom Over Fear: The Evolution of a Champion's Mindset
(17:13 - 19:25) The Key to Longevity: Spinal Hygiene and Injury Prevention
(19:25 - 24:35) The 2025 Season Arc: Global Competition and New Formats
(24:35 - 27:59) Inside the Bag: The Tech & Specs of a Long Drive Driver
(27:59 - 31:14) The State of the Game: Community, Competition, and Commerce
(31:14 - 38:31) Entrepreneurial Drive: Building a School and Creating Pathways Home
(38:31 - 42:43) A Vision for the Future: Bringing Long Drive to the Masses & Closing Thoughts

Quotable Moments from Phillis:

On Perspective and Growth:
"Winning my first championship in 2006 and coming second twice after, I completely lost focus. I got caught up in the hype. Between then and now, I am a better game player with a bit more wisdom. I play the game differently now."

On Equipment and Control:
"The one thing about the women is that we don't swing it fast enough to aff

Beyond The Grid: Creating Legacy Through Long Drive - Phillis Meti, World Long Drive Champion

What does a non-golfer who loves Radiohead and once worked in a nightclub bring to the PGA Tour? A fresh perspective that drives groundbreaking innovation. In this long-awaited conversation, host Colin Weston sits down with Devon Fox, the Senior Director of Digital Programs at the PGA Tour. After eight years of connecting on LinkedIn, they finally dive into Devon’s unique journey from NASCAR and Nike to leading digital innovation in golf.

Devon shares how her initial (and only) disastrous golf experience became a strategic advantage, allowing her to ask the questions no one else would. She pulls back the curtain on building the PGA Tour's first Fan Council, the decade-long process that led to the stunning Apple Vision Pro app, and how she intentionally "worked herself out of a job" to bake innovation into the Tour's DNA.

Beyond technology, Devon opens up about the deeply personal motivation behind founding the PGA Tour's LGBTQ+ employee resource group, PRISM, and her advocacy for meaningful, policy-driven inclusion. This is a story about challenging tradition, the power of process, and building a future for golf that engages every fan.

Key takeaways in this episode with Devon that you will discover:

"Golf Ignorance" as an Innovation Superpower:
Devon explains how not being a golfer allowed her to challenge sacred traditions and ask fundamental questions that insiders might overlook, leading to truly fresh thinking in digital fan engagement.

Innovation is a Process, Not a Department:
Learn how Devon moved the PGA Tour from having a small innovation team to baking innovative thinking into the product development process itself, ensuring it becomes a sustainable part of the culture.

Inclusion Starts with Internal Policy, Not External Marketing:
Devon shares her impactful, criteria-driven approach to LGBTQ+ advocacy to create PRISM within the PGA Tour workplace, focusing first on tangible employee benefits and education before any public-facing campaigns, creating lasting structural change.

Episode Chapters:
00:00 - 02:10: Introduction and a Connection Eight Years in the Making
02:10 - 04:20: Devon's First (and Only) Golf Experience: A Hot, Hungry Disaster
04:20 - 07:20: The Strategic Advantage of Being a Non-Golfer & Asking "Weird" Questions
07:20 - 11:20: Building the Fan Council & Sourcing Ideas Directly from Fans
11:20 - 13:30: Learning from the NBA and the Two Rules of Sports Tech Innovation
13:30 - 16:30: Bridging Generations: Using New Tech to Showcase Golf History
16:30 - 19:15: The Innovation Process: From Design Thinking to Working Herself Out of a Job
19:15 - 23:35: Career Journey: From Soul-Sucking Banking to NASCAR and Global Retail at Nike
23:35 - 30:40: Advocacy in Action: Founding PRISM & Driving LGBTQ+ Inclusion from the Inside Out
30:40 - 33:00: The Size and Scope of the PGA Tour Organization
33:00 - 37:00: A Decade-Long Win: The Journey to the Apple Vision Pro App
37:00 - 38:15: Fostering a Culture of Ideas: The Annual Hackathon
38:15 - END: Closing & Teaser for the YouTube Candy Taste Test

Quotable Moments from Devon:

On bringing an outside perspective:
"I really held on to this lack of golf experience and knowledge to give me permission to ask those weird questions that nobody else would ask. It really benefited me."

On the purpose of technology:
"You don't just do innovation and emerging technology for the sake of doing it. It has to have some value for the fan. You have to dig deep and find out w

A Non-Golfer's Strategy for PGA Tour Digital Innovation - with guest Devon Fox

What does it take to build a golf technology empire that not only survives but thrives through explosive growth, multiple acquisitions, and rapid industry change? In this power-packed episode, Colin Weston sits down with Chris Kallmeyer, the CEO of Golf Genius, for a masterclass in scaling a business while preserving its core soul. Four years after his first appearance, Chris returns to pull back the curtain on how Golf Genius grew from a tournament software leader into a comprehensive ecosystem serving every facet of the golf professional’s world. We dive deep into the "glue" that holds it all together - a winning company culture - and explore the cutting-edge integrations of AI, the strategic expansion into sim golf, and the mission to create golfers for life.

If you're in the golf industry, a business leader, or simply fascinated by how to build a beloved and enduring company, press play now. This conversation is packed with actionable insights you won't want to miss.

Listen to this full episode with Chris to discover:
Culture is Your #1 Competitive Advantage:
Discover why Golf Genius prioritizes cultural fit above all else, even in acquisitions, and how this focus has resulted in a world-class employee turnover rate of just 4%. Learn how a foundation of over 70 PGA professionals on staff creates an authentic, service-driven brand.

Serving the PGA Professional is the North Star:
Unpack the strategy of viewing the golf professional as the "center of the universe." See how this philosophy naturally led to a portfolio that solves pain points in tournament management, golf shop operations (Golf Shop), handicapping (via the USGA’s GHIN system), and coaching (Operation 36 & CoachNow).

The Practical & Profitable Application of AI:
Move beyond the hype. Chris details exactly how Golf Genius is implementing AI in two key buckets: to boost internal productivity (in development, support, and marketing) and to build powerful, time-saving features for customers, like automated inventory processing and intelligent coaching tools.

Episode Chapters:
(00:04) Introduction: The Return of Chris Kallmeyer
(02:18) The Foundation: Golf Genius as a Tournament Management Powerhouse
(05:53) The Secret Sauce: Building and Maintaining Company Culture
(08:21) Acquisition Strategy: Why Cultural Fit is Non-Negotiable
(19:02) Defining the Brand: Vision, Values, and Serving the Pro
(13:18) Inside the Ecosystem: Powering the USGA’s Handicap System
(16:36) Solving Pain Points: The Growth of Golf Shop
(19:52) AI in Action: Making Golf Genius and Its Customers More Productiv
(24:52) Growing the Game: The Coaching Portfolio (Operation 36 & CoachNow)
(30:23) The Future is Hybrid: Expanding into Simulator & Indoor Golf
(36:10) Global Growth: Key International Markets
(39:53) Leadership Lessons: Strategic Bets and Saying "No"
(41:51) How to Connect with Golf Genius

Compelling Quotes from Chris
On Culture & Growth: "We have a blended turnover with 300 people worldwide of something like 4% a year. That's world-class. It illustrates that we have a great culture that people enjoy working for. But beyond luck, we do take it very seriously and we work hard to maintain that culture, which gets harder and harder as you get bigger."*

On Their Core Mission: "Our goal is to make the hard things easy while also making the easy things easy. We serve PGA professionals. They're the center of our universe. Whether they're running tournaments, managing golf shops, or coaching, we have pro

Scaling Success: How Golf Genius Grew into a Global Powerhouse - Chris Kallmeyer, Golf Genius CEO

Are there golfers on your Nice List who are deserving of some holiday cheer? Our host Colin Weston is here to help, as he provides golf gift picks to stuff your stockings and slide under your tree. But how many gift suggestions should we provide from our shortlist of deserving golf startups and companies that we have featured on The ModGolf Podcast? Well, since a traditional round of golf is 18 holes long let's go with that number!

Click on the images below to learn more about and/or purchase the products we cover on this bonus episode.

Hole 1: GripCaddie - revolutionary golf grip cleaning tool --> https://gripcaddie.com/


Hole 2: Grooveit - "The Wet Club Scrub Brush" --> https://grooveitbrush.ca/collections/shop-now


Hole 3: Method Golf Co. - Magnetic Golf Accessories --> https://methodgolfco.com/


Hole 4: The Tee Clip - Handcrafted tee holding accessory
Use coupon code "MODGOLF" to save 20% off a single item --> https://theteeclip.com/


Hole 5: The Links Diary - Golf storytelling that celebrates the soul of the game through words from the fairways of Scotland. A beautifully crafted magazine with new volumes released three times a year --> https://www.thelinksdiary.com/


Hole 6: Back 2 Basics Golf - Short Game Essentials Bundle
Use coupon code "MODGOLF" to save 20% off a single item --> https://back2basics.golf


Hole 7: PureOne - PureGrip Training Club --> https://pureonegolfshop.com


Hole 8: Perfect Practice - indoor putting mats --> https://perfectpractice.com


Colin's 18 Top Holiday Golf Gift Picks For Under $150

Host Colin Weston sits down with YouTube golf pioneer Matt Fisher (Mr. Short Game) to dissect the cultural phenomenon of the Internet Invitational. They break down the 23-million-view event, exploring why its reality-TV format and creator-driven personalities are resonating with a new generation of fans. Matt shares his expert take on the "winners and losers," the cheating controversy, and why this model is a blueprint for the future of golf entertainment. Finally, they look ahead to the evolving golf media landscape, including TGL and Grass League, and discuss how authenticity is the ultimate key to success for aspiring creators.

Listen to this full episode with Matt to discover:
Personality is the New Premium:
The massive success of the Internet Invitational proves that modern audiences crave authentic personality and entertainment as much as they value elite ball-striking. The unfiltered, reality-show format is a powerful new model for golf engagement.

Strategic Content Separation is Key:
To grow an audience effectively, separate your content by purpose. Matt is splitting his channel into three: one for instruction, one for on-course vlogs, and one for the Mr. Short Game Podcast, ensuring each audience finds exactly what they want.

Multiple Revenue Streams Drive Sustainability:
Relying solely on YouTube ad revenue is risky. A successful creator business is built on a mix of AdSense, strategic brand deals, and affiliate partnerships, all while prioritizing the audience's trust and interests above a quick payday.

Episode Chapters:
(00:00) Introduction: Welcoming back YouTube golf pioneer Matt Fisher aka: Mr. Short Game
(02:30) The Internet Invitational Breakdown: The surprise success of the 23-million-view event
(05:15) Strategy & Timing: Why the delayed release was a brilliant move
(08:45) Audience & "Bro Culture": Did the event reach new fans or just its base?
(12:30) Reality TV & Manufactured Drama: Analyzing the cheating scandal and villain arcs
(16:00) Stock Up, Stock Down: The creators who won and lost in the public eye
(20:15) The Casting Dilemma: Why some creators were chosen and others weren't
(23:00) The Future of Golf Media: TGL, LIV, Grass League, and where the real opportunity lies
(27:30) TGL vs. Influencer Golf: Why pros and creators thrive in different ecosystems
(29:45) The Mr. Short Game Business Model: Revenue streams and building a sustainable content brand
(32:15) Advice for Aspiring Creators: How to break into the YouTube golf space

Compelling Quotes from Matt
On the Internet Invitational's Appeal:
"You have to know going in that this is a reality show and everything's on the table... It's on brand for Barstool. And Bob, especially Dave Portnoy, he is going to exploit every opportunity he has. And I don't blame him. He's creating a great entertaining show."

On the Difference Between Pros and Creators:
"You get Grant Horvat, you put him in the Masters, he's going to come in dead last. But you put him in a cart with Bryson DeChambeau, he's going to come in first in terms of views."

On Authenticity for Creators:
"The challenge is you see what's working and you just try to copy it as opposed to being authentic of who you are and create your own brand. You gotta film yourself and you gotta find who you are in front of that camera and be authentically you."

Are you more of a watcher than a listener? Then enjoy our video with Matt on

How The Internet Invitational Sparked a Golf Media Revolution - with Matt Fisher, creator of The Mr. Short Game YouTube Channel

Warning: the topic of suicide is discussed during this episode of The ModGolf Podcast.

This is more than a story about golf; it's a story about how a single moment, a single community, a single purpose can pull someone back from the brink and empower them to save others.

Listen to this full episode with Jonathan to discover:

The Therapeutic Power of a Single Shot:
Jonathan explains how the intense, fleeting focus required to hit a golf ball can break the cycle of traumatic "thought traps" and provide a unique form of mental therapy.

Building a "Technical School" for Golf & Life:
Learn about Jonathan's vision to create a comprehensive pathway for veterans and first responders. Not just to play golf, but to build careers in the industry as players, caddies, clubhouse staff, and agronomy crews.

From Isolation to Community:
Hear how the Warrior Golf Academy is intentionally designed to combat the #1 killer—isolation—by creating a tight-knit, supportive community that replicates the camaraderie of military and first responder teams.

Episode Chapters:
(01:15) Introduction: The Transformative Power of Golf
(01:54) Jonathan's Story Begins: A Descent into Darkness
(07:24) The Turning Point: A Divine Intervention
(10:23) The Road to Recovery: Costa Rica and a Return to Golf
(13:50) The Birth of a Mission: Founding the Warrior Golf Academy
(17:55) Discipline on the Course vs. the Battlefield
(22:58) Filling the Gaps: A New Model for Veteran Support
(27:05) Stories of Transformation: The Ripple Effect of Hope
(31:45) Creating Community: Indoor Simulators and Local Events
(34:05) The Ripple Effect on Families and Communities
(37:12) The Future Vision: Scaling Hope and Building a "Golf Technical College"
(41:39) A Message to Those Struggling: "You Are Not Alone"
(43:22) How to Get Involved and Support the Mission

Quotable Moments from Jonathan:
On Purpose:
"What people are looking for in this life is belonging and purpose. If you don't have those, then you don't have that will to want to live."

On Golf as Therapy:
"It's really just that extreme focus for the few seconds it takes to hit the golf ball and then you don't have to think about anything. It helps me get out of my own way."

On His Mission:
"My vision for Warrior Golf Academy is to reach at least one person and save their life. If I could do that, then everything I've done is worth it."

Are you more of a watcher than a listener? Then enjoy our video with Jonathan on The ModGolf YouTube channel [https://youtu.be/Rse3sTSr-18]. Click on this link [https://youtu.be/Rse3sTSr-18] or the image below to watch.


Jonathan Sessa's bio page >> https://modgolf.fireside.fm/guests/jonathan-sessa
Jonathan Sessa is a US Army veteran and the Founder & CEO of the Warrior Golf Academy, a nonprofit organization dedicated to saving lives and rebuilding purpose for veterans and first responders. His journey is a profound testament to post-traumatic growth. After his military service, Jonathan faced a profound period of darkness, g

How Golf Is Healing Heroes - Jonathan Sessa, Founder of Warrior Golf Academy

In this episode of The ModGolf Podcast host Colin Weston sits down with Alex Prasad, the CEO of V1 Sports, a company that has been a cornerstone of golf technology for over three decades. Alex shares the journey of V1 Sports from its origins in pioneering video analysis to its current position as an innovator leveraging AI and ground force sensors.

We dive deep into the pivotal "come-to-Jesus" moment that forced the company to re-evaluate its path, the cultural shift to a data-driven mindset, and how they are now using their new AI tool, "V1CTOR," to solve the biggest pain points for golf instructors - time and student engagement. This is a masterclass in business transformation, product-market fit, and building a platform that creates a true win-win-win for the company, the coach, and the golfer.

During this episode you will discover these inspiring takeaways:

Embrace the "Why" Behind the Data
Learn how V1 Sports moved beyond assumptions by relentlessly asking "how do we know?" This shift to a data-validated culture gave them the courage to innovate confidently and build products based on proven user needs, not just gut feelings.

Solve the Real Problem, Not the Stated One
Discover how Alex and his team decoded the common complaint from pros that they "don't have enough time." They uncovered the deeper issue of seasonality and student re-engagement, leading to AI-driven solutions that automate relationship-building.

Trust is Built by Providing Value First
Hear how V1 Sports flipped the script on traditional coaching models. By using AI to facilitate a "Quick Fix"—a free, personalized piece of feedback—they create a gateway to trust between a golfer and a pro, proving value before a transaction ever occurs.

Episode Chapters:
(00:00) Introduction
(01:29) The Power of Invitation: Alex's First Golf Experience
(04:02) The Origin Story of V1 Sports
(06:55) The Innovator's Dilemma: The Inflection Point for V1
(12:18) The Hard Work of Product Validation: Talking to Customers
(16:11) The V1 Product Suite and the Introduction of "V1CTOR" AI
(22:14) Building Trust in a Digital World
(27:40) The V1 Business Model: A Two-Sided, Curated Marketplace
(31:51) The Hardware Game: Ground Pressure Sensors and the Unseeable Data
(34:33) Expanding to Other Sports? The Power of Focus
(38:44) The Entrepreneurial Marathon: Lessons from Endurance Sports
(43:30) How to Connect with Alex Prasad and V1 Sports

Book referenced during our converation: The Innovator's Dilemma [https://www.amazon.ca/Innovators-Dilemma-New-Foreword-Technologies/dp/1647826764/ref=asc_df_1647826764] by Clayton M. Christensen

Quotable Moments from Alex:

On Challenging Assumptions:
"Intuition can tell you where to look, but the data is going to validate or invalidate that's the right place to press."

On Understanding Customer Needs:
"What you learn is, customers can tell you their pain points, they can tell you their aspirations, but what they can't tell you is the solution... It's not their job. That's ours."

On the Core Philosophy of V1's AI companion, V1CTOR:
"The best way to build trust between a random person on the internet and a golf instructor is to show some value first."

Are you more of a watcher than a listener? Then enjoy our video with Alex on The ModGolf YouTube chan [https://youtu.be/YBxBsVuRti8]

Creating a unique lesson path for every golfer - Alex Prasad, CEO at V1 Sports

"Golf has been experiencing incredible growth and innovation and will continue to do so. But behind every great idea is a spark of capital and there was a gap. Broader sports investors weren't really paying attention to the category, and we thought, 'Maybe there's a huge opportunity here.'"

Matt Erley is the Managing Partner of Old Tom Capital, a pioneering investment fund specifically focused on early-stage golf and golf-adjacent companies. With a career spanning operational roles and angel investing, Matt co-founded the firm to address a critical gap in the market, providing strategic capital to the innovators shaping the future of the $100 billion golf industry. Named as an homage to the legendary innovator Old Tom Morris, the fund embodies a belief in golf's resilient growth and the transformative power of backing great founders in spaces like agronomy, golf software, emerging media, and the "golf light" experience economy.

During this episode you will discover these inspiring takeaways:
1. The "Unfair Advantage" for Founders
Discover how an investment from Old Tom Capital is more than just money; it's a strategic partnership designed to give your company a leg up on the competition.

Matt Erley reveals that their goal is to provide portfolio companies with an "unfair competitive advantage" through their deep network and operational expertise. Unlike passive investors, Old Tom actively helps its companies by making key introductions, offering strategic guidance, and leveraging synergies across their entire portfolio. For any founder or aspiring entrepreneur, this insight into what a true value-add investor looks like is invaluable and reveals how the right capital partner can accelerate growth.

2. The "Golf Light" Revolution
Learn about the massive, under-the-radar investment trend that is making golf more accessible and creating the next wave of golfers.

Move beyond traditional 18-hole courses and Topgolf. Matt introduces the compelling narrative of "Golf Light"—the high-growth category encompassing driving ranges, par-3 courses, and short courses. He explains why this segment is perfectly positioned to capture the new, "golf-curious" audience looking for a faster, less expensive, and more social experience. His investment in Blue Jeans Golf exemplifies this thesis, highlighting a huge opportunity to "glow up" thousands of independent driving ranges across the country.

3. How to Actually Get Noticed by a Golf Investor
Cut through the noise and learn the specific milestones and mindset you need to successfully secure funding for your golf venture.

Matt pulls back the curtain on Old Tom's investment process, offering a clear roadmap for founders. He explains why they typically avoid very early-stage "ideas" and what they look for instead: tangible momentum, initial monetization, and a clear path to a $100M+ business. He also debunks common mistakes, like leading with an NDA, and emphasizes the importance of simply starting to build and validate your concept in the accessible golf ecosystem. This practical advice is a must-listen for anyone serious about building a golf business.

Episode Chapters:
00:00 - Introduction: The Capital Behind Golf's Innovation
02:18 - The Old Tom Capital Origin Story
04:08 - Building Conviction and the First Investment
07:50 - The Evolving Ecosystem of Golf Capital
10:26 - A Day in the Life: How Old Tom Vets Deals
13:15 - Advice for Founders:

Fueling Golf's Next Big Ideas - Matt Erley, Managing Partner at Old Tom Capital

The ModGolf Podcast talks with golf's top influencers, entrepreneurs, innovators
and disruptors about their vision and solutions to re-imagine, transform and
grow the game. The ModGolf Podcast has been ranked #4 on 2021's most
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(https://blog.feedspot.com/golf_podcasts/), based on our quality and consistency
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https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/TjraMqlT.jpg
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The ModGolf Podcast

ModGolfPodcast's Show

Host Colin Weston explores the future of golf through conversations with the entrepreneurs, innovators and influencers who are shaking up the sport.

The ModGolf Podcast

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