What does a non-golfer who loves Radiohead and once worked in a nightclub bring to the PGA Tour? A fresh perspective that drives groundbreaking innovation. In this long-awaited conversation, host Colin Weston sits down with Devon Fox, the Senior Director of Digital Programs at the PGA Tour. After eight years of connecting on LinkedIn, they finally dive into Devon’s unique journey from NASCAR and Nike to leading digital innovation in golf.

Devon shares how her initial (and only) disastrous golf experience became a strategic advantage, allowing her to ask the questions no one else would. She pulls back the curtain on building the PGA Tour's first Fan Council, the decade-long process that led to the stunning Apple Vision Pro app, and how she intentionally "worked herself out of a job" to bake innovation into the Tour's DNA.

Beyond technology, Devon opens up about the deeply personal motivation behind founding the PGA Tour's LGBTQ+ employee resource group, PRISM, and her advocacy for meaningful, policy-driven inclusion. This is a story about challenging tradition, the power of process, and building a future for golf that engages every fan.

Key takeaways in this episode with Devon that you will discover:

"Golf Ignorance" as an Innovation Superpower:
Devon explains how not being a golfer allowed her to challenge sacred traditions and ask fundamental questions that insiders might overlook, leading to truly fresh thinking in digital fan engagement.

Innovation is a Process, Not a Department:
Learn how Devon moved the PGA Tour from having a small innovation team to baking innovative thinking into the product development process itself, ensuring it becomes a sustainable part of the culture.

Inclusion Starts with Internal Policy, Not External Marketing:
Devon shares her impactful, criteria-driven approach to LGBTQ+ advocacy to create PRISM within the PGA Tour workplace, focusing first on tangible employee benefits and education before any public-facing campaigns, creating lasting structural change.

Episode Chapters:
00:00 - 02:10: Introduction and a Connection Eight Years in the Making
02:10 - 04:20: Devon's First (and Only) Golf Experience: A Hot, Hungry Disaster
04:20 - 07:20: The Strategic Advantage of Being a Non-Golfer & Asking "Weird" Questions
07:20 - 11:20: Building the Fan Council & Sourcing Ideas Directly from Fans
11:20 - 13:30: Learning from the NBA and the Two Rules of Sports Tech Innovation
13:30 - 16:30: Bridging Generations: Using New Tech to Showcase Golf History
16:30 - 19:15: The Innovation Process: From Design Thinking to Working Herself Out of a Job
19:15 - 23:35: Career Journey: From Soul-Sucking Banking to NASCAR and Global Retail at Nike
23:35 - 30:40: Advocacy in Action: Founding PRISM & Driving LGBTQ+ Inclusion from the Inside Out
30:40 - 33:00: The Size and Scope of the PGA Tour Organization
33:00 - 37:00: A Decade-Long Win: The Journey to the Apple Vision Pro App
37:00 - 38:15: Fostering a Culture of Ideas: The Annual Hackathon
38:15 - END: Closing & Teaser for the YouTube Candy Taste Test

Quotable Moments from Devon:

On bringing an outside perspective:
"I really held on to this lack of golf experience and knowledge to give me permission to ask those weird questions that nobody else would ask. It really benefited me."

On the purpose of technology:
"You don't just do innovation and emerging technology for the sake of doing it. It has to have some value for the fan. You have to dig deep and find out w

A Non-Golfer's Strategy for PGA Tour Digital Innovation - with guest Devon Fox

What does it take to build a golf technology empire that not only survives but thrives through explosive growth, multiple acquisitions, and rapid industry change? In this power-packed episode, Colin Weston sits down with Chris Kallmeyer, the CEO of Golf Genius, for a masterclass in scaling a business while preserving its core soul. Four years after his first appearance, Chris returns to pull back the curtain on how Golf Genius grew from a tournament software leader into a comprehensive ecosystem serving every facet of the golf professional’s world. We dive deep into the "glue" that holds it all together - a winning company culture - and explore the cutting-edge integrations of AI, the strategic expansion into sim golf, and the mission to create golfers for life.

If you're in the golf industry, a business leader, or simply fascinated by how to build a beloved and enduring company, press play now. This conversation is packed with actionable insights you won't want to miss.

Listen to this full episode with Chris to discover:
Culture is Your #1 Competitive Advantage:
Discover why Golf Genius prioritizes cultural fit above all else, even in acquisitions, and how this focus has resulted in a world-class employee turnover rate of just 4%. Learn how a foundation of over 70 PGA professionals on staff creates an authentic, service-driven brand.

Serving the PGA Professional is the North Star:
Unpack the strategy of viewing the golf professional as the "center of the universe." See how this philosophy naturally led to a portfolio that solves pain points in tournament management, golf shop operations (Golf Shop), handicapping (via the USGA’s GHIN system), and coaching (Operation 36 & CoachNow).

The Practical & Profitable Application of AI:
Move beyond the hype. Chris details exactly how Golf Genius is implementing AI in two key buckets: to boost internal productivity (in development, support, and marketing) and to build powerful, time-saving features for customers, like automated inventory processing and intelligent coaching tools.

Episode Chapters:
(00:04) Introduction: The Return of Chris Kallmeyer
(02:18) The Foundation: Golf Genius as a Tournament Management Powerhouse
(05:53) The Secret Sauce: Building and Maintaining Company Culture
(08:21) Acquisition Strategy: Why Cultural Fit is Non-Negotiable
(19:02) Defining the Brand: Vision, Values, and Serving the Pro
(13:18) Inside the Ecosystem: Powering the USGA’s Handicap System
(16:36) Solving Pain Points: The Growth of Golf Shop
(19:52) AI in Action: Making Golf Genius and Its Customers More Productiv
(24:52) Growing the Game: The Coaching Portfolio (Operation 36 & CoachNow)
(30:23) The Future is Hybrid: Expanding into Simulator & Indoor Golf
(36:10) Global Growth: Key International Markets
(39:53) Leadership Lessons: Strategic Bets and Saying "No"
(41:51) How to Connect with Golf Genius

Compelling Quotes from Chris
On Culture & Growth: "We have a blended turnover with 300 people worldwide of something like 4% a year. That's world-class. It illustrates that we have a great culture that people enjoy working for. But beyond luck, we do take it very seriously and we work hard to maintain that culture, which gets harder and harder as you get bigger."*

On Their Core Mission: "Our goal is to make the hard things easy while also making the easy things easy. We serve PGA professionals. They're the center of our universe. Whether they're running tournaments, managing golf shops, or coaching, we have pro

Scaling Success: How Golf Genius Grew into a Global Powerhouse - Chris Kallmeyer, Golf Genius CEO

Are there golfers on your Nice List who are deserving of some holiday cheer? Our host Colin Weston is here to help, as he provides golf gift picks to stuff your stockings and slide under your tree. But how many gift suggestions should we provide from our shortlist of deserving golf startups and companies that we have featured on The ModGolf Podcast? Well, since a traditional round of golf is 18 holes long let's go with that number!

Click on the images below to learn more about and/or purchase the products we cover on this bonus episode.

Hole 1: GripCaddie - revolutionary golf grip cleaning tool --> https://gripcaddie.com/


Hole 2: Grooveit - "The Wet Club Scrub Brush" --> https://grooveitbrush.ca/collections/shop-now


Hole 3: Method Golf Co. - Magnetic Golf Accessories --> https://methodgolfco.com/


Hole 4: The Tee Clip - Handcrafted tee holding accessory
Use coupon code "MODGOLF" to save 20% off a single item --> https://theteeclip.com/


Hole 5: The Links Diary - Golf storytelling that celebrates the soul of the game through words from the fairways of Scotland. A beautifully crafted magazine with new volumes released three times a year --> https://www.thelinksdiary.com/


Hole 6: Back 2 Basics Golf - Short Game Essentials Bundle
Use coupon code "MODGOLF" to save 20% off a single item --> https://back2basics.golf


Hole 7: PureOne - PureGrip Training Club --> https://pureonegolfshop.com


Hole 8: Perfect Practice - indoor putting mats --> https://perfectpractice.com


Colin's 18 Top Holiday Golf Gift Picks For Under $150

Host Colin Weston sits down with YouTube golf pioneer Matt Fisher (Mr. Short Game) to dissect the cultural phenomenon of the Internet Invitational. They break down the 23-million-view event, exploring why its reality-TV format and creator-driven personalities are resonating with a new generation of fans. Matt shares his expert take on the "winners and losers," the cheating controversy, and why this model is a blueprint for the future of golf entertainment. Finally, they look ahead to the evolving golf media landscape, including TGL and Grass League, and discuss how authenticity is the ultimate key to success for aspiring creators.

Listen to this full episode with Matt to discover:
Personality is the New Premium:
The massive success of the Internet Invitational proves that modern audiences crave authentic personality and entertainment as much as they value elite ball-striking. The unfiltered, reality-show format is a powerful new model for golf engagement.

Strategic Content Separation is Key:
To grow an audience effectively, separate your content by purpose. Matt is splitting his channel into three: one for instruction, one for on-course vlogs, and one for the Mr. Short Game Podcast, ensuring each audience finds exactly what they want.

Multiple Revenue Streams Drive Sustainability:
Relying solely on YouTube ad revenue is risky. A successful creator business is built on a mix of AdSense, strategic brand deals, and affiliate partnerships, all while prioritizing the audience's trust and interests above a quick payday.

Episode Chapters:
(00:00) Introduction: Welcoming back YouTube golf pioneer Matt Fisher aka: Mr. Short Game
(02:30) The Internet Invitational Breakdown: The surprise success of the 23-million-view event
(05:15) Strategy & Timing: Why the delayed release was a brilliant move
(08:45) Audience & "Bro Culture": Did the event reach new fans or just its base?
(12:30) Reality TV & Manufactured Drama: Analyzing the cheating scandal and villain arcs
(16:00) Stock Up, Stock Down: The creators who won and lost in the public eye
(20:15) The Casting Dilemma: Why some creators were chosen and others weren't
(23:00) The Future of Golf Media: TGL, LIV, Grass League, and where the real opportunity lies
(27:30) TGL vs. Influencer Golf: Why pros and creators thrive in different ecosystems
(29:45) The Mr. Short Game Business Model: Revenue streams and building a sustainable content brand
(32:15) Advice for Aspiring Creators: How to break into the YouTube golf space

Compelling Quotes from Matt
On the Internet Invitational's Appeal:
"You have to know going in that this is a reality show and everything's on the table... It's on brand for Barstool. And Bob, especially Dave Portnoy, he is going to exploit every opportunity he has. And I don't blame him. He's creating a great entertaining show."

On the Difference Between Pros and Creators:
"You get Grant Horvat, you put him in the Masters, he's going to come in dead last. But you put him in a cart with Bryson DeChambeau, he's going to come in first in terms of views."

On Authenticity for Creators:
"The challenge is you see what's working and you just try to copy it as opposed to being authentic of who you are and create your own brand. You gotta film yourself and you gotta find who you are in front of that camera and be authentically you."

Are you more of a watcher than a listener? Then enjoy our video with Matt on

How The Internet Invitational Sparked a Golf Media Revolution - with Matt Fisher, creator of The Mr. Short Game YouTube Channel

Warning: the topic of suicide is discussed during this episode of The ModGolf Podcast.

This is more than a story about golf; it's a story about how a single moment, a single community, a single purpose can pull someone back from the brink and empower them to save others.

Listen to this full episode with Jonathan to discover:

The Therapeutic Power of a Single Shot:
Jonathan explains how the intense, fleeting focus required to hit a golf ball can break the cycle of traumatic "thought traps" and provide a unique form of mental therapy.

Building a "Technical School" for Golf & Life:
Learn about Jonathan's vision to create a comprehensive pathway for veterans and first responders. Not just to play golf, but to build careers in the industry as players, caddies, clubhouse staff, and agronomy crews.

From Isolation to Community:
Hear how the Warrior Golf Academy is intentionally designed to combat the #1 killer—isolation—by creating a tight-knit, supportive community that replicates the camaraderie of military and first responder teams.

Episode Chapters:
(01:15) Introduction: The Transformative Power of Golf
(01:54) Jonathan's Story Begins: A Descent into Darkness
(07:24) The Turning Point: A Divine Intervention
(10:23) The Road to Recovery: Costa Rica and a Return to Golf
(13:50) The Birth of a Mission: Founding the Warrior Golf Academy
(17:55) Discipline on the Course vs. the Battlefield
(22:58) Filling the Gaps: A New Model for Veteran Support
(27:05) Stories of Transformation: The Ripple Effect of Hope
(31:45) Creating Community: Indoor Simulators and Local Events
(34:05) The Ripple Effect on Families and Communities
(37:12) The Future Vision: Scaling Hope and Building a "Golf Technical College"
(41:39) A Message to Those Struggling: "You Are Not Alone"
(43:22) How to Get Involved and Support the Mission

Quotable Moments from Jonathan:
On Purpose:
"What people are looking for in this life is belonging and purpose. If you don't have those, then you don't have that will to want to live."

On Golf as Therapy:
"It's really just that extreme focus for the few seconds it takes to hit the golf ball and then you don't have to think about anything. It helps me get out of my own way."

On His Mission:
"My vision for Warrior Golf Academy is to reach at least one person and save their life. If I could do that, then everything I've done is worth it."

Are you more of a watcher than a listener? Then enjoy our video with Jonathan on The ModGolf YouTube channel [https://youtu.be/Rse3sTSr-18]. Click on this link [https://youtu.be/Rse3sTSr-18] or the image below to watch.


Jonathan Sessa's bio page >> https://modgolf.fireside.fm/guests/jonathan-sessa
Jonathan Sessa is a US Army veteran and the Founder & CEO of the Warrior Golf Academy, a nonprofit organization dedicated to saving lives and rebuilding purpose for veterans and first responders. His journey is a profound testament to post-traumatic growth. After his military service, Jonathan faced a profound period of darkness, g

How Golf Is Healing Heroes - Jonathan Sessa, Founder of Warrior Golf Academy

In this episode of The ModGolf Podcast host Colin Weston sits down with Alex Prasad, the CEO of V1 Sports, a company that has been a cornerstone of golf technology for over three decades. Alex shares the journey of V1 Sports from its origins in pioneering video analysis to its current position as an innovator leveraging AI and ground force sensors.

We dive deep into the pivotal "come-to-Jesus" moment that forced the company to re-evaluate its path, the cultural shift to a data-driven mindset, and how they are now using their new AI tool, "V1CTOR," to solve the biggest pain points for golf instructors - time and student engagement. This is a masterclass in business transformation, product-market fit, and building a platform that creates a true win-win-win for the company, the coach, and the golfer.

During this episode you will discover these inspiring takeaways:

Embrace the "Why" Behind the Data
Learn how V1 Sports moved beyond assumptions by relentlessly asking "how do we know?" This shift to a data-validated culture gave them the courage to innovate confidently and build products based on proven user needs, not just gut feelings.

Solve the Real Problem, Not the Stated One
Discover how Alex and his team decoded the common complaint from pros that they "don't have enough time." They uncovered the deeper issue of seasonality and student re-engagement, leading to AI-driven solutions that automate relationship-building.

Trust is Built by Providing Value First
Hear how V1 Sports flipped the script on traditional coaching models. By using AI to facilitate a "Quick Fix"—a free, personalized piece of feedback—they create a gateway to trust between a golfer and a pro, proving value before a transaction ever occurs.

Episode Chapters:
(00:00) Introduction
(01:29) The Power of Invitation: Alex's First Golf Experience
(04:02) The Origin Story of V1 Sports
(06:55) The Innovator's Dilemma: The Inflection Point for V1
(12:18) The Hard Work of Product Validation: Talking to Customers
(16:11) The V1 Product Suite and the Introduction of "V1CTOR" AI
(22:14) Building Trust in a Digital World
(27:40) The V1 Business Model: A Two-Sided, Curated Marketplace
(31:51) The Hardware Game: Ground Pressure Sensors and the Unseeable Data
(34:33) Expanding to Other Sports? The Power of Focus
(38:44) The Entrepreneurial Marathon: Lessons from Endurance Sports
(43:30) How to Connect with Alex Prasad and V1 Sports

Book referenced during our converation: The Innovator's Dilemma [https://www.amazon.ca/Innovators-Dilemma-New-Foreword-Technologies/dp/1647826764/ref=asc_df_1647826764] by Clayton M. Christensen

Quotable Moments from Alex:

On Challenging Assumptions:
"Intuition can tell you where to look, but the data is going to validate or invalidate that's the right place to press."

On Understanding Customer Needs:
"What you learn is, customers can tell you their pain points, they can tell you their aspirations, but what they can't tell you is the solution... It's not their job. That's ours."

On the Core Philosophy of V1's AI companion, V1CTOR:
"The best way to build trust between a random person on the internet and a golf instructor is to show some value first."

Are you more of a watcher than a listener? Then enjoy our video with Alex on The ModGolf YouTube chan [https://youtu.be/YBxBsVuRti8]

Creating a unique lesson path for every golfer - Alex Prasad, CEO at V1 Sports

"Golf has been experiencing incredible growth and innovation and will continue to do so. But behind every great idea is a spark of capital and there was a gap. Broader sports investors weren't really paying attention to the category, and we thought, 'Maybe there's a huge opportunity here.'"

Matt Erley is the Managing Partner of Old Tom Capital, a pioneering investment fund specifically focused on early-stage golf and golf-adjacent companies. With a career spanning operational roles and angel investing, Matt co-founded the firm to address a critical gap in the market, providing strategic capital to the innovators shaping the future of the $100 billion golf industry. Named as an homage to the legendary innovator Old Tom Morris, the fund embodies a belief in golf's resilient growth and the transformative power of backing great founders in spaces like agronomy, golf software, emerging media, and the "golf light" experience economy.

During this episode you will discover these inspiring takeaways:
1. The "Unfair Advantage" for Founders
Discover how an investment from Old Tom Capital is more than just money; it's a strategic partnership designed to give your company a leg up on the competition.

Matt Erley reveals that their goal is to provide portfolio companies with an "unfair competitive advantage" through their deep network and operational expertise. Unlike passive investors, Old Tom actively helps its companies by making key introductions, offering strategic guidance, and leveraging synergies across their entire portfolio. For any founder or aspiring entrepreneur, this insight into what a true value-add investor looks like is invaluable and reveals how the right capital partner can accelerate growth.

2. The "Golf Light" Revolution
Learn about the massive, under-the-radar investment trend that is making golf more accessible and creating the next wave of golfers.

Move beyond traditional 18-hole courses and Topgolf. Matt introduces the compelling narrative of "Golf Light"—the high-growth category encompassing driving ranges, par-3 courses, and short courses. He explains why this segment is perfectly positioned to capture the new, "golf-curious" audience looking for a faster, less expensive, and more social experience. His investment in Blue Jeans Golf exemplifies this thesis, highlighting a huge opportunity to "glow up" thousands of independent driving ranges across the country.

3. How to Actually Get Noticed by a Golf Investor
Cut through the noise and learn the specific milestones and mindset you need to successfully secure funding for your golf venture.

Matt pulls back the curtain on Old Tom's investment process, offering a clear roadmap for founders. He explains why they typically avoid very early-stage "ideas" and what they look for instead: tangible momentum, initial monetization, and a clear path to a $100M+ business. He also debunks common mistakes, like leading with an NDA, and emphasizes the importance of simply starting to build and validate your concept in the accessible golf ecosystem. This practical advice is a must-listen for anyone serious about building a golf business.

Episode Chapters:
00:00 - Introduction: The Capital Behind Golf's Innovation
02:18 - The Old Tom Capital Origin Story
04:08 - Building Conviction and the First Investment
07:50 - The Evolving Ecosystem of Golf Capital
10:26 - A Day in the Life: How Old Tom Vets Deals
13:15 - Advice for Founders:

Fueling Golf's Next Big Ideas - Matt Erley, Managing Partner at Old Tom Capital

What does it take to walk 1,100 miles around the coast of Ireland, playing every links course along the way? In this inspiring conversation, bestselling author and golf adventurer Tom Coyne sits down with ModGolf Podcast host Colin Weston to share the incredible stories behind his epic journeys.

During this episode you will discover these inspiring takeaways:
The Power of an "Unreasonable" Goal:
How committing to a seemingly crazy idea - like walking the entire coastline of Ireland to play its links golf courses - can lead to the most profound personal and professional journeys, revealing that the best stories lie just beyond the edge of conventional thinking.

Golf is the Backdrop, Not the Whole Story:
Why the most compelling narratives in golf aren't about the perfect shot, but about the people you meet, the unexpected hospitality you encounter, and the personal challenges you overcome both on and off the course.

From Obsession to Entrepreneurship:
How a passion for writing and golf can organically evolve into a successful business, turning hard-won knowledge and authentic experiences into a venture (Coyne Golf) that helps others create their own unforgettable adventures.

Episode Chapters
00:00:00 - Introduction: The One and Only Tom Coyne
00:01:04 - A Random Introduction to "A Course Called Ireland"
00:03:01 - Tom's First Golf Experience and Family Connection
00:06:14 - The Origins of an "Unreasonable" Idea
00:09:46 - Writing as a Job and Overcoming "Writer's Block"
00:13:30 - From Fiction to Nonfiction with "Paper Tiger"
00:17:04 - The Logistics of Walking Ireland
00:23:20 - The Infamous Keen Shoes Story
00:26:30 - The Magic of Ardglass and Irish Hospitality
00:33:00 - Golf as a Backdrop for Human Stories
00:34:47 - The Metaphor of Ireland as a Golf Course
00:36:19 - Cold Turkey: Not Playing Golf for a Year
00:38:23 - A New Quest in "A Course Called Scotland"
00:41:08 - The Difference Between Irish and Scottish Golf Trips
00:43:03 - The Importance of Vulnerability in Storytelling
00:45:12 - From Books to Business: The Birth of Coyne Golf
00:46:58 - Conclusion & Teaser for the YouTube Deep Dive

Quotable Moments:
"I don't think people generally want to read books about going out and doing very safe and normal things. So this idea of doing unreasonable things certainly led me into the way I approached Ireland. The idea was, I'll play Ireland as one giant golf course. Sometimes the next tee is going to be three days walk away and that's what I'm going to do. I'll do it all on foot."

"For me, golf provides the trajectory for a story. But you don't know what the story is until you go out and find it. And it has nothing to do with where that five-iron went. What doesn't bore me are people and why we do the things we do. I've been lucky that golf has been a really good way to find a lot of that."

Are you more of a watcher than a listener? Then enjoy our video with Tom Coyne on The ModGolf YouTube channel [https://youtu.be/rB99npxkPn4]. Click on this link [https://youtu.be/rB99npxkPn4] or the image below.


Want to connect with Tom? Check out his bio page to make that happen!
Todd Keirstead's bio page >>

A Course Called Coyne - Tom Coyne, best selling author and founder of Coyne Golf

"The C-word is one of the most scariest words in the English dictionary. My father died of cancer so when you hear that word, it punches you in the stomach. I ended up having nine facial reconstructive surgeries due to skin cancer on my nose. I had no idea what I was going to look like. So I had a conversation with my wife and I said, "I'm going to share my story. I'm going to go public with it to let people know what UV can do, but also it might help me out psychologically". And it was the best thing I did."

Todd Keirstead's life in golf is a powerful narrative of transformation, resilience, and profound impact. His journey began with the gift of the game from his father, a bond forged on the fairways that led him to become an elite player. When injuries curtailed his competitive playing career, Todd channeled his expertise into teaching at the prestigious Jim McLean Academy, laying the foundation for his future. He soon discovered a rare talent for trick shots, blending his incredible hand-eye coordination with a natural comedic flair to build a globally recognized golf entertainment business. Voted Trick Shot Artist of the Year and featured on major media outlets, Todd has performed for thousands, using his unique skills to raise millions for charity and share the joy of golf in a truly unforgettable way.

Beyond the spectacle, Todd's story took a deeply personal turn when his life outdoors led to a skin cancer diagnosis. With raw honesty and courage, he publicly shared his journey through nine facial reconstructive surgeries, transforming his personal challenge into a national platform for sun safety advocacy. As a brand ambassador for Melanoma Canada, he now dedicates himself to education, helping others avoid a similar fate and proving that vulnerability can be a source of immense strength and healing for both himself and others.

This same empathy and drive to give back fuels his work as the founder of Paragolf Canada. Witnessing the power of adaptive golf to restore purpose and joy, Todd has become a leading force in making the game accessible to all. From wounded veterans to survivors of life-altering accidents, he provides the tools and inspiration for individuals to reclaim their connection to the game and the social bonds that make it so special. Todd Keirstead’s journey is a testament to a life lived in service to others, proving that the true power of golf lies not in perfect shots, but in its unparalleled ability to heal, connect, and inspire.

Featured Links & Resources:
The Todd Keirstead Golf website: [https://toddkeirsteadgolf.com]
Follow Todd on Instagram: [@toddkgolf]

During this episode you will discover these inspiring takeaways:
1. The Power of Vulnerability
Discover how Todd's decision to publicly share his harrowing journey through skin cancer and nine facial reconstructive surgeries became a source of personal healing and a powerful platform for advocacy, inspiring countless others to take their health seriously.

2. Beyond the Trick Shot
Learn that world-class golf entertainment is more than just social media virality; it's a disciplined business built on live execution, audience connection, and the confidence to perform under pressure without a net.

3. Golf as a Tool for Healing
See how the game of golf is being reimagined through adaptive techniques to restore purpose, community, and joy to wounded veterans and individuals with physical disabilities, proving the sport's profound impact extends far beyond the scorecard.

Episode Chapters:
(00:00:00) -

Finding Purpose on The Practice Tee - Todd Keirstead, golf entertainer and skin cancer survivor

In this episode of The ModGolf Podcast, host Colin Weston sits down with Kelly Gold, the innovative founder behind TeeFox.golf. Kelly shares his journey from a solutions engineer in the tech world to tackling one of golf's most persistent frustrations: booking a great tee time. We dive into the $12.3 billion problem plaguing golf courses, the strategy behind building the largest tee time catalog in the US, and how a forced rebrand led to one of the most memorable names in golf tech.

If you've ever spent an hour refreshing golf course websites or wondered how technology can make golf more accessible, this conversation is for you.

Watch the Live Demo:
Colin and Kelly jump over to the ModGolf YouTube channel right after this episode for a live demo of the TeeFox platform! See how it works and how you can book your next tee time at over 7,000 courses in the US.
Watch the TeeFox.golf Demo on YouTube >> https://youtu.be/xpvjWa24zio

During this episode you will discover these key takeaways:
The $12.3 Billion Leak:
Discover the shocking scale of revenue golf courses lose annually due to last-minute cancellations and no-shows, and how TeeFox is designed to recapture that value.

Beyond the "Golf Now" Model:
Learn why the traditional aggregator business model fails to include many top-tier courses and how TeeFox's different approach aims to create a truly comprehensive, golfer-first marketplace.

The Power of a Pivot:
Kelly's initial brand, TeeBox, faced a trademark challenge. Hear how this setback led to the creation of the clever and memorable TeeFox brand, proving that sometimes the biggest obstacles lead to the best opportunities.


Subscribe to The ModGolf Podcast on your favorite podcast platform to never miss an episode with the innovators shaping the future of golf. Listen to the full episode on: Apple Podcasts | Spotify | The ModGolf Website www.mod.golf [http://www.mod.golf]

Episode Chapters:
00:28 - Introducing Today's Guest: Kelly Gold of TeeFox.golf
00:57 - Kelly Gold Joins the Show from Denver, Colorado
01:15 - How a Meeting in Ireland Led to This Conversation
01:27 - The Icebreaker: Kelly's First Golf Experience and Who Got Him Hooked
03:30 - Decoding "Solutions Engineering" and Kelly's Tech Background
05:47 - The TeeFox Elevator Pitch: Building the Premier Tee Time Distributor
07:03 - TeeFox's Secret Sauce: Differentiating from GolfNow and Other Competitors
09:40 - Building a Two-Sided Marketplace that Benefits Golf Courses
12:11 - The Technology Culture Shock: Bringing Tech Innovation to the Golf Industry
15:28 - The Staggering Statistics of Tee Time Cancellations and No-Shows
17:22 - The TeeFox Revenue Model: Subscriptions, Fees, and Golfer Choice
19:45 - Scaling Nationally: The Goal of 8,000-9,000 Golf Courses
20:54 - The Story Behind the Rebrand: From TeeBox to the Memorable TeeFox
24:44 - The Worst Job Kelly Ever Had and What It Taught Him
27:56 - Building the Team: Leveraging a Network of Talented People
29:28 - The Aha Moment: From Side Hustle Prototype to Full-Time Venture
33:44 - Where to Find TeeFox.golf Online
34:11 - Closing Remarks and a Tease for the YouTube Demo

Quotable Moment:
"Wouldn't it be cool if you could send your user a notification saying, 'hey, a tee time just opened up at that course you play all the time'?... there are ways that we can get this data out into the industry to create better experiences for golfers.&qu

Sniffing Out the Best Tee Times with Kelly Gold, Founder of TeeFox.golf

The ModGolf Podcast talks with golf's top influencers, entrepreneurs, innovators
and disruptors about their vision and solutions to re-imagine, transform and
grow the game. The ModGolf Podcast has been ranked #4 on 2021's most
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The ModGolf Podcast

ModGolfPodcast's Show

Host Colin Weston explores the future of golf through conversations with the entrepreneurs, innovators and influencers who are shaking up the sport.