Is your golf swing stuck in the past? In Part 3 of "The Rebuild," I’m back in the bay with Quinn Vilneff, Class A PGA of Canada Professional at Gowanus Golf Club in Vancouver. We’ve fixed the chipping issues, so now it’s time to tackle the full swing. The one that’s been holding me back for years.

If you struggle with pulls, wipey fades, or feel like you just can’t compress the ball, this lesson is for you. Quinn breaks down why my 61-year-old baseball background is fighting my golf swing and gives me three simple, actionable feels to finally get my sequencing right.

We go deep on Smash Factor, Center of Mass, ground reaction forces, and the "kinematic sequence," but Quinn makes it simple. The result? I gained 15+ yards with my 7-iron almost instantly just by moving my body differently.

Are you more of a watcher than a listener? Then why not watch this episode on The ModGolf YouTube channel!
---> https://youtu.be/YKW9Nqjhw24 or click on the image to add some video to the sounds and words.



Episode Chapters
0:00 - Intro: From Short Game to Full Swing
1:30 - Smash Factor 101: What Rory's Driver Controversy Teaches Us
4:45 - The BIG Diagnosis: ** Where is My Pelvis at Impact?
**8:15 - The "Dipping" Problem & Trail Leg Extension
10:00 - The Mountain Analogy: Why Your Old Swing Never Dies
13:30 - Golf Swing Sequencing Explained (Hands → Arms → Shoulders → Hips)
16:45 - The "Bump" Drill: Getting Left Sooner
20:30 - Ground Reaction Forces: Using the Ground Like a Pro
24:15 - Creating Space: Why Your Hips Are Blocking Your Swing
28:00 - ** The "Third Grade Bump" Live Drill
**31:00 - Exaggeration is Key: Rehearsing vs. Swinging
35:00 - 7-Iron Results: The Launch Monitor Doesn't Lie (+15 Yards!)
39:00 - Preseason Drill: The Yoga Ball Move (Indoor Training)
41:00 - Part 4 Preview: The Driver (The Club I Dread)

What You’ll Learn in This Golf Lesson:
• The real reason you flip or scoop at impact (and how to fix it with your body, not your hands).
• The simple "Trail Leg Extension" feel that stops you from dipping down.
• How getting your center of mass in front of the ball changes your club path instantly.
• The one indoor winter drill to improve your swing sequence without hitting balls.
• Why golf fitness (with Cameron Barkley) and golf instruction must work together for all golfers, but especially for older ones like me.

RELATED VIDEOS & RESOURCES
👉 Book a virtual or in-person lesson with Quinn Vilneff at https://universitygolf.com/quinn-vilneff/
or on Instagram @vangolfpro

👉 Watch The Rebuild - Part 1: Are You Ready for a Golf Transformation That Actually LASTS?
--> https://youtu.be/Vtxcxs_If4I

👉 Watch The Rebuild - Part 2: Are You Ready To Fix Your Short Game By Understanding Spin Loft?
--> https://youtu.be/9yuk1xCW-t0

👉 Check out Gowanus Golf Club in Vancouver, the indoor facility featuring TrackMan.
--> https://ggcvirtualgolf.ca/

👉 Cameron Barkley - Vancouver Golf Performance
-->

The Rebuild - Part 3: Is Your Swing Sequence Correct?

Do you chunk a chip on a hole then blade it over the green on the next shot? 😫😫😫

If you’re a struggling golfer tired of wasting strokes around the green, this video is your ultimate wake-up call. In Part 2 of "The Rebuild" series, ModGolf host Colin Weston (a 16-handicap on a mission) gears up for the first of three in-depth instruction sessions with Quinn Vilneff, a Class A PGA of Canada Teaching Professional.

In this 36-minute masterclass, we completely overhaul Colin’s short game technique. Quinn reveals why most amateurs struggle with consistency, how your driving faults might be ruining your chipping, and the simple "Dollarama towel drill" that instantly fixes fat and thin contact.

Whether you're looking for golf lessons, golf tips for beginners, or advanced golf game improvement strategies to lower your scores and have more fun, this episode is packed with actionable advice you can take straight to the course (or your indoor simulator like Colin did using Trackman at Gowanus Golf Club in Vancovuer!).

Are you more of a watcher than a listener? Then why not watch this episode on The ModGolf YouTube channel!
---> https://youtu.be/9yuk1xCW-t0 or click on the image to add some video to the sounds and words.



Episode Chapters
0:00 - Intro: Colin introduces "The Rebuild" Part 2 and the mission to go from a 16.4 to a 12 handicap in 2026.
1:30 - Meet Quinn Vilneff: From caddying on the PGA Tour to coaching in Vancouver. Learn how his high-performance background shapes his teaching.
4:25 - The Perfect Warm-Up: Quinn shares the "10-Yard Progression Drill" to avoid injury and build feel before you even think about touching your driver.
8:20 - Why Short Game Saves Scores: The difference between a good round and a great round? Disaster avoidance around the greens.
11:45 - Colin’s Stroke Savers Data: Analyzing the stats: Why Colin putts like a 4-handicap but chips like a 20-handicap.
14:40 - The "S" Word & The Revelation: Why Colin is hitting chips off the toe (and occasionally the hosel), and how his driver swing is ruining his short game.
19:00 - The Towel Drill: The simple, low-cost training aid that fixes an "inside-out" chip swing instantly.
23:15 - Understanding Bounce & Spin Loft: Quinn explains the physics of using your wedge's bounce to get consistent contact even in wet Vancouver conditions.
26:30 - Flipping the Script: Learning to get "steep and left" for short shots vs. "shallow and right" for the driver.
32:00 - Instant Improvement: Colin sees the data change on TrackMan - path fixed, center contact achieved!
34:00 - What’s Next: A preview of The Rebuild Part 3 (Irons) and Part 4 (Driver).

What You’ll Learn in This Golf Lesson:
Proper Warmup Techniques: How to prepare your body without reinforcing bad habits.
Chipping Fundamentals: Why you need to use the bounce of the wedge, especially on tight lies or wet turf.
Path Correction: How to fix a shallow, inside chip shot that leads to inconsistency.
Game Improvement Strategy: The mindset shift from trying to hit perfect shots to simply avoiding disastrous ones.
TrackMan Data: Understanding Club Path, Spin Loft, and why Carry Distance matters more than Total Distance.

RELATED VIDEOS

The Rebuild - Part 2: Are You Ready To Fix Your Short Game By Understanding Spin Loft?

Welcome to a bonus episode of The ModGolf Podcast, live from the floor of the 2026 PGA Show in Orlando! Host Colin Weston continues his "short and sharp" interviews, heading back to the Inventors Spotlight to find the most intriguing and impactful new startups in the game.

This 10-minute power session features two very different but equally innovative companies. First, we explore a groundbreaking safety solution designed to address the rising threat of heat-related illnesses on the course. Then, we shift gears to discover a fun, new way to gamify at-home practice and bring the entertainment of the range to your own backyard.

From life-saving technology to interactive gaming, discover how these entrepreneurs are shaping the future of the golf experience.

Featured Innovators
Conor Martins - Founder & CEO, Rapid Risk Reduction (R3) and HEATbox
Gavin Cayenne - VP of Sales, Rapid Risk Reduction (R3) and HEATbox


Brad Thompson - Founder & Creator, Black Hole Golf


Key takeaways that you will discover:
Golf Courses Need a Heat-Stroke Protocol, Not Just an AED. The team at Rapid Risk Reduction highlights a critical gap in course safety. Just as AEDs are standard for cardiac events, courses need accessible, idiot-proof tools for heat-related emergencies. The HEATbox's built-in video instruction ensures anyone, regardless of training, can step in and help during the critical minutes before medical help arrives.

Practice Doesn't Have to Feel Like Practice. Brad from Black Hole Golf is tapping into the power of gamification to change golfer behavior. By combining physical, interactive targets with a digital app for scoring and leaderboards, he’s created a product that makes skill-building fun, social, and accessible anywhere. It’s a solution that solves the problem of mundane practice by turning the backyard into an entertainment venue.

Are you more of a watcher than a listener? Then enjoy our video with Del, Chris and Matt on The ModGolf YouTube channel [https://youtu.be/VDNTYrK_L1A] live from The 2026 PGA Show. Click on this link [https://youtu.be/VDNTYrK_L1A] or the image below as we extend our podcast conversation with key takeaways and lessons learned.


What You'll Discover in This Episode
Chapter 1: [0:00] Welcome Back to ModGolf LIVE!
Colin sets the scene from the PGA Show floor, introducing his mission to highlight early-stage growth companies from the Inventors Showcase.

Chapter 2: [1:15] Introducing Rapid Risk Reduction & The HEATbox
Conor Martins shares the origin story of his company, which started with an opioid reversal tool that saved over 500 lives, and explains why they pivoted to address the growing problem of heat strokes in golf.

Chapter 3: [3:00] HEATbox Demo: The AED for Heat Strokes
Gavin Cayenne, a former PGA professional, provides a hands-on demo of the HEATbox. He walks us through its three key components: the heat stress kit, the hydration pack, and the revolutionary video technology that guides any bystander through an emergency with bilingual instructions.

Chapter 4: [6:00] Instilling Confidence in a Crisis
The team discusses the import

Live from The PGA Show 2026: Startups From The Inventors Spotlight

Host: Colin Weston
Guests: Del Ratcliffe (President, CourseRev.ai), Matt Wade (VP of Product, PITCHcrm), Chris Hill (CTO, CourseRev.ai)
Duration: 28 Minutes

In this episode of ModGolf LIVE, recorded on the show floor at the 2026 PGA Show in Orlando, host Colin Weston sits down with the leadership team behind CourseRev.ai and PITCHcrm. This isn't just a conversation about technology; it's a deep dive into the real-world challenges of getting a tradition-rich industry to adopt modern solutions.

Colin is joined by Del Ratcliffe (President of CourseRev.ai & COO of Pinnacle Golf Properties), Matt Wade (VP of Product, PITCHcrm), and Chris Hill (CTO, CourseRev.ai). Together, they discuss the "secret sauce" of their tech stack - from an AI voice concierge that answers the phone to a CRM that automates marketing - and how they balance cutting-edge AI with the human touch required to train course operators.

Del, bringing his 30+ years of course ownership experience, shares why he’s the "main guinea pig" for the products, how they handle the complexity of different golf course business models, and why getting a course to use the tech is harder than selling it. The team also teases the future of dynamic pricing using unstructured data and explains why AI isn't about replacing staff, but about freeing them up to create better face-to-face experiences.

Are you more of a watcher than a listener? Then enjoy our video with Del, Chris and Matt on The ModGolf YouTube channel [https://youtu.be/otV6-1ERgpg] live from The 2026 PGA Show. Click on this link [https://youtu.be/otV6-1ERgpg] or the image below as we extend our podcast conversation with key takeaways and lessons learned.


Key Topics & Discussion Points
Live from the PGA Show: Colin introduces a "3x" interview with three guests representing two integrated companies.

What is CourseRev AI? An AI-powered voice and chat concierge designed to handle tee time bookings, modifications, and general questions, taking the pressure off pro shop staff.

The "Main Guinea Pig": How Del Ratcliffe’s role as a multi-course operator (Pinnacle Golf Properties) allows the tech team to build solutions that solve real, painful problems.

Introducing PITCHcrm: The "oldest product" in the family (since 2012) that automates email and SMS marketing based on customer reservation history, no-shows, and behavior.

The Adoption Hurdle: Why selling the software is easy, but onboarding and training staff on how to use it is the real challenge in a non-early-adopter industry.

Customization vs. Scaling: How the team handles the fact that no two golf courses are alike. Chris Hill explains how they now use natural language programming to quickly customize AI rules for specific course restrictions (e.g., "no seniors after 2 PM on Saturday").

Dynamic Pricing Deep Dive: The debate among owners about surge pricing, and how CourseRev.ai integrates instantly with tee sheets to reflect pricing changes.

The Tease: Chris Hill hints at new dynamic pricing strategies that use unstructured data (like weather and demand factors) in ways humans never could.

Serving Different Course Types: How the technology adapts to MCOs (Multi-Course Operators) with one

Live from The PGA Show 2026:  Inside Golf's AI Revolution with CourseRev.ai & PITCHcrm

In this bonus live recording from the bustling floor of the 2026 PGA Show, host Colin Weston sits down with Adam Kanouse, Co-CEO of Reach Golfers. Discover why Colin was instantly drawn to their demo at the NGCOA Conference and learn how Reach Golfers is fundamentally rethinking the golf cart GPS experience. Adam reveals why 65% of public courses are still without this technology, how his company avoids an "adversarial relationship" with golfers, and the dual-revenue model that makes premium tech affordable. Get the inside scoop on their stunning, golfer-first interface, their massive untapped market, and their ambitious data-driven vision for the future of course management and personalized marketing.

Here are three key takeaways you will discover from this conversation with Adam Kanouse of Reach Golfers:
1. A Massive, Underserved Market Exists Right Now
Contrary to common belief, GPS technology is not ubiquitous. Adam revealed that approximately 65% of public golf courses in the $45-$75 green fee range have no GPS system at all. This represents a significant greenfield opportunity for Reach Golfers, which is focused on bringing modern tech to courses that have never had it, rather than just battling competitors for their existing customers.

2. Philosophy First: It’s About Enhancing the Golfer’s Experience, Not Just Protecting the Cart
While many in-cart systems began with a primary goal of fleet management and asset protection (which can create friction with golfers), Reach Golfers flips the model. Their “secret sauce” is a golfer-first philosophy—building a beautiful, interactive, and helpful experience that also solves operational problems. This creates a more positive relationship between the course and the player.

3. The Future is a Data Platform, Not Just a GPS
Reach Golfers views its device as a “computer on a cart” with potential far beyond yardages. The next frontier is harnessing on-course behavioral data - like pace-of-play patterns, common traffic areas, and player tendencies - to help courses with dynamic pricing, targeted marketing (e.g., offering lessons to high-handicappers), agronomy decisions, and overall operational efficiency. They are building the foundation for a deeply integrated, data-driven golf experience.

Are you more of a watcher than a listener? Then enjoy our video with Adam on The ModGolf YouTube channel [https://youtu.be/7yrbGd4xYyA] live from The 2026 PGA Show. Click on this link [https://youtu.be/7yrbGd4xYyA] or the image below as Colin and Adam extend their podcast conversation with key takeaways and lessons learned.


Key Quotes from Adam Kanouse
On Philosophy: "What differentiates us is we're not trying to protect the golf cart. Our competition all started protecting the golf cart creating a bit of an adversarial relationship with the golfer. We don't think that's necessary."

On the Market: "We called every golf course that was public in 42 of the 50 states this summer. 65% of courses in that $45 to $75 green fee range don't have anything. It's an open market."

*On Product Design: *"We have a huge advantage. We can step in with modern technology, modern design and see what worked and what didn't and only work on the things that people really want and need."

On the Future: &qu

Live from The PGA Show 2026:  Beyond Golf Cart GPS and The Data-Driven Golf Revolution / Adam Kanouse with Reach Golfers

In this special live edition from The 2026 PGA Show in Orlando, host Colin Weston kicks off the show with an in-depth conversation with TJ Schier Jr., Founder & CEO of SmashSwing Immersive. They dive into the evolution of TJ's groundbreaking multiplayer simulator system, the power of customer feedback, strategic partnerships with iconic brands like Atari, and the vision to redefine the indoor golf entertainment experience. Recorded amid the energy of the world's largest golf trade show, this episode is packed with entrepreneurial insights, industry trends, and a glimpse into the future of social golf.

Here are three key takeaways you will discover from this conversation with TJ Schier:
1. The Future of Indoor Golf is Multiplayer & Social
The traditional "one player hits, everyone else watches" simulator model is being disrupted. SmashSwing’s core innovation is simultaneous, side-by-side play for 2-24 people, transforming golf into a fast-paced, shared experience. This model reduces the intimidation for beginners, speeds up play, and creates a dynamic, energetic atmosphere more akin to a sports bar or entertainment venue than a solitary practice session.

2. True Innovation is Often a "Kit of Parts," Not a Single Invention
A key entrepreneurial lesson from TJ's journey is that groundbreaking ideas don't always require inventing something entirely new. SmashSwing’s success lies in its unique combination of proven technologies—auto-tee systems, large-format screens, multiplayer gaming software—and wrapping it in a layer of licensed entertainment IP (like Atari games). This strategy of synthesizing existing concepts from different industries (golf, arcades, cinema) to solve a new problem is a powerful blueprint for innovation.

3. Listen to the Market, But Filter with a Strong Vision
While TJ actively sought feedback from hundreds of potential customers, he emphasizes the critical skill of filtering out distracting "noise." Early on, many suggested he expand into soccer, hockey, or movie theaters. By staying true to the focused vision of "revolutionizing indoor golf," he was able to refine a product that genuinely serves that market's needs. The lesson: customer input is invaluable for polishing your product, but a clear, unwavering core vision is essential to avoid chasing every opportunity and losing focus.

Final Takeaway: The multiplayer format reduces intimidation for new golfers, as spectators watch the engaging screen action, not the player's swing mechanics.

Are you more of a watcher than a listener? Then enjoy our video with TJ on The ModGolf YouTube channel [https://youtu.be/eobulbCnJd4] live from The 2026 PGA Show. Click on this link [https://youtu.be/eobulbCnJd4] or the image below as Colin and TJ extend their podcast conversation with key takeaways and lessons learned that will benefit all entrepreneurs.


Prior to launching SmashSwing, TJ helped ignite the growth of BigShots Golf as part of ClubCorp/Invited to be the second largest player in the golf entertainment space. The brand grew from 1 to 7 units in 20 months with a mix of corporate owned, managed and franchised locations.

Want to connect with TJ? Check out his bio page [https://modgolf.fireside.fm/guests/tj-schier] to make that happen! >>

Live from the PGA Show 2026: SmashSwing’s Multiplayer Golf Revolution with TJ Schier Jr.

What does it take to leave a fast-track legal career to revolutionize golf? Meet Amaya Athill, Regional Director for Golf Canada, who pivoted from law to links on a mission to make the game truly for everyone. From her childhood on the greens of Antigua to leading First Tee Ontario with Golf Canada, Amaya reveals her powerful strategies for building trust, breaking down barriers, and creating diverse, welcoming communities in golf. Discover how intentional invitation is reshaping the sport’s future in this must-listen episode for anyone passionate about grow the game, women in golf, and inclusive golf.

In this inspiring episode, Amaya shares her unique story of growing up with golf in Antigua, the stark contrast she felt returning to the game as a woman of colour in the UK, and the pivotal moment that led her to leave her law practice behind. We dive deep into her strategic approach to building trust and breaking down barriers in underrepresented communities, and vision for a more diverse and welcoming future for golf. This is a powerful conversation about community, intentionality, and the transformative power of invitation.

Episode Chapters:
(00:00 - 01:28) Introduction and Welcome
(01:29 - 03:15) Amaya's "Invitation to Golf" - Learning the game with her father in Antigua.
(03:16 - 05:04: Early Exposure - Growing up in a diverse junior golf ecosystem.
(05:05 - 10:55) The Career Pivot - From practicing law internationally to becoming a "pandemic golfer" and finding community.
(10:56 - 14:23) The Turning Point - Hosting a "Getting Women Into Golf" event in London and landing a job at Golf Canada.
(14:24 - 19:52) Inside First Tee Ontario - Mission, strategy, and the critical importance of building trust in communities.
(19:53 - 23:25) Creating Pathways - Engaging families and the "next step" onto the golf course.
(23:26 - 30:08) The Regional Director Role - Building relationships with golf facilities and navigating capacity challenges.
(30:09 - 35:26) The Municipal Golf and Land Use Conversation - Opportunities for public access and partnership.
(35:27 - 39:18) Innovative Access Points - The role of putting courses, short holes, and "Golf in Small Spaces."
(39:19 - 42:10) The Indoor Golf Boom - Simulators as a key entry point for new golfers.
(42:11 - 45:10) Amaya's Vision for Golf's Future - Hoping for greater diversity at all levels of the sport.
(45:11 - 46:38) How to Connect and Outro

Key takeaways in this episode with Amaya that you will discover:
Trust is the Foundation:
You cannot simply invite new groups into golf. You must first build authentic trust within their existing communities. Amaya emphasizes partnering with local schools and community centers to run initial programs, creating a bridge of familiarity before transitioning participants to a traditional golf course.

Meet People Where They Are:
Growth requires identifying and intentionally removing specific barriers—whether transportation, cost, equipment, or intimidation. Success comes from adapting the delivery (using plastic clubs indoors, providing busing) and finding facility partners whose values and capacity align with the mission.

Access Comes in Many Forms:
The future of growing the game isn't solely dependent on 18-hole tee sheets. Community putting greens, short courses, indoor simulators, and programs like First Tee create crucial, low-pressure entry points that can complement traditional golf and build a broader, more inclusive participant base.

Three Compelling Quotes from Amaya:
*On Finding Belonging: * &quo

Leaving Law to Liberate the Links - Amaya Athill, Founder of Golf Interrupted / Regional Director with Golf Canada

In this first episode, watch as Golf Fitness Coach Cameron Barkley runs Colin through the Titleist Performance Institute (TPI) Golf Fitness Screen at the Vancouver Golf Performance [https://www.vancouvergolfperformance.com/] studio.
https://www.vancouvergolfperformance.com/

The comprehensive 16-movement assessment reveals exactly how Colin's body is limiting his swing potential, creating a personalized roadmap for his physical development focusing on the areas that - as Cameron puts it - he "needs to clean up".

Follow this authentic journey - the hard work, the breakthroughs, and the honest setbacks - as Colin works to build a stronger, more resilient game from the ground up. We created this series to serve as a blueprint for meaningful, lasting change in your own golf game.

Are you more of a watcher than a listener? Then why not watch this episode on The ModGolf YouTube channel!
---> https://youtu.be/Vtxcxs_If4I or click on the image to add some video to the sounds and words.



Curious to learn more about the Titleist Performance Institute [https://www.mytpi.com/] Golf Fitness Screen test that Colin took?
Click on the image below to learn more.



Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.

I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.

I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin



 The Rebuild - Part 1 - Are You Ready for a Golf Transformation That Actually LASTS?

What does it take to not only reach the pinnacle of a sport like World Long Drive but to sustain a nearly two-decade career at its peak? In this engaging episode we go far beyond the grid and the spectacle of 380-yard bombs to uncover the heart, wisdom, and entrepreneurial spirit of a true icon. Host Colin Weston sits down with the remarkable Phillis Meti - ranked #3 in the world and 5 time World Champ - to explore her incredible journey from picking up her father’s shanked golf balls in New Zealand to becoming a global golf ambassador.

Phillis opens up about the fierce mentality required to compete, the pivotal lessons learned from both victory and heartbreaking defeat, and her visionary mission to pave pathways for the next generation. This conversation is a masterclass in longevity, adaptability, and giving back. Whether you're fascinated by the physics of speed, the business of golf, or stories of profound resilience, Phillis’s insights will leave you inspired and ready to “kick the door down” for your own ambitions. Get ready for an episode packed with power, purpose, and unforgettable stories.

Key takeaways in this episode with Phillis that you will discover:
Longevity is Built on Wisdom and Adaptability:
Success isn't just about raw speed. Phillis credits her sustained career to evolving from a "fearless" hitter into a savvier technical player, learning to adapt her ball flight to different grids, and prioritizing recovery and intelligent strength training.

True Power Starts with Your Hands:
A crucial technical insight for anyone wanting more speed: your hands hold the club, so their movement is paramount. Phillis emphasizes that generating speed is a sequencing chain, where proper hip movement ultimately serves to allow the hands to move faster through the hitting zone.

Create Pathways So Others Can Follow:
Phillis’s vision extends far beyond competition. Inspired by her parents, she is actively working to build an indigenous school and recruitment pipeline to help student-athletes from New Zealand and Polynesia transition to U.S. colleges, ensuring they have the support to succeed. Her mission is to show what’s possible and pull others up with her.

Episode Chapters:
(00:01 - 01:25) Introduction: Welcoming World Long Drive Phenom Phillis Meti
(01:25 - 03:15) From Rugby to Golf: Phillis’s First Swing and Family Influence
(03:15 - 06:26) A Multi-Sport Childhood: The Circuitous Path to Long Drive
(06:26 - 08:42) Anatomy of a Competition: How World Long Drive Works
(08:42 - 13:45) The Speed Equation: Training, Technique, and Swinging 125 MPH
(13:45 - 17:13) Wisdom Over Fear: The Evolution of a Champion's Mindset
(17:13 - 19:25) The Key to Longevity: Spinal Hygiene and Injury Prevention
(19:25 - 24:35) The 2025 Season Arc: Global Competition and New Formats
(24:35 - 27:59) Inside the Bag: The Tech & Specs of a Long Drive Driver
(27:59 - 31:14) The State of the Game: Community, Competition, and Commerce
(31:14 - 38:31) Entrepreneurial Drive: Building a School and Creating Pathways Home
(38:31 - 42:43) A Vision for the Future: Bringing Long Drive to the Masses & Closing Thoughts

Quotable Moments from Phillis:

On Perspective and Growth:
"Winning my first championship in 2006 and coming second twice after, I completely lost focus. I got caught up in the hype. Between then and now, I am a better game player with a bit more wisdom. I play the game differently now."

On Equipment and Control:
"The one thing about the women is that we don't swing it fast enough to aff

Beyond The Grid: Creating Legacy Through Long Drive - Phillis Meti, World Long Drive Champion

What does a non-golfer who loves Radiohead and once worked in a nightclub bring to the PGA Tour? A fresh perspective that drives groundbreaking innovation. In this long-awaited conversation, host Colin Weston sits down with Devon Fox, the Senior Director of Digital Programs at the PGA Tour. After eight years of connecting on LinkedIn, they finally dive into Devon’s unique journey from NASCAR and Nike to leading digital innovation in golf.

Devon shares how her initial (and only) disastrous golf experience became a strategic advantage, allowing her to ask the questions no one else would. She pulls back the curtain on building the PGA Tour's first Fan Council, the decade-long process that led to the stunning Apple Vision Pro app, and how she intentionally "worked herself out of a job" to bake innovation into the Tour's DNA.

Beyond technology, Devon opens up about the deeply personal motivation behind founding the PGA Tour's LGBTQ+ employee resource group, PRISM, and her advocacy for meaningful, policy-driven inclusion. This is a story about challenging tradition, the power of process, and building a future for golf that engages every fan.

Key takeaways in this episode with Devon that you will discover:

"Golf Ignorance" as an Innovation Superpower:
Devon explains how not being a golfer allowed her to challenge sacred traditions and ask fundamental questions that insiders might overlook, leading to truly fresh thinking in digital fan engagement.

Innovation is a Process, Not a Department:
Learn how Devon moved the PGA Tour from having a small innovation team to baking innovative thinking into the product development process itself, ensuring it becomes a sustainable part of the culture.

Inclusion Starts with Internal Policy, Not External Marketing:
Devon shares her impactful, criteria-driven approach to LGBTQ+ advocacy to create PRISM within the PGA Tour workplace, focusing first on tangible employee benefits and education before any public-facing campaigns, creating lasting structural change.

Episode Chapters:
00:00 - 02:10: Introduction and a Connection Eight Years in the Making
02:10 - 04:20: Devon's First (and Only) Golf Experience: A Hot, Hungry Disaster
04:20 - 07:20: The Strategic Advantage of Being a Non-Golfer & Asking "Weird" Questions
07:20 - 11:20: Building the Fan Council & Sourcing Ideas Directly from Fans
11:20 - 13:30: Learning from the NBA and the Two Rules of Sports Tech Innovation
13:30 - 16:30: Bridging Generations: Using New Tech to Showcase Golf History
16:30 - 19:15: The Innovation Process: From Design Thinking to Working Herself Out of a Job
19:15 - 23:35: Career Journey: From Soul-Sucking Banking to NASCAR and Global Retail at Nike
23:35 - 30:40: Advocacy in Action: Founding PRISM & Driving LGBTQ+ Inclusion from the Inside Out
30:40 - 33:00: The Size and Scope of the PGA Tour Organization
33:00 - 37:00: A Decade-Long Win: The Journey to the Apple Vision Pro App
37:00 - 38:15: Fostering a Culture of Ideas: The Annual Hackathon
38:15 - END: Closing & Teaser for the YouTube Candy Taste Test

Quotable Moments from Devon:

On bringing an outside perspective:
"I really held on to this lack of golf experience and knowledge to give me permission to ask those weird questions that nobody else would ask. It really benefited me."

On the purpose of technology:
"You don't just do innovation and emerging technology for the sake of doing it. It has to have some value for the fan. You have to dig deep and find out w

A Non-Golfer's Strategy for PGA Tour Digital Innovation - with guest Devon Fox

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Host Colin Weston explores the future of golf through conversations with the entrepreneurs, innovators and influencers who are shaking up the sport.

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