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Marketing Spark: A Micro-Podcast (15 Minutes or Less)
65 Plays4 years ago
Welcome to the first episode of Marketing Spark, a podcast that delivers insight, tools, and tips about marketing....in less than 15 minutes.
Why only 15 minutes?
I'm a big advocate for micro-marketing: marketing that quickly delivers insight and information. It's micro-podcasts, 30-second videos, and 200-word LinkedIn posts.
Marketing Spark will feature marketers and entrepreneurs in the trenches, who will talk about their successes and failures.
Here's where you can more on the back story of starting this podcast.
If you have questions, ideas for guests, or looking for help with B2B marketing, let's connect. Contact me or send a message via LinkedIn.
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Transcript
Introduction to Marketing Spark
00:00:06
Speaker
Welcome to the first episode of Marketing Spark, a podcast delivered in small doses that puts the spotlight on insight, tips, and stories from marketers and entrepreneurs in the trenches. By small doses, it's conversations that are 15 minutes or less. It's content that is easy to consume and user friendly. Think of it as a snack rather than a meal.
What is Micro Marketing?
00:00:27
Speaker
This format embraces the concept of micro marketing, marketing designed to quickly deliver value.
00:00:34
Speaker
It's mini podcasts, 30 second videos, blog posts, less than 200 words, and super short and sweet social media updates. Now today, people are multitasking. They're scanning, not reading, and they're doing more with less. They want to consume content, but there's simply not enough time in the day.
The Host's Journey to Podcasting
00:00:54
Speaker
And that's the beauty of micro marketing. Less is more.
00:00:59
Speaker
On Marketing Spark, you'll hear from marketers on how they're operating amid challenging times. What are the tools, channels, and approaches that they're using to engage and attract customers? What have been their most successful campaigns, and what did they learn from their failures? As for why I've jumped on the podcast bandwagon, well, here's the backstory. I lost my job as the VP Marketing of a SaaS company in late April. Not exactly the best time to be out of work.
00:01:28
Speaker
Now out of the blue, I got a message on LinkedIn from an Australian digital marketer, Jamie Stenhouse. We had a good chat about a unique and low cost model that he uses to do sales outreach for his digital marketing agency. And as we were wrapping up the call, Jamie gave me some great advice. If you're looking for business, simply reach out to all your first connections on LinkedIn. These are people, he said, that I knew, so it made sense to see if there's any value in my connections.
00:01:56
Speaker
So that's what I did. I wanted to connect with people, learn and do research on how I could relaunch my marketing consultancy in the midst of a global pandemic. I've talked to dozens of people, entrepreneurs, marketers, consultants, and investors. And to be honest, it felt like going to marketing school. I could ask questions about anything. And along the way, I realized that these conversations would be great material for a podcast.
00:02:23
Speaker
but I've never created a podcast.
Podcast Launch and Listener Engagement
00:02:25
Speaker
As a writer and journalist, blogging has always been my thing. So to test the waters, I posted my podcast plans on LinkedIn and asked if people would be interested in participating and the response was overwhelming. So I guess I'm now part of the podcast community. I hope that you'll join me on this journey by subscribing to Marketing Spark via your favorite podcast platform.
00:02:48
Speaker
If you have ideas for topics or suggestions for guests, send an email to mark at markevans.ca.