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The WinRed Effect: Six Years of GOP Fundraising Revolution with Ryan Lyk
5 Plays6 months ago
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WinRed CEO Ryan Lyk joins Eric Wilson for a revealing conversation about how GOP fundraising has transformed since 2018. The "WinRed Effect" report reveals stunning shifts in donor behavior, from smaller gifts given more frequently to massive growth in down-ballot digital programs. Lyk discusses battling Big Tech suppression, innovative solutions for SMS deliverability, and exclusive details on upcoming "recurring retention" features that will revolutionize how campaigns manage donor subscriptions and reduce churn rates.
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