Lara Aulestia [https://www.linkedin.com/in/laraaulestia/] is founder and CEO of 1060 Advisors [https://1060advisors.com/], a paid media strategy, planning and buying company serving the public affairs and political industry. She has an extensive background in political media buying with past roles at iHeartMedia, Resonate, Xandr, and Warner Media.

In this episode we dig into the need to layer media buys across platforms to achieve our desired reach and frequency objectives.

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Navigating Complex Media Buys – Lara Aulestia (1060 Advisors)

The Business of Politics Show brings you into conversation with the entrepreneurs who build best-in-class political businesses, the funders who provide the capital, and the operatives who put it all together to win campaigns. Hosted by Eric Wilson, Managing Partner of Startup Caucus, an investment fund and incubator for Republican campaign technology.