#838: BrandShield CEO Yoav Keren on the dark side of digital engagement

What if your biggest competitor this holiday season isn't another brand, but an army of AI-powered scammers stealing your customers and destroying your brand equity before you even know they exist?

Agility requires not only building a brand that can pivot with market trends, but also one that can defend its value and customer trust against threats that evolve just as quickly.

Today, we're going to talk about the dark side of digital engagement, including the rapidly growing threat of brand impersonation, counterfeit goods, and AI-driven scams that target the customers marketers work so hard to attract. This isn't just an IT security issue; it's a fundamental threat to customer experience, brand trust, and revenue.

To help me discuss this topic, I'd like to welcome Yoav Keren, CEO and Co-founder at BrandShield.
About Yoav Keren

Yoav Keren has 24 years of experience in financial management, marketing, and business development. He is currently a member of the anti-counterfeiting committee at INTA and was formerly a Council Member at ICANN. Yoav was a senior advisor to a minister in the Israeli government and was the head of the Technology branch of the Israeli military’s Information Security Department. He holds an MBA from the Kellogg & Recanati business school (Northwestern University & Tel-Aviv University) and a BA in Economics and Physics from the Tel-Aviv University.

Yoav Keren on LinkedIn: https://www.linkedin.com/in/yoavkeren/?originalSubdomain=il

Resources

BrandShield : brandshield.com

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