176: AI, Innovation, and the Future of Pharma Meetings ft. Pierre Metrailler
In this episode of the Events Demystified Podcast, host Anca Platon Trifan, CMP, WMEP sits down with Pierre Metrailler, CEO of SpotMe and Onomi, to discuss the current landscape and future of pharma event technology. They talk about the inefficiencies in current event methodologies, the integration of AI and automation, and the importance of education and engagement in medical meetings. Pierre also shares his personal journey and extensive experience in transforming pharma customer engagement through innovative technology solutions.
Key takeaways include the importance of moving beyond traditional models to more interactive and engaging formats, the crucial role of compliance, and the potential of AI to reshape the industry.
Don't miss this essential conversation for anyone involved in the pharma or life sciences space.
GUEST BIO
Pierre Metrailler is an event technology pioneer with over 20 years of experience. After joining SpotMe in 2001, he expanded the company's vision from hardware-based networking devices to comprehensive event engagement solutions. He led the company's transformation to a SaaS platform in 2011, with a strong focus on enterprise customers. As CEO since 2016, Pierre has pursued a CRM-first strategy and addressed critical industries' unmet needs, launching Onomi, a customer engagement platform for life sciences. He holds degrees from the Swiss Federal Institute of Technology, Lausanne and INSEAD.
🔍 Topics Covered:
- 00:00 Introduction: Pharma Event Spending
- 01:51 Meet the Innovator: Pierre Metrailler
- 03:19 Pierre's Adventurous Spirit and Leadership Lessons
- 06:31 The Journey of SpotMe
- 10:02 Leadership Insights: The Salt Shaker Theory
- 15:11 Understanding Pharma Meetings
- 21:28 The Evolution of Pharma Meetings
- 29:07 A Memorable Event Experience
- 30:34 Challenges in Adopting New Technologies
- 32:54 Compliance in Pharma Events
- 35:21 Innovative Solutions for Pharma Meetings
- 42:23 The Role of AI in Pharma Events
- 45:55 Introducing Onomi: Streamlining Pharma Events
- 53:36 Advice for Pharma Event Planners
- 55:52 Conclusion and Final Thoughts
Connect with our Guest at the links below:
- Pierre Metrailler’s LinkedIn https://www.linkedin.com/in/pierremetrailler/
Connect with your Podcast Host at the links below:
- Speaker website: https://ancaplatontrifan.me/
- LinkedIn: https://www.linkedin.com/in/ancatrifan/
- Instagram: https://www.instagram.com/anca.platon.trifan
- Instagram: https://www.instagram.com/fit.mindful.maven/
- Instagram: https://www.instagram.com/eventsdemystifiedpodcast/
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