In this episode of Events Demystified Podcast, host Anca Platon Trifan sits down with Arias WebsterBerry, digital marketing expert, entrepreneur, and master sales coach behind Webster Berry Marketing and Launch Nation AI. Together, they unpack how AI is transforming digital marketing, sales funnels, and business growth — not someday, but right now.

Arias shares how he’s helped companies generate over $112M in revenue, trains over 400 sales professionals, and builds automation systems that bridge human creativity with machine precision. The conversation dives deep into practical AI applications for entrepreneurs, event organizers, and business leaders — from boosting event registrations and automating workflows to building authentic, personalized customer journeys at scale.

They also discuss the leadership mindset shifts required for AI adoption, overcoming hesitation, and preparing for the AI-driven future of work. Perfect for founders, marketers, and event professionals ready to scale smarter and lead with innovation.



👉 Like and share this video to spread the knowledge.

👉 Episode Notes: ⁠⁠⁠⁠⁠⁠https://eventsdemystified.com/⁠⁠⁠⁠⁠⁠ [https://eventsdemystified.com/]

👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.

Sponsored and Produced by Tree-Fan Events Production LLC. Let's change the way we plan, produce, and experience events together!

Connect with your Podcast Host at the links below:

Book Anca to Speak at Your Event: ⁠⁠⁠⁠⁠⁠https://ancaplatontrifan.me/booking-page/⁠ [https://ancaplatontrifan.me/booking-page/]

⁠⁠⁠⁠⁠⁠⁠ [https://ancaplatontrifan.me/booking-page/]LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠

Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/anca.platon.trifan/⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/anca.platon.trifan/]

Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/

⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠

⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.

👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!





198: AI, Sales & Scaling Smarter Businesses ft. Arias WebsterBerry

In this episode of Events Demystified Podcast, host Anca Platon Trifan welcomes Mike Reed, founder of Sound Quest and Sound Quest Academy, to explore the transformative power of sound, not just as art, but as healing, connection, and business. Mike shares his journey from musician to global sound healer and entrepreneur, revealing how sound can calm the nervous system, deepen event experiences, and open new paths to wellness and purpose. From explaining the science behind sound healing to scaling a sound-based business, this episode blends art, neuroscience, spirituality, and entrepreneurship in a way that will resonate deeply with event organizers, wellness practitioners, and creators alike.

They also discuss the rise of sound healing in corporate and retreat settings, the difference between sound baths and sound healing, how to do it right, and the inner transformation that sparked Mike’s mission. Perfect for anyone curious about integrating wellness into modern events, or rediscovering purpose through the language of sound.



👉 Like and share this video to spread the knowledge.

👉 Episode Notes: ⁠⁠⁠⁠⁠https://eventsdemystified.com/⁠⁠⁠⁠⁠ [https://eventsdemystified.com/]

👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.

Sponsored and Produced by Tree-Fan Events Production LLC. Let's change the way we plan, produce, and experience events together!

Connect with your Podcast Host at the links below:

Book Anca to Speak at Your Event: ⁠⁠⁠⁠⁠https://ancaplatontrifan.me/booking-page/ [https://ancaplatontrifan.me/booking-page/]

⁠⁠⁠⁠⁠ [https://ancaplatontrifan.me/booking-page/]LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠

Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/anca.platon.trifan/⁠⁠⁠⁠⁠ [https://www.instagram.com/anca.platon.trifan/]

Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/

⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠

⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.

👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!



197: How Sound Healing Can Improve Events and Create Meaningful Experiences ft Mike Reed

In this episode of Events Demystified Podcast, host Anca Platon Trifan is joined by Emmy-winning TV host and comedian Mark DeCarlo. They discuss how comedy, improv, and wellness can create happier, more resilient workplaces. Mark shares his journey from comedy to corporate wellness, offering valuable insights on leveraging AI and technology in a human-centric way. They also delve into strategies for overcoming public speaking fears, fostering a positive team culture, and enhancing productivity through happiness. Perfect for leaders, business builders, and anyone interested in blending technology with team wellness.00:00 Introduction to the Guest and Episode Overview03:01 Welcoming Mark DeCarlo03:30 Overcoming the Fear of Public Speaking05:27 Personal Stories of Facing Fear13:25 Finding Happiness and Purpose20:13 The Importance of Employee Wellness24:45 Improv in Business and Creativity28:56 Animated Feature Film Production Insights30:03 The Importance of Team Collaboration30:54 Humor and Leadership Strategies34:53 Personal Growth and Decision Making36:34 Exploring Technology and Innovation41:39 The Journey to Happiness and Fulfillment50:52 Lessons from the Road55:40 Final Thoughts and Contact Information







👉 Like and share this video to spread the knowledge.

👉 Episode Notes: ⁠⁠⁠⁠https://eventsdemystified.com/⁠⁠⁠⁠ [https://eventsdemystified.com/]

👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.

Sponsored and Produced by Tree-Fan Events Production LLC. Let's change the way we plan, produce, and experience events together!

Connect with your Podcast Host at the links below:

Book Anca to Speak at Your Event: ⁠⁠⁠⁠https://ancaplatontrifan.me/booking-page/⁠⁠⁠⁠ [https://ancaplatontrifan.me/booking-page/]LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: ⁠⁠⁠⁠https://www.instagram.com/anca.platon.trifan/⁠⁠⁠⁠ [https://www.instagram.com/anca.platon.trifan/]Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/

⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠

⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.

👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!

196: AI Technology, Improv & Living Well and on Purpose ft. Mark DeCarlo

In this episode of the Events Demystified Podcast, host Anca Platon Trifan discusses the strategic and transformative aspects of writing a book as a business decision. Joined by guest Steve Martile, founder of Boutique Publishing Agency, this episode explores how entrepreneurs and event professionals can turn their stories into powerful business assets. Steve shares his journey from being a mechanical engineer to founding a successful publishing agency, offering insights on the transition, leveraging personal experiences, and monetizing non-fiction books. They also delve into practical strategies for writing, publishing, and marketing a book, including the use of AI tools and the importance of audiobooks. Whether you're contemplating writing your first book or seeking ways to effectively monetize your expertise, this episode provides valuable guidance and motivation.





00:00 Introduction: Writing a Book as a Business Decision

01:57 Meet the Host and Guest: Anca and Steve

03:59 Steve's Journey: From Engineer to Publisher

05:42 The Transition: Marketing to Publishing

07:44 Monetizing Books: Strategies and Success Stories

11:23 Writing and Publishing Process: Tips and Insights

20:24 Marketing Your Book: Launch and Beyond

24:44 Adapting to Modern Readers: Attention Spans and Formats

27:38 The Power of Audiobooks

27:59 Engagement Through Audible

29:24 The Impact of Meditation Downloads

29:49 The Transition to Life Coaching

30:42 Spotify's Changing Landscape

32:04 Common Myths About Publishing

38:01 The Role of AI in Writing

41:20 The Importance of Authenticity in Audiobooks

42:45 Publishing Trends and AI Tools

43:53 The Value of Personal Stories in Business Books

45:33 The Perception Shift from Doer to Leader

48:39 The Power of Your Own Voice

49:36 Conclusion and Resources





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👉 Episode Notes: ⁠⁠⁠https://eventsdemystified.com/⁠⁠⁠ [https://eventsdemystified.com/]

👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.

Sponsored and Produced by Tree-Fan Events Production LLC. Let's change the way we plan, produce, and experience events together!

Connect with your Podcast Host at the links below:

Book Anca to Speak at Your Event: ⁠⁠⁠https://ancaplatontrifan.me/booking-page/⁠⁠⁠ [https://ancaplatontrifan.me/booking-page/]LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: ⁠⁠⁠https://www.instagram.com/anca.platon.trifan/⁠⁠⁠ [https://www.instagram.com/anca.platon.trifan/]Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/

⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠

⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.

👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!

195: Turning Pages & Profits: Turning Your Story into a Business Asset ft. Steve Martile

In this interesting episode of the Events Demystified Podcast, we dive deep into the transformative power of AI in event planning and design with Nick Borelli, Director of Marketing at Zenus. Join us as we explore how facial analysis, ethical AI tools, and actual attendee behavior can revolutionize your events by moving beyond traditional metrics like post-show surveys and registration numbers. Nick shares his extensive experience in the event industry and offers insights into leveraging data and AI to create personalized, engaging, and innovative events.



Don't miss out on this thought-provoking discussion that challenges the 'we've always done it this way' mindset.



00:00 Introduction to Event Feedback

01:38 Welcome to Events Demystified Podcast

02:22 Today's Guest: Nick Borelli

03:39 Nick Borelli's Early Career

07:47 Transition to Digital Marketing

09:53 The Importance of Behavioral Data

20:24 Personalization in Event Marketing

27:25 Ethics of Facial Recognition and AI

34:00 Understanding Sentiment Validation

34:47 The Role of Positive Energy in Group Dynamics

35:32 Operational Goals and Audience Trends

36:08 Case Study: Booth Design and Audience Engagement

38:41 Facial Recognition vs. Facial Analysis

50:56 The Future of AI in Events

58:36 Final Thoughts and Industry Insights





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👉 Episode Notes: ⁠⁠https://eventsdemystified.com/⁠⁠ [https://eventsdemystified.com/]

👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.

Sponsored and Produced by Tree-Fan Events Production LLC. Let's change the way we plan, produce, and experience events together!

Connect with your Podcast Host at the links below:

Book Anca to Speak at Your Event: ⁠⁠https://ancaplatontrifan.me/booking-page/⁠⁠ [https://ancaplatontrifan.me/booking-page/]LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: ⁠⁠https://www.instagram.com/anca.platon.trifan/⁠⁠ [https://www.instagram.com/anca.platon.trifan/]Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/

⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠

⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.

👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!

194: Behavioral Data, Ethical AI, and the Future of Event Experiences ft Nick Borelli 

In this episode of the Events Demystified Podcast, host Anca Platon Trifan sits down with Stacey Hanke, CEO of Stacey Hanke Inc. and author of 'Influence Redefined.' Stacey shares invaluable insights on enhancing communication and influence, especially for event professionals, entrepreneurs, and business owners. Learn practical tools and strategies to communicate confidently and lead authentically. Discover how to build trust, adapt your messaging, and maintain consistency across different platforms. Don’t miss out on actionable steps and expert advice to elevate your communication skills and influence effectively in both virtual and in-person settings.



00:00 Introduction to Communication and Influence

01:57 Meet Stacey Hanke: Expert in Influence

03:40 Stacey's Journey from Farm to Business

05:26 Defining True Influence

07:59 Common Pitfalls in Communication

12:34 Practical Steps to Improve Influence

16:12 Overcoming Challenges and Building Confidence

24:26 The Importance of Consistency in Influence

29:29 Balancing Remote and In-Person Work

30:20 Building Virtual Team Connections

33:48 Authenticity in Professional Communication

36:07 Personal Branding and Authenticity

41:40 The Role of Feedback and Mentorship

47:36 The Future of Communication and Influence

50:29 Conclusion and Final Thoughts





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👉 Episode Notes: ⁠https://eventsdemystified.com/⁠ [https://eventsdemystified.com/]

👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.

Sponsored and Produced by Tree-Fan Events Production LLC. Let's change the way we plan, produce, and experience events together!

Connect with your Podcast Host at the links below:

Book Anca to Speak at Your Event: ⁠https://ancaplatontrifan.me/booking-page/⁠ [https://ancaplatontrifan.me/booking-page/]LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: ⁠https://www.instagram.com/anca.platon.trifan/⁠ [https://www.instagram.com/anca.platon.trifan/]Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/

⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠

⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.

👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!

193: Mastering Authentic Influence: Communication Strategies for Leaders ft Stacey Hanke

n this episode of the Events Demystified Podcast, host Anca Platon Trifan dives into the business side of AV event production with Tom Stimson, President of Stimson Group, LLC. They discuss the pitfalls of traditional rental-based pricing models and the importance of charging based on expertise, creativity, and strategy. Tom shares insights from his decades of experience advising AV companies and offers practical advice on improving profitability and redefining value in the event production industry. Tune in for a deep dive into labor challenges, technology advancements, and smart business practices that can help event professionals thrive.

00:00 Introduction and Episode Overview

00:18 The Pricing Trap in Event Production

02:32 Guest Introduction: Tom Stimson

04:08 Tom's Journey and Lessons Learned

05:41 Challenges in AV Production Pricing

08:02 Historical Context of AV Pricing Models

10:19 The Value of Pre-Production Time

12:25 Breaking the Cycle: Charging for Value

15:00 Negotiating Terms and Managing Risk

19:44 The Importance of Setting Expectations

25:24 Smarter Ways to Approach Event Production

29:52 Navigating Budget Conversations

31:30 The Importance of Honest Budgeting

33:27 Addressing Labor and Talent Shortages

35:16 Rethinking Pricing Models

38:06 The Value of Experience and Expertise

43:31 Regional Pricing Variations

48:49 Future of Event Production Business Models

55:13 Final Thoughts and Advice



👉 Like and share this video to spread the knowledge.

👉 Episode Notes: https://eventsdemystified.com/

👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.

Sponsored and Produced by Tree-Fan Events Production LLC. Let's change the way we plan, produce, and experience events together!

Connect with your Podcast Host at the links below:

Book Anca to Speak at Your Event: https://ancaplatontrifan.me/booking-page/LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: https://www.instagram.com/anca.platon.trifan/Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/

⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠

⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.

👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!

192: Breaking the Pricing Trap: How AV Companies Can Thrive 

In this episode, we explore the journey of Claudine C Pellington, an AV veteran, show director, and founder of CCP Audiovisual. Tune into this brand new conversation on the Events Demystified Podcast! Hosted by Anca Platon Trifan of the Events Demystified Podcast, Claudine shares her experiences of building a successful career in a male-dominated field, her path from music to AV production, the challenges she's faced, and the importance of resilience, mentorship, and believing in oneself. This episode offers valuable insights for anyone interested in or already working within the AV industry, especially women and people of color. Tune in for a powerful discussion on representation, hard work, and paving the way for the next generation of women in live events and technology. Don't miss out on the real talk about the ups and downs in the AV trenches, and be inspired to lead with courage and clarity.00:00 Introduction and Guest Welcome03:12 Breaking Myths in AV Industry05:58 Claudine's Journey into AV12:03 Anca's Parallel Journey17:50 Challenges and Resilience in AV22:05 Navigating Male-Dominated Spaces34:01 Handling Conflicts and Personalities37:41 Making AV Industry Inclusive39:56 Mentorship and Its Impact41:16 A Tribute to My Best Friend and Mentor42:10 Transitioning to Freelance43:59 Challenges and Rewards of Freelancing46:21 Navigating the AV Industry as a Woman50:04 Overcoming Technical Challenges01:05:41 Advice for Aspiring AV Professionals01:11:00 Final Thoughts and Networking

👉 Like and share this video to spread the knowledge.

👉 Episode Notes: https://eventsdemystified.com/

👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.

Sponsored and Produced by Tree-Fan Events Production LLC. Let's change the way we plan, produce, and experience events together!

Connect with your Podcast Host at the links below:

Book Anca to Speak at Your Event: https://ancaplatontrifan.me/booking-page/LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: https://www.instagram.com/anca.platon.trifan/Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/

⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠

⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.

👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!


191: Women Breaking Barriers in AV: Resilience, Representation & Rising to the Challenge

In this episode of the Events Demystified Podcast, host Anca Platon Trifan welcomes Iain Morrison, CEO of an event tech startup specializing in digital twins and immersive pre-visualization. Iain shares his journey from his early days in event production to pioneering new technologies that enhance the event planning process. The conversation covers the impact of digital twins on event ROI, human connection in a tech-driven world, and the importance of addressing mental health issues in the events industry. Don't miss insightful discussions on leadership, team dynamics, and the future of spatial tech in events. Subscribe now and stay ahead in the evolving world of event planning.00:00 Introduction to Digital Twins in Event Planning02:07 Meet the Guest: Iain Morrison03:20 Icebreaker: Pre-visualizing Non-Event Experiences06:04 Iain's Journey in Event Production08:55 The Complexity of High-Level Event Management13:09 The Shift to Previsualization and Immersive Planning18:59 Understanding Digital Twins20:52 The Future of Digital Twins in Events32:44 Leadership and Preventing Burnout in Event Production37:35 Working with a Partner: Balancing Life and Work40:13 Exciting Future of Spatial Tech in Events45:02 Final Thoughts and Advice for Event Planners47:18 Conclusion and Contact InformationTune into this brand new conversation on the Events Demystified Podcast!

👉 Like and share this video to spread the knowledge.

👉 Episode Notes: https://eventsdemystified.com/

👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.

Sponsored and Produced by Tree-Fan Events Production LLC. Let's change the way we plan, produce, and experience events together!

Connect with your Podcast Host at the links below:

Book Anca to Speak at Your Event: https://ancaplatontrifan.me/booking-page/LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: https://www.instagram.com/anca.platon.trifan/Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/

⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠

⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.

👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!



190: Future-Proofing Events: Digital Twins, Pre-Visualization & Human-Centered Innovation

Join host Anca Platon Trifan, CMP, WMEP in this insightful episode of the Events-ified Podcast as she interviews global event marketing strategist Marisa Nebosky, CMP. Marisa shares her experience in developing award-winning brand stories and impactful campaigns for major brands like Bose and Lego. Discover her creative process, from initial brief to execution, and learn about her fascinating journey, including sending cargo into space. This episode also touches on balancing creativity with business goals, the importance of community in events, and Marisa's inspiring volunteer work in dog rescue. Whether you're an event marketer or a creative professional, don't miss this engaging conversation filled with practical tips and heartfelt stories. Subscribe, share, and stay tuned for more episodes!00:00 Introduction to Creative Event Marketing01:55 Meet Marissa Nebosky: A Strategic Creative Mind03:40 Early Beginnings: From High School Prom to Event Planning06:39 The Space Cargo Story: A Unique Achievement08:22 The Power of Design: From Renderings to Reality11:49 Creative Process: From Brief to Execution19:11 Overcoming Creative Blocks and Personal Productivity26:57 Accountability in Event Marketing27:19 Designing Experiences to Achieve Business Goals29:38 The Importance of Follow-Through in Event Planning31:01 Balancing Creativity and Strategy34:31 Marissa's Journey from Graphic Design to Event Marketing37:07 The Role of Creativity in Team Building39:45 Dog Rescue and Personal Fulfillment46:01 Advice for Aspiring Creatives49:40 Future Trends in Event Marketing52:57 Conclusion and Final Thoughts👉 Like and share this video to spread the knowledge.

👉 Episode Notes: https://eventsdemystified.com/

👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.

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Sponsored and Produced by Tree-Fan Events Production LLC. Let's change the way we plan, produce, and experience events together!

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Connect with your Podcast Host at the links below:

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Book Anca to Speak at Your Event: https://ancaplatontrifan.me/booking-page/LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: https://www.instagram.com/anca.platon.trifan/Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/

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⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠

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⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.

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👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!

189: Elevating Event Marketing Through Strategic Creativity 

A veteran woman in event productions demystifying the Audio-Visual, Lighting, Technology, and Production behind In-Person, Virtual, and/or Hybrid Events. In each episode, we will share our hard-earned insightful tips, tricks, and tactics that will help you plan and execute successful events of all types, formats, and sizes! And also share the stories of those that make the #behindthescenes magic happen! #womeninav https://eventsdemystified.com/

Anka Trifan

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