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36. The Power of Overlooked Markets: Building MumSafe with Jen Dugard
43 Plays18 days ago
In this episode of Gritty is the New Pretty, host Krystle Edwards sits down with Jen Dugard, founder of MumSafe, to talk about changing the way mothers are supported in fitness, pregnancy, postpartum recovery, and beyond. Jen shares how she built an international platform by identifying an overlooked need, educating an industry, and staying committed to safe, effective exercise for mums at every stage of motherhood.
Join us as we discuss:
• Seeing the Gap — How Jen identified the overlooked need for safe postpartum fitness support.
• Educating the Market — Why building MumSafe meant helping women, trainers, and gyms understand what they didn’t know yet.
• Scaling with Purpose — How Jen grew internationally while staying rooted in trust, safety, and long-term impact.
If this episode hit, take 10 seconds and help it travel—follow the show, leave a quick rating, and share it with a woman who’s ready to be heard.
Follow us @gritcitywomen | www.gritcitywomen.com
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Transcript
Introduction to 'Gritty is the New Pretty'
00:00:03
Speaker
Welcome to Gritty is the New Pretty, where resilience meets real talk. I'm your host, Crystal, entrepreneur, leadership coach, change maker, and outdoor enthusiast.
Exploring Resilience and Redefining Success
00:00:15
Speaker
Join me as I sit down with powerhouse women leaders, entrepreneurs, and small business owners who share their raw, unfiltered stories of success, struggle, and the grit it takes to make an impact. From navigating change to redefining success, we'll explore what it takes to rise, lead, and thrive.
00:00:35
Speaker
Expect raw conversations to fuel your journey, whether you're breaking down barriers in life or in business. We're redefining success, not by perfection, but by the strength it takes to rise again and again, because in this space, gritty is the new pretty.
Sponsorship by Hey Becks Creative House
00:00:53
Speaker
Hit subscribe and let's get ready with it. This episode is sponsored by Hey Becks Creative House, founded by brand strategist Becky LaFranche, known for building crave-worthy brands that blend story, soul, and strategy.
00:01:10
Speaker
Explore the work at heybecks.com.
Jen Dugard and Mumsafe's Mission
00:01:14
Speaker
On this episode of Gritty is the New Pretty, we have Jen Dugard, founder of Momsafe, an international platform that helps mums find trained professionals who understand pregnancy, postpartum, recovery, and the realities of motherhood. Her work challenges the idea that growth has to be bigger, faster, and louder.
00:01:33
Speaker
Welcome, Jen. Thank you for having me, Crystal. I'm very excited to be here. I'm so excited to have you. Why don't you start off with telling us about you? Absolutely. So I live in Queensland on the Gold Coast, which is in Australia. I actually am from the yeah UK. So I've been here for over 20 years now, but my background is in the yeah UK and I work in the fitness industry. So as you said, i i run a company called Mumsafe and we're all about professionalising the way mums are looked after within the fitness industry and beyond. My background is that I'm a personal trainer. I've been doing that for my son's about to turn 18. I was doing it before he was born. so a PT for over 19 years and working in the pre and postnatal space for the past 17.
00:02:18
Speaker
I used to run a mums and bubs group fitness business in Sydney, Australia, and I did that for about 10 years. Then I developed a certification, which is called safe return to exercise, which is a pre postnatal certification. And then off the back of that, um, mum safe. And on a personal level, we were just chatting about kids. I have a 15 year old daughter and a 17 year old son. And it's really that kind of transition time of letting him go a little bit, which is quite an interesting time as a mom.
00:02:49
Speaker
So that's made a nutshell, I think. Yeah. Well, great. Let's dive a little deeper. Tell me about how you got into thinking about fitness and training for women postnatal.
Addressing Postpartum Fitness Gaps
00:03:04
Speaker
So I was a personal trainer before my son was born. He was born in 2008. And after that, i used to work in a, you know, a big box gym, lots of personal trainers. And I left the gym four weeks before he was born, thinking that I might go back. And then all of a sudden I was surrounded by, well, I myself was going on a postpartum journey. And then I was also surrounded by a lot of other women. You know, we go to mum's groups and we do all that kind of thing who didn't even know sometimes how to get into the gym, find time for themselves. I knew to go back to the gym and I had a good support system around me, but I also realized that I didn't know a whole lot about working with moms. I went and got a certification and then I launched a group fitness business for moms. And that was off the back of you really helping moms come together. So we had group exercise, we had on onsite childcare because I really wanted to offer moms the ability to be with their child, but take some time out and also help them to learn how to move their body safely and effectively after having a baby. um After my daughter was born, i actually also had postnatal depression. So there's a very, um you know, yes, movement is really important, but there's the mental health side of movement as well as the physical side.
00:04:24
Speaker
This market that you've been getting into with helping women during this time, this is really delicate time. Did you recognize that there was a need there or were you just doing what felt right kind of for you at the time?
00:04:41
Speaker
Yeah, good question. There was definitely a need. So where I was living, there was myself and I think two other trainers at the time that were working with moms and,
00:04:54
Speaker
They weren't, well, i mean, I don't want to say they were doing the wrong thing, but they also weren't necessarily partnering with the people that mums need to partner with. So one of the first things that I did was reach out to a pelvic health physiotherapist and make that part of the offering that I was creating. So we had ah a very close partnership. Every single mum that came to see me would get recommended to see a pelvic health physiotherapist. If you know anything about a woman's body, and I say that with love and respect, you you have a pelvic floor, the pelvic floor is on the inside. Even myself as an exercise professional who's worked in this space for many, many years cannot um assess her pelvic floor. So that partnership was was really important. So i' going back to your question, I definitely feel like there was a need in the marketplace. There's a lot more trainers now working in this space, but there's still a need for education on the mum's side and also education for the exercise professionals themselves.
Education as a Growth Strategy
00:05:51
Speaker
And that brings me to another question, realizing that there was this education component. So it wasn't necessarily that people even knew that this, they needed this.
00:06:04
Speaker
How did you strategize building that education into growing the platform and helping more women? I picked out the word strategise there, Crystal, and I don't know that in the early days there was a lot of strategy. Having said that, it was very much getting out into my local community. So you're very right, like a lot of you don't know what you don't know. And there's there was never really a, I mean, in Australia we have our six-week check-up. I think it's it's very similar in the US, but um the the quality of that check-up is is very much varies from practitioner to practitioner, whether you're in the public system, private system, what that individual person knows. so we very much did deal with and still do a lot of women that need educating before they then come in. So over the years, I've done a lot of podcasting, I've done a lot of articles, going out into our local community at the time, um talking to mothers groups and all of our Mumsafe trainers now, one of the things that you know, one of the, I guess it is a strategy we talk to them about is get to know the women of your community, educate the women of your community and invite them on that journey with you.
00:07:18
Speaker
Yeah. It's, you have to know that you need something or that there's a gap in order to get people to follow you in that direction. And some of the work that I do in change management, I don't know if you've ever heard of ADCAR, the ADCAR model, yeah The first letter is A, which is awareness. And so I always say, do people know that this is a thing or that this exists or that this is a problem? And then there's somewhere they can get help for it. And it kind of aligns with somewhat marketing. But I mean, you're not just marketing. You're not just putting commercials on air. You're actually educating and informing women about some of the things that they can do to
00:08:03
Speaker
live an active lifestyle and return maybe to the level that they were before, which I think is really more powerful. It's building trust instead of focusing on numbers.
00:08:17
Speaker
Yeah. and And when you were talking, Crystal, I was thinking, you know, it's not only the moms, like the space I work in now is educating exercise professionals and helping them to even understand that they need more education than their initial personal training or yoga or Pilates certifications. And then on a bigger scale than that, we spend a lot of time or i've I've done a lot of conferences, speaking at conferences, and we've got the big box gyms and fitness facilities who still don't understand why this is so important. And we've even got some big, you know, women's gyms in Australia who are pushing back on, you know, the the need for education and still saying, you know, we want to invest in other things rather than the education for the women that are walking through the doors and in Australia, at least 70, 70% or 77% of women over the age of 50, over the age of 15 will become a mother. And there was some more statistics to tell us how many women are walking to it, into our gyms and fitness facilities. And it's about around 3.3.2 million women are using our gyms and fitness facilities all the time. And of that,
00:09:26
Speaker
3.2 million, 77% them are not only women, but their mothers. So was still in this kind of push and pull and battle, I would say with a lot of gyms and even some personal trainers themselves who say things like, i don't work with mums. It's like, okay. Um, has, does she have a, an older child? Oh yeah yeah. Yeah. So we have this preconception sometimes that postpartum is, you know, the first six weeks, the first,
00:09:55
Speaker
six months even the first year when the reality is that once she's had a baby she's postpartum for the rest of her life and there's a lot of women with older children still living with contraindications from pregnancy and post and and birth and postpartum so we're still very much in that how do we educate women trainers and big brands to know that this needs to be a priority and then you can bring government support into that if we want to dig even deeper What are some of the issues that you might expect a woman with kids a little older to still carry with them from pregnancy?
00:10:36
Speaker
Yeah, she might still be leaking. So she might be sneezing and leaking. She might be exercising and leaking. And maybe she's decided that that was a byproduct of having a baby and she's lived with it so long and it's it's normal. And there's this phrase that we use and we say it's common, but it's not normal. um If you go beyond that further, if you've got a woman with a weaker pelvic floor who's never had really good postpartum care and understood even how to activate her pelvic floor, like a lot of women have never been taught how to properly activate their pelvic floor. Some women, research suggests that 60% of women actually push out instead of drawing up when they think that they're activating. Take that down to perimenopause and menopause. If you've got a woman with an already weak pelvic floor who's potentially not activating her pelvic floor well, but she might still be training hard, as her hormones change and things like that, as she goes into later life, she could be more susceptible to things like prolapse.
00:11:35
Speaker
And then we've got this whole conversation now about strength training. You know, we need to strength train in perimenopause and menopause, but what if her pelvic floor can't cope with that?
Personal Experiences and Awareness in Pelvic Health
00:11:49
Speaker
I have goosebumps from that because I... Like I'm living that a little bit. And I i don't know if you you know, but I had early on when I first started the podcast, I had Dr. Mandy Murtaugh. She is a pelvic floor physical therapist here in Washington on. And in that conversation, I realized that I was having some issues. And i ended up going to the doctor and I had a fibroid, a very large fibroid the size of a cantaloupe.
00:12:18
Speaker
wow And so then I ended up going to have this, sort this thing removed and was able to preserve my fertility because I found a doctor in Seattle that is very specialized in minimally invasive gynecology, Dr. Brooke Winner. um,
00:12:36
Speaker
Just the whole trend that you're talking about of women and people in general not knowing enough about women's health and the pelvic floor and how we go through these these spaces. And I mean, if I didn't find Dr. Winner, I probably would have had a hysterectomy and not had my children. And it it kind of goes on to...
00:13:00
Speaker
we still don't know so much about women's health. And I'm learning so much even in my own podcast. Like I'm like, why do I not know these things from life or my doctor? And I, I, I feel so happy that I'm able to get this information from women like you that want to share and educate because i the thing is, is If they don't have a strong why, they they're not going to commit to taking care of themselves. Like if they don't understand why it's important to go to the gym and get back into that physical activity after having a child, because ah honestly, our focus is mostly on the child at that point. If they don't understand the why, people don't.
00:13:43
Speaker
stay in it. I mean, that's just in anything. And that's one of the things we talk about in change too. If you want to make a change, they have to understand the why. And it's not just about, I want to lose weight or I want to look good. I think there's a piece of that because I think we all want to feel good in our body and in our skin, but like, there's so much more to it, like you're saying. And so I'm just very happy to hear some of this information. And then I also picked up When you were talking about some of the bigger gyms and sort of being resistant to this idea of education, how do you still stay inspired and keep moving when you see that that resistance still happening?
00:14:31
Speaker
What a great question. So I definitely oscillate between inspired and still having energy but but and between being just really pissed off that big brands don't take women's health seriously. And, you know, I've had countless conversations with whether it's exercise professionals individually or it's big box gyms. And we talk about, you know, the financials of what it will cost them to get educated versus the longevity of that client if they then stay with them. Because, you know, what we're really talking about is the the wellness of a woman throughout her journey at that gym environment. And when you look at it over time, any money that they invest at the beginning will be gained back, you know, multiple times over by that woman not cancelling her membership when things don't feel right. And then we think about multiple times over again when that woman continues her her journey and doesn't stop exercising and what influence that that has on her children, what influence that has on her ability to go back into the workforce, what influence that has on on her relationship with herself and her partner. So there's this frustration and then there's like, but this is too important to not keep talking about it. I am constantly thinking about where the conversations are most valuable and where I'm, you know, up against a brick wall over and over again. So evaluating my own time and my own energy, but this is so much bigger than whether we should or we shouldn't. It's it's the way a woman feels about her body for the rest of her life. And then that filters down to her whole family.
00:16:13
Speaker
So there's a deeper level of, I guess, motivation that this needs to get done in the world.
00:16:23
Speaker
And with that motivation, you've grown Mumsafe. to essentially be an international platform for
Mumsafe's International Expansion
00:16:32
Speaker
women. Tell me more about starting the platform and getting that scale and that growth.
00:16:39
Speaker
Yeah, so Mumsafe was born off the back. So when I was running my early fitness business, Body Beyond Baby, i I looked at franchising and I looked at licensing and looked at all of that kind of thing. And then ultimately I had a trainer, one specific trainer at the time kept coming to me and saying, I want to learn what you know, and I do want to do what you do, but I want to grow my own brand.
00:16:59
Speaker
And I saw how motivated she was. So I was like, well, maybe I can mentor this person. And then that grew over time. So I mentored her and then mentored some other people. And then Mumsafe now delivers... um ongoing education to exercise professionals that work with women and mums and we also provide small business support to help them to become the go-to trainer for mums in their area because you know some trainers are the most knowledgeable people in the world but they don't have a lot of business know-how and if they don't have the skills to to grow a business then it's very hard to stay in business i mean you'd know yourself if you're not
00:17:36
Speaker
passion takes you so far, but when you're taking time and energy away from your children, you need to make sure you're earning an income as well. So, you know, we've been consistently, you know, reaching out to exercise professionals and sharing with them what we do and the ones that align and they want to work with mums and they want that support, then they come on the journey with us. So we've, we've got about a hundred trainers now across Australia, New Zealand, Singapore, and the UK, which is exciting. No one in the US yet. So if anybody is interested in joining the MomSafe mission in the US, then we're um very open to a conversation.
00:18:12
Speaker
Absolutely. Well, hopefully, you know, we get some people that are interested and i think that would be really cool. I mean, I definitely... have the links with even just my own journey and these episodes, like I was telling you about, i'm like, Oh my gosh, I should shut set you up with these women. So you can expand your network here. i think it's very, very cool.
00:18:34
Speaker
What is something that you've learned about
00:18:39
Speaker
in regards to women's
Supporting Trainers to Support Mothers
00:18:41
Speaker
needs? Like, was there anything that surprised you as you started building Mumsafe and you started seeing maybe ah gap another gap besides just needing Mumsafe in general? Is there anything that stuck out to you that you were like, oh my gosh, I never thought of that?
00:18:55
Speaker
I think it, it you know, Mumsafe looks after the, or the trainers that work with, all right like collaborate with Mumsafe, look after the mums. And the need there is really important. But when I take a step back and I i look at the actual trainers themselves, there's a level of nurturing that is that was not happening for the exercise professional that is looking after the mum. So you've got this unique set of women and most of them are that mum themselves. So they've got young children. um Some of them are older children, but they are living the life of the woman that they're supporting. But then there was nobody supporting them. And if I think about the two things that drive me, it's making sure women are looked after safely and effectively across the fitness industry and beyond. And the other side of that would be helping women to grow profitable small businesses that support the women of their community, but also support themselves. So I think that's what became interesting.
00:19:54
Speaker
even more visible as we grew Mumsafe is that these women are operating in silos they have a lot of knowledge they want more knowledge but they sometimes lack confidence because they don't have a cheer squad behind them and they don't they often don't have that that business support they might have be calling their business a hobby which we try and train out of people because if it's just a hobby it's never going to grow and they're also asking for permission so a lot of the time I'm like you know it's your business even if you know yeah a lot of women are asking partners for permission when they're growing businesses, which
00:20:30
Speaker
I don't know. We need a partner that is on board with us, but do we need to ask their permission? I think there's two different conversations there. So the biggest thing for me, Crystal, is supporting the trainers that are supporting the women was a really big gap.
00:20:45
Speaker
I think that aligns with why I started Grit City Women. And you know when I was working on Liz Rocks, I had no background in nonprofit, no background in fundraising, no background in anything, marketing, none of that. And i was just telling a friend about it the other day, this this moment where I will say there were several moments where where I'm building the website for Liz Rocks. And I am thinking, does this look right? Does this sound right?
00:21:16
Speaker
Am I doing the right thing? Is this going to flop? Like, what if we have this fundraiser and nobody shows up? That would be a huge, it wasn't just like I would fail. it would, I would feel like I was letting the memory of my friend down, you know? And so I felt this really tremendous pressure and i really didn't have anybody that had experience in those areas to to talk to about it and to get that feedback and bounce things off of. So I would just be researching endlessly on the internet, but very isolated, you know, very, very isolated, feeling isolated, feeling overwhelmed and stressed.
00:21:54
Speaker
um And then I had a couple friends in the community that were doing some really cool stuff and business owners. And then I was just like, why aren't we hanging out? Because we could be talking to each other and even just having conversations about these things. And so when I started Grit City Women before the pandemic, we were doing monthly events and that was happening. Women were connecting maybe with similar businesses. They were starting... to talk to um women that had been in the industry for a while and hiring their first employee. you know there were just You were seeing that level of confidence show up because they related to each other also through stories, which is something that I've really realized. And one of the reasons why I you know stick with Gritty is the new pretty is I think women really connect based off of like a personal story. Like, oh, she went through that too. And she's still doing this or she has this happen or she didn't know what she was doing when she started and look at her doing this now. I think that's very much a space where we can support each other and we don't realize the impact that it makes when you just.
00:23:04
Speaker
hype someone up and give them, give them some support and hook them up with some people that might be able to support their vision and what they're doing. So I think that that is something that women absolutely need and can benefit from in our communities. Um, I, always felt like in order to do business, I had to have a business degree.
00:23:26
Speaker
And I think we know now that that's just not true. You know, that's not, we have so many successful entrepreneurs and small business owners that never, never had a business degree, but they've, they've started something and that's their brand.
00:23:40
Speaker
So I love that that is also one of the gaps that you've noticed and now you're using it to help more women and to grow mom safe. Yeah. Yeah. I think we do operate alone a lot and we juggle a lot. And in in the Australian fitness industry, at least there's, there can be a lot of competition. So one of the the biggest values that we operate off is collaboration over competition, which has been a game changer in helping women come together.
00:24:08
Speaker
Yeah, absolutely. So when you're trying to educate women and also trying to push against the grain that we talked about,
00:24:19
Speaker
You're essentially leading behavior change. Did you think that you would be on this journey of trying to essentially change how people view the journey of postpartum?
00:24:34
Speaker
it's ah That's an interesting question, isn't it? I think about the journey that I have been on. I've been doing this for nearly 18 years. So it's hard to to say I didn't see myself on the journey because I've been in it so long.
Embracing Change and Flexibility
00:24:49
Speaker
I think that the way the journey has evolved over time, I've not necessarily seen coming. So from, from being a personal trainer in a gym to growing a fitness business, looking after mums to then wanting to reach more mums and going, well, I want to reach more, if I can reach more trainers and I can reach more mums and writing a pre and postnatal certification.
00:25:10
Speaker
um and then, growing mom safe. So i think Crystal, for me, the vision safe and effective exercise for moms at every stage of motherhood has been the vision since day one, even if I couldn't articulate it in the same way then, but the way that the vision has been delivered.
00:25:26
Speaker
And I think the further along the journey I've gotten, I'm still very motivated and um what's the word driven to get there, but I'm also open to the way that that it might change that I, that I get to that point. So, yeah, I don' i don't see my life. I was talking to a friend yesterday and I was just like, maybe I'm just this thing. It's never going to get to where I see it could get to. And she's like, no, the industry needs people like you who've had the. the grit is probably the word to stick with it and keep going and um yeah and and keep driving change so sometimes I feel like I'm going crazy and then other days I'm like we're changing the world so um I don't know if that answered your question but yeah I don't see me doing anything else which could be interesting yeah
00:26:17
Speaker
It opens up that second line of um thought process for me of, and I just, it's funny. I just had this conversation. I think it was with the same person that I just mentioned before of the vision.
00:26:32
Speaker
It's always been the same. Your vision has been the same to help women in their fitness journey after having a child and postpartum. The way you've gotten there might have been different than what you originally thought or imagined and being open to changing and pivoting is really important because I think sometimes you can get stuck in this is my plan. And if the plan isn't happening, I'm failing.
00:27:00
Speaker
And i that's not always true. did Is the vision happening? Can you still move towards that vision? And I think in today's day and age with technology, everything that's happening, the way we can access the internet and AI,
00:27:18
Speaker
we have to be ready to pivot quickly. And we have to be prepared to do that because change, people don't like to change anything. Like I don't like to change. um There's things I just don't want to change. I don't, it's another thing I have to learn. I have to adjust to. And even in change in business, we have a reaction to it. You have a reaction to the change. like whether Let's say you had a plan of how you thought you were rolling out mom safe and you just said, this is the thing that's going to make it successful. and Let's say something happened and you couldn't do it that way.
00:27:59
Speaker
That's going to put a feeling, like you said, where you feel like you're losing your mind. You're like, oh my gosh, it's going to fail. i don't know what I'm doing. That's grief and that's fear. and Those are very real feelings that people experience when they have change, but It's not permanent.
00:28:16
Speaker
It's just a temporary feeling. And when you have changed, you do go through this process of feelings and acceptance. You know, you go through like denial almost sometimes, resistance. And then acceptance and then not just acceptance to buy in, to moving to the new direction. So I love that you talked about that because it is something that can affect people on a personal level.
00:28:38
Speaker
But it also relates to how we run our businesses and how we think about our business being successful and that feeling that comes with it. Sometimes if you're changing a lot, we call it change fatigue. And I think, you know, we have it every day where I'm like, please don't ask me what's for dinner because I don't want to I don't want to make any more decisions today. Or please don't tell me I have to change this schedule because I've already changed it three times. And I think that's a very real thing for women, especially because we're always adapting to other people's needs.
00:29:08
Speaker
Yeah, I feel very seen right now, both on the what are we making for dinner, which is possibly the worst question you could ever ask me. If someone else was cooking meals for the rest of the life, like for us, I would be very happy. And then the other one is that real rollercoaster, you know, because sometimes when you're driven to create something in the vision is so big, if if it's not moving at the pace that you think it should, and I am very aware of the word should, um it it can be quite disheartening and you do go through those ups and downs and it's I think it's how many times can you pick yourself up and and keep going and learn from what what you've been through and then go okay what is the what is the either the new way or the different way to to grow or deliver or you know whatever whatever it may be so thank you
00:29:57
Speaker
yeah Yeah. I mean, that's the that is the poster child for grit. And, you know, gritty is the new pretty. the The way I feel about gritty is the new pretty. Have you ever heard of Angela Duckworth? the Yes. So, I mean, that is exactly what she talks about in the research that she did is essentially the people that were more successful were the people that just kept doing kept trying and didn't give up. And It showed that people that were on paper you thought would be more likely to succeed um with education or other sorts of skills. At the end of the day, grit was the one that made people more successful. And I think that that does ring true in and my life. I don't think I'm particularly... overly talented at anything, but I think i am very stubborn and ah and a little crazy that I will just keep going until, you know, until I get what I want. So that's, that's what happens. But um that is really the definition of it. And I think it's, it's a really cool thing that we're talking about it more because I think it actually empowers more women to try new things, to realize that, I do have grit and I've i've been through a lot of hard things in life and we don't realize how likely we are to land on our feet. Whenever I talk to other women and they're going through a hard time or a transition in their career,
00:31:24
Speaker
The first thing I say is women always find a way to land on their feet. Like you'd be surprised. And you probably, if you actually thought about it, you could probably list five examples of where you've already landed on your feet in your life, you know, where you've had something change and you've had to do a pivot, you'll land on your feet.
00:31:42
Speaker
And it's interesting though, when I go through some of those trans transitions, even though I talk about it all the time and I, it's literally in my world of grit city women and gritty is the new pretty.
00:31:53
Speaker
I need to hear it from other people too. Like you're going to land on your feet. You're going to be okay because I don't know what it is, but sometimes we just get in this mindset of, I don't know what I'm going to do. How am I going to make this work?
00:32:07
Speaker
Yeah, I agree. delivered a masterclass on Friday inside MomSafe around, you know, resilience. Like the world is a little bit crazy right now, whatever country you're in and and however you look at it. And one of the exercises we went through is to close our eyes and there was a few other questions, but, you know, think about the things that you've overcome to get to where you are now.
00:32:28
Speaker
And it's that instilling the, I guess, yeah, the confidence to know that you will always land on your feet or you will always find a way.
00:32:38
Speaker
So, i yeah, I really love that. What is your biggest piece of advice for Grit City Women?
Advice on Finding Supportive Communities
00:32:47
Speaker
Surround yourself with people who lift you up.
00:32:51
Speaker
I think but we're not supposed to do this on our own, whether it's motherhood, whether it's growing a business, whether it's pretty much anything in life. And if you're a mum going through any stage of motherhood, surround yourself with a circle of support, a a useful one, because we know some mum spaces are not super useful, but um surround yourself with like-minded women that have your back And I say that again, in a business perspective, no matter, you know, whether you're working in the fitness industry or you're doing anything, find the community that is going to, you know, help you to grow and remind you that you can do things and also cheer for you because, you know, on one hand, it's easy to lift people up when they're low because, you know, the the comparison is here, but is that same person going to cheer for you when, when you're doing something really good in the world or you've had a big win? so yeah surround yourself with awesome people.
00:33:48
Speaker
Great advice. Thank you so much for joining us, Jen. Born from the spirit of Grit City Women, Gritty is the New Pretty carries the torch, amplifying the voices, stories, and power of women who lead with resilience, purpose, and unapologetic grit.
00:34:05
Speaker
To support Gritty is the New Pretty, follow us on Instagram at Grit City Women or shop our online store at gritcitywomen.com.