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Episode 45: Navigating Expectations in the Wedding Industry with Elizabeth Flake image

Episode 45: Navigating Expectations in the Wedding Industry with Elizabeth Flake

Under The Vinyl with Nate And Kyle
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152 Plays4 months ago

Kyle and Nate welcome Elizabeth Flake, founder and creative director of Elizabeth Flake Events. Elizabeth shares her journey into event planning, the challenges of managing client expectations in a social media-driven world, and the importance of collaboration with rental companies. She discusses the realities of event planning, the significance of tenting and rentals, and the trends shaping the industry. Elizabeth emphasizes the need for high standards and effective communication in the planning process, providing valuable insights for both clients and vendors.

This episode is brought to you by Anchor Industries, Inc. Learn more at www.anchorinc.com

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Transcript

Winter Blues and Boredom

00:00:19
Speaker
And we're back with another episode of Under the Vinyl. As always, I got my co-host Kyle. Kyle, how are you? I'm hanging in there, Nate. and We're digging out in the northeast from the first snowstorm of the year, but we're surviving.
00:00:32
Speaker
20 degrees here i kind of wish we had snow at this point because there's nothing to do um can't play golf it's too cold can't look at anything fun like snow i don't know it's just boring yeah i feel bad though i got guys out it's like negative six here is the wind chill yeah well you know it pays the bills right yes it does pay the bills Well, we got a great guest on today, um somebody that we're going to intro that's got a little bit of um more perspective on the other side of the industry and can basically give us some answers ah to some questions that we got on ah why we have to do the things that we do.

Meet Elizabeth Flake

00:01:09
Speaker
um So I got Elizabeth Flake. She is the founder and creative director of Elizabeth Flake Events, a premier event and wedding planner firm based in North Carolina. She's known for her refined aesthetics, meticulous attention to detail, and elegance-created celebrations that reflects each couple's personality and style. Since launching her business in 2010, Elizabeth has built a reputation for full service planning and design, specializing in multi-day luxury weddings, destination events across the Southeast and beyond. Her work has been featured in top industry publications such as Martha Stewart Weddings, and she leads a team of hospitality professionals dedicated to creating unforgettable events. Elizabeth, how are you doing?
00:01:51
Speaker
I'm great. How are you? We're great. Is the weather a little bit better where you are? It is very cold here today. It got down to like, I think a wind chill of one or two last night, early this morning, but which is, you know, oh very cold for North Carolina, but warming up a little bit today.
00:02:08
Speaker
Do you have any weddings coming up that'll get you out of the cold for a little bit? No, but I like the cold. I'm a winter girly, so i' I'm good with the cold. So are you based are you are you from North Carolina?
00:02:20
Speaker
Born and raised, yes. Born and raised. Okay. So, yeah, you like the different weather conditions. See, I'm from Indiana, and I was trying to get ah out of it, so I didn't have to deal with all the snow, and now I kind of miss it a little bit. Yeah, I love some snow. um Don't mind cold, but by the time March rolls around, I'll be ready for warm weather again. Yeah.
00:02:39
Speaker
Totally understand that. So for for those of you who may not know Elizabeth, Elizabeth, could you tell us a little bit about yourself and how you got into event planning?

Journey into Event Planning

00:02:48
Speaker
Absolutely. So um it's, you know, the cliche always was a planner growing up, um just always drawn to hospitality. My mom and my aunt had a little small side business, a catering business, and i would always volunteer to help. And and um I just loved going to their events and looking at like what colors they, the bride and groom chose for their palette or what the bridesmaids were wearing, or if there was an issue, like how to problem solve and, you know, very average 10 year old behavior, you know, going with mom to work. um And just over the years always was you know, planning my own parties. um I became senior class president, um,
00:03:35
Speaker
in high school because I wanted to plan the reunion and also I wanted to pick out the graduation invitation. and So there were like all these things throughout the years and that, and but back then wedding planning was not really a thing. um I used to watch David Tutera's Platinum Weddings TV show. Yeah. it was all like million dollar weddings and up. And I knew that I was drawn to the event world and wanted to be a planner. But, you know, everyone laughed at that. um Very few planners existed at that time. Very few people hired planners and.
00:04:09
Speaker
And then went to college, continued ah doing events on the side for friends and family and whatnot, became sorority social chair, ah did all those things. And then um i actually officially launched my own business in February 2019.
00:04:29
Speaker
This episode of Under the Vinyl is brought to you by Anker Industries, a fifth generation, family owned, American manufacturer of tents and clear span structures. Anker has spent decades engineering products that last season after season, and they're more than just your supplier. They're a partner committed to helping grow your business. And right now, Anker's winner discount is live. Get 15% off frame, fabric, and accessories for your tents and clear spans now through January 26th. Make sure you let them know Kyle and Nate sent you.
00:04:57
Speaker
Contact your sales rep today. Call 800-544-4445 visit anchorinc.com learn more. four four four five or visit anchorink dot com to learn more
00:05:08
Speaker
And my dream company, so there's a little correction in your intro there. so okay so I, my dream company was a Southern Soiree. It was a local Raleigh, um, planning firm. And anyways, I had launched my business officially in 2019 after doing, um, a lot of events kind of, you know, on the side and whatnot.

Starting a Business

00:05:31
Speaker
And at the time, I actually worked on Franklin Street designing UNC retail merchandise. So completely different ballgame. Was in Chapel Hill where I went to school um and launched my business. Was so excited. And then the owner of the Southern Soiree, like a few weeks later, came to me and said, hey would you contract a few weddings for me next year?
00:05:56
Speaker
Went to the interview, left with a full-time job offer somehow. um So just a couple of months after launching my own business, I then put it back on the back burner to contract with a Southern Soiree for a couple of years. um And then, you know, this is all happening.
00:06:16
Speaker
i went i left my position in Chapel Hill in June 2019. So what a time to jump headfirst into the event world. Yeah.
00:06:27
Speaker
um Not long after, you know what happens. um So fall 2020, they bring me in essentially to let me go to say, you know, the plan was for you to go back to your own business. Maybe we need to do this sooner. um You know, they were scaling back. They just were going in a different direction. And the owner at the time joked like, do you want to buy the business? And I said, yes. I said, I absolutely do. i don't want to go back. I don't want to start over. And I had such a vision for that brand.
00:06:56
Speaker
So we had to get through 2021 craziness, but we basically signed a letter of agreement or a letter of intention. And I started working towards purchasing the business. So purchased the business in 2022. And we renamed um from a Southern Soiree to Elizabeth Blake Events in December 2024. So it'll be a year as Elizabeth Blake Events tomorrow.
00:07:22
Speaker
I love that. um So do you feel like that when you bought the business, did you take a lot of that book of business with you? And did you feel like you needed to potentially keep the name the same to keep that kind of name that book of business? Or did you just want to start fresh and start your own thing and, and just be the face of it?
00:07:41
Speaker
never, when I purchased the business, I did not expect to change the name. I, instead of going back on my own, because I felt like I would be starting over and I had really, you know, established myself, especially locally and within North Carolina, but Southern Soiree was kind of an institution and was a pioneer of planning in North Carolina um in the years of, you know, I would say 2010 to And um twenty twenty ish um and I knew that i i was scared to go back on of my own. I didn't want to have that feeling of like, you know, having to reestablish myself. And so I wanted to continue to um build off their reputation and their processes um and everything that I'd been working and investing in that last year or year and a half at that point. Yeah.
00:08:33
Speaker
And so, and ah none of my, at this point, none of my full service weddings that I booked with a Souther's Worry had even happened yet. So, um so I was, you know, I called my dad, I left that meeting, I called my dad and I said, I cannot go back to Elizabeth Lake events. Like I need a Souther's Worry, I need this business, I need their reputation, their clientele, their venue connections and whatnot.
00:08:56
Speaker
So, um and i I know that I, you know, always have known one that i wanted to work at the ultra luxury level. So I felt like, you know, taking that step back was just going to hinder me um a little bit. So purchase a business and then we did our first rebrand of like a new website and whatnot and as i was going through that i was like you know our name is i wonder if that's holding me back you know like um but it was i just purchased the business was becoming the face of it there was no way i could change um the name at that time and it and it was like just a little thought it wasn't you know a clear um vision that i had there so
00:09:36
Speaker
Then I went to last August, I went to dinner with my mentor, Lynn Easton, and she knows my goals and she knows where i my vision and where I want to see this business go. And she was like, you absolutely have to change your name. It's regional. It's cute.
00:09:53
Speaker
That is not what you're trying to be. um Your name needs to grow up with you. So i call my dad. I'm like, hey, guess what? You know, like we just bought this business two years ago so that I didn't have to go back to Elizabeth Blake weddings.
00:10:06
Speaker
But guess what? Now we're about to be Elizabeth Blake events. So um but it has been great because those two and a half years gave me a lot of time to really become the face of the business and expand it, um you know, beyond North Carolina and really establish it more on a national market so that when we did change the name, we already had a lot of that foundation there.

Luxury Weddings and Corporate Retreats

00:10:28
Speaker
Got it. So then the primary focus on Southern Soiree was what clientele? It was very much North Carolina, Southeast. Okay. Was it more corporate weddings, nonprofit or? Definitely weddings. Okay. Okay. And so then today moving forward, do you find yourself more in luxury weddings and luxury weddings only, or do you have more of a diverse um group of just different things like corporate and stuff like that?
00:10:54
Speaker
We are still primarily weddings and we we have started, we have always had a handful of corporate. I would say the corporate that we are getting um now is more of like retreat and like longer weekends and things like that, multi-day corporate. events, conferences versus like one-offs. And then of course we do social events for all of our um wedding clients. So we don't do a lot of social events, but for our wedding clients, we'll do baby showers and bridal showers and all those fun things.
00:11:25
Speaker
Okay. And what's something that people from outside the industry um don't, may not understand, you know, that goes into what you do as a whole?
00:11:37
Speaker
That's really not as glamorous as it appears on social media. That's the damn truth. The grit and the hard work that goes into planning behind the scenes to get to those pretty pictures on social media is not what they think it is. um You know, people see how they see me at a tasting or at a fabulous holiday party at the Dunlin and eating caviar and like having the time of my life with my friends. And like those industry events are super fun and such a great way to connect. But the work that we put in like leading up to a wedding through client communication, vendor communication, and the number of emails we send, the number of calls we do, the hours that we put in, and then especially on site. I mean,
00:12:23
Speaker
Kyle has seen me firsthand sweating, carrying tables and just schlepping. I always say schlepping where it's a lot of schlepping. And even, you know, the goal is eventually you get to a point that you don't personally have to do those things. But um as you all know, you always have to jump in. um So I think people hear, oh, you're like you're an event planner. Like, how fun. Like, you just plan pretty parties and you're a a lady that lunches. And I'm like, no, I, can I say ass? I work my ass off.
00:12:55
Speaker
I work my ass off. i am not only planning and bringing to life these amazing events, but I'm also managing a team and managing a business and all of the things that goes on behind the scenes as an entrepreneur and getting It is the most challenging thing I have ever done. um So I think sometimes people minimize it because obviously I'm not saving lives. I'm not, you know, a surgeon or anything, but it is not an easy job.
00:13:22
Speaker
Well, i think nobody wants to put their fails or how miserable they are on Instagram or Facebook and nobody wants to show the nasty nitty gritty stuff. um But that's really funny you say that because i love how planners put all the the stuff out and the good-looking stuff from production on your all side um when everything's over. And I'm not saying anything bad about it. ah But I love on my end to go ahead and then take those along with what I've taken over the time and show the nitty-gritty on what my guys are going through the entire time or your carrying tables and just โ€“
00:13:55
Speaker
what what the ugly looks like, the good and the bad and the ugly all together and bring it into one because everybody loves to see the end result. That's great. But I also want my guys to be rewarded and and people like you to be rewarded to see, hey, we do bust our ass out here to get this done. It's not all glamorous, but just like you and we go to our ARA events you know and things like that, we have a damn good time with our friends. But it's like nobody understands the grind that we go through. They just know that we're we're doing the Super Bowl job or we're doing this big wedding and it's it's beautiful.
00:14:24
Speaker
Yeah. Right. And that goes kind of well with the next question.

Managing Expectations in Event Planning

00:14:28
Speaker
Elizabeth, how are you managing clients' expectations in the world of social media? Because obviously, you know, you can see these events that Lynn Easton's doing all the time, and you might have a client walk into your office and go, oh, I want this.
00:14:40
Speaker
But they don't have the budget for things like that. Right. So really educating them front and informing them. um You know, we are we always say if you want to work with us, um you're going to learn quickly that we are very transparent.
00:14:57
Speaker
um So we're ah taking their vision and thinking, is this realistic based on the location, the budget, what your expectations are? um And really just, you know, laying it all out there of here are here's a sample budget for what you're asking for or showing them a real life example of a wedding and that we've done that to say this is approximately, this came into approximately this budget with this guest count so that they can really visualize how far their budget will go.
00:15:30
Speaker
um And I think, you know, and those are really hard conversations. And a lot of clients often don't want to hear that or they think that they can do it for less. Or, um mean, it's funny, we always start that process. They're like, we could do it for less. And we go back and forth and we're like, okay, you know, we are never here to push you beyond your comfort zone with your budget. But we are going to inform you and educate you and help.
00:15:54
Speaker
So then we start the process, and by the end of the process, almost I'd say nine times out of ten, they end up spending exactly the range that we told them they were going to be in because we knew up front that what they wanted, the the expectations that they had would not fit in that budget range that they were trying to stay in. And and that's, you know, a lot. There are clients that have a little bit tighter budgets, but and they do end up, you know, scaling back. But for those that really end up going for what they want, they end up spending exactly what we end budgeted for it in the beginning. They need to trust the professionals.
00:16:28
Speaker
Yes. Never. Oh my gosh, the bane of my existence right now. it's It's a beautiful tool, but also artificial intelligence. Cannot tell you how many conversations I've had recently where someone was like, well, ChatGPT told me that my average guest ah RSVP amount would be this, or ChatGPT told me, and I'm like, wonderful. There are some great resources on ChatGPT, but also I do this every single day. And I'm telling you that that was incorrect. like It's also that younger generation that has relied so heavy. Don't get me wrong. Like i'm I'm of a certain generation that relies on technology, but this next generation is relying so heavy on technology. My babysitter, even the other day, she was like, I was helping move some stuff from a storage unit. And she was like, well, where do I need to turn the turn the key in? And I was like, well, just go over to that office. And she was like, let me ask AI real quick where I need to turn it in. I was like, well, the hell?
00:17:17
Speaker
Like, do you guys not communicate? Like, does this, it's ah it's so weird. We're even seeing it from like the older generation now, too, though, that parents are chat GPT-ing their questions. And then when they ask us if our answer doesn't match AI, they you know are questioning us. So it's that's been difficult. And a conversation across the board right now with vendors is that client expectations are the hardest part of all of our jobs right now is managing clients.
00:17:48
Speaker
client expectations because it's not just with the budget conversation. Like it is really hard to go to someone and say, um you know, $200,000 is not enough money. That's a massive amount of money. And can you have a wedding for less than $200,000? Yes, but we can't have that specific wedding you're describing to me for that. But beyond budget, um You know, we are living in an age of Amazon and constant updates. So you place an order and you get notified when it's shipped. You get notified when it's on the truck or out when it's 10 out for delivery. It's 10 stops away. Now you've got a notification in the morning. And a picture that is on your doorstep. So turnaround time and response time has been really difficult to manage as well. um Just clients expecting instantaneous responses, whereas we are a bunch of small businesses with real human beings.
00:18:39
Speaker
And sometimes to get you an answer, I need to talk to two to three to four other people. And I want to come back to you with the most thorough information. And sometimes that takes time. So also we're seeing, you know, just a struggle with clients understanding communication and response time as well. Okay. I have a question about that. so obviously you have multiple events booked. Let's just use 2026 as an example.
00:19:05
Speaker
Is there a plan or formula for when you're working on certain events? I mean, we're always working on all of our events simultaneously. So we have planning timelines of what should be happening when with each wedding um and working off of that. Sometimes, you know, that's a little bit fluid depending on certain events or, you know, hiccups if we're waiting for a site visit to happen or something. um So having those timelines in place, and we do present those to clients in the beginning of the process. So they'll know when we're going to be working on what. But like, as you know, We in the fall, we have that's our busiest season. So there's a lot of really important things due for several events at the same time. And that is tricky sometimes in like going back to managing those expectations of trying to explain like,
00:19:58
Speaker
hey, we are two weeks out from this client's wedding. I really need to prioritize their escort cards over your like random transportation question for a wedding 18 months away. so really like, you know, not saying this is not my priority, but trying to figure that out because, you know, there are times that we just we cannot physically do it all at one time or get every response within 24 hours. Yeah, exactly.
00:20:24
Speaker
Yeah, that's that. That's funny. I was wondering that as well on how far out if you have a wedding that's going to be 12, 18 months out. Are you working on it 12, 18 months out? Are you kind of like putting a priority prior prioritizing by what's coming up? Are you just the hell with it? Whatever I feel like working on today is what I'm going to work on.
00:20:41
Speaker
That would be a great um way to go about things from and my mental health. But unfortunately, it's not the real world. So, yes, if we have a wedding 12, I mean, we are currently working on booking vendors for weddings in spring of 2027. But it's just different types of tasks that are coming up at different times. And then, um you know, for some of those that book super far out, we do take a little bit of a pause um on a lot of those tasks because we do not start working on any design until 12 months out or less.
00:21:14
Speaker
Now is there a reason for that? Yes. a they are going to, who you are right now in December 2025, your preferences are going to change by December 2026.
00:21:26
Speaker
twenty six um You are going to see the, oh I mean, there's just such an overload of resources now with social media. So you're going to see lots of weddings, um you're going to see new inspiration and trends are going to change between now and then. So for instance, our spring 2027 weddings, we will start planning our designing in summer of 2026 because then they can see all the spring weddings of 2026 and review that, you know, that vision that they have, look at their inspiration pictures, see if their priorities and preferences have changed, see how trends have changed, see how some things have gotten so played out that like right now you're really excited about it, but by the, you know, next spring, you're going to be tired of it.

The Role of Rentals and Tents

00:22:12
Speaker
So we find that if we do design too far out, we end up changing a lot of stuff.
00:22:17
Speaker
Okay. That makes a lot of sense. Pinterest changes a lot over time. Yeah.
00:22:22
Speaker
different platforms. All right, well, let's get into the nitty gritty then on some tent rentals and things like that. um How do rentals and tending fit into your overall planning and strategy for your event? Well, those are obviously huge elements for us, um both for structure and design. So, you know, obviously tent for if we're basically building a venue and then rentals, you know, it goes into the design. um So when after a location is finalized, you know, determining the best rental and tenting partners
00:22:54
Speaker
based on where that event is being hosted is one of the first things that we're thinking through, one of the first vendors that we're considering. And and it's also really important for me to have a really great understanding of which tent and rental companies hold what inventory. and That is something that I've realized a lot of other planners are not in tune to as much as I am.
00:23:17
Speaker
um But like, I want to know when I'm considering options, which manufacturers these companies purchase their tents from, what type of tents, what, um you know, what type of dimensions are we looking at are options there. um it was pretty eye opening. was last year, I was in a group in a room um full of planners that do a lot more tenting than I do and a lot higher level tenting than I do. and I was venting about a wedding that I was sourcing a tent company for and I was, you know, so talking about, well, they have this garden tent, but this company has the Loessberger and I really like that, like at this um at this configuration, the Coppola is is wider on the Loessberger and I really like that look, but this one's going to be probably a little bit more affordable. And so I was going through all of this and they looked at me like I had three heads.
00:24:10
Speaker
And they were like, Elizabeth, we have no idea what you're even talking about. And I'm like, you all do massive, massive tenting jobs. And they weren't aware of, you know, they're not in tune with the manufacturers and the like really the all those specific specifications. um And I think at certain budgets, you have that, you know,
00:24:32
Speaker
that freedom to go to your tenting partner and say, i need the best of the best. Just, you know, bring it to me and being able to trust that. um And while we have great budgets, I don't have unlimited budgets yet. So I need to know what I'm selling my client to be able to tell them the differences. um And not all tents are created equal. always joke that there are. say it louder.
00:24:57
Speaker
I always say that there are Saks tents, there are Amazon tents, and there are Tmoo tents. And I, you know, I want to be able to go to my client and say, here are the differences in the quality and how, you know, this, you know, configuration changes based on X, Y, z So for me, it's really, really important to know, um you know, what is the quality of their tent and whatnot. um And, you know, having a pulse on all of that.
00:25:23
Speaker
um And also with just rentals in general outside of tenting. So knowing, you know, who has what chairs and tabletop items and what their quality is and whatnot.
00:25:34
Speaker
Well, I think that's tough for us because we always try to pitch that to the planner as far as what... that Not all structures are created equal and everything is different, but not everybody understands that. And I think that's really funny that you say that, that they didn't all know because it's true. It's like, I could tell you... I could tell so many planners and they have no idea, but they know that it's a structure where I know we haven't worked together, but I noticed you know in your Instagram videos and stuff, the way you're going over the floor, you're going over the tent, like you...
00:26:01
Speaker
You really dive into the details of your job and your tenting and, or not just tents, but just everything is a whole on your job. You're very detail oriented. Is that how you kind of operate? Yes, I care as much as about what's under the tent and the mechanics and everything behind the tent as much as I do, you know, just what's in the tent. So I want to know, a for liability and safety reasons that, you know, it's going to be safe and secure.
00:26:27
Speaker
i also nerd out on this stuff. So, I mean, sometimes it doesn't matter as much as I care, but like I care. i do prefer. you're going to know it. Yes. And I do prefer the nicer decking. And I know what it's like to walk on crappy decking and for the floor to be buckling and shifting and things that like the client probably wouldn't care as much about. They don't care about it until they do. Until they're walking and their floor is buckling, they, you know, don't care. But, um you know, making sure, seeing, you know, if I'm looking at a tending partner, I'm going to see
00:27:02
Speaker
how they you know are covering the bottom of the decking and what their options are there and what their marquees look like. So I am very much involved in that and how HVAC is run. um I just, I love the process of a tent build and I love getting into like all of those details as well. And I think that to consider yourself a true tenting expert as a planner, you need to know all of that stuff as well and not just rely on your tent partners.
00:27:31
Speaker
to handle that especially because i've had people say crazy things to me and then realize that was entirely false and you're not going to have me out here looking crazy and stupid but i'm going to make sure that i'm coming correct and i'm going to ask 5 000 questions kyle can attest to this i will ask you 5 000 questions because i want to know and i want to be an expert but if you work with me in the future that's just going to pay off Because I'm going to make your job easier. You're going to have to spend less time selling to the client, less time explaining, because I can handle all that for you. And I can help you, whether it's upsell or whatnot to the client, because I know what you're talking about, because we've been through it together. So it is definitely good for like a longstanding partnership. If you can be patient with me through all those questions.
00:28:19
Speaker
Well, it's one of those things like you're working, you are on the tent company side. I was just, just did an event and I was telling Nate about it. I got beat up on price by the client going through the whole estimating process.
00:28:30
Speaker
And then i was at the event over the weekend and I found out what the budget was for the AV and the production. And I was like, Nate, what? Like, I don't understand how these people can charge those money. And he goes, well, Kyle, you know, everyone wants the cheapest house, but they don't care what the granite countertops inside are like. whereas They want all the fixtures. i mean minutes My wife does not care what the house is going to be built of. She knows what she wants it to look like, and she knows what she wants the interior to look like and that's where the money gets spent. I mean, that's where that's where budgets go out the window is everything on the inside to dress it up, and I get that, and I totally understand.
00:29:02
Speaker
But whereas you understand tents, so you're not looking at, yes, you obviously budget comes into play, but you understand what goes into it of why we have to charge what we have to charge, Elizabeth. And you've seen it, you've felt it, you've touched it, you've experienced it. So you're not beating up every tent vendor saying, oh, I want the lowest price, want the lowest price, because you understand what that gets you.
00:29:23
Speaker
Absolutely. And we just did like a little Instagram thing about like where to spend your budget. And one of my slides said, invest in the nicer tent. The nicer your tent is, the less you have to doctor it up and the less you have to cover. It's like putting lipstick on a pig. If your, if your tent is. I say that every day.
00:29:41
Speaker
If your tent is crappy, you're going to have to do more to cover it up. And um and also, if I hear one more time in the last six months, the number of times I've heard, we're just going to go into the the tent business. We're to have to go in the tent business. I'm like, no, you don't want to. Like, you have no idea, like, how low their profit margins actually are. um how like just so hard that they work. I said, sit outside on a tent build for one day, not even a day, a few hours. I guarantee you will never want to own a tent company. Just like I admire so much how hard they work and um just the long days. And um it's it's a lot. And I'm like, you yeah, they're really not making the amount of money that you think that they are. Otherwise, everyone would be in the tent business. So there's that.

Communication with Rental Companies

00:30:32
Speaker
But not every planner is like you and they they will run our are guys in the ground and treat them like they are nothing. And so, you know, i but then we have planners that we work with and we've worked with forever that take us all over the country or that we, you know, we work solely with in certain areas. So what makes a great rental company or tank company great to work with for you? um You know, what stands out the most?
00:30:55
Speaker
Saying being a team player, I know that's cliche, but, you know, it's the truth. I really need my rental and my tenting partners to over communicate, assume nothing, um never assume anything.
00:31:09
Speaker
um i ah once had or recently had someone tell me in the industry of venue tell me, um you just like don't like to be told no. I'm like, that is not true. um it i mean, it's totally true. But my huge ah piece of advice for tent companies or a rental company is not to tell me no.
00:31:31
Speaker
And what I mean by this is i need to know that before you say no, that you're exploring every option. You're approaching my request with a solution-oriented approach that um you know you are really analyzing what I'm asking for and seeing if we can make it work. And if that answer is still no, i need a no because and I need you to educate me on that and help me understand why it truly can't happen or a no, but where you can help me come up with an alternative solution. um But like one of the quickest ways to like turn me off as a partner is just to say no and not explain why um and to not. Expectations.
00:32:12
Speaker
And not lead with with honesty. Like if the answer is, we just don't have that inventory to make that configuration or we're not able to do it because of X. Also, just tell me that, you know, don't make something up or tell me it's not possible when it's it really may be just not for your company.
00:32:31
Speaker
um And I think, you know, partners have to understand that I'm representing a client in their best interest and I need to understand the entire story. need to know the full scope of everything so I can relay information to them because they're going to ask us to push back and I need to be, you know, as informed as possible. Yeah.
00:32:50
Speaker
The other thing I would say is, and I touched on this earlier, is just really bear with me on the build out. I am going to be there. I'm also one of those planners that I am there from day one of tent setup. um I will be there all day, every day. One, because I'm like, if you have to be out here, i should be out here with you. And two, I absolutely want to micromanage everything. um Beyond just being like totally obsessed with the process and just really into it. And I enjoy watching that process.
00:33:22
Speaker
um You know, I want to be there to ask a bunch of questions so that I can continue educating myself. um And you mentioned that some of your planners run your guys into the ground.
00:33:33
Speaker
I will ask a lot of my vendors. I really will. But I'm also, as you noted, um you know, I'm going to go to bat for you and I'm going to have your back as well. And I'm going to try to give you as much business as possible if you take care of me as well. Yeah.
00:33:49
Speaker
But some of those little like nitpicky things, I would much rather have those conversations and do it while the tent is going up than to come back the day before the event or the day of with a concern or something that maybe I should have brought up. And now we're in a time crunch and it can't be changed. um So I'd rather just ask as we go and bug you about that. um But like I said earlier, you know, just educating myself and immersing myself as much as possible into that process means I'm going to be even more of an expert the next time we partner, which is going to make your life easier. So if you can bear with me on the build out and all of my questions, I would really appreciate that. Well, there's so much value in you being there during the build up for that exact reason. You know, you notice something day two of a four day build.
00:34:37
Speaker
Well, we can fix it then if it's something you don't like or we can explain to you why it has to be that way. Whereas if you showed up on Thursday or Friday for a Saturday wedding, Well, our chance of being able to fix something, like you said, is very slim, or we might not be able to at that point only because of the way everything's constructed.
00:34:55
Speaker
So there's so much value of being there the entire time the crew is working. But I also feel like there's two ways to think about that is, one, it's not about telling you no. It's setting the expectation with you up front and saying, hey, this is what's going to happen. If we do this, this is what happens if we do this. So giving you the option but setting the expectation up front, it's not about โ€“ we don't want to say no. We say yes to everything, Kyle. I mean, you know that. I mean, everything that we do, it's like โ€“ We'll make it happen. We don't know how we're going to make it happen, but we will make it happen. I hate the word yes. Yeah, it's it's setting the expectation up front to be like, if it doesn't work to how you want it, I'm just telling you, like this is what I think will happen. And I think you understand that. I mean, working with somebody like Lynn Easton and and being mentored by somebody like her, she's a very she does not like to be and told no.
00:35:43
Speaker
um And she wants the expectation and she's going to tell you how she wants it. um But, you know, given those different options is great. But also, I think having you on on site is fantastic. But also, you know, you got to trust us. We got trust you. And if you set that expectation and we outline everything up front and say this is what it's going to be. Having you on site is great to be there so you can see what we're going through and what we have to do to make changes. but also giving us the ability to kind of do our thing and letting us letting us work while you watch. And if you have a question, you can ask about it, but not saying, well, what what are you doing there? Why are you doing that?
00:36:16
Speaker
That's not going to work. you know Just trusting in us because I think the valued partnership is the trust, right? Absolutely. No, totally. um and And also, like, we're all humans and there are miscommunications. So finding, i think, you know, being there on site earlier in the process, you can kind of figure out or if there is a miscommunication or you're on a different page about something, figuring that out then and earlier in the week versus later. But absolutely, like, I want to hand it off to you and trust you. But I also, you know, want to be there understand.
00:36:46
Speaker
you know Ask those questions when it's appropriate. And also, like I said, you know make changes if there's something that really needs to be changed. Well, typically you're dealing with a salesperson, and we joke that there's always this sales operations disconnect of the salesperson. You'll go, well, the salesperson, so-and-so so told me it could be done. i have to go, well, they've never done this before. So I don't think they realize what they just agreed Hey, now, unless you're sales and operations. Yeah.
00:37:14
Speaker
this But gotta watch it. That's always the hardest part is that little office to feel disconnect that happens. Well, and yeah i I joke like, don't tell me no. But like I'm saying, don't just come to me and say no without, you know, helping me or helping me explore all alternatives. But also do not over promise and under deliver. Do not be a yes person and then not be able to carry through what you've promised me. That that will like definitely sever our relationship immediately.
00:37:44
Speaker
Well, because a good sales and operations person can can basically say, you know, they can, a normal salesperson may not answer their phone because now they've sold the job and now it's on the operations and the salesperson might answer to their phone. a good ah A good sales operation person sticks with you the entire time and will grind it out even if they screw it up, you know?
00:38:03
Speaker
um What information do you wish planners always had before calling a tenant or rental partner? Ooh, I This one, um,
00:38:16
Speaker
Every tent and rental company needs a solid website.

Showcasing Rental Capabilities Online

00:38:19
Speaker
So I need to be able to see like what your inventory is and like the type or level of events that you do. But I'll be honest with you. I have never called a rental or a tent partner without vetting them through other planners and other industry friends first. So I'm going to do my research before I even contact you. But definitely investing in your websites and your social media is going to go a long ways.
00:38:44
Speaker
That's what was going to say Do you feel like it's going more towards the social media side heavily and not so much the website? Does the website still affect it or... I think the website is still strong, especially with tenting, because a lot of times we see, especially if you're a tent company that offers other rentals, like if you're tagged in something, it might not be clear what you have contributed to that event.
00:39:06
Speaker
um So making it either very clear in your social media. But I do think it is um really valuable for a rental and tent company to have a solid, informative website.
00:39:19
Speaker
What is something that you think clients don't realize is a big budget driver?

Budget Drivers: Venues and Tenting

00:39:25
Speaker
Obviously venue and tenting in general. i don't i just think clients don't understand that when you are tenting, you're essentially building that venue. um So for us, it's definitely the venue. And what are we going to have to do to this venue to bring it to your vision?
00:39:46
Speaker
Would you say the design aspect is more important in terms of budget than, say, the invitations or all that stuff? Like where where would you, obviously, ah you talked about an Instagram post where you kind of said where to spend your money. What is the most important thing to spend your money on?
00:40:07
Speaker
I do think the venue and the tenting because that is your structure. That is that is the foundation of your event. So again, if you're booking a venue that is completely opposite your style or what you're going for, yeah again, like how much are we going to have to invest to cover it up or transform it?
00:40:26
Speaker
If budget is a concern. um And also with a lot of times with venue comes food and beverage and the quality of food and beverage and the quality of your planning experience in general. um It's funny that you said invitations versus design as if there's no design and invitations, but.
00:40:44
Speaker
It really comes down to every client. And we ask, you know, we go through a lengthy process at the beginning of saying, what are your priorities? Like when it comes to design, do you care about really elaborate invitations? Are you a flower maximalist or are you more into lighting? and giving them our recommendations based on their style and venue and budget, but then allowing them to, you know, really give us up feedback and then, prior you know, taking their priorities and preferences and then allocating the budget from there. Okay, I have a...
00:41:18
Speaker
I have. Hang on. Hang on. I've been wondering this for a while and I figured I'm just going to ask it. How in the world do you get them to pay so much money for flowers that just get thrown out, but they don't want to pay for something like a glass walls that go around there, but they want the glass walls, but they don't want to pay for the glass wall, but they'll throw the flowers out. Nate, are little upset about a recent job? No, no, no, no, no. I'm not upset about a recent job. I've just always wondered this because i get I get constantly beat up on glass or vinyl walls. Everybody wants glass, but they can't afford glass, so we have to go vinyl, right? But they will pay $20,000 plus for flowers that they're just going to throw away. And I get it. It's it's the look, it's the design and everything else, but run me through that.
00:42:00
Speaker
I would choose glass walls over vinyl, but sometimes with clients, they just don't prioritize that or get it um You know, again, it's going back to trying to educate them that the structure itself is going to go a long ways. I would much rather you have scaled back florals and have a beautiful structure. Like I don't want plastic vinyl I don't want vinyl on any of my, I don't, I would prefer for them not to even be on the the ceiling of or the top of a tent. But, um you know, everyone is different. And then also, you know, i think that just comes to with different budget and different types of clientele. So, You know, there's clientele that prefer that over. They think that just throwing a bunch of flowers, it's quantity over quality. i think you're always going to have clients that value that. But we definitely, you know, just try to educate them. And again, showing them images and um from past events and whatnot to really help them understand like how far some of those elements can go. But I would like to remind you that florals, yes, they are not going to live forever. They could be thrown out into the night. But they are also supporting a bunch of farmers and small businesses as well.
00:43:11
Speaker
So. I'm not hating. I just want to know what it is so that I can i can have some ammo to throw back and say, look, hey, this is what can happen. This is the deal. Elizabeth, that was a good one. good Good go back at him. I like that.
00:43:25
Speaker
And it's, you know, some clients are loud luxury. Some clients are silent luxury. And the silent luxury, or the quiet luxury, I should say, quiet luxury, they're going to lean into those glass walls. The loud luxury, they're going to throw as many flowers in that tent as they possibly can. And there's no right or wrong. It just comes down to different clientele. prefer art there They prioritize different things.
00:43:48
Speaker
is there on board i'm on board Is there an interview process to work with you? I mean, is every client for you? Have you ever had to fire a client? I have not personally fired a client. We have mutually separated ways from a couple of clients. um There have been clients I wanted to fire, but stuck through it for various reasons. um So I think what a lot of clients don't understand is when we do a consult, whether it's with me or if you're doing it with another planning team, we're interviewing and you as much as you're interviewing us. So we're looking for red flags. We're you know, seeing how you treat your mom on the call or how you treat us on the call.
00:44:31
Speaker
If I am trying to educate you and you keep going back to chat GPT or telling me that I'm wrong, that's a red flag. um So, you know, not every client is for us, whether it's, you know, ah not a great financial fit, but also, you know, personality fit or, you know, I take a lot of pride in the fact that I have like a range of design i love I don't have a very I have a you know ah you know you can see my style in my work but I don't have like oh I have to do traditional southern weddings or I only do modern moody weddings like I love to do lots of different styles but I think you know style comes into play too as you're interviewing planners that some may be a bit better fit than others and personality wise and also like you know communication style if
00:45:19
Speaker
you need to text me all day every day to communicate because you've never you can't open a computer then like maybe we're probably not the best fit depending on your budget yeah there's there's a lot of variables for the right budget amount you can work through anything hu well you talked about style what are some trends that you're loving right now and what are something you're absolutely hating oo um i do love the tent cladding um freaking neat i will you
00:45:51
Speaker
I think that we are, i think there's got to be a better solution. Like we just got to start figuring out how to paint the tents. Like this is silly. there we have it. We have that solution.
00:46:02
Speaker
The powder coating is already like, it's already finicky enough. Like they get scratched so easily. So i'm like, okay, can we not just start? So um I would love to see that become more accessible or that look to become more accessible. um I do love the garden and conservatory tent look and how that accessible. influencing venues. So we're seeing new venues pop up across the U.S. that are investing in so permanent conservatory type structures. And I think those are just beautiful. um So much better than the barns that were going up every other week. um who
00:46:40
Speaker
the last several yeah many years. So hopefully like that's the new way we go with um venues. um I also really, really love the sunken floors and the multi-level, um you know, flooring under tents. um Unfortunately for the clients I've tried to pitch it to, they just had a lot of reservations about the accessibility and the tripping hazards. But I do think that those are just like, it's just such lovely events. Yeah.
00:47:07
Speaker
And aside from design and tinting, I'm also really enjoying that couples are leaning into those experiential and interactive elements just beyond design.

Current Trends and Event Fatigue

00:47:18
Speaker
I think that's been really fun to witness. um And then you said trends that I'm not loving. Yeah. um If I have to see another espresso martini signature cocktail, I'm going to stream. Serve them if you want, but can we stop acting like an espresso martini is groundbreaking? And honestly, like just signature cocktails in general, like they're tired. We've all seen it old fashioned.
00:47:45
Speaker
cute that you named it after your dog, but we can do better. We can find a more creative way to honor your pet. So unless a signature cocktail has a very specific and significant meaning to your location or your family, or it's a very unique, unexpected craft cocktail, like we need to get rid of them. Stop calling an old fashioned signature cocktail. Like it's, it's tired. Um,
00:48:09
Speaker
But the other thing that is funny, so the Italy-Lake Como trend, yeah um I almost had a client um end up in Lake Como, but they ended up finding another venue instead. And I would absolutely, like no shade, I would totally love to go to Lake Como or Italy, like somebody hire me. um Would absolutely love to plan a wedding there. It's absolutely beautiful.
00:48:32
Speaker
bites I think that trend is we are hearing from a lot of clients that are searching for something similar stateside, and we just really don't have that here. yeah There are only a few of those, like going back to the conservatory venues, there's only a few of those that exist as of now in the U.S. There's not a ton. So I think like that trend is creating like these unrealistic expectations with clients where they're trying to replicate that look. um which is not very easy here. um
00:49:04
Speaker
Or also just on that note, I think just such a big trend right now is destination weddings in general um and you know doing the smaller guest count. But even with a smaller guest count, not understanding the cost of doing those types of destination weddings and the logistics of it.
00:49:20
Speaker
Well, social media is the driver in all these trends because you can you're looking at that on your phone. You're like oh that looks easy. I can get to Lake Como. I can have everyone over there. Yeah, it's that that has been really tricky. Or just trying to recreate a look here, like that just doesn't exist. It's just creating like unrealistic um expectations. um But the other thing I was going to say I know I love the conservatory tints, but um just because it's a black tint does not mean it's an attractive tint.
00:49:53
Speaker
So don't lean into that trend if you can't get a quality black tint. That's where I was going to go with that. So we've been asking ourselves, I know Kyle and I go back and forth on this all the time on how long this trend is going to be around. You know, the, the one big trend was the Sperry tent and, and now everybody has a still water or an Aurora or some form of the Sperry tent. um And they thought it was going to die and it was going to go away, but it's stayed around. It's stuck around. It's, it's a great alternative to a pole tent, the old style pole tent that's dressed up. Now everybody jumped to this garden tent. Now there's,
00:50:27
Speaker
six at least six to seven different variations of it at this point do you see this trend staying around just from a planner standpoint um because of this style or is it something that's probably going be like a four to five year and it's going bounce i mean obviously there's going to be something new we know it's got to there's got to always be something new and different um to keep the industry driving forward but do you feel like this one specifically stays around or is it had or is it has it run its course currently already I think it's going to stay around if we can figure out how to make it a little bit more accessible to all budgets or not all budgets, but to more

The Garden Tent Trend

00:51:03
Speaker
budgets. um And or again, going back to cladding and how we can make like maybe come up with an alternative. Like I think that that style and that shape of tinting is going to stay around or, you know, how can we change up the colors there?
00:51:20
Speaker
um It just there's such a better option if you have the budget than like a standard structure. And um we are I mean, every call that we're doing, like ideally, that is what they want right now. And so ah definitely think it's going to be around and I think it is going to influence a lot more of those conservatory style venues that are like the permanent structures.
00:51:45
Speaker
But again, it's hard with budget and I get it. You know, it's the labor involved. Like how can we make those more accessible to like those, but you know, more, I don't want to say mid range budgets, like still, ah you know, high end weddings, but maybe not those ultra luxury weddings. It a hundred percent is a budget driver.
00:52:05
Speaker
It's, I don't know what, how to, me and Nate argue about how to be able to charge less for it all the time. Yeah. Well, the biggest issue with it is it's not even, um it's it's it's the way that it goes together in general. I mean, with having to have the lifts, I mean, even if you don't do it on a floor, the budget is still a little high. I mean, you can kind of get into the $60,000 to $80,000 range, just depending on your size, with just a tent alone. But I mean, that's still a lot for just a tent and and for some people's budgets. Yeah. I think it's if we could, the manufacturers could streamline streamline the pieces and how it goes together. Obviously, making it lighter would be more beneficial. um But then you're taking away from the engineering and in the quality that we talked about earlier on. um So I think there's several different ways to go about it and try and find that lower budget. But then that goes back to, okay, well, then...
00:52:52
Speaker
Maybe you don't have the budget for the garden tent, but you have a budget for an A-frame that's black or an A-frame that's white. you know um It doesn't have to be the garden tent, but it needs to be some some kind of form or variation off of that that's going to be somewhat similar but drive a different budget.
00:53:09
Speaker
that That is exactly what i was going to say is a way to get structured tents in general that are not aluminum. I think, you know, that is, I think going away from the aluminum structure tents, it's going to be, it's going to be around for a while. um And how can we figure that out? Like if somebody, I'm giving away free advice right now. If somebody does a light blue, like powder coated tent, write it down, Kyle. ah Um,
00:53:39
Speaker
the southeast these girls every like these girls love them some light blue weddings throw some hydrangeas in that thing they are going to be over the moon so somebody can you know do an a light blue powder coated a-frame it's going to go nuts down here so um yeah again it goes back to like how can we get that powder coating or cladding look with other colors without it being so expensive Just like my cladded blue garden tank. co yeah which Yeah. You got paint all over my glass. Yeah, I know. Thanks. I mean, it only had a million views on TikTok and everywhere else. It's fine though. I'm over that wedding, Nate.
00:54:17
Speaker
stupid I'm riding that until it goes down. um How important is collaboration between your planners and venues and just overall rental companies as a whole?
00:54:27
Speaker
I mean, it's imperative to the event. So especially events of that nature and that scale, it's like a puzzle. Like it's, that's like, that's part of why I love doing tinted weddings is, you know, it's not just a, a black and white blueprint of like what we, how we do operate operator or the production schedule. It's,
00:54:46
Speaker
this has to be done for this person to get in, but then they have to come back in to do this. So really, you know, communication and figuring out that puzzle and how we can work together with like the, the overall goal together in mind that we want to make this a fabulous event for all of us.
00:55:05
Speaker
And what advice would you give to your rental companies or vendors to better support you all?

Collaborating with Rental Companies

00:55:12
Speaker
I think I touched on this a lot when I was talking about, you know the build out and having us on site and over communication and whatnot. But i guess it just goes back to also being patient with us and understanding. I know that planners can drive vendors crazy. I know it we drive ourselves crazy, but we have so much responsibility on our shoulders. We are managing a ton of vendors. We are always the messenger, um you know,
00:55:40
Speaker
any vendor that we recommend to a client, that is a reflection of us. So having 20 plus vendors on a wedding, if they, somebody drops the ball on something, you know, an upset emotional client in a, you know, weddings are tense, you know, so they are going to blame us just as much as they blame that vendor for recommending them in the first place. So when something goes wrong, even if it's out of our control,
00:56:05
Speaker
we take the heat for that as well. So we just have a lot of responsibility and a lot of emotions being put on us. And we're trying to navigate that. Also hold everybody else accountable. So being patient with us and understanding that. um And even like when we talk about content and stuff, like Kyle was at that job with me that I was going around like filming BTS and like had a camera camera. um you know videographer actually like it's like i'm all in his way he's like can you like get out of here we're trying to do stuff and i'm over here like just yapping about like oh my god i love this decking and dadadada that and like they wanted to like push me off the edge of the tent but also an understanding that like the world of social media has changed so much that we can't just post the pretty pictures anymore we have to post the process like so much of our business relies on that And, um you know, we are just having to evolve as well um with the with the social climate that is changing. So please be patient with us when we we're not doing it. Like, I would prefer not to be on camera talking about all this stuff. Yeah.
00:57:11
Speaker
It's not necessarily fun to be you know putting yourself out there and trying to do all this just to like make sure you stay relevant. But it is so necessary. So like please don't think that we're all, some of us are full of ourselves, but we're not are all that full of ourselves. We're just doing it because we've got to stay atop of this marketing. yeah what's up when the people But when the people see, the rental companies see you do that type of stuff, it brings joy to them. When our people or our guys see you out there talking about the flooring and the tending and being educated on the different products or asking the questions about the different products, that brings joy to us because it's like you actually care.
00:57:47
Speaker
Good. Good to know. Yeah. That week, but Nate, our group chat was going nuts about everything you were posting. Really? Yeah. Yeah. Everyone was so excited that a planner finally cared is what they kept saying.
00:57:58
Speaker
Oh, good. Good. No, I was really excited to put that out there. And I think like the difference in that content that I was putting out and what a lot of other planners put out for their BTS is again, talking about everything under the tent and like what's going into the build and like the equipment being

Social Media and Self-Promotion

00:58:14
Speaker
brought in. Like, this is why it costs this. Like we have to bring in a crane to lift these things. You know, so I think that it helps educate the client, but I just really enjoy that part of the process. So I feel like that's kind of like what sets me apart from a lot of the other tenting experts or tenting planners. Yeah.
00:58:31
Speaker
What's something you wish you knew in the beginning of your planning career that you know now? Oh, what what do I wish I knew? um I wish that when I was getting into the industry, um it was really hard for me to get, like, I was, as I said earlier, i was doing things on the side. It was really hard for me to officially get into the industry. I wish I would have known that you can enter in other um sectors of the industry other than what you're trying to eventually get into. yeah.
00:58:58
Speaker
had I like worked for a catering company or a venue or something like that. And I was just very, um, short-sighted in that I was just trying to work for planners. So I wish I knew that.
00:59:09
Speaker
Um, I also getting into the industry. I also wish that I would have known, um, um, I don't know. I'm trying to think if there's anything else that like was real like that I think back to. But I just you don't at that time, you just don't know what you don't know. You know what I mean? um So who I was then and my goals of being in the industry and what I wanted to do versus like the types of events that I want to do now are so different. um But I think I would probably say, like, just know that you are going to work so hard.
00:59:44
Speaker
um it The hours, the commitment, the dedication, it it it really is a lot. Like, no one is in the wedding industry, you know, for the fun of it. We are in it because we truly love it and are passionate about it.
01:00:00
Speaker
That's the truth. um Well, let me hit you with ah these rapid fire questions real quick and we'll close this up. what favorite type of What's your favorite type of event? Tented either at a private residence or a venue. um Mountains. I love mountain views. um But yeah, building a tent from the ground up, there's there's just like nothing better. Nothing else fills my cup like that.
01:00:24
Speaker
Biggest event pet peeve?
01:00:28
Speaker
Biggest event pet peeve. My team would laugh when they hear this because i would like roll out a list like Santa Claus. Yeah.
01:00:38
Speaker
oh um let me think for second. You threw me off. I wasn't prepared for this one. um Anything crooked, anything, half-assing anything, like just do it right the first time so I don't have to ask you to redo it. um All my linens have to be steamed. Everything needs to be very symmetrical. And like when we're putting down chargers, we're using um like a measuring tape, like any you know perfect spacing and whatnot. But just um any cutting corners anywhere.
01:01:10
Speaker
That is my pet peeve. One thing you never compromise on. Oh, gosh, you didn't give me these beforehand. No, these are rapid fire. I can't give them to you.
01:01:21
Speaker
that i Don't compromise. um i will not compromise on how vocal I will be to advocate for my client and their event. um So i will, you know, i will push for what we need and ultimately, you know, what they're paying for.
01:01:38
Speaker
And what's been promised. So um and we I have very, very high standards of excellence. And I ask a lot of my vendors and I expect them to adhere to those. But like I said, that partnership will I will try to be as loyal as part as possible to you if you can pour into me as well.
01:02:00
Speaker
Indoor or outdoor events? Outdoor. Coffee or energy drinks during peak season? Coffee. All right. Well, if you want to let people know, where can we find you on social media?
01:02:13
Speaker
um We are on Instagram at Elizabeth Flake Events. Perfect. Well, Elizabeth, it's been great having you on. I really appreciate the time today. Just giving us all on this side of the business a little bit more look into your all's side and your brain and what you guys have for us. And so, you know, just taking a lot of notes from this at the same time and just different different things that we can we can work on to help you guys in the good partnership overall. So, um yeah, just appreciate you coming on and taking the time today.
01:02:42
Speaker
Thank you. It was so fun. Hope to do it again. Absolutely. to Well, check Elizabeth out on Instagram and Kyle. Another great episode today. So with the with that, we'll close this out. And this been another episode of Under the Vinyl, a rental management media podcast.