Cloning the Boss and Other Business Tips from an Agency Owner & Coach

You may have noticed I’ve been mixing in more content here recently focused on content creators. It’s not that you brand and agency folks aren’t the primary focus of the show. You are. But if you’re reading between the lines, the advice that some of our guests have had recently about helping creators build and grow their business … well, it applies to you, too. 

Kind of a two birds with one stone approach, if you will. 

In this episode of Winfluence, we’ll follow in that direction a bit. Dean Mercado is today’s guest. He’s a business coach who also happens to run a digital marketing agency. So he brings a couple of nice perspective to the table for you brands, agencies and content creators. His Mind Stretch Methodology to level up your business came after over 10,000 hours of coaching businesses to do just that.

The thing he brings to the table that got me excited to bring all of you was his concept of clone the owner. It’s a lesson in prioritization, hiring, outsourcing, training and delegation to take the tasks that aren’t the best use of your time off your plate and onto someone who is an owner clone to execute for you.

I don’t know about you, but I know in my own businesses, working a solid process and workflow that optimizes my time and energies is probably my number one problem. I thought we could all use a good lesson in how to clone ourselves and level up at the same time.

As always, this episode of Winfluence is presented by CIPIO.ai. Let us scale your user-generated content needs and deliver authentic, high-performing UGC to fuel your paid, owned and earned content strategies. Learn more at CIPIO.ai.

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