Have you ever realized mid-fall... that there’s no ground below—and that’s the freedom?
Ashli Blumenfeld—co-leader of the 90-year-old Standard Meat Company—takes us behind the curtain of a business renaissance grounded in emotional intelligence, bold risk-taking, and the messy middle of personal transformation. From navigating imposter syndrome to building a company culture that breathes creativity and connection, Ashli shares what it’s really like to let go of old identities and trust the fall. You’ll hear how a “mad scientist chef,” a surprise ice business, and wisdom from powerful coaches helped her rewrite her own story—and how her leadership is helping others do the same.
Meet Ashli Blumenfeld: President of Standard Meat Co. and 4th generation industry disruptor
The journey from NYC fashion to Texas beef—and why coming full circle changed everything
What it's like winning Ernst & Young Entrepreneur of the Year and still doubting yourself
Rewriting identity in your 40s: reflections on parenthood, perfectionism, and permission
The “Dragon’s Gap” and why Ashli believes in falling with no parachute
Building an ice business in 45 minutes (literally)
The ugly duckling metaphor that changed everything
How Standard Meat is integrating personal growth into a 1,100-person operation
The acorn theory: planting legacy for the next 90 years
Why the biggest competitive advantage in business is still the human mind
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Special props 👇
Music: Clouds - Joakim Karud