When Your Strategic Brand Narrative Is Killing It with Andrea Wunderlich of Maxio
Here are some of the key topics that Andrea and Paris discussed in this episode:
• How having an SDR experience helps in a marketing role
• How SaaSOptics merged with Chargify to become the brand Maxio today & how the merger impacted Andrea's role
• Saaspedia's organic play for ranking in the SERP with SaaS topics
• How to create successful gated content & what are the benefits of gated vs. ungated content
• What is the most important success metric for a SaaS company
• How creating a powerful strategic narrative strengthens your brand
• What is the B2B SaaS Maturity Curve
• The shift from traditional subscription models to usage-based pricing
• Cash accounting vs. accrual accounting
Mentioned resources:
SaaSpedia, the encyclopedia of subscription & SaaS finance terms and metrics
