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Going Vegan and Beyond | Abhishek Sinha @ GoodDot
127 Plays4 years ago
Most of us love animals. But is it easy to live in balance with other living beings without harming them?
Founder Thesis brings you the journey of a bureaucrat who has taken his love for animals to the next level.
In a candid conversation with Akshay Datt, Abhishek Sinha, Co-founder and CEO, Good Dot, takes us through his journey. He has served the Indian Revenue Service before exploring the entrepreneurial route.
Since his earlier days, Abhishek has always faced an existential crisis and has tried to discover his purpose in life. This led to him quitting his cushy government job and starting GoodDot in 2016, with a primary goal of developing ethical, sustainable, and cruelty-free substitutes for animal meat.
Tune in to this episode to hear Abhishek speak about how GoodDot is aggressively working towards making Veganism a reality in India.
What you must not miss!
- Your passion is your true calling.
- Veganism: An ancient tradition.
- How to scale a business from a Tier 3 city?
- What is GoodDO?
Recommended
Transcript
Introduction to Founder Thesis Podcast
00:00:10
Speaker
Hi, I'm Akshay Hi, this is Aurob and you are listening to the founder thesis podcast We meet some of the most celebrated sort of founders in the country and we want to learn how to build a unicorn
00:00:25
Speaker
My name is Abhishek Sanam.
India's Plant-Based Meat Trend
00:00:27
Speaker
I am CEO of GoodDot, one of the largest plant-based meat companies in India. Just like yoga, not eating meat is also an age-old Indian tradition, but one which today has become a major trend led by Western influencers and brands. US startups like Beyond Meat and Impossible Foods command multi-billion dollar valuations, and their meat substitute products cost hundreds of rupees.
00:00:52
Speaker
But India now has its very own meat alternative brand called GoodDot, founded by Abhishek Sinha, who is a former IAS officer and a passionate animal lover. GoodDot offers a unique plant-based meat alternative product that is affordable, has great shelf life and is available throughout the country.
Abhishek's Journey to GoodDot
00:01:11
Speaker
GoodDot's sister company, GoodDoo, is a QSR chain empowering the telawala on the street to offer their customers an affordable, hygienic and delicious meat-alternative meal within minutes. Abhishek Sinha has gone through an amazing life journey, from being a chemical engineer, to becoming an IIS officer, to finally becoming the founder of a high-growth startup which will undoubtedly become a unicorn in the next couple of years. And through it all,
00:01:36
Speaker
His personal value systems have driven his decision making and made him take the path of social entrepreneurship. Here's Abhishek telling Akshay Tath about developing good talk.
00:01:51
Speaker
Primarily those two and then maybe some other, you know people out there. But yeah, most impacted was I was from teaching also on your way down. So Here you are someone talking about, you know at a cosmic level your existence and and you're not even Out there not in today's life. So for me, it was not like I didn't know what I'm supposed to do How will I what I what will I make out of life? So in fact, I joined his phone I was there for two years in a spawn. I was thinking about leaving
00:02:21
Speaker
During your B-Tech? Yeah, during my B-Tech. So I was thinking of, you know, leaving the family and joining the spawn order, becoming the Brahmachari, whatever. I went with their troops. But somehow, you know, one thing left on that, I didn't go in that track. So that was a seed of, you know, frustration, you know, a lack of clarity. First job was Indian defense accounts, then gave again got Indian revenue service. So in 2008, I was, I went for training. So it was 2007 examination.
00:02:51
Speaker
Again, for two years I was in training the foundation course and I was posted in Patna as assistant controller defense. And then during that year when I gave an examination, I got Indian revenue service income tax.
Internal Struggles and Decisions
00:03:04
Speaker
So I went to the Nagpur Academy to get training. So what was that stint like working in the government? Considering you grew up in that kind of environment, was it pretty easy to adjust?
00:03:16
Speaker
Yeah, it was quite easy to adjust because we had seen something of that sort. And in fact, I would say it was one of the major landmarks of my life because then what happened was suddenly from a person who was not really confident, you go to being very confident.
00:03:35
Speaker
And then you realize being in such kind of a service that I'll give an anecdote. For example, when I was in my chemical engineering days, we would organize some seminars where we would invite CEOs and talk to corporate guys. And when they would come, they would appear to be coming from different planets. You would never think that you could reach those levels.
00:03:57
Speaker
But when you were in the civil services and sitting across this side of the table, the same big winners who were unreachable suddenly started serving you. So you thought, hang on, they are also normal guys who have worked hard to reach that level.
00:04:16
Speaker
So I have it in me just like them to succeed. So I think that was the biggest revealing factor where we thought that we can do whatever we want just like any other person. I'm not saying we are better than them, but we are not worse than any even the winners out there. That was the biggest takeaway from civil services.
00:04:39
Speaker
So, why didn't you be like a lifelong government servant?
GoodDot's Origin Story
00:04:42
Speaker
But look, typically Indian Revenue Service is pretty prestigious and desirable for the gig. But if you are a military, then you have a lifelong service. So, if you are a military, then you have a lifelong service. It goes back to the depression of the coldest days. Existential. This is a great job with a lot of positive contribution you make to the society and to the nation.
00:05:07
Speaker
Of course, but everyone's flow is different. Probably I was not meant for an enforcement agency. You know, I wanted to do something which is more creative in that regard. Secondly, the issue of kasaki, mere kukui, and single thing, all through clarity, who are you? I can say I'm an animal lover.
00:05:35
Speaker
So that was my comfort zone, that was my identity. So I was not doing anything remotely close to fulfill my identity.
00:05:46
Speaker
I come from Patna, from a community. I would consume meat. But since my childhood, I would help animals. In fact, in my childhood, I learned making roti just so that I could feed crows and squirrels. So I learned that. So I knew this was my comfort zone. This was me.
00:06:15
Speaker
I was not strong enough to get away from the sensory pleasure of meat. Finally, I came across a research paper
00:06:36
Speaker
by Dutch government.
Building GoodDot: Challenges and Manufacturing
00:06:45
Speaker
So animals are not harmed and you can make a meal. So that was an amazing moment for me. Another portal has opened up.
00:06:59
Speaker
Hang on, can you enjoy meat without harming animals? This is great. So I thought more from a consumer perspective in 2003. I kept a tab on the space. If you like to hear stories of founders, then we have tons of great stories from entrepreneurs who have built billion dollar businesses. Just search for the founder thesis podcast on any audio streaming app.
00:07:27
Speaker
like Spotify, Ghana, Apple podcasts and subscribe to the show.
00:07:35
Speaker
Then we also have some flavoring experts like a couple of team members initially. So we formed a local community or a couple of more pass out from ISB also initially. Let us work on this project because this sounds phenomenal. But after like six, seven months, I realized that, you know, the driving passion is missing.
00:08:04
Speaker
Because there are many challenges and unknowns. So a lot of people, I felt that they also wanted to have some safety nets.
00:08:20
Speaker
60, 40, 70, 30, 80, 20, 70. What a waste ratio man. 100, 0. Because this space is not validated yet. Forget you want to do something for animals. Acknowledge it and live your IRS life well. Good problem Nia. Yeah, you face your dream and live up to it. So, you are blessed.
00:08:48
Speaker
And then ultimately, you ended up... It's a lovely, fantastic place. You fall in love with the natural beauty of the place. One of the best places to live in India, by far. Although I was happy. But then I came across a cross-word store.
00:09:15
Speaker
So, one of the key ingredients is either in the quota bed of Rajasthan or in the MP map. Again, very close to Udaipur. That's why I started raising serendipity. And of course Deepak was my partner and co-founder. He was settled in Udaipur. So, we were quite comfortable with the city.
00:09:44
Speaker
So you and your wife were settled in Udaikur and you were in the IRS when you decided to quit and do this full time.
00:09:52
Speaker
When you put down your papers, what do you want to do? When you put down your papers, what do you want to do? When you put down your papers, what do you want to do? When you put down your papers, what do you want to do? When you put down your papers, what do you want to do? When you put down your papers, what do you want to do? When you put down your papers, what do you want to do?
00:10:31
Speaker
Because it was office tiny.
00:10:35
Speaker
Factory, can you say one of you has invested money and set up a factory? Yeah, third party. Third party, there's a couple of H&Is of whom we could call between friends and family. They say, you know, a company is a good friend of people.
00:10:58
Speaker
From an ethical perspective, we have projects like this. Something like this should come. So, he was the main investor. Do you know how to invest here? All these organizations, we constructed and practiced on that. Because we wanted to have a stability of tenure. So, we are much more in a certain ground, so to say.
00:11:27
Speaker
And how much did you raise? How much did you initially raise your room? 4,000 because of our restrictions, we cannot say, but it went into a few million dollars. So, when did you start manufacturing? Like 2016, when you quit? So, what was the time like for production? In 2017, August, September, my first pilot rolled out. My first commercial rolled out in November of 2017.
00:11:57
Speaker
So, product design, can you tell me, technically, what is a product? Technically, basically, a product, as I told you, is a product of the product. So, for example, for example, a vegetarian meat, good or vegetarian meat, basically, it was like a chunk of mutton.
00:12:15
Speaker
Which are shell stable and ambient. And you make it as a mutton curry or whatever you use mutton for. So that was the first product.
00:12:29
Speaker
And this was like soya based. One of the ingredients, soya, there's beef protein, there's wheat protein, there's quinoa flour, there's sago flour. It all depends. The science behind plant-based meat is quite ancient. Your plant-based meat has a space of 2,000 plus years old history. China's royal families were converted to Buddhism.
00:12:58
Speaker
So they wanted to have a taste of meat without hymns up. So they asked the royal folks to use vegetable ingredients to create something meat-like. So the earliest form of plant-based meat, version 1, were tofu, tempeh, seitan. So they were developed by the Chinese 2000 years earlier.
00:13:18
Speaker
But nothing much happened. It was only since for 20-30 odd years where now new technologies are coming in where they're using plant proteins to make something. Then you have to finalize a particular formulation, which might go close to a different textured meat. Once you do that, after mixing, then you vibrate the dough based upon different technology. Every company is doing their own way of proprietary way how to get the dough vibrated.
00:13:50
Speaker
So without revealing your proprietary information, can you like paint a picture? It's a great thing that this plant-based meat, the novel form of plant-based meat started in the Western world.
00:14:12
Speaker
People can believe that you can really create credible meat products with plant-based alternatives. In India, if you would have been the first global person to do it, it would have been a lot of companies which are coming up, which are entering the space.
00:14:30
Speaker
Nestle is Unilever. All those guys are also waking up. They're also trying to enter this space. So it's a great space to be.
Distribution Strategy and Partnerships
00:14:38
Speaker
But on the whole, at Shiba, this may have for small players like us to hold our own against the big giants out there, that there are no plug-in platformers.
00:14:49
Speaker
in the plant-based meat category. You can also break it into different parts. So again, every part of it is an industry on its own and is a flow on its own.
00:15:14
Speaker
There is a lot of scope for growth and experimentation.
00:15:20
Speaker
Okay, okay. So like your first product was like mutton, like a goat meat cut replacement. Goat meat cut, yeah. Yeah, that's correct. Then then because of our, you know, RCM Joe distributor, so it is a multi-recipe product. It can make excellent chili chicken, or yeah, Korean distress chicken, or it can be excellent. But this product is more for institutional business like hotel
00:15:49
Speaker
No, a lot of consumers are also buying this product. So you shall be laying in because it's a very affordable, much more affordable man based in me. So that is why a lot of people are buying this product. Amara Joe distribution partner at RCM, interestingly enough, income penetration is into a lot of rural areas of India, all across. So what is RCM? And basically, the challenge of selling was solved by RCM. But you only had to produce
00:16:18
Speaker
What is the history of RCM?
00:16:30
Speaker
RCM is a company in our fashion stores, private limited, a billwada based company. So it's a direct selling company with its own stores. So something like Amve. You see, they also manufacture most of their products.
00:16:50
Speaker
So they make everything from your staples up to some clothes or something. So right now, last year they had 7,500 stores all across India. Now they are around 11,000 stores. Or in the presence of Pan-India.
00:17:18
Speaker
Pan-India, Pan-India or Inca presence of a lot of presence in tier 2, tier 3 cities, even small towns. So much like Hamara, because of them, Hamara, Koye, Faiz, Ogaoki, Incidentally, when we went first to Mr. Chabram, who is owner of RCM, we were looking more for an investment perspective.
00:17:38
Speaker
looking at if he is willing to invest. So the first time we had a meeting, so he said, but why will people, vegetarians eat plant-based meat? That was his first question. So between me and Deepak, we realized that he's even open to distribution. So we didn't even discuss investment because someone is giving distribution. I think that's the biggest strength you can get.
00:18:00
Speaker
So we discussed that and he said this is meant for meat eaters, not for vegetarians. And he agreed to that and then we entered into the partnership.
00:18:30
Speaker
So we understood scale and we set up facilities and processes for scale.
Expansion into New Markets
00:18:38
Speaker
So it's easier to scale up and it's easier than many other players in the space. Okay. So, RCM is like, you know, AMV is more like a distributor who is a person. Basically, small entrepreneurs can open an RCM store.
00:18:59
Speaker
Yeah, you have to pay some money. There are different categorization of RCM stores. It can range from one-room pickup center up to a three-storeyed RCM Wonderworld. So, yeah, it depends. And these are all like franchisees? Yes, yes.
00:19:18
Speaker
RCM Wonderworld company owned, I believe, but the others are, you know, franchising. So, your product lines after these first two products were largely like ready to eat? Yes.
00:19:31
Speaker
Yeah, because we also set up another subsidiary company called Buddha Foods, which is rolling on fast food outlets, vegan fast food outlets. So right now we're around 10 outlets across three or four cities. But now the plan is aggressive to expand it. So that is based upon a goat. The name is Vudu. So the mascot is a goat. We rescued from a slaughterhouse. So he's with us. His name is Vudu. So, mascot is Vudu.
00:20:01
Speaker
Interesting enough, we didn't want to enter into a QSR space. So around 70% of reviews were positive, 30% were negative. Not in non-RCM channels. So they said the way they explained, they did not cook it the way it should have been cooked.
00:20:27
Speaker
So what happened was we received in a matter of 3-4 months we received 17 franchisee requests within India and 4 requests outside India.
00:20:46
Speaker
We are on to something serious. So we asked Abhinav when he was working with Novartis at that moment of time that this is a different beast altogether. We are a product company. So if you are able to lead it, then we will set something up. If you are not able to lead it, it will be just a pilot. That's just about it. So he concurred and we formed a separate company. We made it a subsidiary recently.
00:21:14
Speaker
wherein it is running on a fast forward.
Impact of COVID-19 on GoodDot
00:21:18
Speaker
So like when did you start going beyond RCM in terms of your distribution? So I think since probably 2020 onwards, as of since past one and a half odd years, we have started looking out. Of course, COVID was, you know, it decreased the speed of diversification of our setups. But it started with B2B.
00:21:44
Speaker
So a lot of 5 star properties were in the look of the plant based me, where they started approaching us and in some cases we approached some of the 5 stars and we got onboarded. They liked the product and they had taken the product. So that was the first part. Secondly, a lot of internal inquiries were coming from exports. Then we opened up I think four or five countries we have started exporting now. So that has diversified our channel.
00:22:09
Speaker
And now we are also looking to enter into modern trade and direct the consumer through our own website and Amazon Flipkart is our focus area in the day of month.
Branding and Growth Plans
00:22:22
Speaker
Have you launched an Amazon Flipkart? Yeah, yeah.
00:22:26
Speaker
So 2020 is when the diversification of distribution started? Yes, diversification of distribution started and I think we have not even scratched the surface. There's so much opportunity out there. So COVID was there a hit in terms of your monthly revenue?
00:22:48
Speaker
Not in the COVID first. In fact, you know, in the first month we went up 1.5 times some previous year, 2 times weaker than we can. So that really helped us. COVID 1 really helped us. Because there was no COVID first. There was no COVID first. So suddenly a lot of people were looking for, you know, some other alternatives.
00:23:18
Speaker
And for us, the product is shell-stable at ambient depth. So our frozen space may be limited to freezer. But here you can stock in your pantry for however much you can. So people were in-house. So that really helped us and that is sustained. COVID-2-3 months were quite tough for us in the sense that even in the factory level, office level, people were impacted.
00:23:46
Speaker
What is your plan to scale it up? What is your plan to scale it up? What is your plan to scale it up?
00:24:16
Speaker
We will start focusing on branding, we will start focusing on modern trade, we will start focusing on influencer marketing. So that is the first time we are going to go for that and also very very aggressive scale-up of would do food outlets because we have formed a very small killer concept.
00:24:36
Speaker
in a very, very low investment with just single person operation, you are getting a break even in profitability right from the first month, what we are witnessing. So I think in the next one, one and a half year, you will see phenomenally increase in that number.
00:24:54
Speaker
So those are the, you know, primary, we are building a party in recently, we closed a funding round with six and switches. So, you know, that is the first, you know, proper institution around what we have done. So that is giving us some liquidity to work with, you know, in these are brand business. Going ahead, we will keep on this, you know, funding raise route.
00:25:17
Speaker
So that, you know, Nitro Boost will be applied. Because right now we are cash positive, we have it up positive. We have built a very good culture foundation. So now we won't be committing errors with someone who has not got these things sorted. So with the fundraise and with the clear track report, I think we know where to deploy. So fundraise is largely for brand building because you are cash positive to operations.
00:25:43
Speaker
That is mainly, but apart from that, going ahead to the future funders will also go into capital expansion. You will continue to build more plants in Odaipur, will you look at other regions? For the time being, yes, Odaipur, that's the plan. More plants in Odaipur, because I think it's easier to control. Of course, we can set up offices of marketing and sales and VD in the bigger cities. For example, Bhutto team has moved to Mumbai, so they are based out of Mumbai. They are taking care from there.
00:26:11
Speaker
But the base production in the foreseeable future will remain with the third world. So Abhamil Patayaki, you know, I know about the profitability. Someone is investing this much money. I know what he will make. And that's on the lower end. So now we are ready. So I think on its own, that will be something to be watching out. On its own. Forget about plant-based meat. You know, just small format.
00:26:51
Speaker
I don't know if you know. So this is what we are giving you in a kit format. We are giving in a packed format, shell stable format. So with clear instruction, it's so easy for so people to, and I understand where you're coming from because we face the same problem.
00:27:08
Speaker
One person, one operator.
00:27:27
Speaker
So you have to come with a simpler format.
00:27:38
Speaker
So that is like, yeah, that is sensational. You know, that's such a great achievement for the team. But having said that, no one knows
00:28:15
Speaker
We are selling at 29 bucks.
00:28:44
Speaker
It is just a fresh, fluffy power with a key mind. This actually sounds...
00:28:55
Speaker
This is what I had written on LinkedIn. When I heard the response, we were at the response. CloudKitchen disrupted us. Now the streets are going to disrupt the CloudKitchen. Now the streets, India eats on its street and the first time the streets are organized, CloudKitchen will take a hit majorly.
International Recognition and Partnerships
00:29:13
Speaker
I'm giving a 29 bus. How can CloudKitchen beat that?
00:29:18
Speaker
But which will be a bigger business? The QSR business or the product business? I think the product business will be bigger for sure, but the QSR business can be a massive brand.
00:29:33
Speaker
massive brand name and not just in India but can you can you believe that you know we have had requests for opening good do we outside the University of California Los Angeles we have had a request to open good do in Amsterdam and not from regular touristy lines from serious business people who are like billionaires if I can call them billionaires post the diagram
00:30:01
Speaker
So I mean to say these ISCA versatility is not all that, you can just play around. Because the thing is, vegetarian options to West way, it's a struggle to find vegetarian food. And Indian food is extremely expensive. So having like a vegan option is definitely a, vegan as a trend is increasing in the West, obviously West is
00:30:26
Speaker
inspiring Indians, even though India may have more than half the population is probably vegetarian. Yeah, on 28% is vegetarian, 72% are meat eaters. But yeah, yeah. But interestingly enough, meat eaters identify girls and they will be counted as vegetables outside.
00:30:58
Speaker
Yeah, basically. But yeah, it is an exciting space. It is a meaningful space for us. It gives us a lot of reasons to get up very early in the morning and work very hard because the metrics of sales metrics of our expansion is linked to saving lives.
00:31:17
Speaker
On a personal level, we are feeding 70-80 stray animals on a daily basis for years. There are so many open-ended questions, but then again, you never know how science, sometimes it goes ahead from the regulatory people and eventually they catch up. So future members of that, why not?
00:31:47
Speaker
You meet alternative companies and they say you will be on beat and they're all doing something similar to what you are doing Like they're creating a dough and doki treatment get through one run
00:31:57
Speaker
Yes, yes, yes, yes, yes. And beyond the impossible government, I don't know. Just like Amsterdam, beyond me, it was supposed to be the showpiece event. But in fact, Samonta, Kastan's restaurant, our product was used to make a vegan sushi. And that became a showpiece event. So that was a good thing. Secondly, there was an event called Parliament of World Religion. Just make the first Learn Sansa, 1893, Chicago, Nevada.
00:32:22
Speaker
Swami Redanand gave the famous speech. The seventh Parliament happened in Toronto, Canada. So for the first time in 125 years, the Parliament had an official vegan banquet organized by Charter for Compassion.
00:32:36
Speaker
So only one company was to be selected among all the global judges to be served there. And fortunately, we were selected. And we even went to the parliament. We even addressed the parliament. And all the global dignitaries who came, they ate good dog products. Everything was made out of good dog products. We had stir fries. We had pot pies. We had Thai curries made out of good dog products. So that was a great thing. It was a vegan macaron.
00:33:03
Speaker
So, India has a competition space. All companies do meet alternatives. And are they as big as you? Bigger than you? Smaller than you? I think there are some earlier companies who had worked earlier than us, like IMSOP Foods and their Delhi-based companies. Then newer companies are coming in like Mr. Vej and other Delhi-based companies. Then we have Imagine Need, which is
00:33:33
Speaker
They shortlisted seven alternate protein companies, including Impossible Foods, Just Perfect Day, like me from Germany, Woodard from India, and we were showcased at Grand Air in Singapore. And our station was the largest station there. And we performed well, and even SADs, which is country food, signed a LOI for distribution in Southeast Asia. So we know that, you know,
00:33:59
Speaker
Just the fact that we are from India does not mean that we can't hold our own. So we are benchmarking, we are not looking at the local competition because we are the whole flag bearers. So we have to look to the bigger players out there and where we can make products which where we can give them a competition.
00:34:16
Speaker
Interestingly enough, I'll share another development that there are two deck of cons and certified deck of cons in plant-based organic space. One is Portley, which is a non-based dairy company based out of Sweden. Then second is Beyond Meat. Again, you know, plant-based meat is the US. So there is a company called Infinite Foods, which is formed by a former managing director of Accenture, Michel Adelmann.
00:34:44
Speaker
She's an American. So they are the master distributor of Beyond Meat and Oatly for Africa.
Sustainable Growth and Innovation
00:34:50
Speaker
And she tried our products in India at Urdu Outlet in Carter Road. And they have also become our distributor for Africa. So our product is sold alongside shells of Beyond and Oatly in Mauritius and South Africa. And we are doing well. And you must be more affordable than them. Anyway, anyway. So that gives us, you know,
00:35:14
Speaker
It's not by design, I think it's by chance that we didn't raise institutional money, significant institutional money earlier. So that's why we had to be bootstrapped and try to make each penny count. So because of that, good habits crept into the system, and we didn't splurge where it was not needed. So we tried, and as you guys call it, but now I think it's a time to build a brand, of course, there will be some bond, but our foundation is very credible foundation.
00:35:42
Speaker
So the next round that you're planning to raise, what do you think will be your valuation? Like a rough estimate? Well, I wish it is a unicorn. But how would I know? But yeah, we will be a unicorn in a few years for sure. That I can do. But Abhim, I'll just say between 100 to 200 million. Yeah, like 200 to 500. I would say the first one probably. You as a founder, has it been
00:36:11
Speaker
A challenge to switch from a government job, government culture into the startup? No, not really. Because I never looked it as a profession. I'm looking more as a passion. It needs to be done. I need not be at the command. I need not be at the center of this company.
00:36:32
Speaker
But this work needs to be done. So the work was driving me. So it was, I never felt, you know, for the first time I worked hard, I must say, for the past few years since I started this. But I never felt that I was working hard.
00:36:49
Speaker
There's no, I never, even when there are stressful period, you don't feel down. You feel more energized because you feel that, you know, billions of animals are counting on you. If you give up, they give up. So there's no way but to succeed and, you know, succeed when they are.
00:37:08
Speaker
Your essential drive is this needs to exist. It doesn't matter if you are the one who's driving, who is driving. No, no, no, no, no. I said I hated business. I never wanted to be a business person. You are grounded in middle class values. You are happy being wherever you are. You take the success. I'm not saying I'm denying the success. But success does not define me. Neither I need those monetary success.
00:37:38
Speaker
As long as you know, I am okay with it. But it is fulfilling, it is meaningful. If I close my eyes today, I'll be a happy person. Because I am enjoying the work. But yeah, she has been quite supportive for sure. But otherwise, I would not have been able to leave the service. She had married a bureaucrat, not a struggling entrepreneur.
00:38:01
Speaker
I was talking like we are quite enthusiastic about you know three products what we are going to launch and we feel that you know this is at a par with the very best in the world and beyond me it is interesting I'm just sharing a you know some experience beyond chicken right they raise their significant money with beyond chicken and consumer basically beyond chicken
00:38:26
Speaker
So, you know, that was good product but not really a very strong chicken alternative. That was sensational.
00:38:42
Speaker
that really fooled a lot of people into believing he had already made beef burger here. So what they did, they discontinued already a flagship product and they focused their entire advertisement and messaging on the basis of beef burger. We are going to launch a plant-based keema, which comes in a kit format.
00:39:09
Speaker
And for a few reasons, that is even better than a mutton kemah. So we will own the kemah. So this is going to be our, you know, we will focus on this strongly.
00:39:41
Speaker
Ah, because dehydrated means it will be... Yes, transport. Yes. Transport is lower. So, a family really is not there. So, and the problem is that there is no preparation.
00:40:04
Speaker
It's a 100,000 event event. It's a 100,000 event event. It's a 100,000 event event. It's a 100,000 event event. It's a 100,000 event event. It's a 100,000 event event. It's a 100,000 event event. It's a 100,000 event event. It's a 100,000 event event. It's a 100,000 event event. It's a 100,000 event event. It's a 100,000 event event. It's a 100,000 event event.
00:40:31
Speaker
And we are learning along the way. I think for the first time, you see patterns of it working for you. So I think we are reaching a stage where we are seeing those patterns.
00:40:51
Speaker
So I'll wait for it to get launched in Japan. You don't have to wait. You don't have to wait. Do you send me address? I'll send it. You are based out of Delhi? I'll say Mumbai. I'm in Japan, yes. In Japan, I'll ship it to Iran. Because shell stable, I'll ship. Give me address.
00:41:18
Speaker
If this conversation convinced you to give up meat, then do check out the great product range of Good Dot on Amazon or at gooddot.in. This episode of Founder Thesis Podcast is brought to you by Long Haul Ventures. Long Haul Ventures is the long haul partner of founders and startups that are building for the long haul. More about them is at www.longhaulventures.com