Brett Berish - President & CEO at Sovereign Brands | How to Make Your Brand Unbeatable
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➡️ About The Guest
Brett Berish is the Founder and CEO of Sovereign Brands, a leading international wine and spirits company. With a proven track record of creating successful brands, Berish has established himself as a visionary entrepreneur in the industry. His past brands include Ace of Spades, which he sold to Jay-Z in 2014, and D'Ussé, two of the most successful brands in the super-premium Champagne and premium Cognac categories, respectively.
Today, Berish oversees Sovereign Brands' diverse portfolio, which includes Luc Belaire, the fastest-growing French sparkling wine in the world; Bumbu, the best-selling brand in the U.S. premium rum category; McQueen and the Violet Fog, a small-batch gin from Brazil awarded a 93-point score by Wine Enthusiast; Villon, a revolutionary French liqueur; and The Deacon, a Scotch Whiskey blend. Berish also hosts Self Made, a series featuring conversations with top artists, athletes, influencers, and business leaders, including Rick Ross, DJ Khaled, Post Malone, and Lil Wayne, among others.
➡️ Show Links
https://www.instagram.com/brettberishceo/
https://www.linkedin.com/in/brett-berish-029963b6/
➡️ Podcast Sponsors
Hubspot - https://hubspot.com/
Hustle & Flowchart Podcast - https://hustleandflowchart.com/
NetSuite — https://netsuite.com/scottclary/
Indeed - https://indeed.com/clary
➡️ Talking Points
00:00 - Intro
02:57 - Building a Business
05:00 - Standing Out from the Competition
08:40 - Early Entrepreneurial Passion
16:58 - Biggest Wins & Losses
19:05 - Modern Branding Strategies
22:39 - Navigating Cultural Shifts in Business
23:52 - Sell or Hold? Brett’s Take on Entrepreneurship
28:55 - Sponsor: Hustle & Flowchart Podcast
29:37 - The Secret to Entrepreneurial Success
30:54 - Tying Your Brand to Culture
33:25 - Getting Stars Like DJ Khaled & Rick Ross Onboard
36:18 - The Ace of Spades Story
