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Today we'll take a journey through the remarkable story of Howard Schultz and Starbucks. We'll see how a kid from Brooklyn's housing projects grew up to transform the way the world drinks coffee. We'll explore the highs and lows of Starbucks' growth, from its humble beginnings to becoming a global powerhouse. Along the way, we'll look at how Schultz's childhood experiences shaped his unique approach to business, blending profit with social responsibility.



We'll dive into some of Starbucks' game-changing moves, like offering health insurance to part-timers and free college tuition to employees. But it hasn't all been smooth sailing - we'll also tackle the controversies and criticisms Starbucks has faced. By the end, we'll reflect on what Schultz and Starbucks can teach us about leadership, corporate responsibility, and the evolving role of business in society. 



➡️ Sources:

Starbucks Books:

Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time (1997): https://www.amazon.com/Pour-Your-Heart-Into-Starbucks/dp/0786883561

Onward: How Starbucks Fought for Its Life without Losing Its Soul (2011): https://www.amazon.com/Onward-Starbucks-Fought-without-Losing/dp/1609613821



Other Books:

Working Identity: Unconventional Strategies for Reinventing Your Career by Herminia Ibarra: https://www.amazon.com/Working-Identity-Unconventional-Strategies-Reinventing/dp/1591394139

Grit: The Power of Passion and Perseverance by Angela Duckworth: https://www.amazon.com/Grit-Passion-Perseverance-Angela-Duckworth/dp/1501111108

Leading Change by John Kotter: https://www.amazon.com/Leading-Change-New-Preface-Author/dp/1422186431

The Human Equation by Jeffrey Pfeffer: https://www.amazon.com/Human-Equation-Building-Profits-Putting/dp/0875848419

Good to Great by Jim Collins: https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996

SuperCorp by Rosabeth Moss Kanter: https://www.amazon.com/SuperCorp-Vanguard-Companies-Innovation-Profits/dp/0307382354



Studies:

Seery, M. D., Holman, E. A., & Silver, R. C. (2010). Whatever does not kill us: Cumulative lifetime adversity, vulnerability, and resilience. Journal of Personality and Social Psychology, 99(6), 1025–1041. https://www.buffalo.edu/news/releases/2010/10/11868.html

Beutel, M. E., Tibubos, A. N., Klein, E. M., Schmutzer, G., Reiner, I., Kocalevent, R. D., & Brähler, E. (2017). Childhood adversities and distress - The role of resilience in a representative sample. PLoS One, 12(3), e0173826. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5351992/

Mumford, E. A., Copp, J. E., & MacLean, K. (2022). Childhood Adversity, Emo

Success Story: Howard Schultz, Chairman and CEO of Starbucks

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➡️ About The Guest

Nathan Barry, founder and CEO of ConvertKit, has transformed email marketing for creators worldwide. Leveraging his background in design and development, Barry built ConvertKit into a leading platform serving over 500,000 subscribers. His innovative approach has made the tool indispensable for content creators, from bloggers to online educators, looking to engage their audiences effectively.

Beyond ConvertKit, Barry is recognized as a thought leader in digital marketing and entrepreneurship. He's authored influential books and resources for the creative community, and is a sought-after speaker on building and scaling digital businesses. Barry's success stems from his deep understanding of creators' needs and his commitment to developing tools and resources that drive their success in the digital landscape.



➡️ Show Links

https://www.instagram.com/nathanbarry/ 

https://x.com/nathanbarry/ 

https://www.linkedin.com/in/nathanbarry/ 



➡️ Books

https://www.amazon.com/Authority-Become-Following-Financial-Independence/dp/1612060919   



➡️ Podcast Sponsors

Hubspot - https://hubspot.com/  

Roadway Moving - https://roadwaymoving.com/ (Code: scottd10)

iDigress Podcast - https://idigress.show/  

NetSuite — https://netsuite.com/scottclary/ 

Indeed - https://indeed.com/clary



➡️ Talking Points



00:00 [https://www.youtube.com/watch?t=0s&v=v-xAQXohY5I] - Introduction

02:24 [https://www.youtube.com/watch?t=144s&v=v-xAQXohY5I] - Becoming a Billion-Dollar Creator

04:50 [https://www.youtube.com/watch?t=290s&v=v-xAQXohY5I] - Building vs. Investing: The Creator's Path

10:15 [https://www.youtube.com/watch?t=615s&v=v-xAQXohY5I] - From Scratch: Launching ConvertKit

12:58 [https://www.youtube.com/watch?t=778s&v=v-xAQXohY5I] - Nathan’s Journey Begins

23:32 [https://www.youtube.com/watch?t=1412s&v=v-xAQXohY5I] - Spotting Entrepreneurial Red Flags

25:28 [https://www.youtube.com/watch?t=1528s&v=v-xAQXohY5I] - Purpose and Drive for Creators

32:19 [https://www.youtube.com/watch?t=1939s&v=v-xAQXohY5I] - The Spark Behind ConvertKit

34:50 [https://www.youtube.com/watch?t=2090s&v=v-xAQXohY5I] - Why Writing Matters

Nathan Barry - Founder and CEO at ConvertKit | The Secret To Becoming A Billion-Dollar Creator

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In this "Lessons" episode, we dive into the extraordinary learning journey of Dr. John Demartini, a world-renowned human behavior expert, author, and speaker. Dr. Demartini shares his unique approach to mastering knowledge across various fields, the power of curiosity, and how to absorb, retain, and apply information effectively. Discover how to expand your learning potential, build a broad foundation of knowledge, and connect insights from different disciplines for deeper understanding.



Mastering Knowledge Across Multiple Fields: Dr. Demartini reveals his process of systematically studying a wide range of disciplines to build a comprehensive body of knowledge. He shares how he reads hundreds of books in each field to achieve a polymathic understanding, emphasizing the importance of curiosity and dedication in mastering diverse areas of expertise.



The Power of Curiosity and Lifelong Learning: Learn how curiosity has been a driving force behind Dr. Demartini’s pursuit of knowledge. He discusses the importance of asking the right questions, constantly seeking new information, and how maintaining a love for learning can lead to personal growth and intellectual expansion.



Strategies for Absorbing and Retaining Information: Dr. Demartini outlines his methods for efficiently absorbing large volumes of information, including speed reading and linking new knowledge to one’s intrinsic values. He explains how understanding the connection between information and personal goals can enhance memory retention and make learning more impactful.



➡️ Show Links

https://successstorypodcast.com  

YouTube: https://youtu.be/8JEa3ky30Sw                               

Apple: https://podcasts.apple.com/us/podcast/dr-john-demartini-human-behavior-expert-author-speaker/id1484783544?i=1000586781905                                   

Spotify: https://open.spotify.com/episode/5xvT74iD1WG8vszaFxf6FT?si=168d38fc339a45db               



➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary





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Lessons - How To Master Your Life | Dr. John Demartini - Human Behavior Expert, Author & Speaker

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In this "Lessons" episode, we dive into the essentials of building a community with Lloyed Lobo, Co-Founder and President of Boast.ai. Lloyed shares valuable insights on choosing between a community of practice or a community of product, the importance of purpose-driven leadership, and practical strategies for creating impactful connections. Discover how understanding your audience and staying true to your mission can drive your business forward.



Building Effective Communities: Learn the difference between a community of practice and a community of product. Lloyed discusses why starting with a community of practice is crucial, especially for early-stage companies, and how it helps in aligning with market needs before shifting to a community of product.



Purpose, Mission, and Values: Lloyed emphasizes the importance of having a clear purpose, mission, and values. He shares how these elements guide behavior and decision-making, and why they are essential for long-term success and sustainability in building a meaningful community.



➡️ Show Links

https://successstorypodcast.com  

YouTube: https://youtu.be/0BxVuTILyyU                                

Apple: https://podcasts.apple.com/us/podcast/lloyed-lobo-co-founder-president-of-boast-ai-how-to/id1484783544?i=1000587278577                                    

Spotify: https://open.spotify.com/episode/7KfwK70MbHbkeVLCB4jgyg?si=i0pylqfJTZCF1f5w2JSqHg                



➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary





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Lessons - Building a Business Around Purpose, Passion, and Community | Lloyed Lobo - Co-Founder & President of Boast.ai

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Today, you'll hear me on That One Time with Adam Metwally [https://podcasters.spotify.com/pod/show/that-one-time/episodes/He-Interviewed-650-Millionaires--Here-is-What-The-Most-Successful-Had-In-Common--Scott-D--Clary-e2noml3]



Make sure to subscribe the Podcast: https://open.spotify.com/episode/4k9ZFs82ENcCzVxsCfFokD



Tweet Me: twitter.com/scottdclary



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Guest Podcast: Interviewing 650 Entrepreneurs, Here is What The Most Successful Had In Common (That One Time)

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➡️ About The Guest

Jennifer Cohen is a 3-time bestselling author, serial entrepreneur, and high-performance coach specializing in mental toughness and peak achievement. With over 20 years in health and fitness, she's expanded into the corporate world, empowering 1000+ leaders to adopt bold mindsets. Her latest book, "Bigger, Better, Bolder," hit #1 on Amazon's self-help category, embodying her philosophy of embracing risk for growth.

A sought-after speaker, Jennifer has delivered 100+ keynotes to Fortune 500 companies and a popular TED talk. She hosts the top-rated Habits & Hustle podcast, featuring 200+ interviews with industry leaders. Recognized as one of the "100 Most Influential People in Health and Fitness" by Greatist and #16 on WebMD's "Most Impactful Fitness Entrepreneurs" list, Jennifer inspires 10,000+ people annually to push beyond their limits and pursue audacious dreams.



➡️ Show Links

https://www.instagram.com/therealjencohen/  

https://www.linkedin.com/in/therealjencohen/ 

https://www.jennifercohen.com/ 



➡️ Books

https://www.amazon.com/Bigger-Better-Bolder-Live-Life/dp/0306829584 

https://www.amazon.com/Laws-Enough-Cultivating-Sustainable-Abundance/dp/1941529909  



➡️ Podcast Sponsors

Hubspot - https://hubspot.com/  

iDigress Podcast - https://idigress.show/  

NetSuite — https://netsuite.com/scottclary/ 

Indeed - https://indeed.com/clary

LinkedIn Jobs - https://linkedin.com/excellence



➡️ Talking Points

00:00 [https://www.youtube.com/watch?t=0s&v=jubV_TVYYyo] - Intro

02:41 [https://www.youtube.com/watch?t=161s&v=jubV_TVYYyo] - Jennifer's Journey

05:55 [https://www.youtube.com/watch?t=355s&v=jubV_TVYYyo] - Fitness Origins

11:32 [https://www.youtube.com/watch?t=692s&v=jubV_TVYYyo] - Replicating Jennifer’s Bold Mindset

19:03 [https://www.youtube.com/watch?t=1143s&v=jubV_TVYYyo] - Is Consistency the Secret to Success?

22:31 [https://www.youtube.com/watch?t=1351s&v=jubV_TVYYyo] - Fitness Meets Entrepreneurship

27:30 [https://www.youtube.com/watch?t=1650s&v=jubV_TVYYyo] - Building Habits for Success

30:09 [https://www.youtube.com/watch?t=1809s&v=jubV_TVYYyo] - Fixing Your Mindset or Findi

Jennifer Cohen - 3x Bestselling Author & Entrepreneur | Live the Life You Want, Not the Life You Get

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In this “Lessons” episode, we explore the groundbreaking approach to sales pioneered by Ari Galper, Founder & CEO of Unlock The Game. Ari redefines traditional sales methods, focusing on trust-building and genuine human connection. He challenges the outdated techniques of follow-ups and pressure-driven tactics, teaching how to foster deeper conversations that can lead to a one-call close. 



Building Trust on a Cold Call: Ari reveals how the typical sales introduction—rushed and impersonal—kills the deal from the start. By simply asking for help and engaging the prospect in a two-way dialogue, salespeople can break the stereotype and establish trust right from the first interaction. It’s about removing the pressure and focusing on genuine connection rather than the sale.



The Power of a Mindset Shift: Traditional sales often focus on pushing the deal forward. Ari challenges this approach, urging salespeople to instead seek the truth and trust in whether they can help the prospect. By being present and creating a "bubble of vulnerability," salespeople can build deeper connections that lead to higher conversions.



The One-Call Close: Ari introduces his one-call sale system, which eliminates the need for multiple steps and follow-ups. By building enough trust during the first conversation, salespeople can close deals in one call, provided the prospect is qualified. This approach shortens sales cycles by addressing the real issue—lack of trust early in the process.



➡️ Show Links

https://successstorypodcast.com  

YouTube: https://youtu.be/SevtLRnAp0E                               

Apple: https://podcasts.apple.com/us/podcast/ari-galper-founder-ceo-of-unlock-the-game/id1484783544?i=1000562814985                                   

Spotify: https://open.spotify.com/episode/6jQoiAJYQm3dA9MxiXopHP?si=057127fe5a214d0f               



➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary



Advertising Inquiries: https://redcircle.com/brands

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Lessons - Forget Everything You Know About Sales | Ari Galper - Founder & CEO of Unlock The Game

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In this "Lessons" episode, we explore the innovative journey of Lindsay Tjepkema, Founder and CEO of Casted. Lindsay shares her experiences in revolutionizing B2B marketing through podcasting, the power of authentic storytelling, and how to use podcast content to drive deeper engagement. Learn how brands can create more meaningful connections with their audience by shifting from traditional marketing tactics to a content-led approach.



Authenticity in Storytelling: Lindsay highlights the importance of genuine, compelling stories in B2B marketing. Learn why staying true to your brand’s voice and delivering valuable content resonates more with your audience, building trust and loyalty over time.



Measuring Success Beyond Downloads: Learn how brands can redefine podcast success by focusing on relationship-building and content distribution. Lindsay shares insights on leveraging podcast episodes across multiple channels to maximize value and impact, going beyond traditional download numbers.



Content as a Relationship Builder: Lindsay emphasizes the role of podcasting as a tool for building lasting relationships, not just content creation. Discover how brands can repurpose podcast content to fuel broader marketing strategies and drive ongoing engagement with their audience.





➡️ Show Links

https://successstorypodcast.com  

YouTube: https://youtu.be/5igYy5TPr2Y                              

Apple: https://podcasts.apple.com/us/podcast/lindsay-tjepkema-founder-ceo-of-casted-harnessing/id1484783544?i=1000522434795                                  

Spotify: https://open.spotify.com/episode/4mZ12U5DuGSei7Qybj9VKQ?si=69f20e3fd77240d4              



➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary





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Lessons - Why Everyone Should Have a Podcast | Lindsay Tjepkema - Founder and CEO of Casted

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➡️ About The Guest

Ken Coleman is a career expert and bestselling author who hosts The Ken Coleman Show, reaching over 1 million weekly listeners across more than 30 stations. As part of Ramsey Solutions, Coleman provides guidance on professional development and career success. His books, including "The Proximity Principle" and "From Paycheck to Purpose," have sold over 500,000 copies.

Coleman's approach combines practical strategies with motivational guidance. His methods have shown results, with 87% of surveyed readers reporting improved career satisfaction and his coaching programs maintaining a 92% client satisfaction rate. Drawing from his background in communications, Coleman provides advice for professionals at various career stages. Through his show, books, and speaking engagements, he aims to help individuals pursue meaningful work and develop their careers.



➡️ Show Links

https://www.instagram.com/kencoleman/ 

https://www.x.com/kencoleman/  

https://www.linkedin.com/in/kencoleman-/ 



➡️ Books

https://www.amazon.com/Get-Clear-Career-Assessment-Youre/dp/B0CSCY1CH5/ 

https://www.amazon.com/Paycheck-Purpose-Clear-Path-Doing/dp/B09KM7LB11/ 



➡️ Podcast Sponsors

Hubspot - https://hubspot.com/  

iDigress Podcast - https://idigress.show/  

NetSuite — https://netsuite.com/scottclary/ 

Indeed - https://indeed.com/clary

LinkedIn Jobs - https://linkedin.com/excellence



➡️ Talking Points

00:00 [https://www.youtube.com/watch?t=0s&v=kXmwzvWKGDY] - Intro

02:51 [https://www.youtube.com/watch?t=171s&v=kXmwzvWKGDY] - Ken’s Journey

07:19 [https://www.youtube.com/watch?t=439s&v=kXmwzvWKGDY] - Changing Ambitions in Coaching

11:41 [https://www.youtube.com/watch?t=701s&v=kXmwzvWKGDY] - Gaining Career Confidence & Clarity

16:31 [https://www.youtube.com/watch?t=991s&v=kXmwzvWKGDY] - Post-Covid Professional Challenges

22:15 [https://www.youtube.com/watch?t=1335s&v=kXmwzvWKGDY] - Greatness vs. Uniqueness: Finding Purpose

26:26 [https://www.youtube.com/watch?t=1586s&v=kXmwzvWKGDY] - How to Discover Your Purpose

31:11 [https://www.youtube.com/watch?t=1871s&v=kXmwzvWKGDY] - Leadership in Crisis

Ken Coleman - 3x Bestselling Author, Speaker & Executive Coach | Find The Work You’re Wired To Do

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In this "Lessons" episode, we explore the journey of Alexandra Fasulo, a full-time digital nomad who built a thriving freelancing business on Fiverr. Alexandra shares insights into time management, pricing strategies, and the key steps to scaling a solo freelancing gig into a full-fledged business.



Start on Freelancing Platforms: Learn why platforms like Fiverr are ideal for beginners. Alexandra emphasizes how Fiverr handles marketing, client disputes, and payments, allowing freelancers to focus on honing their skills and building a reputation before branching out.



Scaling & Pricing: Understand when to raise your prices based on workload and Fiverr level advancements. Fasulo highlights the importance of adjusting pricing as demand increases and the strategy behind growing a freelancing business into an agency.



Diversifying Income: Fasulo discusses her transition from solo freelancing to managing a team and launching new projects like her podcast, reflecting the evolution of her business and the potential of freelancing to support various entrepreneurial ventures.



➡️ Show Links

https://successstorypodcast.com  

YouTube: https://youtu.be/IM7LZ-vMC6E                            

Apple: https://podcasts.apple.com/us/podcast/alexandra-fasulo-full-time-digital-nomad-how-to-make/id1484783544?i=1000537568900                                

Spotify: https://open.spotify.com/episode/7McJiaPKzX7XMPETW9mi1P?si=979b60a24d454282            



➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary





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Lessons - How To Make 7 Figures On Fiverr | Alexandra Fasulo - Full-Time Digital Nomad

Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary (@scottdclary).

On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship.

Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights.

He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between.

To get more of the Success Story podcast, go to www.successstorypodcast.com.

Scott Clary

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