Anne Marie Stetler sits down with Matthew Craig-Greene, Founder & Director of Brandstory Partners, to discuss the importance of branding and marketing for investment firms working in alternatives and private equity. They discuss strategies, how to measure success, and the key areas to target for maximum returns on limited resources. Check out more from this series on the LockDocs blog https://blog.lockdocs.com/latest or wherever you get your podcasts. Follow us on LinkedIn for new content, news, and updates.