Misinformation in hair products branding: Dr. Gaby Longsworth, PhD. exposes tricky labeling and price manipulation most hair care brands used to market their product.
Consumers in America are constantly manipulated. When it comes to buying new hair products, if you’re unaware of your options and the truth behind the labels… the beauty world can be tricky.
To further validate this point, we interviewed Dr. Gaby Longsworth, Ph.D., a scientist, certified hair practitioner, a biotech/pharmaceutical patent attorney and the founder of Absolutely Everything curly. In the interview Dr.Gaby said that she put together a database of over 7500 hair products and noticed similarities between the products and their price manipulation.
One of the things her experiment uncovered was that some brands sell certain hair products too expensive claiming they contain certain ingredients but when you carefully examine the content list you will find those ingredients at the bottom of the list meaning they are only present in tiniest amounts which may make no difference whatsoever.
Conversation Snapshots:
- Tricky labeling and price manipulation
- Sulfate vs Apple Cider
- Hair has personality. You can’t adopt what someone else is using or doing. You have to learn the personality of your hair.
- First Path In Learning About Your Hair: Mirroring or adopting other people’s hair care routine may or may not work for you. You have to create your own routine by first learning about your hair.
- Having multiple people in the house, with different curl patterns, is it safe to say that we need different hair products? What factors do we look at in determining what products would be effective?
- Ultimate Guides for curly hair products.
- For individuals frustrated with their curl patterns, it's not defined, or elongated, what would you advise them?
Resources:
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- Follow Morale Ocain on Instagram @moraleocainllc
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Sponsor:
• THEHAIRDEBATE: THD is one of the top hair care education platforms in the United State. We Debate, Debunk and Discover All Things Hair. Follow on instagram @thehairdebate
Guest:
Dr. Gaby Longsworth, Ph.D. of AbsolutelyEverythingCurly
Follow AbsolutelyEverythingCurly on Instagram.
