What's in a name? Does your agency's name influence its destiny? How important is getting your business's name right? It could mean all the difference between winning and losing.

Keith and Natasha pour a coffee and muse this proposition with the help of Laura Bent, a co-Director at creative agency CITE, who relates her own personal experience of trying to transition from one agency into another, after an acquisition.

Our two intrepid heroes discuss this theme and contrast it against amusing evidence and illustrations, as well as supply their own personal important news headlines, updates and bon mots. - All in less that 20 minutes!

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