Episode 166-Marketing for Introverts with Saja Raoof, Border Wall Destroyer
In this episode, Steve speaks with Saja Raoof, an immigration lawyer based in the Bay Area, about how introverted lawyers can build thriving practices without pretending to be extroverts.
A self-proclaimed introvert and creative marketer, Saja shares how she transformed networking anxiety into authentic relationship-building through her "Wallflower Power" approach and how coaching and ProVisors played key roles in her success.
Topics Discussed
- How hiring a coach in 2018 helped shifted her mindset from isolation to confident business owner.
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The role of ProVisors and the pandemic's move to Zoom in helping her find her voice and visibility.
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Her creative use of video testimonials to highlight other professionals and build genuine connections.
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Practical strategies for introverted lawyers: energy management, structured networking, and measuring success by impact rather than comfort.
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Why vulnerability, generosity, and storytelling have become her most effective marketing tools.
