Many B2B SaaS companies are started by engineers with no marketing expertise.

They build the product but struggle to spread the word so people can discover and use it.

In this episode of Marketing Spark, Verb Data's Dave Hurt talks about the steps he and his co-founder took to dip their toes in the marketing waters and some of the experiments they conducted along the way.

It's great insight into how, in many respects, marketing involves taking a deep dive into what your customers want and how they articulate their needs.