David Meikle: Pitch Perfect

Some incredible agency management advice from David Meikle - the former

head of Ogilvy London and Russia.

 

Alongside his role of advising some of the world’s biggest brands and agencies on their strategic marketing advice, he’s the author of two pivotal books – How to Buy a Gorilla and Tuning Up, which have been helping agencies create greater value for the advertiser through marketing transformation, pitch management, training and workshops.

This show is an in-depth look at the key highlights of both books and offer sound advice and data to help your agency become pitcher perfect!

 Subjects include:

• Agency investment models
• Product development strategies
• The triangle of doom
• Monkey House logic
• What areas CMOs need to ask for help with
• New business prospecting tips
• The awfulness of leaned hopelessness
• Selling petrol
• Companies wasting effort and time with wildcard pitches
• The self-propelling business model

 

All delivered in a light-hearted, but informative conversation.

Learn more about your ad choices. Visit megaphone.fm/adchoices