Speaker
and very rarely do they have one. And when I ask why they don't have one, it's it's even more interesting that there's a bit of a fear around if I put something down on paper, if I commit to it, I'm stuck with it. I can't change it. I can't um i can't edit. i can't I can't pivot. And I'm scared to do that. I need to be able to be reactionary. But there's a real danger in this. You're you're essentially going out on a hike without a map, without enough water, without the resources that you need. You're not planning for yourself, you're saying let's just go out for a walk and it's really, really dangerous. So if you you're hearing this and you're thinking that's me, I'm one of those people, I don't like having a business plan or I haven't written one or it's really old or it's out of date, I want you to take this as a bit of a ah check. I want you to take this as a bit of a sign that we're telling you that you need to, as Ross said, take time regularly, weekly and commit to that, diarise that and commit to that time