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Iyin ‘E’ Aboyeji : Tech Press Is Over
24 Plays5 months ago
Iyin ‘E’ Aboyeji, Partner at Future Africa, doesn't mince his words. He argues that the ecosystem's media platforms have devolved into "press release machines" that fail to hold the attention of modern readers - or plugged-in investors.
His advice to founders? Stay off the news cycle. Build your own platform. Don't share a page with scandal.
It is a searing critique of the landscape - delivered with the irony that only E can offer, given his own stake in the ecosystem’s biggest media platform.
Is he right - or is the model just evolving?
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#TheWimbartWay #MediaBusiness #AfricanStartups #TechCabal #FutureAfrica #AfricanTech
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Transcript
Influence of Social Media in News Consumption
00:00:00
Speaker
If you ask your local, not-plugged-in investor, where do you get your news from? It's not local press. it's Where do they get their press from? TikTok. TikTok? Yes, TikTok, Twitter, LinkedIn. Okay.
Future Africa's Strategy to Avoid Negative News
00:00:11
Speaker
Like, there has never been a better time for a founder to be able direct... to consumer brand. And actually, if you notice, Future Africa has actually stayed off news since 2022. And I try to advise our companies to the same. I don't want to be sharing a page with a company with a scandal, right?
Risks of Media Associations with Scandal-Prone Companies
00:00:29
Speaker
Really? Why that? It's just bad energy. Even if I have something good to say, I just don't want it to be right after you've read it come a piece about some founder stealing money.
The Decline of Diversity in Tech Media
00:00:38
Speaker
Tech media, which used to be a fantastic aggregator of perspectives in the days of like radar and all of that, like it's just become kind of a press release machine.
00:00:48
Speaker
Right? Tech Press is over. Wow. There is no future for Tech Press.
The Impact of Tech Abou's Dominance
00:00:52
Speaker
Tech Abou's monopoly on on the tech media space is very bad for the ecosystem. There's just something missing. It's a really good income there. Like, they listen and they actually quickly implement
The Need for Fresh Perspectives in Tech Journalism
00:01:02
Speaker
feedback. But at the same time, I do think that they need to be challenged by a lot of younger, better writers on Substack. I'm being a little bit extremist about the media stuff, giving them an new investor in Tech Abou.