African tech’s ultimate storyteller breaks down the dark arts behind building the narrative of three unicorns. He argues that the tech press is over, the traditional media business model is broken, and that a "screaming headline" is the only way to align investors, talent, and markets.

Iyinoluwa “E” Aboyeji is a Partner at Future Africa and a co-founder of three of Africa’s most significant tech companies: Andela, Flutterwave and Moove. He also reflects on his storytelling graveyard - where not every idea or angle made it to unicorn status.

A public figure known for his bold conviction, E has spent over a decade pushing uncomfortable questions into public view, using storytelling to frame ideas that others might shy away from.

In this conversation, he doesn’t dodge the controversies he’s been involved in; instead, he unpacks what they taught him about audience intelligence, trust and the limits of “manicure PR”. He also discusses:

◼️ Why storytelling is “infrastructure” and how it determines who gets funded

◼️ The controversial truth about the state of African media and journalism

◼️ Why founders can no longer hide their lack of depth behind a PR machine

◼️ How to create a bar of excellence that competitors cannot match

Download the full episode.

Spotify: https://open.spotify.com/show/6HDsfUJyVxKZwrqkuk0AsR

Apple: https://podcasts.apple.com/us/podcast/the-wimbart-way/id1860019526

Read the full blog on why we interviewed E: https://wimbart.com/thinking-in-headlines-iyin-aboyeji-on-story-scale-and-conviction/

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Iyin “E” Aboyeji | The Blueprint for Unicorn Storytelling, the End of the “Curated Founder” & African Tech Press Is Over

Iyin ‘E’ Aboyeji, Partner at Future Africa, doesn't mince his words. He argues that the ecosystem's media platforms have devolved into "press release machines" that fail to hold the attention of modern readers - or plugged-in investors.

His advice to founders? Stay off the news cycle. Build your own platform. Don't share a page with scandal.

It is a searing critique of the landscape - delivered with the irony that only E can offer, given his own stake in the ecosystem’s biggest media platform.

Is he right - or is the model just evolving?

New Episode droping soon

#TheWimbartWay #MediaBusiness #AfricanStartups #TechCabal #FutureAfrica #AfricanTech

Iyin ‘E’ Aboyeji : Tech Press Is Over

The Wimbart Way is Wimbart’s original podcast series, created to mark the company’s 10th anniversary and document a decade of storytelling in African tech. Hosted by Wimbart Founder and CEO Jessica Hope, the show brings together founders, investors, operators, and media leaders for conversations on the business of storytelling, PR, and narrative building across the African tech ecosystem. Each episode offers an honest, high-level look at how strategic communications can shape outcomes for startups and scaleups, from launch through to growth, crisis, and beyond.

The Wimbart Way

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