TCC Podcast #425: What You Should Know about Facebook Ads with Kwadwo Sampany-Kessie

Wondering how copywriters could be using Facebook and Instagram ads to grow their business? Our guest for the 425th episode of The Copywriter Club Podcast is Kwadwo Sampany-Kessie. Kwadwo had to reinvent his business during the pandemic. And today he helps businesses grow with ads on Meta. Click the play button below, or scroll down for a full transcript.

Stuff to check out:

The Accelerator FastTrack
The Art of Online Business Podcast
The Copywriter Club Facebook Group
The Copywriter Underground

Full Transcript:

Rob Marsh: Facebook ads. Copywriters write them. Some copywriters run them. All of us see and click on them. And yet, most of us don’t have a deep understanding of how to use them for our clients or our own businesses. It’s not a skill you can easily pick up by listening to a podcast, but we can get a deeper understanding of them with the help of an expert.

Hi I’m Rob Marsh and on today’s episode of The Copywriter Club Podcast, my guest is Facebook Ads Manager Kwadwo Sampany-Kessie. Kwadwo’s business collapsed during the pandemic and he had to create an entirely new means for supporting his family. So he began a business helping others use Facebook to promote their products.  

That’s not all we talked about. Kwadwo talked about the value of learning a new language and how that can change your perspective on the world. And the challenges of starting over. I think you’re going to like this episode.

Before we get to that… I’ve been telling you about The Copywriter Accelerator FastTrack— that’s our business foundations program used by more than 350 copywriters to start, build and scale their own writing business. Graduates include six-figure writers like Justin Blackman, Kirsty Fanton, Michal Eisik, Dani Paige, Krystal Church and hundreds of others.

The only way to get the business changing strategies and proven ideas we share in The Accelerator is with the Fast Track edition. And it will be going away sometime in the new year.  So if you’ve been thinking of joining the accelerator, this is just about your last chance to get that game-changing program. I’m working on a new program that will replace it… something that will be more concise and immediately applicable. It’s too soon to reveal the details but if you join The Accelerator FastTrack before we launch this new program, you’ll get The Accelerator and free access to the new program when it launches. That includes all of the content, the 8 modules and blueprints and several bonuses that will help you find and land the high-paying clients you want. If you get started with the FastTrack now, when the new year is here you’ll be ready with a steady flow of clients and a signature service you’re proud to offer them. Visit thecopywriterclub.com/fasttrack to learn more today.

And now, let’s go to our interview with Kwadwo…

Kwadwo welcome to the podcast. I’m excited. First of all, as I said, as we were starting to chat just to meet you, but also to have you on to tell us your