User Generated Content (UGC) 101!
User-generated content has been a large topic of conversion for the last year and is a topic that isn’t leaving the digital marketing landscape anytime soon. Also known as UGC, it is unpolished content created by your customers rather than you, your team, or a professional photographer/videographer.
A study I came across said that 90% of consumers say that UGC holds more influence over their buying decision than promotional emails and even search engines - that’s huge and definitely worth considering with your e-commerce content!
The episode User-Generated Content (UGC) 101 is a great introduction for anyone that is starting to explore UGC and wants to know how to adapt it to their online marketing strategy.
In this episode we cover:
- What is UGC
- How do you get UGC and adapt this to your marketing funnel
- How can you use UGC across all platforms
- What are the best types of UGC
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