In today’s episode, we will be talking about how to build trust on social media. One of the biggest things you need from your audience and customers as an eCommerce brand is trust. Without trust, people won't want to buy from you. There are so many different brands competing for your customer's attention on social media, so without trusting you and your brand and your products, you won't cut through the noise and actually convert your audience. 

In this episode, we will cover how to build trust by: 

 * Getting customers to share your brand 
 * Increasing your engagement 
 * Posting photos of other people with your product  
 * Creating a personal brand 
 * Reviews  

Join the eCommerce Brand Builders course here [https://blossommedia.com.au/ecommerce-brand-builders] 

Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_ [https://www.instagram.com/blossommedia_/].  

Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au 

Connect with Blossom Media on all of your favourite platforms! 
Website: www.blossommedia.com.au [http://www.blossommedia.com.au/]  
Instagram: @blossommedia_ [https://www.instagram.com/blossommedia_/] 
Facebook: @blossommediasocial [https://www.facebook.com/blossommediasocial] 
Check out our eCommerce Course here [https://blossommedia.com.au/courses]. 

 

How To Build Trust On Your Social Media

Emily from The eCommerce Dropout joins us on the podcast today! Emily brings her knowledge of how to start and scale an eCommerce business online after building, operating, and profitably selling multiple successful eCommerce businesses by the age of 24. Emily now spends her time coaching women throughout all stages of the e-commerce journey, from launching a brand from scratch to scaling the business to $10K+ months.   

In this episode we will cover: 

 * How she got started in the eCommerce world at a young age 
 * An insight into her repeatable eCommerce formula  
 * Tips for identifying a winning product  
 * Mistakes you should avoid making when starting an eCommerce business 
 * Launch strategy tips  
 * Recommendations on how to scale  
 * The eCommerce programs Emily offers 

Join the eCommerce Brand Builders course here [https://blossommedia.com.au/ecommerce-brand-builders] 

Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_ [https://www.instagram.com/blossommedia_/].  

Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au 

Connect with Blossom Media on all of your favourite platforms! 
Website: www.blossommedia.com.au [http://www.blossommedia.com.au/]  
Instagram: @blossommedia_ [https://www.instagram.com/blossommedia_/] 
Facebook: @blossommediasocial [https://www.facebook.com/blossommediasocial] 
Check out our eCommerce Course here [https://blossommedia.com.au/courses]. 

Connect with Emily on her platforms: 
Website: https://theecommercedropout.com/  
Instagram: https://www.instagram.com/theecommercedropout/  

Starting and Scaling an eCommerce Business with Emily from The eCommerce Dropout

Anna Van Dijk from Lunchbox Mini joins us on the podcast today to speak about her experience buying and growing a business. A mum of 2 and a business owner, Anna turned her passion for cooking, baking, and experimenting in the kitchen into a business she could run at home around her family. Lunchbox Mini now has a combined social media following of 100,000+, over 12,000 lunchbox packing mums in a Facebook community, and has launched her own brand and product range called Krumbsco.  

In this episode we will cover: 

 * Anna’s journey and how she has turned the business into what it is today 
 * When Anna started outsourcing certain tasks and how it helped with business growth 
 * How she created her Facebook community and keeps it growing 
 * How she has grown a large and engaged Instagram audience over the years 
 * Whether being a personal brand and face of her business was a conscious decision 
 * How building a personal brand has helped her business 
 * The marketing tool or platform that has provided the most business growth 
 * Whether she has invested in paid ads and what this looks like for her business  
 * Anna’s own brand and product range Krumbsco

Join the eCommerce Brand Builders course here [https://blossommedia.com.au/ecommerce-brand-builders] 

Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_ [https://www.instagram.com/blossommedia_/].  

Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au 

Connect with Blossom Media on all of your favourite platforms! 
Website: www.blossommedia.com.au [http://www.blossommedia.com.au/]  
Instagram: @blossommedia_ [https://www.instagram.com/blossommedia_/] 
Facebook: @blossommediasocial [https://www.facebook.com/blossommediasocial] 
Check out our eCommerce Course here [https://blossommedia.com.au/courses]. 

Connect with Anna on her platforms: 
Website: www.lunchboxmini.com 
Facebook: @lunchboxminiofficial  
Instagram:  @lunchbox_mini 

Buying And Growing A Business With Anna From Lunch Box Mini

Following on from a previous episode where I broke down the difference between Facebook, Google, Pinterest, and TikTok; today I will be providing an introduction into TikTok Ads and the key items you need to know when testing out this platform for your e-commerce business. 

In this episode we will cover: 

 * What TikTok Ads are all about and how they are set up  
 * Recommendations based on my own learnings and testing with clients  
 * The type of objectives and minimum budget to expect 
 * The type of audience targeting you can use with TikTok Ads 
 * Why I recommend Spark Ads  
 * Using your existing TikTok content to create ads 

Join the eCommerce Brand Builders course here [https://blossommedia.com.au/ecommerce-brand-builders] 

Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_ [https://www.instagram.com/blossommedia_/].  

Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au 

Connect with Blossom Media on all of your favourite platforms! 
Website: www.blossommedia.com.au [http://www.blossommedia.com.au/]  
Instagram: @blossommedia_ [https://www.instagram.com/blossommedia_/] 
Facebook: @blossommediasocial [https://www.facebook.com/blossommediasocial] 
Check out our eCommerce Course here [https://blossommedia.com.au/courses]. 

Your Introduction To TikTok Ads

Paul Waddy is an E-Commerce Expert and Strategic Advisor who has worked with some of Australia’s most successful online retailers like Showpo, OZ Hair & beauty, Muscle Republic, and many more. On today’s episode Paul and I discuss his expertise in helping e-commerce businesses scale profitability.  

In today's episode we will cover: 

 * Paul’s journey into the e-commerce space 
 * Quick tips for businesses who might be struggling with their profit margin and how to increase their profit margin 
 * What Paul saw happen with those businesses who did suddenly skyrocket during COVID and how are they going now that we're back to normality  
 * What are the biggest or most common mistakes e-commerce brands are making 
 * Why Paul thinks Shopify is the best platform for e-commerce businesses 
 * Paul's predictions for e-commerce in 2023 and what he thinks people should be focusing on 

Join the eCommerce Brand Builders course here [https://blossommedia.com.au/ecommerce-brand-builders] 

Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_ [https://www.instagram.com/blossommedia_/].  

Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au 

Connect with Blossom Media on all of your favourite platforms! 
Website: www.blossommedia.com.au [http://www.blossommedia.com.au/]  
Instagram: @blossommedia_ [https://www.instagram.com/blossommedia_/] 
Facebook: @blossommediasocial [https://www.facebook.com/blossommediasocial] 
Check out our eCommerce Course here [https://blossommedia.com.au/courses]. 

Connect with Paul Waddy on his platforms:  
Website: https://www.learnecommerce.com.au/  [https://www.learnecommerce.com.au/]
Instagram: https://www.instagram.com/paulwaddyecommerce/  
Linkedin: https://www.linkedin.com/in/paul-waddy-9063b622/  

Increasing Your Profit With Paul Waddy

On today’s episode, we are joined by Jessie Healy, who, after years of running multi-million-pound digital marketing campaigns for companies like Etsy, Future Publishing, and Trinity Mirror, created her own ‘anti-agency’ called Webtopia. Today we break down the importance of email marketing and the ‘must-have’ email marketing flows you should set up for your e-commerce business.  

In this episode we will cover: 

 * How Jessie started out in digital marketing and what led her to start her own agency 
 * The email marketing essentials  
 * Email marketing flows you need to ensure you make the most of potential customers 
 * Why Jessie recommends Klayvio for an email marketing platform 
 * The main mistakes Jessie sees in email marketing 
 * The best ways to use paid ads to grow your email list 

Join the eCommerce Brand Builders course here [https://blossommedia.com.au/ecommerce-brand-builders] 

Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_ [https://www.instagram.com/blossommedia_/].  

Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au 

Connect with Blossom Media on all of your favourite platforms! 
Website: www.blossommedia.com.au [http://www.blossommedia.com.au/]  
Instagram: @blossommedia_ [https://www.instagram.com/blossommedia_/] 
Facebook: @blossommediasocial [https://www.facebook.com/blossommediasocial] 
Check out our eCommerce Course here [https://blossommedia.com.au/courses]. 

Connect with Jessie Healy on her platforms:  
Website: https://www.jessiehealy.com/  
LinkedIn: https://www.linkedin.com/in/ecommercecoach/  
Email: hello@webtopia.co  

Using Email Marketing To Make Money While You Sleep With Jessie Healy

Doone Roisin, Founder and Host (and Hype Girl) of the internationally acclaimed Female Startup Club podcast, joins me on today's episode! Doone has inspired thousands of small business owners and entrepreneurs from around the world through her relatable girlfriend-to-girlfriend-style chats with inspirational founders, who happen to be women. And as a Digital Marketing Expert, Doone has worked for global brands such as Snapchat, IMG, and The Iconic – Australia’s largest online retailer. 

In today's episode we will cover: 

 * What the Female Startup Club is and how it was founded 
 * How Doone used perseverance and grit to get her TikTok strategy 
 * Lessons learned from female eCommerce startups  
 * Tips on how to overcome being shy in front of the camera 
 * Advice for eCommerce businesses owners who are feeling stuck  
 * Discuss Doone’s community for female e-Commerce founders called Majic (magic with a j).  

Join the eCommerce Brand Builders course here [https://blossommedia.com.au/ecommerce-brand-builders] 

Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_ [https://www.instagram.com/blossommedia_/].  

Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au 

Connect with Blossom Media on all of your favourite platforms! 
Website: www.blossommedia.com.au [http://www.blossommedia.com.au/]  
Instagram: @blossommedia_ [https://www.instagram.com/blossommedia_/] 
Facebook: @blossommediasocial [https://www.facebook.com/blossommediasocial] 
Check out our eCommerce Course here [https://blossommedia.com.au/courses]. 

Connect with Doone Roisin on her platforms:  
Connect: https://femalestartupclub.norby.live/ 
Majic waitlist: https://www.femalestartupclub.com/waitlist  
Instagrams:  
@femalestartupclub 
@dooneroisin 

 

Learnings from 500+ Female Founders with Doone from Female Startup Club

With so many different ad platforms out there such as Pinterest, Facebook, TikTok, and Google; it can be hard to work out which platform is best suited for your business. On today’s podcast, I touch base on which ad platforms you should be using or trialing for your business.  

In this episode we will cover: 

 * We will cover Pinterest, TikTok, Facebook, and Google  
 * What platforms should you be using or trying for your business
 * What are the differences between the paid ad platforms  
 * How these platforms impact your marketing funnel  

Join the eCommerce Brand Builders course here [https://blossommedia.com.au/ecommerce-brand-builders] 

Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_ [https://www.instagram.com/blossommedia_/].  

Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au 

Connect with Blossom Media on all of your favourite platforms! 
Website: www.blossommedia.com.au [http://www.blossommedia.com.au/]  
Instagram: @blossommedia_ [https://www.instagram.com/blossommedia_/] 
Facebook: @blossommediasocial [https://www.facebook.com/blossommediasocial] 
Check out our eCommerce Course here [https://blossommedia.com.au/courses]. 

Pinterest, Facebook, TikTok or Google ads - What's Right For You?

Today I am honored to have Kirsty Whybrow, the owner of Kirsty & Co on the podcast. Kirsty is a Virtual Assistant who helps businesses remove the overwhelming parts of their day and supports passionate eCommerce brands, to release the mental load and realise their full potential!  

In this episode we will cover: 

 * Why Kirsty became a Virtual Assistant and how it all happened 
 * What is a Virtual Assistant and what can they help with 
 * The difference between a Virtual Assistant vs an intern or junior  
 * Discuss the day-to-day tasks Kirsty assists with for larger businesses 
 * What stage of an E-Commerce business you should look to outsource to a Virtual Assistant 
 * How a Virtual Assistant can help an E-Commerce business grow and scale their business 
 * How to find a Virtual Assistant to suit your needs 

Join the eCommerce Brand Builders course here [https://blossommedia.com.au/ecommerce-brand-builders] 

Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_ [https://www.instagram.com/blossommedia_/].  

Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au 

Connect with Blossom Media on all of your favourite platforms! 
Website: www.blossommedia.com.au [http://www.blossommedia.com.au/]  
Instagram: @blossommedia_ [https://www.instagram.com/blossommedia_/] 
Facebook: @blossommediasocial [https://www.facebook.com/blossommediasocial] 
Check out our eCommerce Course here [https://blossommedia.com.au/courses]. 

Connect with Kirsty Whybrow  on her platforms:  
Website: https://kirstyandco.com/  
Instagram: kirsty_andco 

How A Virtual Assistant Can Help Your Business Grow With Kirsty Whybrow

Over the years of working with $1 million worth of ad spend, I've been able to uncover key learnings which allow me to optimise my client's results to the best ability. Join me on my deep dive as I break down each key learning and provide tips along the way. 

In this episode we cover: 

 * Why strategy is everything 
 * The importance of having several ad creatives  
 * Scaling ad-spend slowly is recommended 
 * Why you shouldn’t change ads for the sake of it 
 * Facebook support isn’t as supportive as you think 
 * The importance of having a multi-platform ad strategy 

Join the eCommerce Brand Builders course here [https://blossommedia.com.au/ecommerce-brand-builders] 

Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_ [https://www.instagram.com/blossommedia_/].  

Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au 

Connect with Blossom Media on all of your favourite platforms! 
Website: www.blossommedia.com.au [http://www.blossommedia.com.au/]  
Instagram: @blossommedia_ [https://www.instagram.com/blossommedia_/] 
Facebook: @blossommediasocial [https://www.facebook.com/blossommediasocial] 
Check out our eCommerce Course here [https://blossommedia.com.au/courses]. 

What I've Learnt Working With Millions Of Dollars In Ad Spend

If you're an eCommerce business owner who is sick of feeling overwhelmed when it comes to social media, and wants to learn how to grow strategically? You're in the right place! This podcast will bring you the truths about social media, and Facebook and Instagram Ads - as well as stories and expertise from other business owners in the eCommerce space. To inspire, educate, and help your business blossom!