Boldly Creating "The Consumer Reports For The Golf Industry" - MyGolfSpy  Founder Adam Beach image
S14 · The ModGolf Podcast
Boldly Creating "The Consumer Reports For The Golf Industry" - MyGolfSpy Founder Adam Beach
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7 months ago

"I got sick for a few years and I was getting tired of being in bed thinking about what I wanted to do. So I sent out a focus group study to golfers that had been on a list of mine from my previous business and it was a survey asking them multiple questions about what their pain points were in the golf industry. What I heard was the frustration around not knowing what club to buy, feeling like every club was marketed as better. Marketing had started to become more important than performance. The balance was out of whack. And in a moment it matched with my moral compass. My grandmother taught disabled children her whole life. I was around these kids and I didn't like seeing them being taken advantage of just like I felt golfers are being taken advantage of. I looked at my wife when I was still in bed and I said, "I'm going to start the Consumer Reports of golf" and she instantly said, "yes you are!". So I got my ass right out of bed and got to work."

"The Golf Digest Hot List was the bible to tell golfers what to buy as a print publication at the time and they had staked claim to that. But they had yet to lay claim to the digital world, so like the wild west I wanted to put down my flag down before they did. I wanted to build trust with the most hardcore golfers out there, create a place where they could come and trust anything and everything that we put out there. Something that was honest and had integrity behind it rather than run by the manufacturers. I thought it would be 3-5 years before the manufacuturers got on board with it. I knew it would be a bit of a rub but man, was I ever wrong."

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We want to thank our partner inrange® for presenting this episode of The ModGolf Podcast!

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"The manufacturers not only didn't like MyGolfSpy, but they hated everything that we stood for. They tried to sue us and use any angle they could to shut us up. Manufacturers keep a lot of the small media companies quiet because of one simple thing: the small media companies and blogs didn't have a legal team but we did. I had a group behind me that knew what I was after and stood up for me as a legal team. None of these manufacturers didn't have a leg to stand on with any of these potential law suits and they knew it, and they wanted to threaten us to keep us quiet. But as soon as we fired back - and our biggest weapon was "if you want to sue us, great. But we're going to make it public and every letter you send us we be public record". To this day MyGolfSpy has never been sued and we have never taken an article down."

"The golf consumer saw that someone who was fighting for them, which is exactly why MyGolfSpy became successful. We put the consumer first and the companies last. I don

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