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How to Pick the Right Podcast Booking Agency
109 Plays2 years ago
Definition of annoying: most pitches from podcast booking agencies.
They’re not personalized.
Clearly, no research has been done.
They’re frequently off-topic.
And sometimes they use the wrong name.
Agencies using these types of agencies are getting bad deals.
It’s hard to get a guest on podcast, so you can't use a company that does a poor job.
Having received so many bad podcast guest pitches, I asked Jakub Zajicek from Speak on Podcasts for insight and advice on how and when to use a podcast agency.
Since launcing in 2020, Speak on Podcasts has booked more than 2,000 guests and represents companies like @gong and @paddle.
The key to finding the right partner is simple: research and being clear about your point of view and who’s going to do the talking.
As important, companies need a strategic plan that integrates how podcasts will fit into the marketing and sales mix.
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Transcript
Agency Email Tactics
00:00:08
Speaker
I can't tell you how many crappy emails that appear in my inbox from agencies looking to put clients on my podcast. It's obvious that they've done little or no research about my podcast focus or the guests who have appeared on it. And they've definitely not listened to an episode. A lot of podcast agencies clearly used a shotgun approach to promoting podcasts. They reach out to dozens, if not hundreds of podcasters and hope that someone says yes.
00:00:38
Speaker
If you're a client paying an agency doing this kind of outreach without research, they're doing you a disservice and it's a waste
Speak On Podcasts Introduction
00:00:46
Speaker
of money. To provide insight on how podcast agencies should operate, I'm happy to be speaking with Jacob Zajichek, co-founder and CMO with Speak On Podcasts, which not surprisingly is a podcast agency for B2B founders and executives. Welcome to Marketing Spark, Jacob.
00:01:04
Speaker
Marc, so happy to be here and thanks for pronouncing my name correctly. That was a bit of a challenge, but we got it. Let's start by telling me about SpeakOn Podcasts, how long has the company been around for? And as I mentioned, you do serve B2B founders and executives. So get a little more specific about that and your target audience. Sure. So we are in business for a little over two years. And since then we've booked almost 2000 interviews, mostly for B2B founders and executives.
00:01:31
Speaker
And we work with subject matter experts from B2B brands like Gong, Paddle, Hopin, Genesis. What we do for them is that we basically find the right podcast that these subject matter experts should speak on and we get them booked there on these podcasts as a guest. Usually the goal when a company like Gong or Paddle approaches us is
00:01:56
Speaker
They want to share their message. They want to drive demands. They want to increase brand awareness. Or they simply just know, they simply believe that speaking to their target audience at scale and delivering value will help them grow their business. And that's one of the main beliefs our customers have before they start working with us.
Podcasting and COVID Shift
00:02:18
Speaker
So you started the company just after COVID.
00:02:22
Speaker
arrived. What was that like to start a business at a time when there was a lot of economic volatility? And I suspect this was before everybody realized that the B2B SAS, B2B ecosystems would actually thrive during COVID as a lot of companies embraced digital transformation.
00:02:42
Speaker
So we went through a lot of transitions since the beginning. You know, when we started the Target audience, it was really closest to my heart. I wanted to work with individuals, you know, consultants, coaches, agency owners, and so on. Yes, we started during COVID and I think that it actually helped us.
00:03:01
Speaker
Because a lot of stages got closed, people couldn't attend conferences. Podcasts were actually the first and obvious choice that people started thinking about. What can we do? Where can we allocate this budget that we would normally spend on speaking on stages and going to conferences?
00:03:18
Speaker
So there were actually a lot of people approaching us to learn a little bit more about how they can leverage podcasts. The transition into B2B SaaS happened a little bit later when we started growing as an agency and of course the overheads and expenses started to grow. So we needed to think about how we can reposition our service. We can actually
00:03:39
Speaker
increase the price and actually increase the quality as well. So we needed to obviously go more upmarket and target bigger brands that see the value and can actually afford our service. So we are now currently serving pretty much exclusively B2B SaaS brands that already have that belief that speaking podcasts or having a podcasting strategy will help them.
00:04:04
Speaker
Sounds good, and it's good to hear that you've been successful amid interesting times, to say the least.
State of B2B Podcasting
00:04:10
Speaker
Before we dive into the world of podcast agencies, I'd like to take a step back and get your thoughts on the B2B podcast landscape. Now, given the economic times that we're in and the focus on driving leads, which seems to be an obsession for a lot of B2B SaaS companies, are companies still exploring podcasts or has that changed?
00:04:34
Speaker
It's an interesting question because I think that you and I, we both work and we are in the podcast bubble. I book people on podcasts, you run your own podcast and we follow creators like Chris Walker and people who are already paving the way for podcasting. So it almost feels that all B2B brands are talking about podcasting and have some sort of podcasting strategy.
00:05:00
Speaker
But I'm seeing that it's still not the case. So I think that we are actually still quite early in the game. And just a quick anecdote, one of my daily routines is that I always want to interact with our ideal customers on LinkedIn, in Sales Navigator. I have a list of people I want to interact with, head of the manager and CMOs, VPs of marketing and so on.
00:05:25
Speaker
Most of the stuff they post, it's about events, it's about conferences, it's about press releases, and maybe just one out of 20 is about podcasts. This is an interesting podcast. I appeared on this podcast. It's still not that frequent. Most B2B brands, I think, are still not fully considering and realizing podcasting as a viable strategy. But I think that it's definitely going to the right direction.
00:05:54
Speaker
As I mentioned, there are brands and creators that are paving the way of podcasting and they are talking about it as a great channel to learn a little bit more about your target audience, to generate tons of content and really become that brand that is top of mind in your category.
Proving Podcast Value to CEOs
00:06:10
Speaker
So I think it's going through that direction and I still think that we are actually quite early in the process.
00:06:19
Speaker
Well, that leads perfectly into my next question. You know, many CEOs and entrepreneurs have a hard time seeing the benefits of a podcast. They're very KPI focus, especially in B2B SaaS. So the metrics for them for a podcast would be downloads, streams and subscribers. And as you mentioned,
00:06:39
Speaker
The benefits are actually quite different when you think about thought leadership, brand awareness, the ability to take a podcast and extract a tremendous amount of content from it. How do marketers show CEOs and entrepreneurs the way to the promised land? How do they convince them or at least
00:06:59
Speaker
educate them about the fact that a podcast is more than looking at the number of downloads. And in some respects, do you think that podcasts are a leap of faith for many business leaders? I think, in general, the whole mindset around considering podcasts as a strategy and measuring podcasts are really needs to change.
00:07:23
Speaker
know, I think that many CEOs and entrepreneurs, they have unrealistic expectations about when they can actually see the results. So maybe they would give up too early, you know, maybe they give up after three months of podcasting. And whether it's, you know, appearing on other podcasts or hosting your own podcast, three months is just too little to see some results. And especially the results that these
00:07:46
Speaker
entrepreneurs and CEOs who are really focused on metrics that they can put into spreadsheet are focusing on three months is just way too little time. That's it. I think that marketers, I think that they should talk to the decision makers more about all the positive signals that can happen along the journey before they actually get to the level of generating revenue predictably. And we already talked about
00:08:13
Speaker
Generating content, you know, through the podcast that you appear on or either the podcast that you host or talking to your ideal customers. I mean, look at you like you are talking to tons of marketers. You have Chris Walker on your podcast and other crazy creators on your podcast.
00:08:29
Speaker
And you have a unique opportunity to have conversations with interesting people, you know, and it is very intangible, you know, like, it's, it's, you cannot really measure relationships. But if you really look at the look at podcasting, and again, it's same, like same with hosting or guesting.
00:08:48
Speaker
It is, after all, almost like a networking strategy because you get in front of people that you actually can partner up with, they can refer you customers, and so on. And that's the one guaranteed interaction that you will always have. And I would really recommend that really in the first three, six, maybe even 12 months, I wouldn't even worry about number of downloads, but I would worry about all these little things.
00:09:15
Speaker
that are happening along the journey, whether it's learning more about your customers, creating content, networking with the host and so on. So I think that it really comes down to education.
Podcasts as Networking Tools
00:09:26
Speaker
You know, what I find interesting these days when I look at the B2B SaaS landscape is there is a desperation for leads. A lot of companies, the last couple of years, the rising tide lifted all ships and it was easy from a marketing perspective to bring in leads.
00:09:45
Speaker
Now times are tougher. A lot of entrepreneurs and CEOs are a little bit anxious about keeping the business moving forward.
00:09:54
Speaker
One of the things that they're focused on is conversations, is getting in front of prospects and customers for that matter and having conversations about why they matter and what they can do. What I find really interesting about a podcast is it's like a Trojan horse in many respects, is that it gives you an excuse to reach out to prospects, influencers, customers, the media, and ask them to have a 30-minute conversation with you.
00:10:22
Speaker
And that's a big ask if it's not a podcast. But what I find is that podcasts, I also describe them as digital catnip. It's really hard for people to resist an invitation to a podcast. And the two years that I've run a podcast, I would say a couple of people, only a couple of people have actually turned me down. And everybody else says yes, because a podcast is easy to appear on.
00:10:46
Speaker
You really don't have to do a lot of preparation because most people know the answers inside out. So if I'm a CEO and I'm looking at a podcast and I want conversations, I would be all over them. I would see this as, as one way to do rock solid marketing. That's going to have a lot of benefits, but they still don't see that. And that is very puzzling to me.
00:11:05
Speaker
Yeah, I agree. And I think that this really comes down to the concept that I think James Scarborough from Sweetfish Media described quite well, content-based networking. When you're creating content together with your ideal customer or partner, it's easy to really ask for their time. Everyone is happy to jump on your stage and share their point of view. It's not the bait and switch strategy.
00:11:33
Speaker
Both parties win if it's executed properly and if the creator of the content is treating it as a way to deepen the relationship, to establish the relationship. And it's not like that you finish recording a podcast and then you start pitching me your services. I mean, that really wouldn't work. That would leave a very bitter taste in my mouth if that would happen after this recording.
00:11:54
Speaker
What will happen after this podcast is that, yes, I will interact with you more on LinkedIn. We'll be sending you more guests. And over time, when I will need more help with positioning, I will think about Mark, who can actually help me.
00:12:09
Speaker
So it's a way to establish relationships, it's a way to network with interesting people. And you really need to be in the right mindset to believe that this will lead to results. If you're a very transactional marketer and entrepreneur, this wouldn't make much sense.
00:12:25
Speaker
In many respects, podcasts are sexy and cool.
Starting a B2B Podcast
00:12:30
Speaker
There's a lot of talk about launching a podcast, but often it's just that talk. How would you suggest that a company get started with a podcast? Because from the outside looking in, it appears that there's a lot of moving parts. It takes a lot of time and effort. I think there's probably some concern about expenses in terms of what kind of investment you need to make. So I think it keeps a lot of companies
00:12:55
Speaker
on the sidelines as opposed to jumping into the fray. What would be your advice for companies that want to launch a podcast, but they're just, they're holding themselves back for some reason.
00:13:08
Speaker
Well, full disclaimer, I'm not a podcast production expert. We help people to speak on existing podcasts, but we talk to a lot of companies that are maybe considering launching a podcast, but they're not ready to launch a podcast just yet. And usually it's lack of time or lack of expertise or
00:13:27
Speaker
they're realizing that it will be a huge commitment. You don't want as a brand to commit to something like podcast that is really very often indefinite activity that you are running. You will be doing it for years and you don't want to commit to something and just stop after two months because it just doesn't look good if you don't keep doing it and really the trust is built through consistency.
00:13:54
Speaker
But if there's a b2b brand that is considering launching a podcast i think that's the first step would really be to choose like what you want to talk about and what will be your unique point of view and then like choosing the right subject matter expert that can represent you and.
00:14:09
Speaker
Fun fact, it doesn't have to be your CEO. If there's someone else in your company that understands your target audience more than your CEO, maybe they worked in the industry, then they might be better hosts for that podcast. And I heard about companies that are actually hiring
00:14:29
Speaker
people externally to host their podcast because they simply don't have so deep like industry knowledge, they would speak on a level with very like often technical terms with their buyers. So I think that it's about finding your point of view, finding your topic, finding your little space in the market, and then having the right host that can actually commit to it and keep doing it for a very, very, very long time.
00:14:55
Speaker
That's great advice.
Distribution Mistakes and Solutions
00:14:56
Speaker
One thing that I would offer is it's okay to take a walk before your run approach to podcasting. So a lot of people may look at a podcast and think I have to do one every single week, but my advice would be for a B2B SaaS company is start with one podcast a month. That's all you need a 30 minute conversation with someone and then.
00:15:19
Speaker
to get ROI, to learn and to educate yourself, start extracting content for blog posts, LinkedIn posts, Twitter updates, answers on Quora, things that you can post on Instagram. There's all kinds of goodness that comes out from just doing one podcast a month. One final question before we get into the podcast agency ecosystem. What do you see as the biggest mistakes that companies make with podcasting?
00:15:46
Speaker
And you mentioned it in your last sentence, and I think that whether it's hosting or guesting, I think it's lack of distribution. Very often, podcasts hosts and the companies who are running the podcasts or companies who are appearing on these podcasts, they're really looking at the number of downloads, number of listens.
00:16:07
Speaker
If I don't know your podcast and your episode is 30 minutes long, it's a very big ask for me and quite big risk to take to tune in for four 30 minutes.
00:16:19
Speaker
And I think that companies need to shift their perspective from driving all traffic to the full episode and really produce all of these podcasts episodes and appear on podcasts with a distribution in mind. Because what really matters is that you get the message across that the listener of the podcast or the person who will be watching that snippet on social media will get bought into your point of view and they will like what you're saying.
00:16:48
Speaker
Now, if that happens, it really doesn't matter where it happened. The job got done. You change someone's, some person's way of thinking, how they approach, how they think about problems. And it doesn't matter that they didn't go to Spotify and click to your episode and listen to the full thing. If they've seen five of your two minute videos,
00:17:11
Speaker
featuring the best parts of the podcast natively in their LinkedIn feed. So I think hosting or guesting really think about distribution and how it can fuel your social media growth and in general content marketing.
Selecting Podcast Booking Agencies
00:17:29
Speaker
From the outside, looking in the podcast agency landscape strikes me as the wild West. There are must be hundreds, if not thousands of podcast agencies battling to place guests on podcasts. As I set off the top, I get five to 10 outreach
00:17:53
Speaker
efforts in my inbox every single week. And most of them are pretty crappy. And I am curious about your take on the podcast agency ecosystem. What are the barriers to entry and what should companies know about agencies that book clients on podcasts before they make a commitment to them?
00:18:20
Speaker
I think barriers of entry are super low and that's why it might seem that there are actually a lot of players who are doing it. A lot of consultants, a lot of agencies who are doing it. Now, there are not so many agencies, definitely there are way more podcast production agencies than podcast guest booking agencies.
00:18:39
Speaker
But there are a lot of them, you know, and because many of them really take that spray and pray approach from a podcast host perspective, I can understand how that it feels that you are, that there are like thousands of people who are doing this thing. But through this quite different, you know, there are not so many podcast booking agencies.
00:18:57
Speaker
and there are even less podcast booking agencies who are doing it well. I have a lot of conversations with podcast hosts and usually they're saying the same things as you are saying. If you produce one podcast a week and your podcast is, let's say, quite successful, you get thousands and thousands of listens, people are interacting on social media,
00:19:19
Speaker
Let's say that 50 people reach out to you during the week. You can only accept one person from all these people who reach out to you because 52 episodes a year if you have a weekly podcast. When you are working with a podcast booking agency, the outcome is usually the same. It's booked podcast interview.
00:19:41
Speaker
But the price for booked podcast interview is very different. You know, it can start from like $200 per booked podcast interview and it can go more than $1,000 for one podcast interview booked. And there are a lot of factors that go into this pricing, you know, and if you, if you're on a cheaper side.
00:20:01
Speaker
You are really paying just for the placement and the quality of the podcast and the relevance of the podcast is questionable. These agencies, they very often want to hit the target and they don't care about almost like if the podcast is like super relevant to you. So for example, if you want to reach demand generation marketers,
00:20:24
Speaker
You know, they might reach out to marketing podcasts, but that might be too broad, right? And there might be like B2C marketers, right? And people who are not really relevant for you and for your business. So on paper, they are reaching out to marketing podcasts, but in reality, you know, it's not serving your brand. So when you're on the cheaper side, you know, the relevancy is not always, or relevancy of the podcast is not always so good.
00:20:50
Speaker
Then there's coaching, you know, speaking of podcasts is still for many people, something completely new. And you need to actually be a good guest to, you know, make sure that people actually keep listening, the host will go the extra mile to promote it and so on. So some agencies offer coaching, some don't, and hence the price is different.
00:21:12
Speaker
Then of course, like level of support, some agencies will just connect you with the host and they tell you, handle everything on your side, between two of you. Some agencies will handle everything for you, so you just show up and speak. Yeah, there are some additional services like content repurposing and so on that can influence the price as well. So there are a lot of things that go into choosing the right agency, but those are the main things that would, I would say, influence the cost.
Budget and Agency Services
00:21:41
Speaker
If I have a podcast and I'm looking for an agency because I need to appear on the right podcast at the right time for brand awareness, lead generation, content marketing, how do I figure out which agency is the best fit? There's so many options out there and.
00:22:01
Speaker
It can be hard from the outside looking in to figure out that this agency is successful and has the right network of podcasters versus another agency. So from a research perspective, how do I narrow down my choice and how do I know I'm making the right choice?
00:22:18
Speaker
So obviously, it needs to fit into your budget, right? I talked about that there are different packages and different prices that you can pay for guest booking. But I think that I would always look into the clients that this agency is working with.
00:22:37
Speaker
You know, we are very on the B2B SaaS side. So if a yoga coach will reach out to us, our pricing and our messaging won't resonate. And there are agencies that are helping way more.
00:22:53
Speaker
people and they're like more target audiences and they're very often cheaper. So I think it really boils down to budget and choosing the agency that has relevant case studies and that is promising you what you actually want because the truth is you might don't need coaching, you maybe don't need content repurposing.
00:23:16
Speaker
And you maybe don't care about the relevancy of podcasts and you just want to be on a lot of podcasts to, for example, generate backlinks for your website, then you might go with the cheaper option. But if you really want to integrate speaking on podcasts into your mind generation strategy, I would definitely spend a little bit more time researching the right vendor.
00:23:38
Speaker
So let's look at the other side of the coin as someone who receives a lot of inbound email from podcast agencies, providing with some advice on how I can tell whether the agency has done its homework, whether it knows my podcast and has at least listened to one episode, whether it understands the focus and whether the guest is a good fit, because in many cases,
Evaluating Agency Research
00:24:08
Speaker
it seems like they're sending out a template and they simply put my name in the box and hope that the one size fits all outreach strategy is going to work. And I feel that I can, I can tell immediately that this is the case. I can, I can tell that they really haven't put their homework in and
00:24:30
Speaker
The reality is, and this is a sad reality for their clients, is I'll hit delete extremely quickly. I won't even bother to respond to them and say, sorry, it's not a good fit because it just takes time and they haven't done enough effort for me to actually put an effort in return. So what are your thoughts on how a podcaster can tell if an agency knows its stuff and it's serving its clients in the right way?
00:24:56
Speaker
I think, Mark, you as a podcast host, you really have an unfair advantage because you have a very like inside the look into how these agencies actually craft their pitches because they literally land in your inbox. So if you are considering, you know, speaking on podcasts, I would really look
00:25:18
Speaker
into the pitches that you've accepted, you know, so if you receive pitches, uh, from some agency that you regularly, you know, accept guests from, then this agency would probably be the right fit to represent you as well, because they go the extra mile. So they pass your immediate delete filter.
00:25:40
Speaker
And you actually accept their guest on your show. So I think that that would be one thing that I would definitely look into if I would be you and I would consider appearing on podcasts now.
00:25:57
Speaker
Most brands, most marketers don't have this luxury, right? They don't run a podcast, so they make a decision this way. I would really just set up a few calls with some agencies and I would ask some questions about how they handle their process. So for example,
00:26:15
Speaker
how many customers one account manager or booking agent handles. There are companies that one person can handle 15 customers. At Speak on Podcast, one person handles like four to five people maximum. And we designed it this way because we want to provide that experience that people actually feel that they're taken care of.
00:26:40
Speaker
Then I would also ask about how they evaluate podcast opportunities, you know, how, how they evaluate if the podcast and very often they might tell you one metric, for example, number of reviews on Apple, Apple, Apple podcasts, or global rank on listen notes. And if they tell you just one metric.
00:27:04
Speaker
run. It's impossible to evaluate podcast importantly based on just one metric. And we really look into tons of different metrics to say if this is a relevant opportunity for our customer. Hence, only four to five customers per booking agent because there are a lot of background work that needs to be done.
00:27:26
Speaker
in order to find the best opportunities. And usually, you know, because we do such a good job when it comes to researching and drafting emails, we establish relationships with Podkazos over time because they like our approach and then it's easier to book interviews for the second time. So if the agency that you are considering can actually share some testimonials from Podkazos that, you know, they're complementing their podcast outreach and so on,
00:27:55
Speaker
That's quite a good indicator that this agency is doing a good job as well. When a company is interested in appearing on podcasts, they realize that being a guest is a good thing for lots of different reasons. They want to get their VP marketing or the CEO or the head of sales on a podcast.
00:28:16
Speaker
What are the balances between trying to do it themselves and using agency? Obviously, there's costs involved and effort. A lot of companies, especially bigger companies, figure that their marketing department should be able to reach out to podcasters, identify podcasters, and reach out to them and get the job done. When do you think is the right time to hire an agency? And why would a big company, for example, pick an agency rather than use the do-it-yourself approach?
Hiring vs DIY Podcasting
00:28:41
Speaker
So I think two reasons, just to answer the last question.
00:28:45
Speaker
Relationships, the big company might have few friends in the podcasting industry. So they might lend a few bookings, but if it needs to be like a solid strategy, you need to appear on at least like 10 podcasts to see some snowball effect. Then it's really know-how.
00:29:01
Speaker
On paper, it looks simple. You find a podcast you want to reach out to, you send an email and you get a booking. And this is the premise that we started with when we started our agency, but we soon realized that it's not that simple. Sometimes you message the host, sometimes you message a producer, sometimes you message a co-host who doesn't handle bookings.
00:29:23
Speaker
Sometimes you cannot find an email address at all. Then finding the right podcasts, you know, there are a lot of things that go into doing this consistently and predictably. And it took us a year and a half to do it in a way that we know that we can onboard a customer and in four months there will be satisfied customer. You know, we needed to go through a lot of iterations of our process to refine it. And along the way, we built a lot of relationships.
00:29:49
Speaker
So I think that these are the main two things, main two biggest bottlenecks, you know, relationships with podcast hosts and that you probably don't have time and energy maybe to build the whole process internally.
00:30:04
Speaker
When's the right time? I think that the right time to start appearing on podcasts is when you already have some other activities going on that are generating pipeline. If you would start appearing on podcasts with expectations,
00:30:21
Speaker
that you will start getting tons of leads from each interview. That's not something that we can actually promise. And if an agency is promising this to you, again, that is quite like a red flag. This is more like a brand awareness play. You want to use this to create tons of content to stay a top of mind.
00:30:40
Speaker
But our really most, our best customers are already doing tons of other different marketing related things that is building their pipeline. And this is almost on top of it that they can, that support their other efforts. You know, so for example, you appear on the podcast, then you can share it within your overall content on social media and websites and so on. You can share it with your pipeline when you are following up with leads and so on.
00:31:09
Speaker
So, I think that have other things in place before you decide that you want to start speaking on podcast strategically. Final question, and this may be a tough one given the fact that you have relationships with many B2B podcasters.
Favorite B2B Podcasts
00:31:25
Speaker
What are the B2B SaaS podcasts that you listen to on a regular basis? Funny enough, I get most of my B2B information, B2B marketing information from LinkedIn and from books.
00:31:37
Speaker
But when I really want to listen to your podcast, you know, I won't be very original, but I will say, say revenue vitals. Originally, it was state of demand gen. B2B growth by team at Sweetfish. And I think that that's it really. And I sometimes tune into your podcast as well. But the thing is that revenue vitals, that's very often, you know, about about one area of demand generation.
00:32:04
Speaker
They're exploring B2B marketing from one point of view and then I like B2B growth because they're talking about different things that are often not discussed on revenue vitals. So it offers different point of view and the frequency is crazy. I think they post once a day. It's a daily podcast.
00:32:21
Speaker
So those are, those are two, uh, slash three, if I include yours as well, podcasts that I always like to listen to. But as I mentioned, mostly from LinkedIn and I, if I would count, should count all podcasts that I listen, listen to on LinkedIn through snippets on audio grounds and so on, that'd be way more, way more, because I get the information from LinkedIn, including snippets from podcasts that I didn't list here.
Connect with Jacob Zajichek
00:32:48
Speaker
Where can people learn more about you and speak on podcasts? If you enjoy this conversation, I would recommend that you send me a connection request on LinkedIn. You know, in the connection node, just let me know that you heard me on marketing spark. If you are considering speaking on podcasts, you can go on speak on podcasts.com and learn a little bit more about what we do. We have public pricing, so you can see what we charge. You can book a call right away and we'd be happy to chat.
00:33:20
Speaker
Well, thanks Jacob for the great insight about the podcasting and podcast agency landscape. And thanks to everyone for listening to another episode of Marketing Spark. If you enjoyed the conversation, leave a five star review, subscribe via Apple podcasts, Spotify, or your favorite podcast app and share via social media.
00:33:40
Speaker
To learn more about how I help B2B SaaS companies as a fractional CMO, Strategic Advisor, and how I create better positioning and messaging, email mark at markevans.ca or connect with me on LinkedIn. I'll talk to you soon.