Introduction to Alvin Franklin and NIL Topics
00:00:06
@NoConfForOldMen
Welcome folks to the second off season edition of the no conference for old men podcast today, where two of the three old guys here have a special guest in university of Houston, senior associate athletics director, executive director of development, Alvin Franklin, joining us for a bit of Q and a, we've lots of Cougar fans, voice and interest in this whole topic of NIL and the house settlement. So it's really timely that we've been able to get Alvin onto the show for fans that may not know Alvin's been at UH since 2023.
00:00:35
@NoConfForOldMen
But he'd already had a very impressive and extensive journey advancing in college athletics prior to joining the Cougars. Just before coming to Houston, Alvin had spent two years in the SEC as associate athletics director, development, and team lead at Mississippi State.
00:00:50
@NoConfForOldMen
Prior to that, Alvin had spent two years in the Big Ten as the director of development, major gifts at Purdue University. In addition to those stops, Alvin had also had a couple of stints at South Alabama and UAB to begin his career in college athletics.
00:01:05
@NoConfForOldMen
Alvin also has two master's of degrees from Purdue and Mississippi State associated with sports, college administration, as well as leadership. So super impressive guy. And I'm fortunate to say that Alvin is also my designated Cougar athletic representative.
00:01:19
@NoConfForOldMen
Welcome to the podcast, Alvin. And thanks so much for taking time out from your busy schedule.
00:01:24
Alvin Franklin
Thank you. Thank you.
00:01:25
@NoConfForOldMen
Hey, so we've actually gathered up some questions amongst ourselves and from listeners as well. But anything you wanted to say to kick things off before we get right into the questions?
00:01:35
Alvin Franklin
Well, I just wanted to say ah it's been, it's been it's been a ah you know You say you've been here since 2023.
00:01:42
Alvin Franklin
It's one of those things where i feel like I've been here like five or six years, ah but it's but it hasn't quite two yet.
00:01:45
@NoConfForOldMen
ha it's like dog ears right yeah
00:01:50
Alvin Franklin
but it's it's been It's been a fun ride. you know As someone who grew up in in in in Jackson, Mississippi, and has spent ah you you mentioned a couple of stops I've made, and they've mainly been in college towns.
00:02:02
Alvin Franklin
So someone who transitioned to a huge metropolitan area, um you know, this was a a true transition for me.
00:02:10
Alvin Franklin
um But it's been great. Our fan base has welcomed me, embraced me. The university has taken me, you know, with open arms, taken me in with open arms. um We we are are starting to really, really, you know, hit on all cylinders right now.
00:02:24
Alvin Franklin
um You know, it was one thing to, you know, to have a plan, but to execute it, you got to have the right people around the table. And right now we are putting together, you know, a really, really good staff ah to really carry Houston athletics to the next level.
00:02:39
Alvin Franklin
So we're really excited. Eddie Nunez has been here since last August and his energy is infectious. um You know, and he kind of he's a high energy guy. So am I.
00:02:49
Alvin Franklin
So we kind of match with one another and we're ready roll, man. We're ready for it. is his It's here football season to be here in a couple of weeks. Red row.
00:02:57
@NoConfForOldMen
Yeah, no, that's awesome. And I've thoroughly enjoyed working with you as well.
00:03:00
@NoConfForOldMen
You've been awesome and fantastic and super responsive. So we're lucky to have you, man.
NIL Regulations and UH Preparation
00:03:06
Alvin Franklin
thank you.
00:03:06
Alvin Franklin
Thank you. Thank you.
00:03:08
@NoConfForOldMen
Hey, so going into the questions, obviously we finished our second season of the big 12. Now the whole athletic department has had to step up their game to match our new peers now from both the performance and financial support perspective.
00:03:21
@NoConfForOldMen
And at the same time, the world's basically changed at this point with You know the house settlement finalizing on June 6th, a new governance structure in the College Sports Commission being put in place.
00:03:32
@NoConfForOldMen
And now all these and NIL deals being required to go through Deloitte-led clearinghouse for approval. How are you and the rest of the athletic department at UH dealing with all these rapid changes?
00:03:43
@NoConfForOldMen
And how do you think we're performing against our peers at this point?
00:03:47
Alvin Franklin
So, um you know, this is something that we knew was coming. You know, so we started to really get our ducks in a row, really in the winter, right, at the start of the new year.
00:03:58
Alvin Franklin
So starting in January, we didn't we didn't know exactly when the judge was going to sign off on it, but we knew it was coming, right?
00:04:04
Alvin Franklin
So we were prepared. um We have a really, really strong compliance team. Lauren Dubois and her team, Dubois and her team have done a great job of ah not only preparing the staff,
00:04:17
Alvin Franklin
and administration, but they've done a really good job of educating our general counsel's office and, you know, our coaches and also our student athletes. And then up the charge is also being led by Dave Williams, who serves our senior deputy of lead director who came over to Houston from New Mexico with Eddie and those they've been kind of the two headed monster, Lauren and Dave to lead our efforts when it comes to the house settlement and revenue sharing.
00:04:40
Alvin Franklin
And what does this look like for you of age?
00:04:41
@NoConfForOldMen
Yeah. Yeah. Mm-hmm.
00:04:43
Alvin Franklin
Um, we We have, you know, one of the few schools, not every school is operating like we are, where every school, I mean, every student athlete will get something. You
NIL Clearinghouse and Compliance
00:04:53
Alvin Franklin
know, that was really big for us of, you know, we're going to start sharing revenue with our student athletes, but are we going to be, you know, one of the schools that chooses to only support one or two, one or two sports or.
00:05:04
Alvin Franklin
maybe three to four, you know, but here, you know, we, we're creating a championship standard in every, every, every sport matters, right? We want to be good across the board. You know, I call it the eight to five, you know, people talk eight to five.
00:05:15
Alvin Franklin
That's, that's the work day, right? That's eight to five. i said, no, eight to five for us is August to May.
00:05:20
Alvin Franklin
We got to find a way to be really good at eight to five. And that's August to May. um You know, and and when I look at structure, ah we are right now, ah we we we have a ah really robust system when it comes to, you know, yeah really getting the student athletes onboarded when it comes to ah their long form contracts with revenue sharing.
00:05:42
Alvin Franklin
So that is that is in place as as we speak. And then from an actual NIL structure standpoint, ah you know, with the new the new rules, third you know they've kind of changed the term to named third-party NIL.
00:05:58
Alvin Franklin
So now, you know, our student athletes, have there has to be some type of business component, a deliverable, as one may say, for a deal to get be passed. You know, the third-party group through Deloitte, there's a clearinghouse now. NIL Go is the system it's called.
00:06:16
Alvin Franklin
And so now every deal has to go through NIL Go for approval. um For approval. And there has to be some type of component, whether it's a student athlete making an appearance, there is it an autograph, is it social media ah involvement?
00:06:32
Alvin Franklin
um You know, there has to be some some some tied to the business for the for the deal to be passed. And so ah we we have an internal NIO committee. ah that we put in place.
00:06:43
Alvin Franklin
And then also bolster our efforts when we think about Learfield, Learfield, a multimedia rights partner, um where we're going to have a full-time position there to help coordinate when
00:06:54
Alvin Franklin
You know, when they say, for instance, if, if um you know, TDCU is already a big, big sponsor of ours and partner both on the university side through the athletic department, through Cougar Pride and also with Learfield.
00:07:07
Alvin Franklin
Now we don't have somebody in the room that's also said, hey, TDCU, this is what a a partnership from an n NIL perspective looks like. um that Let's figure out a carve out in this contract for NIL force for our kids.
00:07:19
Alvin Franklin
And then also we're we're we're still finalizing the structure, what Cougar Pride would look like at some point. And we will have some individuals on this side as well, a working ah with our constituents and stakeholders ah from former education and alignment when it comes to NIL.
00:07:37
@NoConfForOldMen
Okay. I mean, we've read about some challenges with the clearinghouse as well, right? Especially for deals that are tied let's say directly to the third party NIL collective, right?
00:07:51
@NoConfForOldMen
Where it doesn't have great visibility to the actual business value, right? To your point, or kind of a contribution that the student athlete is making to warrant um kind of that n NIL deal.
00:08:06
@NoConfForOldMen
Are we seeing any of those challenges with our deals, like what we've read about?
NIL vs Revenue Sharing Explained
00:08:12
Alvin Franklin
Right now, no. ah and And I will say i'm not that's not to say that won't happen.
00:08:14
@NoConfForOldMen
Okay. That's great.
00:08:17
Alvin Franklin
Right. Because this thing still evolve by the day.
00:08:20
Alvin Franklin
Right. newton newton New rules and new legislation is coming out each week. You know, even since July 1st, when it went into effect. um we were really, really prepared on the front end. Really, really prepared.
00:08:31
@NoConfForOldMen
That's awesome.
00:08:32
Alvin Franklin
Now, we don't have a high volume yet. We've been kind of, it's kind of like, um I'm going to use some football terms here because everybody's getting ramped up now that media day's passed. But we're we're right now, you know, we talk you think about fall camp, right? when When football reports in fall camp, the first couple of days, they're in shorting T-shirts.
00:08:49
@NoConfForOldMen
Yeah. Yep.
00:08:49
Alvin Franklin
You know, they're shirt and shorts, right?
00:08:51
Alvin Franklin
that That's kind of – we got a helmet on. We got a T-shirt on, some shorts right now, right?
00:08:57
Alvin Franklin
And we're were we we're teasing the system, deal here, deal there, and then we'll add some shoulder pads here soon, and then we'll go full pads, start hitting here in a couple weeks.
00:09:06
Alvin Franklin
um As the kids, more and more of our student athletes start to come back to campus um and we get our staff fully hired, you'll see a big influx of more more deals – ah being more visible for for Houston Athletics.
00:09:21
@NoConfForOldMen
Okay. Awesome.
00:09:24
Bill Walker
Okay. Well, ah here, I'll jump in next. and a lot of a lot of what I'm going to bombard you with ah is coming from fans and people with whom I've ah spoken and asked to submit some questions. So ah we'll start with this. ah yeah A lot of people feel as though NIL is, and I know Steve's term is a badminton,
00:09:50
Bill Walker
kind of a black hole, uh, heard it, you know, referred to as the wild west. Uh, so, ah you know, maybe you could spend, ah just a bit of time helping to educate, uh, our listeners, ah on what, what all the changes with NIL are going to mean, ah maybe correct any misconceptions
00:10:11
Bill Walker
Because I would imagine, you know, ah even some of the donors that are out there, prominent or otherwise, ah still kind of hold on to the old student athlete model and and have a hard time kind of reconciling with the new NIL era.
00:10:26
Bill Walker
And ah yeah, if you want to address that, that would be great.
00:10:31
Alvin Franklin
Well, the thing now that people have to understand that revenue sharing and NIL are two different things.
00:10:36
Alvin Franklin
And that that's the first piece that, you that's the the fundamental concept that people have to understand is revenue sharing is a part of the house settlement.
00:10:36
@NoConfForOldMen
Very true.
00:10:45
@NoConfForOldMen
Yep. Yep.
00:10:45
Alvin Franklin
OK, and with that, we are we you know, when it was passed, every school can opt in or opt out of the settlement.
00:10:53
Alvin Franklin
It's a settlement. Right. there's just You know, it's it was a lawsuit that settled.
00:10:57
Alvin Franklin
OK, we, along with every school in the power for opted in. So we opted in.
00:11:03
Alvin Franklin
So we have a cap, as you say, of twenty point five million dollars. Now, what we have determined had to determine as an administration is what what does $20.5 million dollars mean to us?
00:11:18
Alvin Franklin
Meaning how are we going to disperse the funds? So we had to work internally as an administration together first and then collectively with head coaches to communicate, all right, men's basketball, you'll get X. Football, you'll get white Baseball, you'll get Z and so on and so on.
00:11:36
Alvin Franklin
Right. And so now once each sport had their number, then they work with one another to figure out, all right, our roster size is this. We have this many student athletes.
00:11:48
Alvin Franklin
What are we what what are we willing to give each kid? And that payment
NIL's Strategic Advantage for UH
00:11:54
Alvin Franklin
essentially is coming from from school, right? that that is that is that is That is coming from our, know, revenue sharing is ah is a comprised of a couple of buckets.
00:12:06
Alvin Franklin
There's NCAA distribution. There's the conference distribution. We have ah ticket sales, not the donation tied to it. so the Cougar Pride membership doesn't count.
00:12:14
@NoConfForOldMen
Mm-hmm. Mm-hmm.
00:12:16
Alvin Franklin
You have licensing, merchandising. We have, you know, kind of our ancillary revenues, concessions, alcohol sales, outside events like UFL. Those are revenue streams that that you can pull from to equal up to your twenty point five million dollars.
00:12:34
Alvin Franklin
Now that's revenue sharing. Okay. Now on the flip side, you have NIL. NIL is really where you kind of create your competitive advantage because every school, our 20.5 million is the same from revenue sharing that Texas got.
00:12:50
@NoConfForOldMen
Yeah. Everyone else.
00:12:51
Alvin Franklin
that LSU got, that you know Florida State got, you know Washington State on the lower end with us, Boston College, everybody has the same number.
00:13:00
Alvin Franklin
So your competitive advantage is NIL, right?
00:13:05
Alvin Franklin
Can you get enough third-party deals to subsidize kind of the gap, per se, to be to be nationally relevant and competitive?
00:13:15
Alvin Franklin
that's the That's the difference. So a lot of people think it's all still the same. where You know, that's that's where we, number one, we got to educate people that this is totally different.
00:13:23
@NoConfForOldMen
Yeah, no, that's a great point.
00:13:24
Alvin Franklin
Now, where people, donors can really help us.
00:13:27
Alvin Franklin
Some of these people that have have asked these questions, right? We've started um a fund called the AD Excellence Fund, right? And this fund is managed by Eddie.
00:13:39
Alvin Franklin
This isn't Eddie's salary. This isn't Eddie buying a new car. this is This is strictly strategic planning, strategic planning spending but by athletic director ah for him for him to make some key decisions.
00:13:55
Alvin Franklin
Right. Because in a way you think about everybody was talking, we could just get to year three, two years ago, fiscal year 23, we knew was going to be pretty tough, right? Coming to the big 12 competing against schools that have been at our level for a long time.
00:14:09
Alvin Franklin
And we were going to be a partial, partial share member from a, from a, from a rev split with the league.
00:14:15
Alvin Franklin
Right. And so the first two years, the first was 18 million. The next year was 19 million, which was last year. And then this year we're going to be full share.
00:14:22
@NoConfForOldMen
Okay. It is full share.
00:14:22
Alvin Franklin
So we just kept saying, if we could just get to year three, we get to year three, well, boom.
00:14:27
Alvin Franklin
Now we get hit with a whammy a year ago of here comes revenue sharing.
00:14:29
@NoConfForOldMen
Yeah. Yep.
00:14:31
Alvin Franklin
And so, you know, we are full share this year, but a lot of that is being taken away because we're we opted in and we're going all in, right?
00:14:40
Alvin Franklin
it we we You can't tiptoe this thing.
00:14:42
Alvin Franklin
you you can't You can't dip a toe in the water in college athletics. Nowadays, you got jump in the pool.
00:14:48
Alvin Franklin
you're toe in the water, it's it's not going to happen for you, right?
00:14:51
Alvin Franklin
Right. And so now people can give to the ADX fund because that is the fund we're using for a couple of things. Think about it three ways, right? it's It's strategic planning and spending um for for things that, you know, probably would have happened if we would have had all of our revenue from from the Big 12 come in to help support our operating budget.
00:15:14
@NoConfForOldMen
Mm-hmm. Mm-hmm.
00:15:14
Alvin Franklin
That's one one way to look at it. It is also we have to at some point we are now turning the page to having to create a reserve. You all have read about our financial challenges that we've we've ah experienced over the years when it comes to the amount of debt we've gone into.
00:15:30
Alvin Franklin
We got to. play off the debt, but in the same sense, we got to create some type of reserve, right? for For emergency spending for later on, right? So if you get in a situation, hope this never happens, right?
00:15:41
Alvin Franklin
Cause we have really good coaches and they're all going to coach here for 50 years and win a bunch of national championships.
00:15:46
@NoConfForOldMen
Yeah. Yeah.
00:15:47
Alvin Franklin
But if you get to a spot where, you know, one day years down the line, right?
00:15:54
Alvin Franklin
If you get to where, what we had to do in the fall of 23, you, you we didn't have a reserve to support that hard decision of letting Coach Hogerson go, right?
00:16:05
Alvin Franklin
So this this also supports the future of reserves, facility maintenance, um you know, things that we built these nice facilities, but we got to take care of, right, so they last.
00:16:16
@NoConfForOldMen
Yeah. Mm-hmm.
00:16:18
Alvin Franklin
That's why the reserve is so, so important. So you got, you know, strategic spending to put some money back in for Eddie to make some decisions. You got – facility maintenance, some reserves.
00:16:32
Alvin Franklin
That's the second prong of this. And then the third is actually we're preparing for what's next, right? The the cap's not going to always stay at 20.5.
00:16:39
Alvin Franklin
At some point, it's going to rise. And when it goes up, we got to be able to go up with it. And so that's, people can really get involved there, right? um So that's going to huge for us. Now, the the next part of your question, you talk about, we talked about rev share, and but you asked me about NIL.
00:16:57
Alvin Franklin
The third part of NIL is essential.
00:16:59
Alvin Franklin
We're in Houston, Texas, right?
00:17:01
Alvin Franklin
This is entrepreneurship capital of the world, engineering capital of the world. You know, this is this is this is where business is at an all-time high, right? It's one
NIL as a Free Agency Model?
00:17:11
Alvin Franklin
of the top five cities in the country when it comes to actually economic growth and actually, you know, um people being able to support these types of ah initiatives.
00:17:21
Alvin Franklin
Right. We need our we need our people that are business owners or decision makers at businesses to to really, really help us here. And that could be deals of any size.
00:17:32
Alvin Franklin
You know, there's no deal too small. There's, of course, no deal too big. Right.
00:17:36
Alvin Franklin
um And we really need people to really self-identify themselves, raise their hand say, hey, I want to help.
00:17:45
Bill Walker
Okay. Here's the question that's probably been asked of me the most, or at least the statement that's been presented to me the most, and that is with NIL, has college sports effectively become no more than yearly unrestricted free agency where the student athletes are are you know They're certainly going to go to work hard and do everything they can for their school and their team while they're there.
00:18:20
Bill Walker
But do they effectively have one eye on... a better deal that they can potentially negotiate, at another school. And, you know, you have, i mean, there's, there's one college basketball player who started at the university of Wisconsin, uh, went to Kansas and now he's, he's, uh, AJ stories now in his fourth school in four years.
00:18:43
Bill Walker
Uh, you know, and a lot of the fans feel like that's, that's kind of killing, uh, college sports as, as everyone, know, had, had become accustomed to, to knowing it. And, uh,
00:18:56
Bill Walker
How do you feel about that?
00:18:58
Alvin Franklin
You know, um a couple of things. I think that the new legislation is actually making things better than they were in this wild, wild west air the last four years of NIL.
00:19:11
Alvin Franklin
Because every year, essentially, you were starting over at zero.
00:19:15
Alvin Franklin
right? You were trying to, everybody's trying to get donors to give as much money as they can and fill the pot, right?
00:19:20
Alvin Franklin
Fill that bucket, fill that pot up with a lot of cash. But once the box filled up, the coaches are are promising it out and then paying it out from the collective. And then at the end of the season, you're starting all the way back over again, having to raise it back again, right?
00:19:35
Alvin Franklin
In an era of revenue sharing, right?
00:19:37
Alvin Franklin
And and the kids know if if if they do their homework and a lot of kids, lot of them have advisors and agents and you know their parents are play paying more attention than ever to to what's going on.
00:19:48
Alvin Franklin
If your school is opted in, if the school is opted in and is a full participant in revenue sharing, you know you're going to get something, right?
00:19:58
Alvin Franklin
So now the worry of will I get a deal or not, that that now worry in a sense has somewhat been been lessened and kind of gone away, right?
00:20:10
Alvin Franklin
um So now it's better than it's been before. Now, that does
NCAA Transfer Portal Changes
00:20:14
Alvin Franklin
the transfer portal still exist? I think now it's not so much about the n NIL. It's about the NCAA. That's the next step of them wrangling in the transfer portal rules and figuring out what are the windows, right?
00:20:25
Alvin Franklin
Should there be for football, should there only be a spring window, right? Instead of there being one in December, which affects bowl games and has affected postseason play tremendously last couple of years.
00:20:36
Alvin Franklin
And then, you know, not just being a spring portal. You know, because the way they got it set up now, there are kids that can leave in, you know, right after season.
00:20:44
Alvin Franklin
they'll they'll they' They'll enter the portal December 1st, enter the portal, go to a school. They can go play spring ball somewhere and then enter again as soon as spring's over, right?
00:20:52
@NoConfForOldMen
Yeah. and We saw that too.
00:20:53
Bill Walker
Right, right.
00:20:54
Alvin Franklin
And so and so that that now is that to me the next step. But I think the legislation is put in place. And I think now also this, you know, you all you all can know this from having you know two people that have been in careers.
00:21:09
Alvin Franklin
They say, yeah as you as you get older, life's about relationships.
00:21:13
Alvin Franklin
Right. And so now to me, with the third party NIL mechanism in place, it is not just being a payment coming from a collective. And the kids, there are kids getting paid from the collective and they never met the people who actually given them the money.
00:21:31
Alvin Franklin
You know, a donor could get, it you know, could somebody could write a hundred thousand dollar check, send it to the collective, collect to pay the kid. The kid gets to know the collective, but they never met the donor.
00:21:41
Alvin Franklin
Right now with a third party NIL being placed there, being a actual deliverable involved, the kid now is building rapport with the actual company in the business.
00:21:53
Alvin Franklin
So the retention rate now should go up, you would think, right? And we're still in, we're 21 days in, right?
00:21:59
@NoConfForOldMen
yeah you hope yeah yeah yeah at least some guardrails some so a starting point of guardrails at this point right
00:22:00
Alvin Franklin
We're 21 days in, but you can see where the mechanisms are in place for this to get better.
00:22:12
Alvin Franklin
the For sure. For sure. and But
Supporting Athlete Financial Literacy
00:22:14
Alvin Franklin
the next step, I'll be honest, the next step is a transfer portal.
00:22:17
Alvin Franklin
Figuring out the windows and the necessary probably quantity of of ah portal periods is something we got to really you know look into and figure out. That's the next step.
00:22:27
Bill Walker
Yeah. Are the kids, are they now considered W2 employees? Are they 1099 employees?
00:22:36
Alvin Franklin
Well, essentially, through revenue sharing, so it's a licensing agreement with the university. And so the kids are, they're 1099.
00:22:43
Alvin Franklin
They get a 1099 at the end of the year to to pay their taxes.
00:22:47
@NoConfForOldMen
Yeah. So contract workers basically.
00:22:49
@NoConfForOldMen
and And we see that all across the university.
00:22:52
@NoConfForOldMen
I don't, I know there's this constant debate on, oh, and do they have to become employees? But just like every other business, you know, your working staff is made up of, you know, a certain percentage of employees and in many cases still large percentage of 1099s as well.
00:23:09
@NoConfForOldMen
So I don't know why that wouldn't work.
00:23:12
@NoConfForOldMen
But that seems to be a constant debate.
00:23:14
Bill Walker
Got it. And I know that some schools have their setup internally to support the student athletes now ah in terms of you know the business-related things, the money, everything. and And some schools just say, look, go out and play.
00:23:38
Bill Walker
bring in your own business advisors, do that. How does, what's the setup at at of H to to to basically to support the student athletes with the money and and everything that they're you know working on now?
00:23:54
Alvin Franklin
So with that, you know we have a really good. ah So, the you know, let's start with first student athlete development. And we're slowly morphing that into something else as well.
00:24:05
Alvin Franklin
But we we had a we had a we we had a partnership that we announced in the fall ah of Chevron. And so Chevron has the name and rights on our student athlete development leadership program.
00:24:17
Alvin Franklin
And so within that, that they have we have a comm community engagement vertical. There's a vertical for professional development and a vertical for personal development. Now, within the the professional development piece, there's a financial literacy component, which also relates back to our partnership with TDCU.
00:24:31
@NoConfForOldMen
Oh, nice. Yeah.
00:24:35
Alvin Franklin
So we do have, you know, a financial literacy, and financial education component to to prepare our student athletes, you know, for these conversations.
00:24:46
Alvin Franklin
And they know exactly, you know, how to manage the money and understand how the money works. So that's that's very important for our listeners and people to know is that we're just not saying, hey, little Johnny, come play ball here.
00:24:58
Alvin Franklin
Here's some money and play. We're really looking to the holistic growth of the student athlete from the time they get to the time they leave.
00:25:05
@NoConfForOldMen
Yeah, and I think, you know, when we talked with Lauren as well, I think maybe some of the, uh, some of the sports themselves source programs themselves also bring in maybe some advisors as well.
00:25:15
Alvin Franklin
Yes. Yes. Yes.
00:25:16
@NoConfForOldMen
Cause I know the men's basketball team has had to help them with managing their funds and planning for taxes and things like that.
00:25:23
@NoConfForOldMen
So, yeah.
00:25:23
Alvin Franklin
And football and men's basketball are two leaders in that component because, you know, let's be honest, they're, they're receiving the bulk of the revenue sharing.
00:25:30
Alvin Franklin
ah So that's more important for them. And then, you know, some kids have their own financial advisor and representation, especially the ones that are getting, you know, ah you know, you know, higher, higher payouts, you know, that those kids are, you know, have a, a you know, have representation.
00:25:49
Alvin Franklin
ah But I will tell you, you know, um, Our staff does ah to me does a really good job. The individuals that are very involved in the the contracts with our shooting app do a really good job of walking them through the language and and really explaining what each line item means and why the language is there and answering any questions. and And I'll tell you, every kid, i you know, that the the beautiful part about this, every kid doesn't sign the contracts all at once.
00:26:17
Alvin Franklin
Can't ask questions. There's no, there's no, you know, feet to the fire. No, you got, you got by this day, you know, we've been very patient with all of them to make sure that they understand the language.
Focus Shift: Facilities to NIL
00:26:30
Alvin Franklin
know, there's difference between the short, short form and the long form contract, right? You know, there's a short form, but let's get to, to get, you know, this is difference between the short form and long form.
00:26:38
@NoConfForOldMen
No, that that's great. Hey, you know, Alvin, you had, uh,
00:26:43
@NoConfForOldMen
know, you'd done a great job in terms of describing the difference between kind of what NIL is versus revenue sharing.
00:26:51
@NoConfForOldMen
And on the NIL front, obviously that's going to be variable, right? Per athlete, because let's be real, a star athlete is going to generate more interest, right?
00:27:02
@NoConfForOldMen
For NIL deals and things like that. And you'd mentioned earlier in the conversation that for the revenue sharing portion, Right as an athletic department, you guys have come up with whatever our formula is right for how much football gets men's basketball, women's basketball, and and each of the sports now within each of the sports, is it, you know, for their pool of dollars, is it even distribution, uh, by player, or is it by some other algorithm?
00:27:32
Alvin Franklin
Some sports do it differently. There are some sports, you know, we have some sports that are are wanting to do the, you know, even distribution, but, you know, we have some that are, you know, depending on the player and the recruit, our structure in there is based on basically priority and need.
00:27:33
@NoConfForOldMen
Oh, interesting.
00:27:47
@NoConfForOldMen
Okay. So they have, uh, they have the wherewithal, at least currently there's no strict rule and saying, Hey, for that pool, you have to evenly distribute you within the sport.
00:27:56
Alvin Franklin
No. Yes. Yep.
00:27:58
@NoConfForOldMen
You can just determine how you distribute that. Oh, that's interesting.
00:28:00
Alvin Franklin
Exactly. Mm-hmm.
00:28:02
Bill Walker
well ah Will Title IX play a role or or be involved in the in the revenue sharing?
00:28:11
Alvin Franklin
ah Still, that's one of the that's one of the things, you know, and there are three prongs to Title IX, so it's up to interpretation to figure out, you know, you know are you or which which prong are you are you determining?
00:28:18
@NoConfForOldMen
yeah yeah
00:28:23
Alvin Franklin
ah Are you deeming worthy of how you did and why you did what you did?
00:28:29
Alvin Franklin
You know, and and we we we were, in in all transparency, kind of not in balance with Title IX when it came to our scholarships. So part of the revenue share in the house, said I mean, any new scholarship that you added,
00:28:42
Alvin Franklin
Count it against your cap. So we addressed a lot of our scholarship numbers in this cycle ah to add more scholarships for our female sports.
00:28:52
@NoConfForOldMen
Okay, that's great.
00:28:55
Alvin Franklin
So we did add scholarships on female side.
00:28:57
@NoConfForOldMen
Okay, that's fantastic.
00:29:00
@NoConfForOldMen
Hey, so you know prior to the house settlement, the big dollars and investments into athletic departments seem to be focused on facilities, right? And it was the same at U of H as well with TDECU Stadium, the indoor practice facility for Tita Center, Guy P. Lewis Center, and and now finally the football ops building.
00:29:20
@NoConfForOldMen
Now as the landscape has shifted, what is the most important thing? I mean, is the driving factor for success now shifted to more the NIL slash revenue sharing versus the old adage of build it and they will come.
00:29:37
Alvin Franklin
Well, I think it's more so, ah you know, facilities are still important, but we have, we we just... We just launched our our newly Nance Leadership Society.
00:29:49
Alvin Franklin
we launch On July the 9th, we went live with the Nance Leadership Society.
00:29:53
Alvin Franklin
Really, really key initiative for us to really engage more people.
00:29:55
@NoConfForOldMen
It was awesome.
00:29:57
Alvin Franklin
get more people and more long-term, you know, commitments to the department. You know, you think about an annual fund, the word annual year by year, going back to the same, the way NIL was was was with through through collectors, it was an annual fund. it were We were starting over zero every year.
00:30:13
Alvin Franklin
You know, now the baseline, you know, to give you all an example, the way we looked at it is, you know, let's say you you you you you get, you know, in, fifteen million dollars in major gift commitments and they span over five years.
00:30:30
Alvin Franklin
So you're getting, you know, in cash, you'll get, you know, $3 million, dollars you're one, $3 million, dollars you're two, you're three, you're four, you're five, right. For the 15 million. But then the next year you repeat it.
00:30:39
Alvin Franklin
So now year two is compounded. Now in year two, you got 6 million. Now, year three, you got nine, then 12, then 15. And now you keep going. So by you know by year five of this deal, you got you know that fifteen a total of $15 million on top of your annual fund coming in.
00:30:56
Alvin Franklin
But, oh, by the way, people had a great experience. and Now we're starting all over again. And now those people are coming out and they want to stay in. So they got to sign a new one, right?
00:31:04
Alvin Franklin
And so we look at this as really... It's a mechanism
Culture and Leadership at UH
00:31:07
Alvin Franklin
to really, really catapult us forward. And so if you you know we we listed out three main priorities right now for for our department.
00:31:16
Alvin Franklin
AD Excellence Fund is number is is number one. and yes And guess what? It's really how the donor, it's really donor intent, right? We're not swaying somebody to do it one way or another, but we listed them out one, two, three.
00:31:29
Alvin Franklin
AD Excellence Fund being number one. I kind explained already how that works. Number two is Student Athlete Success Fund. And this is everything that touches our kids. This is mental health.
00:31:41
Alvin Franklin
This is sports medicine. This is nutrition. This is athletic training. This is academics. This is student athlete development, which is preparing our kids for life after sports.
00:31:52
Alvin Franklin
Right. So somebody may say, look, Alvin, you know, team, I'm not interested in ADX's fund.
00:31:56
Alvin Franklin
I think that all that's going to help pay the players. And I'm not interested interested in it. I care about, you know, the kids' well-being. Great. We still need you. Right. We got a bucket for you. And then bucket three is what we're calling the Houston Athletics Facilities Initiative.
00:32:11
Alvin Franklin
And that's going to, as you said, we're really done building right now. But like, for instance, the football team has operated part of Athletics Alumni Center for a long time.
00:32:21
Alvin Franklin
They're moving into the football operations center. You know we're going to get almost 70,000 square feet of space. you know, that they've been utilizing in some form or fashion, we're about to repurpose the athletic alumni center to make it more functional, more conference rooms, to make our meetings more efficient.
00:32:39
Alvin Franklin
You know, we're going to give our Olympic sports better space. We're going to do, you know, utilize the weight room in a different manner. We have, I mean, those are things that help our athletic department. So we look at the football operations center project. People look at the football project, but no, it was an entire athletic department project.
00:32:56
Alvin Franklin
Right. it it It does so much for our department. So bucket three, the Houston Athletics Facility Initiative, is for us to figure out how do we repurpose our spaces, make them more functional and enhance them.
00:33:09
Alvin Franklin
Not only and enhance the experience of student athletes, but our staff, which leads to staff retention and also fan engagement. Right. So that's that's how we' we're we're prioritizing really the the philanthropic and financial needs of of Houston Athletics going forward.
00:33:24
@NoConfForOldMen
Okay. Hey, so Alvin, let's say that third bucket that you've talked about with facilities, are donors still going to have the wherewithal to say, Hey, within, I want to, I want to donate within that pool of dollars, but I want to make sure it goes to, let's say specific facilities project.
00:33:44
@NoConfForOldMen
Are they going to be able to do that? Or is it just a general fund that you don't know where it goes?
00:33:48
Alvin Franklin
Yes. Yes. We, we, we spell it.
00:33:50
Alvin Franklin
And that's what we do. Gift agreements. We spell them all.
00:33:53
Alvin Franklin
We, so we spell out the terms clearly so that, you know, The donor knows exactly what the intent of the funds, how they're how they're being spent. And on that that's a and it's ah it's ah it's a full document. you know in it It's signed by general counsel. It's signed by Couture. It's signed by Eddie.
00:34:20
@NoConfForOldMen
Okay. Okay. That's awesome.
00:34:23
@NoConfForOldMen
So, you know, from a performance perspective and and we're we're a college basketball podcast.
00:34:31
@NoConfForOldMen
So we usually focus on the men's basketball team. And so obviously we've had ah another record setting year this year with the team came just shy of winning the national championship.
00:34:41
@NoConfForOldMen
And so there's been a lot of success since coach Sampson's been here now with the changing landscape and this whole dynamic with NIL and revenue sharing, uh,
00:34:52
@NoConfForOldMen
know Our assumption is obviously you know donations typically are strong when performance is high. And the hope is that we've been able to to generate a lot of donor interest on that front.
00:35:03
@NoConfForOldMen
And we've seen that with the ah retention of you know star players as well as being able to attract new ones. So we're assuming that that's the case. But in general, how difficult has it been to retain athletes especially in basketball and football.
00:35:22
@NoConfForOldMen
And then, you know, we use the word culture a lot, program culture a lot. And how much of a difference has that made in terms of the
Impact of NIL on Women's Sports
00:35:29
@NoConfForOldMen
the retention factor?
00:35:31
Alvin Franklin
but I would say I feel like the retention piece, ah it's been, it's not, i wouldn't use the word easy and make it seem like it's been seamless, but I think it's been easier than most programs.
00:35:42
Alvin Franklin
And it's because of the word you use, culture, in relation to both programs. We have two of the best leaders in college athletics on both of those.
00:35:48
@NoConfForOldMen
Yeah, agreed. Yeah.
00:35:49
Alvin Franklin
mean, think about Willie Fritz and Kelvin Sampson, right? They're two two two people, of two men of high integrity. um You know, they they they they say what they mean, they mean what they say.
00:36:02
Alvin Franklin
You know, and so there is a buy-in from the kids once they're here to, to to to to they know they're part of a system that's not just, you know, some players, you know, feel like it's all about the coach and they're being in a way used.
00:36:19
Alvin Franklin
Here, that's not the case. They know that our coaches have their best interests at heart. And and that has led to kids, i mean, there We have multiple players in both basketball and football, and all honesty have been offered you know more money to be at other places.
00:36:36
@NoConfForOldMen
Yeah. Uh-huh.
00:36:37
Alvin Franklin
And they've decided to be here.
00:36:39
Alvin Franklin
And it's it because of that word culture that you use. It's not just a saying. It's a standard of how we do things. right And those two guys and their staffs do an amazing job of laying the foundation being honest during recruiting process, right, and in and laying out a plan for each player, you know, and making – and it's – you know, you talk about peer pressure and, you know, the families get involved and uncle so-and-so gets involved. But when when the coaches are honest in the recruiting process up front and they see the coaches actually living by what they said in the beginning,
00:37:17
Alvin Franklin
these kids have seen no reason to leave. And now when you type, when you think about things like we talked about the Chevron student athlete, you know, ah leadership program and, The different partnerships that we've created, we're creating a better experience for our kids on and off the field.
00:37:33
Alvin Franklin
And so now they're seeing a sense of not just my coach or my team, their lead department is starting to put their arms around these kids, you know, in a holistic manner. And that's helped tremendously as well when we talk about retention.
00:37:48
@NoConfForOldMen
Okay. Yeah. I mean, it's fantastic. And, you know, we're big fans of, uh, of the coaches that we've got on board for the main revenue sports, but you know, now we've had quite a few changes on the women's side, right?
00:38:02
@NoConfForOldMen
So beyond football and men's basketball, we've now seen new coaches being brought on board for women's hoops, women's soccer, as well as women's softball.
00:38:12
@NoConfForOldMen
Now, is NIL playing as big of part, NIL and rev sharing, playing as big of part on the women's sports side as well? Are we seeing a similar dynamic there as well? And how are we doing there now, especially with new leadership on board?
00:38:29
Alvin Franklin
we're we're sitting we're I mean, it's it's it's playing a part. You know, you see now, especially, in you know, and and when you especially you speak about women's hoops and you look at, you know, we look right down the road and we look at, you know, LSU, for instance.
00:38:44
Alvin Franklin
You know, they won national championship recently, couple years ago, and they've had high visible players. people that have, you know, kids that have been on a national scene that have gotten really big NIL deals, right?
00:38:59
@NoConfForOldMen
Yep. Mm-hmm.
00:39:00
Alvin Franklin
And in a way, and you the Caitlin Clarks of the world and the Paige Bickers of the world, they've they've changed the game when it comes to women's college basketball and the visibility that it now has, right?
00:39:13
Alvin Franklin
But it's also, Tufa, it's also made it easier for our coaches to recruit, especially here, right? Coach Mitchell has something to sell when he talks about you know, being in this area and the visibility that you can have if you come and perform, right?
00:39:30
Alvin Franklin
um Softball, we see what just just this year long, Texas Tech want play for a national championship, right?
00:39:35
@NoConfForOldMen
yeah Yeah.
00:39:37
Alvin Franklin
It had their best season in school history. They went and bought one player.
00:39:41
@NoConfForOldMen
Yeah. Big time player, but yeah.
00:39:43
Alvin Franklin
Yeah, I mean, and they they had support, but people forget that they had a supporting cast.
00:39:48
Alvin Franklin
They, you know, they had they had multiple players that were all conference players that, you know, got something right.
00:39:54
Alvin Franklin
And so now, you know, the focus is for us we making sure in revenue sharing is helping. We got to make sure every kid's getting something right.
00:40:02
Alvin Franklin
That's that's going to help tremendously. Where before I would be on that was not the case.
00:40:06
Alvin Franklin
But it's it's it's something that's prevalent. It's on our mind. and And we
Conclusion and Listener Engagement
00:40:10
Alvin Franklin
want to make sure that we can provide all, not just those three sports, but all of our female sports, women's sports with the resources they need to really compete at a high level.
00:40:22
@NoConfForOldMen
Okay. Very good. I think that's all the questions that we had. Was there anything else that we've missed on this topic of NIL or revenue sharing that, that you feel like we should be covering here?
00:40:37
Alvin Franklin
You know, I think we we we covered a lot. You know, I think that, you know, if people have questions. Right. A lot of people have a lot of questions. Right. And the last thing that, you know, myself or the rest of our staff wants people to assume.
00:40:51
Alvin Franklin
You know, and that's why, you know, one of the things we we implemented this year was the Cougar Athletic Representative Program. And so now all of our Cougar Pride members and season ticket holders have their own representatives.
00:41:01
@NoConfForOldMen
Yeah, which is awesome.
00:41:02
Alvin Franklin
their own personal contact, right? Utilize it. the The mechanism is in place for a reason. If our people have questions, they see some on social media, don't don't hesitate. Don't think that, you know, we're too busy. we're That's our job, right?
00:41:16
Alvin Franklin
To be a resource for our fan base, right? We want our fan base to feel as is as connected as ever ah back to this athletic department right now. And that's something that I really want to welcome as people to understand.
00:41:28
Alvin Franklin
And if they don't know who their rep representative is Please reach out to me and I will make sure that they know their representative is going forward.
00:41:37
@NoConfForOldMen
All right. No, that was awesome, Alvin.
00:41:39
@NoConfForOldMen
ah Very enlightening for us, and I'm sure it will be for our fans as well. Thanks again so much for taking the time out. So that's it for this episode of 53 of the No Conference for Old Men podcast. Hope you all enjoyed it.
00:41:51
@NoConfForOldMen
And again, we'd really appreciate it if folks would follow, subscribe, or collect our podcast, depending on your podcast platform of choice. We're also available via the Republic of Football podcast feed from the folks at Dave Campbell's Texas Football as their only basketball-centric podcast, or at the gocougs.com website for those that prefer to digest the content that way.
00:42:11
@NoConfForOldMen
We appreciate the continued support from all. Also, please give us follow on our Twitter account, No Conference for Old Men. And again, we are in our monthly cadence now during the offseason, but please stay tuned as we're working on trying to get some coaches onto the show for some in-depth offseason discussions.
00:42:27
@NoConfForOldMen
So please be on the lookout for the next episode to download and listen. Take care, you everyone.