EP 121. What do you offer your customers who aren't YET ready to buy from you? Do you have a strong transitional call to action? A strong freebie of incredible value that you can use to capture leads and then nurture them over time so you stay top of mind with them when they're ready to buy. Why you need this, and examples of freebies to help you generate leads. 



SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/121-use-freebies-transitional-ctas-to-get-leads/

 

(FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9   



JOIN SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab    



READ FULL TRANSCRIPTION: https://app.castmagic.io/share/c47d268b-545d-470e-8e4c-3ce2b0e59ef7



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

121. Use Freebies to Get Leads

Marketing With Empathy® (MWE) helps brand content marketers drive better results by connecting heart-to-heart and mind-to-mind with their customers via brand storytelling. The show for all brand/corporate content marketers who want to connect with their audience through storytelling and are looking for help to do it better (+ the recognition, growth & personal happiness that comes from creating great work). Host, and 20+ year expert, Sarah Panus, helps you confidently create winning brand storytelling strategies that connect with/help your audience driving YoY growth for your company and yourself.



Each episode of MWE gives a behind-the-scenes look at how companies are attracting upper-funnel leads that drive lower-funnel results through storytelling. Giving you insights on actual strategies and tactics you can use to connect with your own audiences; improve brand storytelling results; and grow your professional skills (i.e. the pep talks we all need). What are other companies doing that's working? How can you level-up your career and love the content marketing work you're doing without burning out?



Think of it as a content marketing jam session mixed with chicken soup for the soul. Ready to be creatively inspired and speak a kindred language with your audience? Hit the + follow button so you don’t miss your next big work idea.



Proud member of the Marketing Podcast Network.



Themes: brand storytelling, content marketing, storytelling marketing, creativity, professional development, sanity, love your job, content strategy, marketing, advertising, editorial, influencer marketing, social media marketing