Speaker
the marketing, the branding, things and everything. Was it similar? I mean, you see it as like, okay, yeah, like things in the US, like not that you were around in the 50s. But same, same, same, same style, like same consumerism is global. Right. And I think while things change, though, from the, from the 20s, 30s, 40s, I mean, so cigarette ads, I mean, obviously, we don't have those anymore. Yeah. But like cigarette ads, a lot of stuff geared at men, older men, actually. Okay.