In this episode of Skin Anarchy, host Dr. Ekta Yadav sits down with beauty trailblazer Mikayla Nogueira to dive into the creation of POV Beauty—a skincare line rooted in K-beauty principles, clinical testing, and Mikayla’s personal skin journey. From her small-town upbringing to building a brand from scratch, Mikayla opens up about what it really takes to go from content creator to founder.

Joining the conversation is Nikki Sokol, POV Beauty’s VP of Product Development, whose two decades of experience helped shape the brand’s innovative, results-driven formulations.

Known for her makeup mastery, Mikayla chose to launch with skincare—because, as she puts it, flawless makeup starts with intentional prep. The line features hydration-first products like Drip It, Drench It, Glaze It, and Amp It, each formulated to work solo or synergistically as a full prep system. With ingredients like fermented rice water, hyaluronic acid, niacinamide, and snow mushroom extract, the formulas reflect Mikayla’s love for Korean skincare—but with the clinical rigor of Western labs.

She also shares how POV Beauty stands apart from typical influencer brands: through transparency, real testing, and a commitment to quality over hype. The brand name itself—POV—is a nod to inclusivity, reminding us that beauty looks different for everyone.

This episode is a candid, behind-the-scenes look at what it takes to build a thoughtful beauty brand in today’s saturated market. Whether you’re a skincare lover, a beauty entrepreneur, or just curious about what goes into building something from scratch, this conversation is not to be missed. Tune in to hear how Mikayla is rewriting the influencer-to-founder story—one drop at a time.

CHAPTERS:

(0:00) Introduction and Welcoming Mikayla Nogueira

(1:01) Mikayla's Journey from Dreamer to Brand Founder

(3:19) The Initial Idea Behind Point of View

(5:05) K-Beauty Inspiration and Personal Skin Health Journey

(7:28) The Power of Hydration and the Role of K-Beauty in Skin Health

(9:39) Key Ingredients in Point of View’s Formulation

(13:03) The Philosophy Behind the Name "Point of View"

(15:57) The Importance of Skin Prep Before Makeup

(27:11) The Key to Flawless Makeup: Proper Skin Prep and Exfoliation

To learn more about POV Beauty, visit their website and social media.

To learn more about Mikayla, visit her social media.

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Hallie Gould, Senior Editor at Byrdie Interview