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This Productivity System Actually Works for Founders
20 Plays1 day ago
In this episode, Ken Freire sits down with Casey Watts, founder of Casey Watts Coaching and Consulting, to unpack the power of clarity in leadership, entrepreneurship, and productivity. Casey shares the story behind her “Clarity Precedes Capacity” philosophy and walks through her Clarity Cycle Framework for helping entrepreneurs and leaders reduce overwhelm, focus on what matters, and create sustainable growth. The conversation also dives into productivity systems, quarterly planning, podcasting as a networking engine, and how expert-led businesses can build profitable, relationship-driven brands without burning out.
Resources Mentioned
- Casey Watts Coaching & Consulting - https://catchingupwithcasey.com/
- Casey Watts on LinkedIn (“Catch Up With Casey”) - https://www.linkedin.com/in/caseywatts/
- Full Focus Planner (Michael Hyatt) - https://fullfocus.co/planner/
- Kairos Unstoppable Planner (Kelly Roach) - https://thekellyroach.com/
- Working Genius Assessment - https://www.workinggenius.com/
Timestamps
- 00:00 – Introducing Casey Watts and the Mission of Clarity-Driven LeadershipCasey shares her background in education, leadership consulting, and helping organizations create alignment through clarity.
- 03:00 – The Origin of “Clarity Precedes Capacity”Casey explains how communication gaps between leaders and teams inspired her Clarity Cycle Framework.
- 06:50 – Breaking Down the Clarity Cycle FrameworkA step-by-step walkthrough of Casey’s six-part framework for helping entrepreneurs and leaders gain focus, define goals, and execute effectively.
- 12:20 – Why Entrepreneurs Struggle With ExecutionCasey and Ken discuss productivity systems, physical planners, weekly planning routines, and how to avoid overwhelm.
- 17:45 – Adapting Goals and Making Business PivotsThe conversation explores flexibility in entrepreneurship, tracking data, CEO scorecards, and using metrics to make smarter decisions.
- 22:15 – Casey’s Business Model and Revenue StreamsCasey breaks down how speaking engagements, consulting, books, and podcasting all work together to grow her business.
- 25:40 – Podcasting as a Networking and Relationship EngineKen and Casey discuss why podcasting is one of the most effective ways to build deep relationships and expand professional networks.
- 29:15 – Expert-Led Business Trend ReportCasey shares insights on podcast experimentation, CRM challenges, quarterly book launches, the future of consulting, and the legacy she hopes to leave behind.
Recommended
Transcript
Introduction to Casey Watts and Her Business
00:00:01
Ken Freire
Welcome back to another episode of the Solo Scaled Podcast. I am your host, Ken Freire, and today i am with Casey Watts, the founder of Casey Watts Coaching and Consulting. Casey, thanks for being on the show.
00:00:15
Casey Watts
Yeah, thanks for having me, Ken. I'm excited to be here.
00:00:18
Ken Freire
Yeah, Casey, i love interviewing entrepreneurs and their journey. And you've had a fascinating journey that we're going to get into. But before we jump into that, I want you to just share with everybody, what is it that you do in your coaching and consulting business?
00:00:33
Casey Watts
Yeah, great question. So um I often like to share a story just to help people visualize what it is that I do and put them into the story. So you know how you have that one closet in your house, or maybe it's a drawer that you have intentions to clean it and you open up the door and you look inside and a few different things might happen.
00:00:58
Casey Watts
You might take a look at all of this stuff and you decide, i don't even know where to start because there's just too much clutter. So you close the door and you walk away. Or you maybe are the person that pulls everything out and then you get started and you start to put things back in and then you start to realize, wow, there's so much more than I and and i anticipated.
The Importance of Clarity in Leadership
00:01:20
Casey Watts
And again, i don't even know where to start. Maybe you stop and you decide you're going to come back to it the next day and then you shove everything all back in because it's just too much. Or you could be the person who walks into the closet and you move things from one location to another
00:01:34
Ken Freire
Thank
00:01:36
Casey Watts
but you never make any real progress. And I find that that happens in our organizations as well. We have leaders who are wanting to support their teams. They're wanting to align their people.
00:01:51
Casey Watts
And somehow they start to notice that there are all of these different teams who are on all of these different pages And sometimes they don't know exactly where to start or how to begin to get people aligned so that they're excited about coming to team meetings or coming to faculty meetings or just coming to work in general, because there's just this lack of clarity about where to start and how to get people where you want them to head. It's very much the same as that cluttered closet. And so my goal is to help people really prioritize clarity so they can build their own capacity as a leader, but also build the capacity of the people in their organizations and ultimately create spaces where people want to show up. So that's what I do. My focus is clarity and my tagline is clarity precedes capacity.
00:02:41
Ken Freire
I love it. And I'm going to want to dig into that a little bit more here for these expert-led business owners. A lot of them are solopreneurs, coaches, and consultants, and they they're overwhelmed. I mean, they probably feel the same clutter. They're like, I don't know where to begin. i have to do stuff for marketing, sales, operations, fulfillment. And they're like...
00:03:00
Ken Freire
i I don't feel clear. So I want us to talk about that here in just a moment. But how did you get into this world of clarity proceeds? What was it? The word clarity proceeds.
00:03:13
Casey Watts
Capacity.
00:03:14
Ken Freire
Capacity. I was like, there's a word I missed it. Clarity proceeds capacity.
00:03:17
Casey Watts
Yeah. Yeah.
00:03:18
Ken Freire
um How did you get involved with that?
Background and Evolution into Clarity Consulting
00:03:21
Casey Watts
It's really interesting. So i I come from the education space, and that is primarily who I work with. And when I'm doing my speaking, consulting, or writing, my target audience is typically school leadership teams.
00:03:35
Casey Watts
And because I've been in education for so long, i have I've had lots of different roles. But in every one of those roles, i've found myself kind of in this, what I would call the intermundium space. So ah a person that's serving in between two different groups of people. So it could be that I was a mediator between teachers and administrators, or I was a mediator between departments. So I'm always finding myself in these in-between spaces.
00:04:04
Casey Watts
And I think the thing that sparked this focus of building clarity in order to build capacity It started when I was sitting in my office. I was an instructional specialist. And so my job was to support campus administrators and also support teachers in working toward like campus goals.
00:04:25
Casey Watts
And I had heard, I'd had conversations with the administrator saying, we have these initiatives that we feel like we've been super clear about. We've set expectations. We've told people um exactly what's expected of them.
00:04:39
Casey Watts
We have laid out this initiative And still we have people who aren't getting on board or they're still resistant or they say that they don't understand what's going on. We don't know how to be any more clear.
00:04:53
Casey Watts
And then I would hear the opposite of that. So I'm sitting in my office. I've got teachers in my office. I'm asking them. So tell me about this initiative that your principals have shared with you.
00:05:05
Casey Watts
And they all look at each other and then they look at me and one of them finally is brave enough to say, honestly, we have we never know what's going on. We have no idea what's going on. We don't know what our role is.
00:05:18
Casey Watts
And so that's that was like a catalyst moment where I was thinking, wow, we've got so many different narratives at play here. How do we bridge this gap among the adults?
00:05:29
Casey Watts
But then because I heard that and I started noticing the the gap between the adults there, I started also noticing it as I was talking with friends about their organizations or my husband would come home and he was talking about the gaps in communication between you know his department and other departments or between him and the higher ups who were making all of these decisions, but they weren't boots on the ground. So the decisions they were making really didn't make sense.
00:05:56
Casey Watts
And
Exploring the Clarity Cycle Framework
00:05:57
Casey Watts
so from there, i just started to decide how do we actually like, if I am going to bridge these gaps, what does that look like?
00:05:57
Ken Freire
Thank
00:06:05
Casey Watts
And that transitioned into eventually I developed a Clarity Cycle Framework, and it's a framework that I take not only administrators through, but I take other entrepreneurs through it to help them gain clarity for themselves, but then also create clarity for the people that they're leading. And it's really all about the habits that you're building in order to lead a clarity-driven life.
00:06:30
Ken Freire
Okay, so you started to bring clarity to a lot of people's lives within their organizations. Talk to that expert-led business owner that we were just talking about. They feel unclear.
00:06:41
Ken Freire
They're trying to do other things. Maybe they're like the coach who's like, I'm a life coach, a business coach, a productivity coach, and a yoga coach. you know like They got this whole list.
00:06:50
Casey Watts
Yeah.
00:06:51
Ken Freire
They need clarity. So maybe walk us through your framework and how can you help them with your framework?
00:06:55
Casey Watts
Yeah. Absolutely. Okay, so here's how the framework is laid out. And remember, it is habit. So when we look at this framework, it's the Clarity Cycle Framework, there are six steps to it.
00:07:12
Casey Watts
But each of the steps is a habit that you're building because we don't want to go through a framework and it be a one and done. Instead, we want to build each of those steps as habits so that we can engage with any one of those steps or habits at any point, depending on kind of where you are and what your struggles are, etc.
00:07:32
Casey Watts
So when I'm working with entrepreneurs, we look at this clarity cycle framework as the the way, the system for gaining clarity about our business. So we start with an area of focus. We decide, what is it? What's the problem that you're most struggling with? What do you feel like your area focus needs to be? And I will go ahead and say, too.
00:07:55
Casey Watts
When I take myself through the Clarity Cycle Framework in my own business, I'm doing that at the first quarter. I'm revisiting it second quarter, third quarter, fourth quarter, and adjusting as necessary. So you can enter into it at any point.
00:08:09
Casey Watts
But we look at the area of focus. What's your area of focus for your business? What's the problem of practice? And then i take people through what's called a 10-5-5 protocol. And it's really getting down to the nitty gritty, like what are the root causes for this problem?
00:08:25
Casey Watts
And of those causes, what's within your control? What's completely outside of your control? And what do you have some influence over? We take that list and we analyze it and narrow it down to just like one or two goals that fit underneath the area of focus. So now I've got goals for my business and it's underneath this umbrella of this focus.
00:08:49
Casey Watts
Once we have those goals, we start to think about the insight that we gain from our clientele. So here are my goals. Like one of my goals might be, i'm trying to think about my own goals and I have it listed somewhere, but I would have to dig to find it.
00:09:04
Casey Watts
But one of my goals might be as an entrepreneur, i really want to focus on um increasing my number of speaking engagements so that I can get on more stages and potentially gain more clients through those those speaking engagements.
00:09:21
Casey Watts
So if that's one of your goals, then you're going to gain insight from your clientele. So you might reach out to clientele and say, hey, this is what my goal is. I have a few questions about your experience with me.
00:09:34
Casey Watts
That insight that you're gaining from them helps you to to identify what are the steps that I'm going to have to take to actually reach that goal? Maybe things that I need to do differently that I haven't done in the past with other clientele or things that I might need to adjust based on what I hear from my previous clients. You might also be gaining insight by interviewing other entrepreneurs who are in the same space as you.
00:09:59
Casey Watts
You might gain insight by looking at social media and saying, what are the trends that I'm noticing that will inform how I start to reach my goals? And once you have all of that information, you then decide, how am I going to script critical moves? This is the important piece.
00:10:16
Casey Watts
Because I think so often as entrepreneurs, we're looking at, here's my area focus, here are my goals. But then we sometimes stop there and we don't take that next really important step of scripting out what are the critical moves I have to make in order to reach that
Maintaining Motivation and Tracking Progress
00:10:33
Casey Watts
goal.
00:10:33
Casey Watts
And truly listing out, and it could be you're listing out by quarter how you're going to reach that goal. Or it could be you're listing out by month how you're going to reach that goal. So it really just depends on what your goal is, how you decide to script the critical moves.
00:10:49
Casey Watts
After you script your critical moves, you basically have a plan for reaching your goals. The next step is thinking, okay, how am I going to continuously gain feedback about my progress or measure my progress? And how am I going to celebrate that? And I don't know about you, Ken, but for me as an entrepreneur and probably someone who's a high achiever,
00:11:13
Casey Watts
It can be challenging for me to celebrate my progress. I'm always looking at, okay, what's next? What's next? What do I need to do different? You know, it can be easy to lose sight of where are the celebrations, but so important to live in the gain instead of in the gaps. And so that's what that piece is all about. Let's think about how we're going to gain feedback. Let's celebrate systematically.
00:11:39
Casey Watts
And then the final step is, all right, we are looking at how we've made progress. What are my checkpoints along the way so I can calibrate and sustain that progress?
00:11:51
Casey Watts
If I don't have touch points for myself, and it could be I'm putting touch points on the calendar where I want to check in, or I'm thinking, okay, I want to be sure to reach out to my board of directors to check in with them.
00:12:04
Casey Watts
across a period of time to share that progress, then it's going to be really hard for me to actually sustain progress and look back to see what are the gains that we've made.
00:12:15
Casey Watts
So that's, in a nutshell, the Clarity Cycle framework as it um supports entrepreneurs.
00:12:24
Ken Freire
Now, I'm going to put a shameless plug in here for you, but that was a master class. I loved it. I love the cycle. I'm walking through it and people are like, oh my gosh, I got to redo this. You can either A, listen to this or just reach out to Casey and she can walk you through the whole process.
00:12:35
Casey Watts
Yeah, absolutely.
00:12:37
Ken Freire
um But I do have a question for you. As you're thinking about this, because I'm listening to the the steps. And one of the things I have found, um i used to do a lot of productivity coaching in the past. And the struggle people always had was they could write the plan, they could make the plan, but the they were hard at executing it.
00:12:59
Casey Watts
Yes.
00:12:59
Ken Freire
and like making that progress of i'm going to keep doing this so within your cycle how do you help them to one see where they're not executing well enough and to actually giving them that nudge and push that like you got to actually make moves here
00:13:14
Casey Watts
Yeah. Okay. So one of the things that I encourage people to do, and this, this is part of, so I talked about scripting critical moves. We've got all those moves so that you scripted. But then when when you start to actually implement, you are we're looking at your, for me, and it could be different, like I said, for different ah entrepreneurs, but we're looking at each quarter and then we're breaking down that quarter into each week. And then we're breaking down each week into what's happening each day. This is where i advocate that entrepreneurs have a physical planner. And I know for a lot of people, I was against physical planners for a long time.
00:13:55
Casey Watts
And I still live by like my Google calendar, my notes. i've got I've got all of the tabs open and everything to try to keep myself organized. But The physical planner, when you are scripting those critical moves and you're thinking about reaching those goals, there is something neurological about putting pen or pencil to paper and having something that you're writing down and holding yourself accountable to at the beginning of the quarter, at the beginning of the month,
00:14:28
Casey Watts
at the beginning of the week. So every week I'm not only looking and I've got it right here. I mean, nobody, if you're listening, you can't see this, but I've got my planner and on Friday I'm going to sit down and part of my routine for Friday is we're going to map out next week and we're going to map it out against my goals for this quarter and the critical moves that I said I was going to take in order to reach my goals.
00:14:55
Casey Watts
So that's one thing that I suggest. But the other thing is, if you're not a physical planner person, just you need to constantly have those ah critical, your goals visible and your critical moves visible so that everything you are doing is prioritized under the umbrella of your area of focus and your goals.
00:15:17
Casey Watts
As you know, can we can get lost in everything that social media or other entrepreneurs are throwing at us as you've got to be doing this. You've got to get on social media.
00:15:29
Casey Watts
You need this platform. You need that platform. like There are just so many things that are thrown at you. You can get lost in that if you're not prioritizing your goals every week, every day.
00:15:44
Casey Watts
And, you know, that can keep you, if you're doing that, it can keep you from overspending. It can keep you from burning out on things that aren't actually making you money and helping you prioritize those goals.
00:15:56
Casey Watts
So I don't know if that completely answers the question you were going for, but that's, those are some things that ah that we work on.
00:16:00
Ken Freire
Yeah.
00:16:04
Ken Freire
No, and I think that's extremely helpful for those who feel overwhelmed because what I have found in the past is they're overwhelmed primarily because there's almost too much information or too much to do. And what you're doing
Flexibility and Adaptation in Entrepreneurship
00:16:14
Casey Watts
Yeah.
00:16:14
Ken Freire
is breaking it down and saying, what do you need to focus on today?
00:16:17
Ken Freire
ah You know, the language I used came from Michael Hyatt primarily because I used to work for him, right? But like the daily the daily big three, right? or the day Or the weekly big three.
00:16:24
Casey Watts
Yep.
00:16:26
Ken Freire
So the similar concept. I'm curious, what ah what planner do you recommend for people who who would be like, I need a physical planner?
00:16:33
Casey Watts
Yeah, i I just started using, so this year, in previous years, I've used Michael Hyatt planners. um
00:16:40
Ken Freire
Yeah.
00:16:41
Casey Watts
But this year, I transitioned to using a planner developed by Kelly Roach, and it's called the Kairos Unstoppable Planner. And it's built specifically for entrepreneurs. So there are, and of course, there are a lot of pieces that you can use of this planner and pieces that you don't necessarily have to use. Like you have to make it work for yourself, but it has a section that allows you to start to develop goals and things like that. Again, when I'm starting to develop my goals for the year, I'm going through the clarity cycle framework first, and then I'm transitioning some of that or whatever pieces would fit into the planner in the beginning.
00:17:18
Casey Watts
just so I have something physical to go back and look at every week that I'm mapping out the next week.
00:17:25
Ken Freire
Yeah. and And with Michael Hyatt, they're the full focus planners. I use those. Those are like i do a hybrid with it with like i have I dump everything on my to do list in Asana.
00:17:36
Ken Freire
Right. But then I'm looking during my my weekly preview.
00:17:36
Casey Watts
Yep.
00:17:39
Ken Freire
I'm looking at, OK, what do i need to get done to reach my goals? And I'm using my physical planner. So very similar when you were about Google Docs.
00:17:44
Casey Watts
Yeah.
00:17:48
Ken Freire
I'm curious for you, um one of the challenges I've had, and I've had to mold and shape reshape my whole productivity productivity architecture, um and I'm curious how it would fit with yours.
00:18:00
Ken Freire
you know Right now, you're talking about quarterly, monthly, weekly. i have found as an entrepreneur, sometimes you are having to make big pivots on your goals because either...
00:18:12
Ken Freire
the environment changes, circumstances change, or you're like, man, I'm not, my offering is not working. So now I got to pivot that. Now got to put more energy. I was trying webinars.
00:18:22
Ken Freire
That's not working. So how do you account for all the flux that you need to create as an entrepreneur within your goal achievement system?
00:18:24
Casey Watts
Yeah.
00:18:29
Casey Watts
Yeah.
00:18:32
Ken Freire
Yeah.
00:18:32
Casey Watts
Yeah. Okay. That's such a good question. And there are a couple of things, i ways I think I can address that. But one of the things that is really important about your goals is that you, as an entrepreneur, we have to understand the importance of flexibility.
00:18:52
Casey Watts
So we live in an unknown market, like right? Like every day is kind of unknown. We are leading one big experiment. And I think that's one of the things that I love about it is every day is a new experiment.
00:19:07
Casey Watts
um Of course, you need to sustain that experiment for as long as you can to be able to see what are, what's the data showing about this and what's working with and what's not working. That's one of the benefits of having a physical planner is you can go back and physically see what is it that I've been working on and what have I been working consistently on and what have I not been working consistently on? Because some of those things that you're thinking, well, this isn't working may not be because it's not working. It may be because you're not approaching it appropriately. And so there could just need to be a little bit of a shift in how you're approaching it instead of
00:19:50
Casey Watts
making a shift to doing something different altogether, right? So, so I'm going to say first and foremost, if you don't have something physical to track your data or, or even a spreadsheet where you're tracking your data, definitely do that. Make that a priority. Um, this is where I'm going to put a little, like not plug, but an encouragement to people to have a CEO metric spreadsheet.
00:20:16
Casey Watts
I do Finance Fridays.
00:20:16
Ken Freire
Yeah.
00:20:19
Casey Watts
And on my Finance Fridays, I'm not only looking at finances and tracking that, but I'm also looking at, you know, what What are my podcast metrics? What are my analytics for my emails? What are my analytics for my website? So I'm looking at all of that and tracking that.
00:20:36
Casey Watts
If you don't have that, then you are going out making assumptions about what does and doesn't work without the actual data to support that. We need the data to support that because you might find that the data actually is showing that what you're doing has the potential to work.
00:20:53
Casey Watts
you Again, you just made to may need to make um some little tweaks.
00:20:57
Ken Freire
Thank you.
00:20:57
Casey Watts
But your goals, when you think about your area of focus and those goals that you're working toward, as an entrepreneur, those goals still, they're they're not so specific that you can't make adjustments, right? Like if my goal has to do with speaking and getting on more stages in order to increase revenue, then that allows me the flexibility to adjust how I'm going about that throughout the entire year.
00:21:31
Casey Watts
So those are just a couple of things that come to mind when you're talking about the flexibility of goals and making pivots. Like we just have to expect to make pivots. And that's part of the excitement of being an entrepreneur, honestly.
00:21:45
Ken Freire
Yeah, 100%. It's this fun roller coaster where sometimes you're like, this is awesome. And then you're like, why did I do this? um
00:21:51
Casey Watts
Yeah.
00:21:52
Ken Freire
But I love how you were talking about having a scorecard. like If you're not tracking the metrics on and like the key metrics for your business, man, you're going to miss out on so much or you're going to think you're doing something well that's actually not working or vice versa.
00:21:55
Casey Watts
Mm-hmm.
00:22:05
Casey Watts
Yeah.
00:22:05
Ken Freire
um So having those metrics are super huge. I guess I want to pivot here a little bit, Casey, for particularly in your business, as you're throwing a lot of great productivity and clarity nuggets at us.
00:22:08
Casey Watts
Yeah.
00:22:19
Ken Freire
How are you utilizing all this to grow your business? What's kind of been the thing that's working really well for you right now?
00:22:25
Casey Watts
Yeah.
Leveraging Podcasts for Networking and Opportunities
00:22:26
Casey Watts
Okay. So I'm going to go back to what we just said, because you were talking about, there are things that you might be doing that aren't working right. And you have to pivot. Some of those things you might really enjoy.
00:22:36
Casey Watts
For example, people have asked me before, like, what is your main purpose in the podcast doing the podcast? Like, is that a revenue stream? And it's not a revenue stream for me necessarily, but I enjoy the podcast so much. And because I enjoy it, then I want to start thinking, okay, how do I start to leverage this so that it does have an an impact on my revenue or my profit, honestly, because I really want to think about profit.
00:23:03
Casey Watts
So um with that in mind, my my pre my primary source of revenue is speaking engagements.
00:23:13
Casey Watts
So paid speaking engagements is top revenue, top of the revenue streams.
00:23:15
Ken Freire
Yeah.
00:23:18
Casey Watts
Then is consulting. The two go hand in hand, right? Like when I'm doing consulting, I'm constantly pitching like, hey, if you're looking for a keynote speaker for your next event, let me know. If this was a great session for you or a great consulting engagement and you found value, tell me about other events that you know of where someone's looking for a speaker.
00:23:40
Casey Watts
Same thing for speaking, I'm leveraging my keynote speaking for consulting engagements. And then there's the book. That's the third in my line of revenue streams. So I have a book written for educational leaders and it's called The Craft of Clarity.
00:23:56
Casey Watts
So I'm utilizing that to as a credibility piece. But I'm also saying during my consulting engagements, like if you don't have the book, now would be a great time to purchase it. Hey, do you want to purchase it for your team?
00:24:10
Casey Watts
then I'm able to sell a bulk order of books. Same thing for speaking engagements. I'll come to the speaking engagement. Hey, one of the things that would be great is if you did a bulk order of books for all of the participants so they get a book when they leave.
00:24:23
Casey Watts
So all of those revenue streams, like they go hand in hand. Now, I said I love doing the podcast. It's not a revenue stream. But here's what I'm able to do with the podcast. I'm able to interview people who could potentially know other people that have speaking engagements or people who are looking for a consultant.
00:24:47
Casey Watts
And I'm really intentional about when when people come on the podcast. So i I think about, are there event coordinators out there who are also experts who could come on my podcast and get to experience and know me?
00:25:02
Casey Watts
And in the introduction of my podcast, it talks about how I'm a keynote speaker. And at the end, it talks about how I'm a keynote speaker. So they're seeing that, they're experiencing me and kind of building that know, like, trust factor so that at the end of the podcast, when we're debriefing, I can say, hey, how can I support you as you move forward?
00:25:25
Casey Watts
Hopefully, eventually, they will they will say, well, how can I support you? And I can say, you know, I'm always looking for speaking engagements so I can share the message of the craft of clarity.
00:25:35
Casey Watts
So really I'm using it as a relief relationship building tool and a networking tool. Plus I just love to do the podcast.
00:25:43
Ken Freire
Yeah. Well, in that case that you and i were talking about, you asked me the same thing, similar right before recording. You're like, what's the purpose of your podcast? And it's a very similar thing. we just It's an engine of constantly building a network.
00:25:51
Casey Watts
Yeah.
00:25:54
Ken Freire
What I have found, most people, they think about networking the wrong way. They're like, I have my pool of network people and hopefully those people will refer me and it works, but man, it takes forever.
00:26:04
Casey Watts
Yeah.
00:26:06
Ken Freire
And then it dries up and now you need a new pool.
00:26:08
Casey Watts
Yes. Yep.
00:26:09
Ken Freire
And if you're like an introvert or you hate the like networking scene and trying to like go out there and introduce yourself and you don't want to be like that gregarious, boisterous person, like, hey, look at me and look and try to pitch yourself all day.
00:26:21
Ken Freire
It gets really awkward.
00:26:21
Casey Watts
Yeah.
00:26:22
Ken Freire
It's like, well, how do you grow deep connections, be really intimate and also like be able to and network properly? And that's why I found podcasting to be so effective because now you're building your network all day long.
00:26:30
Casey Watts
Yeah.
00:26:33
Casey Watts
Absolutely. Yeah, for sure. Now, with that said, if it's something that your listeners are like, ugh, I would hate podcasting, don't do it.
00:26:44
Casey Watts
Don't force yourself to do things that drain you.
00:26:45
Ken Freire
Yeah.
00:26:47
Casey Watts
um And that's one of the things that I would suggest for listeners. If you guys have not yet taken like a working genius assessment, that's a great place to start as an entrepreneur.
00:26:58
Casey Watts
Because if you're looking at the working genius assessment, analyzes where you get the most fulfillment, like what type of work brings you fulfillment. And so every of the ideas, everyone has two working geniuses, two working competencies and two working frustrations.
00:27:15
Casey Watts
Well, if you're constantly doing things that bring you frustration, you're going to burn out really, really quickly. So we want to do as much as we can to stay within our working geniuses and do the work that brings us great fulfillment.
00:27:29
Casey Watts
But also that allows us, like gives us enough energy to tackle those things that we don't really like. So social media is that thing for me. I really, ah it drains me to think about what am I going to post today? It's just not something that's natural for me.
00:27:46
Casey Watts
um But, and so I don't spend a whole lot of time on it. But the time that I do spend is super intentional. I try to just tie it back to those things that do bring me fulfillment.
00:27:57
Ken Freire
Yeah. Do you repurpose your podcast for all of your social media content?
00:28:02
Casey Watts
I do. So, and actually I repurpose my podcast in a couple of different ways. so I try to do two podcasts a week. One of those, typically I have a guest and then the other is just a solo episode and whatever the content is for the solo episode, I'm i'm repurposing that for social media, my email that goes out, my LinkedIn newsletter.
00:28:25
Casey Watts
um And then sometimes, you know, like a podcast episode will turn into a mastermind or a webinar. depending on how people engage with it.
00:28:33
Ken Freire
Yeah. You do that for your solos. What about the guest interview ones?
00:28:38
Casey Watts
The guest interview ones, usually i i don't do a ah whole lot of repurposing with that. I am posting that on LinkedIn. Like I'll get the clips from that because I do my podcast live.
00:28:51
Casey Watts
It's live streamed.
00:28:51
Ken Freire
Okay.
00:28:52
Casey Watts
um And so it goes to YouTube, it goes to LinkedIn, and then I'll have clips from those to post on social media. But Really and truly, I'm allowing the people that I interview to use those clips and the content however they would like.
00:29:05
Ken Freire
Nice. That's awesome. ah Casey, i love I love the niche that you're in. i love everything that you're doing. I'm sure we could talk for hours on all things entrepreneurship.
00:29:16
Ken Freire
And then we'd look up and we're like, oh, we got work to do. um
00:29:19
Casey Watts
Yeah.
00:29:20
Ken Freire
But so I want transition. We got our our final segment is our expert-led business trend report. So I mentioned this to you and those for of you who have been listening, I'm andm trying to interview 110 entrepreneurs by the end of 2026.
00:29:34
Ken Freire
So um I'm hustling. I'm making moves. It's been fun. I've been learning a lot from you guys. But same five questions. Take about 20 seconds with with each question. So question number one, what's something in your business you're experimenting with right now?
00:29:43
Casey Watts
Okay.
00:29:50
Casey Watts
The podcast is something I'm experimenting with and looking at what are event coordinators that I can bring in to try to leverage that into potential speaking engagements.
00:29:53
Ken Freire
Okay.
00:30:01
Ken Freire
Love it. Question number two, which part of your business feels the most influx or keeps you up at night these days?
Current Challenges: CRM and Client Management
00:30:08
Ken Freire
Okay.
00:30:10
Casey Watts
Managing clientele. I am still, like right now, right now, till probably within the week, I'm trying to land on one CRM platform that does a whole lot for me so that I can not only collect my potential leads and current clients, but track all of my work with them.
00:30:30
Casey Watts
Keeps me up. It's tedious and I'm not a tedious person.
00:30:33
Ken Freire
i have I have managed, I try not to talk a lot, but I have managed a lot of CRM. So maybe after this, I could just kind of point you in the right direction or confirm whichever one you're landing on.
00:30:39
Casey Watts
Okay. Yeah.
00:30:42
Ken Freire
All right, question number three.
00:30:42
Casey Watts
Yeah.
00:30:46
Ken Freire
What's a goal you're building toward this year that you're really excited about? Okay.
00:30:50
Casey Watts
This year i am attempting for, so I'm attempting quarterly launches of the book. So I've written the book. And one of the things about writing books, just, just if you haven't written a book, keep this in mind.
00:31:05
Casey Watts
You don't market it when the book publishes, you market before you market it during your writing, you market it, as it's published, and then you have to keep marketing it. And so I'm really trying to be intentional about planning quarterly book launches. Both, I mean, some of them are really simple and then some of them are a little bit more in depth, but yeah, I'm excited about that.
00:31:28
Ken Freire
Okay. Question number four. Where do you see the coaching consulting industry shifting and how are you preparing for it?
Shift Towards Human Contact in Coaching
00:31:39
Casey Watts
I'm actually excited about the shift that we're noticing because people want more human contact. ah They're eager for it. They're itching for it. And that's the piece that I love most. I don't love to do a whole lot of virtual trainings. And that's what people have looked for in the past.
00:31:55
Casey Watts
Now they're wanting to get people back in person. And so Because of that, I'm really trying to be mindful about stories and relatability. So what are the stories that I'm sharing? What are the feelings that I'm evoking? How are i how am I empowering people in just our our normal conversations so that they want to take that next step with me?
00:32:20
Ken Freire
All right, last question. What's the legacy that you want to leave behind?
00:32:24
Casey Watts
Ooh, such a tough question. ah i want... people to feel empowered because they know how to gain clarity. And when people think about clarity and the idea of clarity, I want them to think, you know what?
00:32:40
Casey Watts
Casey Watts told me one time how I could gain clarity. That's the legacy I want to leave.
00:32:47
Ken Freire
I love it.
Contact and Call to Action
00:32:48
Ken Freire
Casey, if people are listening to this and they're like, I really love what she brings to the table. i need clarity. i need help. What's the best way to reach out to you?
00:32:58
Casey Watts
Yeah, so I'm going to leave you the two the two places to find me. That's going to be first, LinkedIn. I am always on LinkedIn. I know I talked about social media, like i social media, but LinkedIn is where I'll be.
00:33:10
Casey Watts
ah So you can find me on LinkedIn at Catch Up With Casey. And then you also can find me on my website, catchingupwithcasey.com.
00:33:19
Ken Freire
Perfect. And I'll make sure those are all in the show notes. Casey, thank you so much for being in the show. And for all of you who are listening, if you really are struggling with clarity, if you're overwhelmed by your productivity systems right now and don't know where to go, i encourage you reach out to Casey. Don't listen to this and be like, oh, I'll do that next week. That's the problem you're having. You keep punting things. The important decision is you go connect with Casey and just start getting your life back.
00:33:47
Casey Watts
Awesome.