Cathy Murphy - Media Perspectives You Want To Hear

In this episode we spoke about: 

• How the media landscape changes often, having an audience based approach helps clientele break assumptions and so much more.
• Navigating the expansion in personalized ads can set you apart in whichever industry you reside. Clientele owning their own data is doable- while intentionality is required when investing in advertising budgets.
• Leadership can be challenging. It’s not a journey of perfection, but rather transparency.