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AkiyaMart is Rebranding. Here's Why We're Excited About It.

Buying a House in Japan
Buying a House in Japan

298 plays · Jun 19, 2026

Three years ago we built a tool so we could buy a cheap house in Japan. Then, we started helping other people buy cheap houses in Japan and soon we were helping folks from all over the world buy their dream home in Japan at any price or condition. For a while now, AkiyaMart has become a platform serving a large variety of homebuyers and we're changing our brand to reflect that. Listen to learn how we got here and what's next for the platform. Buying a House in Japan is a production of AkiyaMart. Find your Japan dream home at akiya-mart.com [https://akiya-mart.com/]. First time subscriber? Use promo code V4BABY for $50 off AkiyaMart Pro annual. Want a free 1:1 consult with Take & Joey, recorded as an episode? Apply: https://0oopfg486ij.typeform.com/to/bTKUZmqy Follow us on Instagram [https://www.instagram.com/akiyamart] and YouTube [https://www.youtube.com/@AkiyaMa] Questions? Email podcast@akiya-mart.com Hosts  are Take Kurosawa  and Joey Stockermans. The AkiyaMart Production Team  is Carlos  Gutierrez, Devin Silvernail, and Lukas Fotty.

Transcript

Speaker: Pretty much as soon as we named the business Acumart, we were already thinking about, okay, what's a better name other than Acumart? So business has been around for about three years. For those three years, we've all the whole time we've been thinking about what to rename to. So we've had a lot of time to think about a name. I think this is this is well overdue and I'm i'm excited, Joey, um for this new new brand name. Do you want to do the reveal?

Speaker: Yeah.

Speaker: Welcome back everybody to another episode of the buying a house in Japan podcast, the number one Aki podcast on the planet. I'm your host Joey joined by co-host Take. How's it going Take?

Speaker: Good, good, good man. i actually love our our podcast intro song. We, I recently had a lunch with one of our podcast fans, AMD customers, and he was like, that podcast intro song slaps. So my my mom said that the other day, actually, my my parents listened to the podcast. My mom was like, who made that intro song for you guys? Is it like a biggie who shot you?

Speaker: For people curious, it's go listen to who shot you by notorious B.I.G. And you'll see a lot of similarities there. And we had our our mutual friend Scooter, who's like a producer, of music guy, kind of remaster it for us. So um i'm glad I'm glad it's stuck. it It does make a difference when we start off the podcast and repress that, like gets us pumped for the pod.

Speaker: And the who shot the reason why Who Shot Ya? There's someone on the radio in New York, ah Hot 97 in New York. in new york I don't remember who it is. Is it Funkmaster Flex? I don't know if it's Funkmaster Flex or if he's still doing it. But some DJ, if you listen to Hot 97 in New York, when he just talks a little bit in between songs, you know, it's it's always Who Shot Ya? instrumental by Notorious B.I.G. b playing in the background. And I listen to Hot 97 in New York so much that I was like, OK, this is like the vibe I want to curate a little bit if I was ever a DJ. So that's kind of where I got the idea for Who Shot Ya? All right, Joey, what are we what are we talking about today?

Speaker: As most listeners of the podcast know, Take and I run a business website, purchasing homes in Japan service, all bundled under the Akiya Mart brand.

Speaker: And I guess today's a soft launch on rebranding away from the name Akiya Mart. So kind of big news. We've been working with this name for the past three years. um How did the name come about? i have a memory of when we were first building this and it was still just like a hobby project on my computer. I wanted to call it Still Stand In with like ah an I-N apostrophe because it was like, oh, these you know these are older Akiya abandoned homes in Japan, you know, sub $10,000 and they're still standing. I wanted to call it like stillstandin.com.

Speaker: I think you came up with the name ultimately. I remember you just like threw it up and so on the side and had like Kiragana Akiyama or maybe it was Katakana. I don't remember. had a little the Sakura. And yeah, I think you just got it off Family Mart. I think you're exactly right. I think this was back when it was still kind of just a hobby project. And I just like picked a name that I thought was cool. Definitely came from Family Mart. This was, you know, Akiyama, Family Mart. Um, that's where it came from. i don't even think like we discussed it. I think it was just more like I was building this hobby project and i wanted to name it something. So just for people wondering it's from family Mart and it's just Akia instead of family.

Speaker: And we couldn't get the domain name Akia without the dash Mart or like there's like this dude who was offering it to us. think it was a scam. We tried to rebrand though. We had an early rebrand. This is around the time that we bought our first property in Beppu. Um,

Speaker: For us at that time, we spent $2,000 on a domain name. That was like $6,000. I remember being like, that was like all the money we had made. it was $2,000. Oh my goodness. That's not too bad, actually, in retrospect. So this is October 2023. I don't think we officially launched the website, or at least we didn't drop the subscription paywall until January 2024. So this is three months before. The website is just completely free at this point. um And this is three months before. And we spent $2,000 on GoDaddy on Jillow.com. So if anyone wants to go to it, J-I-L-L-O-W, like Zillow, Jillow.com, the Japanese Zillow, was our thought process here. Still banger name. It's still a banger name. I remember we were in Montenegro. Gaga was with us. We were walking towards Paras, like this ocean view. And we were talking about domain names. And all of a sudden, we're like, jlo.com. like, whoa, that's so good. And we were so hype on it. And I remember we used, again, probably the most...

Speaker: Most of the money we had earned from AkiMart went straight to that domain. And we're just like, this is 100% a great idea. And then I think we yeah we stopped. You're right. It was like money we had earned. But again, this was before we dropped the paywall. Because I remember like January 1st, 2024, it was like a big deal. It was like the launch day for us almost.

Speaker: a huge proportion of our earnings had gone to this. It's 75% the money we made. No, no, no. This is definitely the right choice. the Zillow of Japan, jillow.com. So good. So we were stoked on it. So actually the Wi-Fi in Beppu, the house in Beppu, J-Logs. I forgot about it. Wi-Fi name is jillow.com. I remember I have a friend that works at Zillow and I was just like messaged him like, hey man, like,

Speaker: I think we we we quickly realized somewhere after that we had made a mistake. And I also remember the GoDaddy domain broker was like, great name. He like did not mention anything. like Tyson Fury. From a trademark perspective. But anyways, I talked to my friend at Zillow and he routed us to the trademark person who actually referred us to an external person just to tell us like, no, that's a very stupid idea. Absolutely not. Comes down to trademarks. So I don't know if we'll get into it. I've been crafting up a a LinkedIn post I'm going to do on on all my thoughts on naming, but I've got nine nine thoughts on naming a business. But one of them is check the trademark. So this is exactly why Jillo.com, we had to access it. We still have it. It it redirects to Akiyamart. So if anyone wants to use Jillo.com, it goes to Akiyamart right now. She was basically like like, she laughed at us. She was like, absolutely not, guys. Like Zillow is a very, I guess, litigious company.

Speaker: business and she was like, they're going to, especially since so it's it's the same, industry, it's real estate. Um, so I think a lot of the trademark issues is like, will consumers confuse your business for this other business? And I guess she felt strongly. Yes.

Speaker: Long-term play. hey Zillow, anyone at Zillow, if you guys want to acquire us, we have the domain name jillow.com. It could be a real seamless yeah seamless purchase. you know In hind hindsight, it might be 2020 on this one, Jerry. I'm i'm still bullish on the biggest ROI that name.

Speaker: Jillo did not work. If you guys do check it out, it redirects, but um we we stuck with Akiya Mart. Akiya Mart has served us well. I think when Joey had first put up the name, the space was not what it is now. I think 2023 Akiya space versus 2026 Akiya space has a very different landscape. It feels like There are probably a hundred other sites that have Akia something that are doing something similar to us. Time time for a change, right, Joey?

Speaker: The landscape has definitely changed and our business has changed as well. um when we Again, when we first started, i think I was only scraping properties under $30,000 for, I think, like that's what was exciting. That's what i we all thought was really cool. We were like, whoa, this place in Nichinan, Miyazaki, near like a surf break is like $6,000. That's what we found really exciting. And I think a lot of people do, it is an exciting part of the industry and that's how our, our, you know, still stand in.com. That's how our business started. We were interested in those super cheap properties.

Speaker: Uh, eventually as the business started to grow, uh, in 2024, I believe we just started scraping the entire catalog of listings. So instead of, you know, um maybe I was concerned about the database size back then. Is it you know,

Speaker: We're a bootstrap business, so managing costs, and I think we had to grow the business organically. At a certain point, we just decided to scrape the entire catalog. So why stop at, I think it was like $30,000 at one point. I remember there was a time when we stopped at $100,000, it was just stuff under $100,000. And then there was a point where we just started scraping the entire catalog. So you know we were very Akia-focused initially, um and we were an early mover in the space. But over time, the industry has become more crowded, And our business has also matured and, you know, we probably have 95% of the entire Japanese real estate catalog on our website right now. So it's really just a general purpose real estate platform.

Speaker: I think this is also driven by customers too. Like a lot of people were asking us, I remember we had filters like 50K and then 50K plus was the only filters. We're like, we're not even looking for and people kept asking like, hey, can you get like 100, 150? And we're like, ah, no. And like, yeah, it was really a customer led thing. And a lot of people have also told us like, hey, you guys just don't have Aki. It's like, ya yeah, we know. So it's It is a name that I think we have now outgrown, but has gotten us to where we are. And to Joey's point, there's just so many competitors and the the word Akia, I feel the perception has changed quite a bit. Joey had talked about it before, but yeah, Joey, any thoughts on that that term Akia actually?

Speaker: I believe that the term Akiya in Japan kind of creates bad vibes. I have witnessed domestically. Yeah. With Japanese people. So again, kind of like on these different trips I've taken, for example, one recent one to Otaru, a friend of ours was helping, um, film and direct a YouTube video for us. And he's talking, you know, he's asking to the manager at the grocery store for permission to film here or you know, this guy running a sushi restaurant and he would explain what our business does. And, you know, the name Akiyamara, he's, this is just a friend of ours who's ah a videographer. He's not like super into our business. So like, you know, I can forgive him for not understanding that we have the whole catalog when our business is named Akiyamara. But he would explain to these people that, oh, you know, these are, know, we're helping people purchase these Akias around Japan. And I would say out of, I don't know how many of these conversations I witnessed, 10 total maybe, i would say zero out of 10 people were stoked on the business. Zero out of 10. Maybe, maybe sort of like half were neutral. And then I feel like half were kind of like, what is this, what is this business kind of going on? Like little bit sub neutral, I would say. Not, not like,

Speaker: angry or upset or anything like that, but they're just like, ah, okay, like, this, this is like a, not, not a business I'm personally stoked on. So I think that Akiya kind of like brings up feelings of Japan to people that, you know, kind of brings up feelings that like the economy is not doing good, you know, aging population. Like, why are there so many Akiyas here? The Akiya Mundai, the Akiya problem you hear, right? I feel like it's slightly a negative term in Japan. It's not a positive term. So I think rebranding away from that, I could be totally mistaken, but I don't think it's positive. It's either neutral or negative to a Japanese person's ears. So I think let's rebrand away from that. 100% agree. Makes sense. Like, akia is not like a great thing for the country, unfortunately. It is, of of course, foreigners see that differently as an opportunity. So like, like imagine someone coming to California being like, there's abandoned homes everywhere. Like, it like so great, you know, abandoned homes. i understand the, the, the sentiment and,

Speaker: Yeah, I totally agree with everything Joey said on and our experience. Like, I think we have been quite careful to kind of explain our business to folks. But at this point, yeah, I think we have outgrown Akia. I think it's been fascinating, our journey on this, like this naming journey. what Because, you know, as we highlighted with the Jillo story, pretty much as soon as we named the business Akia Mart, we were already thinking about, okay, what's a better name? other than Akimart. So business has been around for about three years.

Speaker: For those three years, we've all the whole time we've been thinking about what to rename to. So we've had a lot of time to think about a name. We've had a lot of like false starts. There's like a lot of trade-offs, I think. um you know Anyone that's tried to name a business will will realize, and I've got nine again i got my nine tips and tricks or nine pieces of advice we'll we'll get to. But yeah, as Taki mentioned, um one of them is the domain cost so sometimes domains are just crazy expensive so the the example i was going to highlight is was tanuki.com i think that was like a million dollars such a good name that man we could get tanuki.com Tanaki is like the raccoon dog thing in Japan. But yeah, million dollars for that domain. I understand why like VC backed startups can blow this much money on names. I've always like, how did they get this domain name? It's like, oh, they spent a million dollars on it. So if you're a bootstrap business, you know the deal. It's it's not easy to spend.

Speaker: you know ah more than a couple thousand dollars on a could-be vanity name. So I think we did it the right way, Joey. We kept with the name. We kept building the business.

Speaker: On the foreigner side, though, too, I think the Akia buzzword is getting a little bit out of control, too. In what sense? I think the idea of Akiya and dilapidated abandoned home kind of go hand in hand for foreigners right now, where it's not more so vacant home. It's just more like their picture is like a truly abandoned, messed up home. And I, people, people are going to be like, you guys are stupid for rebranding away from it because that's what foreigners are looking for. But I think this is a longer term play for us.

Speaker: I think we we do want to, you know, be in the domestic market eventually too. I think we can always just build SEO landing pages specifically about Akia. Like I don't think you need to have Akia in your business name to capture that traffic. I think this is this is well overdue, and I'm i'm excited, Joey, um for this new new brand name. Do you want to do the reveal?

Speaker: All right, everybody. So the new name is Moco. moco M-O-K-O-M-O-K-O.com. I just said I didn't want to spell for people, but Mokomoko. So a lot of people are going ask why Mokomoko.

Speaker: And I think there are some very valid reasons here. And i again, i would just preface this that naming a business is all about balancing trade-offs is what I've learned here. Um, so some, let me just talk about why Mokomoko, and then I can talk about some of the more nuanced aspects of naming, but Mokomoko is a Japanese onomatopoeia.

Speaker: Um, for people that are familiar, like gnocchi gnocchi, the sound that a bamboo makes when it grows or, you know, Pika, Pika, Pika, Mogu, Mogu, like all these different onomatopoeia, Daba Daba, Gata, Gata, you know, all these different onomatopoeias that Japanese people, they have adjectives to describe things you know in this way too but these automatic pias are such like a rich and playful and expressive alternatives to using japanese adjectives that i think are uniquely japanese um they're cool uh like i said kind of this playful um kind of vibe to them so moko moco is a type of fluffy and

Speaker: It was very hard for me and Take to understand exactly what type of fluffy it is because there's also fua fua, which is another type of fluffy. And every time we'd be like, okay, is like ah rack is a tanuki, is a raccoon mokomoko? I Googled that. I Googled like, like i was trying to we we were doing tanuki.com and then we had all these raccoons in our Tama base cam and I was like, is a raccoon's tail mokomoko? And I've learned it's not, unfortunately, so.

Speaker: um It's not fluffy enough. It's a cloud. So think of like a, I think it's of like a bulbous, soft and fluffy. So I think like a cloud, if you Google Mokomoko, think you might have to Google it in Hiragana or Katakana. You'll see like lots of kind of fluffy blankets or like really fuzzy type, you know, kind of teddy bear type sweaters. So Mokomoko just means soft, fluffy.

Speaker: Usually it seems like 90% of the time I've been asking friends around 90% of the time, it means like cloud fluffiness. All right, but let me throw in the wild card definitions from Google here.

Speaker: Mokomoko also is a traditional Hawaiian sport, Joey. In ancient Hawaii, Mokomoko was a dedicated ancient form of hand-to-hand combat and boxing. Okay, pretty sick. Pretty sick.

Speaker: pretty sick In the Maori language, New Zealand, moco moco is a general term used for lizards, including skinks and geckos. So that's cool fluffy geckos, hand-to-hand combat, pretty all-round triple threat, pretty sick.

Speaker: This was not the only on Omatopio we thought of. There's lots of other ones. We also tried to buy Dabadaba.com, which is actually the, um, incorporated name of our business in the States. But I think Moco Moco, one of the main things that we did with this is there's no A's and there's no I's in the name as we learned with Akiyamart, a lot of people, there's a lot of ambiguity with A's and I's in English. And so Mokomoko removes that. There's only one way to pronounce it. And it's the same across Japanese and English. Like English speakers will say it the exact same way as Japanese speakers. And they they will not say it a different way. And there's no like guessing at how it should be pronounced. Joey kind of started teasing this. So maybe a year or two ago, we listened to a podcast from actually the Zillow founder, and he gave a couple of really interesting tips on naming a company. And um joey Joey's compiled today nine quick hitters on naming domain names. Joey, you want to start start with number one?

Speaker: Number one, tomato, tomato, A's and I's have ambiguous pronunciations in English. You should avoid them. That is my... ah they They're not in any like ranked order. It's just nine jumbled. But so that's the first one on my list. Number one of avoid A's and I's as people will pronounce them differently. Number two, this gets into what Tiger was talking about. I looked up his name. His name is Rich Barton and he's a CEO and founder of Zillow. And he had some interesting naming ideas that we definitely took to heart when we were thinking of MocoMoco. And I think the first one that was really interesting was it should be a good dog name, which I thought was cool. Like Zillow, you could name your dog Zillow or like kind of like he was like, it's kind of like Willow, like Willow is a good dog name, Zillow. Moco Moco, like maybe a dog named Moco would work. Moco Moco is kind of like a, you know, when you're yeah, cute version of it. Like Moco Moco, I do think it is approaching that like cute, it it can be used as a dog name. So I thought that was good advice.

Speaker: Pomeranian fur is considered Moco Moco. Just for that. Let's go Pomeranian fermerranian fur. Pomeranian fur. Number three, um aim for a name with a high Scrabble word score. So J's, Y's, Z's, you know, X's, K's, et cetera. I think that this is going to lean into just kind of being a more unique name. And again, i don't think it has to make like super much sense. But again, this is just Rich Barton's um thoughts on naming. And i think that's a pretty good one too. You know, aim for rarer words, which are going to have these rare letters in them.

Speaker: Number four on the list, this is also from Rich Barton again, is go with a name that you can brand. So Tuck and I, we almost bought ponzu.com, which is available for $5,000 right now on GoDaddy if somebody wants to get it. I think it's a good one, ponzu.com. If you're running a Ponzu brand, maybe.

Speaker: um But the problem with Ponzu and these, I saw a business on LinkedIn the other day called pancake, all these businesses named after for something specific, going fighting that SEO traffic. It's like hard to like really brand that as your brand, right?

Speaker: We did this exercise with Google. ads the other day like how would we if we had bought ponzu.com like would we just be buying ads against that keyword and like that's gonna be really expensive had we started out with mocha mocha might have been harder i think akia the keyword has brought a lot of people to us but the challenge here is to make a brand from scratch versus depending on an existing word you know zillow was not a word prior to them probably you know branding it like as they did so I think we're in a similar kind of zone that we're excited to brand a word that isn't typically branded in the US. Number five, the web domain should be for sale and within budget.

Speaker: Damn you, tanuki.com. Okay. So yeah, obviously just make sure you can buy the domain because otherwise you're going be stuck kind of like Akia dash Mart, which I'll get into later. That's another one of my tips, but yeah, you want to be able to, I think, buy the domain and you see these like, again, this, this business I saw called pancake their biz, their website is get pancake now.com or something like that. and it's like, are you going to keep that domain forever? Like I think you got to buy the the right domain. Number six, we already mentioned trademarks should be clear. Don't make the same mistake we did with jillow.com, although you never know. That could be our highest ah ROI purchase someday.

Speaker: Someday, someday. Number seven, it sucks to have a name you have to spell out for people. So like Akia, again, we have to spell that out. Number eight, sucks to have to tell people there's a dash in the domain name. Those two kind of go hand in hand there. And finally, number nine, this is specific to our business, should be a name that can be easily pronounced by both English and Japanese speakers with no ambiguity.

Speaker: The signs kind of pointed to this a little bit. I remember I was cleaning my parents' bookshelf out and there's this like one Japanese kind of picture book of mine when I was a kid and I flipped to the first page and it had like mokomoko, I forgot what it was exactly. It was like the mountain yams are mokomoko and I'll post the photo here. And I just like, whoa, this is too too crazy. the The first page i I pulled to as we were kind of having this was like, all right, this is a sign.

Speaker: Mocomoco.com. Joey, when do you think we're going to make the switch? or what Where do we go from here? The domain just redirects to Akia Mart right now. If you go to Mocomoco.com, you're going to get redirected to Akia-Mart.com.

Speaker: Sometime we're going to make the switch. There's going to be, ah unfortunately, There's going to be a lot that goes into this. And we're also doing some corporate restructuring under the hood as well. So there's going to be a lot of changes we're going to need to make in a short window of time. um You very, very likely, we just don't have, you know, it's just me writing the code on the back end. So, um,

Speaker: Very likely you will see some hybrid MocoMoco Akiyamart stuff for a window of time. We're going try to get that cleaned up as soon as possible. But in this um ah rebranding, we've also gotten some help on new brand colors. So we're we we're updating our brand guideline. um The Akiyamart purple kind of came about randomly before that it was pink it was actually akiyamart sakura sakura sakura pink that was good yeah yeah good era sakura pink and then at some point we we morphed into akiyamart purple which is really just a random um

Speaker: color that picked i think i actually took that airbnb that kind of reddish pink brought it into photoshop or photopea one of my favorite websites it's a free online photoshop and then i just kind of like move the hue slider to purple from the airbnb pink color so that's the only reason the color is is purple um but we're doing a whole uh color update on the website so you're to see some naming changes to moco moco and some color updates and for ah a window of time you might see both akia mart type stuff and the new stuff but um i you know i hope everybody can just just deal with that for a short period of time

Speaker: Yeah, we got we get a lot of feedback that like, hey, you guys, branding is all over the place. And it's totally true. We're we're like two dudes here. And we've kind of just like thrown up YouTube, throw like our Buying House in Japan podcast colors are off from our Instagram, from our website to our newsletter.

Speaker: It's time we are we are leveling up across the board. It was really eye-opening doing this, what did you say, like design questionnaire with Irene? what but Yeah, we did some kind of like brand exercise of like,

Speaker: What is our vision? Who's a customer? What do we want? And I'm really excited to launch these new color palettes and designs on the site because it I think it is a better showcase of you and Joey, and who we're targeting.

Speaker: I think ultimately, you know we've learned a lot catering to almost anyone and everyone on Akiamart that we're kind of niching down and we're going to put a little bit more of our style and taste that I think the the new the new design is going to be a banger.

Speaker: something that irene is the name of the brand designer we were working with something that irene said she asked us to show her some some websites that we liked or thought we thought we were well designed and i think we gave her some like crypto related ones coinbase or like i i think robin hood i like robin hood you know a few different websites like that um she she really didn't like those websites but she had a good or yeah Her point was that they're very cold and kind of like sterile and maybe for like a financial institution, that's the, the, the way they went. But you know, it's kind of like a white background. They have like a primary color kind of thing. And if you look at Aki and Mart, that's exactly what we are. White background, the purple primary color. um And so we definitely went in a warmer,

Speaker: direction and then kind of seeing side by side our current website and then the Figma AI mocked up version. um I agreed with Irene. I thought, okay, she she hit the nail on the head here and definitely our site feels more warm and inviting under this new color scheme.

Speaker: We should have Irene come and come in and describe why she picked stuff. And it was just like, as she was doing all this, it was like amazing to me and Joey. Like, we are just not wired this way. She's like, you want this color for this feeling? And I'm just like, what? And she really put a lot of thought. And she's a very experienced, I think she was like H&M designer for a really long time. She did our- Zara. Zara. Zara, the Zara designer. We found her because we were doing my bachelor party in Indonesia surf trip and the t-shirt designer from that surf camp was her and we reached out to her and it's just kind of grown into this this cool partnership with her. So really excited. At some point, we'll have her on the podcast to describe why we picked these colors or why she picked these colors and why we like them. If any of our listeners actually have done like a brand, I guess, redesign or name switch kind of stuff, I think we got this, but I'm sure there's people who have done this before because it is a lot of things. you know We have to change bank accounts, IG, YouTube, whatever. I think the podcast will stay the same because we have...

Speaker: bye buying house in japan podcast great domain man i think i that's a the cleanest we could have got we got it there early but um yeah if anyone has experience with this stuff please reach out to us podcast at akia-mart.com i know there's some cool folks who are listeners also if you have not liked our podcast yet please like it we are at 130 likes i think the new goal joey we got we get to 150 and then we we plateau for a little bit but was gonna say 250 250 same same age as america same same age as america okay um so moco moco.com again that's the name can't be messed up some people call it it loco moco which is not too bad but moco moco.com is coming your way um it's i think i'm excited jerry this is a new new page for us we're kind of getting out of the akia niche i think a little bit but we are of course still helping people buy

Speaker: and We can still help you buy Akiya's, but we can also help you buy something more expensive too. I think that's kind that the direction we're going in. It's whatever's on the market in Japan, we can help you buy. Totally. And I do think like with this design too, we are trying to cater to people who like our style. We are not for everyone. Some people are not going to like how the website feels after this, but it's also like, I think I just listened to podcast from Jason Fried on on the founders podcast. And he's just like, build the product you want. The people will come. Don't worry about the rest. And I think that's a little bit of the mentality I think we want to take and

Speaker: Cause there's so many directions we could pay, you know, we've from YouTube thumbnails being looking like Mr. Beast to optimize for clicks versus style. Like we've had all these conversations recently. And I think Joey and I have to stay true to our ourselves and and just keep building what we want to build and trust, trust the process.

Speaker: Only way to do it. And a lot of like advice kind of Irene gave us. kind of felt a lot like she was saying, it's hard, like, here's the brand guideline, guys, it's hard. You're gonna be tempted to introduce, like, new font faces, new colors, like, the temptation is gonna be constant, and she's like, you gotta, you gotta, like, tie yourself to the mast of the ship so that you don't do all these things. So, in the same sense, like, yeah, like, hopefully we start updating our YouTube thumbnails and and everything to reflect this, and I feel like there there's gonna be that temptation for, you know, some video, and it's like, you know,

Speaker: Her advice was don't don't do it. Don't give in to that temptation. Stick true to your your brand imagery. Yeah, I think there's ah that's where with restraint, there comes, I think, creativity. So excited to put ourselves in a little box here from a branding perspective. And a again, listeners, give us feedback. Again, I know not everyone's going to like mocomoco.com, but it's it's coming.

Speaker: It's coming.

Speaker: Thanks for listening to this week's episode of Buying a House in Japan. If you find the show helpful or at least entertaining, give us a five-star rating. Takes five seconds and really goes a long way. If you or someone you know is looking for a Japanese home, check out Akiyamart.com, our English-friendly site that lets you browse over half a million listings. That's A-K-I-Y-A-M-A-R-T.com to find your dream home in Japan.

Speaker: If you've got questions or feedback, drop us a line, email contact at akiamart.com. You can also find us on Instagram as well as TikTok, where we post properties, tips on the home buying process, and updates on our own purchases and renovations. Thanks again for listening, and we'll see you next week.

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