Building a content marketing strategy is a lot like building a house, says Visme's Farzad Rashidi .

You need a good foundation and infrastructure and a nice facade.

You need to have a clear understanding of the best keywords that will attract readers to content and determine the most relevant channels to publish content.

But creation should only account for 20% of your time.

80% should be devoted to promotion and distribution, as well as updating and refreshing existing content.

That's the formula for content marketing success.