The Challenge of B2B and Tech Marketing

Business-to-business marketing is different than the business-to-consumer approach. Add the complexities of technology to the product and it can get far more layered and confusing.

Marcy Massura is not only very skilled at translating the complex to drive marketing success for B2B and tech companies, but she has a specific focus on aligning brand marketing strategies with business objectives.

Massura is the chief marketing officer at Brightspot which is a technology company that provides content management systems for websites, apps and other executions, as well as other services. We talk to her about that, the challenges of B2B and tech marketing, the fight for prospect’s attention and more.

If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review!

This episode of Digging Deeper is brought to you by PodchaserPro.

PodChaserPro is the professional version of Podchaser, which helps anyone find, manage, rate and follow podcasts. PodchaserPro, however, gives you access to that critical audience information you need for media planning and buying, or public relations or influencer outreach to podcasts.

If your brand or agency would like to find out more, go to PodchaserPro.com/falls. Sign up there and make your podcast outreach and media planning more effective!

Digging Deeper is a podcast on the Marketing Podcast Network.

Learn more about your ad choices. Visit megaphone.fm/adchoices