#128: Building a Mushroom-Based Granola Brand - Parker Olson

In this episode, I spoke with Parker Olson, the founder of Forij - an award winning granola enriched with vital brain nutrients (derived from mushrooms)

We covered:

✅️ How he started the business while living in a tent in his back garden to make more space for raw ingredients in his room
✅️ Why Parker decided to start a business within mushrooms
✅️ How he has grown the business, the challenges, especially with mushroom as an ingredient being one that is ‘unpopular’
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