043: Building Community Through Storytelling and Podcasting with Jeff Humphreys
In this episode of The People Teaching People Podcast, I sit down with Jeff Humphreys, owner and founder of Shortline Creative and host of The Calgary Sessions podcast.
Jeff and I met in person for the first time at The GRAND theatre in downtown Calgary in early 2024. Jeff’s company was doing some interviewing and filming for promotional material for PodSummit YYC, an upcoming podcast conference that I am so excited about taking place on September 20 and 21, 2024. More recently, Jeff has been a role model, sounding board, and mentor for me in the world of podcasting. I admire his laid-back yet professional approach, his curiosity, thoughtful questions, commitment to storytelling, and strong sense of community.
Jeff Humphreys, a born and raised Calgarian, is the owner, founder, and creative storyteller with Shortline Creative, a digital marketing agency based in Calgary, Alberta. With over 20 years of experience in the digital space, Jeff has held various roles including digital and social media manager, web coordinator, web designer, and production artist. Beyond his work at Shortline Creative, Jeff hosts The Calgary Sessions, a weekly podcast about the people that shape Calgary. The podcast highlights the stories of local athletes, artists, and entrepreneurs, sharing their inspiring journeys, triumphs, and challenges, and contributions to the vibrant heart of the city.
Listen in as we talk about:
03:00 Jeff’s story
04:02 Starting Shortline Creative and podcasting
10:48 Reflections on education and personal growth
16:29 The role of athletics and fitness in Jeff’s life
21:03 An “unagency” approach to digital marketing
27:20 Creating space for sharing stories
30:58 Starting a podcast – advice and insights
37:18 Challenges and realities of monetizing a podcast
38:40 The value of community in podcasting
40:39 PodSummit – connecting podcasters and building community
48:00 Lifelong lessons from family foundations
51:39 What Jeff is most proud of
52:40 Jeff answers some rapid-fire questions
55:58 Curiosity creates experiences
Connect with Jeff:
- Websites:
- Jeff Humphreys: https://www.jeffhumphreys.ca
- Shortline Creative: https://www.shortlinecreative.com/
- Instagram: @jeffhumphreys
- LinkedIn:
- Facebook: @TheJeffHumphreys
- Podcast: The Calgary Sessions
Connect with Tiana:
- Website: https://tianafech.com
- LinkedIn: Tiana Fech
- Instagram:
