You can have a great product, a clear vision, and a solid strategy, but at some point, we all need other people to help bring our vision to life.
That's why we're wrapping up our Business Maintenance Check series with leadership and team.
And when we say "team," we don't just mean employees. Your team may include contractors, designers, advisors, agencies, or anyone else helping you make decisions and move your business forward. The question is whether the people helping you build your business understand the standard you've set and are aligned around what you want your brand to be known for.
In this episode, Clint and Katie talk about why leaders need to model that standard themselves, what to look for beyond experience when you're hiring, and how your brand strategy can help guide everything from interviewing and onboarding to coaching and developing future leaders.
You'll also hear why it's important to hire people who can both lead and follow, how strong leaders create an environment where good ideas can come from anywhere on the team, and what Ernest Shackleton's story can teach us about building a team that can make it through some pretty challenging circumstances.
Your strategy sets the direction, but aligning the right people around it carries it forward.
In this episode:
Why setting the standard (aka Brand Strategy) starts with your leadership
How your brand strategy can help align employees, contractors, and other partners build towards your vision
What to look for (beyond an impressive résumé) when you're hiring
Using your values to guide interviewing, onboarding, coaching, and performance
Why developing other leaders becomes increasingly important as your business grows
Creating the trust and environment that allow good ideas to surface throughout your organization
What the book Shackleton's Way can teach us about leadership, adaptability, and team culture
Want to take a step back and look at your own business? We're here to help!
The Real Food Brands Brand Checkup will help you assess where your brand is strong, where things may be getting out of alignment, and where to focus next. Get your Brand Checkup Scorecard HERE!
Want more help thinking strategically about your brand? Other resources:
Subscribe HERE to my weekly email for a brand insight + 3 practical ways to apply it each week. This week you'll find more details to help you think through your intentional customer journey.
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Have a great week -- see you in your inbox Friday, then in your favorite podcast app again next Wednesday.
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