Become a Creator today!Start creating today - Share your story with the world!
Start for free
00:00:00
00:00:01
Important Takeaways from the First Ten Episodes
108 Plays3 years ago
Today, as a celebration of finishing 10 podcasts, we’re going to do a recap podcast where we go back and cover incredible tips we’ve learned from our guests.
Hiring Your First Sales Person for Video Production
- Don’t call them a salesperson
- A sales person must be an integral part of your team
- They love video
- A “pro” salesperson will rarely work as a video sales person
- Know your client’s calendar
- Hit them with ideas when they need them
- Clients and agencies LOVE ideas
- Know their fiscal calendar
Managing Client Relationships for the Win - With Elements Studio of North Carolina
- Put everything in the SOW
- Make sure to DO an SOW
- Good fences make good neighbors
- This really helps with the client is doing some of the stuff for the project
- Don’t hesitate to OVER-communicate
- AND…Make the first 30 minutes on set completely awesome for the client
Making Sales Easy by Going After Low-Hanging Fruit with Jen O’Brien
- Get a referral from every job
- Land and expand
- Pitch different departments
- Take advantage of making explainers, talking heads, etc. for other clients within the org
Creating Systems to Grow Your Video Production Company
- Basic Gear Management System as your starter system
- We all have this problem of not having all our gear on set sometimes
- Start small on systems and grow out from there
- Don’t recreate the wheel on every project
Creating a TRULY Creative-First Video Production Company - With Tony Fulgham
- Take your creative seriously
- Practice your creativity with - “experiments”
- Pitch your creative properly (make sure they understand the process)
- Get paid for your creative - even if it’s only a little in the beginning
Doing Well by Doing Good with Soulcraft - With Aaron Straight
- Following the thread of your career, what gives you satisfaction and pleasure in life
- Your career doesn’t have to be all planned out - you can go from one thing to the next and follow your bliss
- You can open many doors in pursuing what you love
- You can really start to define your niche in this way, too
The View From the Top with Shane Dillon
- The best companies COMMUNICATE
- People who really listen succeed
- Companies that really listen reduce scope creep
- Prod. Co.’s that really listen have the best relationships with their clients
Scaling Video Production with Multiple Offices and SEO - With Blake Barnett
- Be willing to think outside the box to grow
- You’ve got to think outside the box in our business to be able to get attention and be successful
- One way is through good Search Engine Operation (SEO)
- Another way is launching side ventures (likes Shoots.Video) to boost your brand
Recommended
Transcript
Podcast Introduction and Purpose
00:00:04
Speaker
Okay. We are back with crossing the axis, the biz side of video production. I am Max Kaiser, the CEO and founder of pipeline, the all in one solution to managing your video production projects in the cloud. I am joined by my partner in crime, Jake Rorta.
00:00:27
Speaker
Hey, I'm Jake. We basically create pipeline in order to help people do better with their video production company on the business side of things, hopefully allowing you to also be more successful with the creative side of things and everything you want your company to be.
00:00:46
Speaker
We thought an interesting thing to add to that would be this podcast wherein we meet with other folks or just talk amongst ourselves about things that we think you could do or you might be able to learn from your peers in making your production company more successful financially, more successful creatively.
00:01:06
Speaker
That's why we created this. It's been pretty successful. This will be our 11th podcast and we've actually had over 500 downloads of the podcast.
00:01:17
Speaker
which has been great. In each one of these podcasts, I feel like we've learned something really terrific from the podcast. And I thought it would be good on the advent of our 11th podcast to just recap quickly all 10 of those podcasts and what was like the most important thing from each one that we could share with you. So you can think of this podcast as sort of a greatest hits.
00:01:41
Speaker
Um, but if you don't have time to go and listen to each podcast, I also think you will get from this, the key things you needed to get from our first 10 podcasts started to get you up to date.
Hiring and Sales Strategy
00:01:52
Speaker
Let's kick it off with our first one, the hiring your first salesperson. What did we learn from that one? This is one Jake and I did together. Uh, the number one thing we learned from this one is don't call them a salesperson.
00:02:04
Speaker
I think this pretty much summed up the entirety of that podcast. Definitely. That and also they really have to have a love of video and a problem-solving mindset. Sales for video is not like
00:02:20
Speaker
sales for any other thing where somebody sees the value in it right away, a printer, a computer, those things people see the value in. Video, you've got to kind of walk them through that process of how that video is going to help their business. Wouldn't you agree?
00:02:36
Speaker
Yeah, it takes a very special kind of person and I learned the hard way that hiring sales pros is just was not successful. Hiring people that love video were great at talking to people, had a sort of producer mindset. These were the folks that turned into really good salespeople. So
00:02:56
Speaker
That was really the import of that first podcast. You can listen to it to really hear the details of it, or you can read about it. We also have a transcript of it at our website, videopipeline.io under resources. You can also read it there if you choose, but that was really the critical part. Salesperson for video production is a very different animal from a salesperson for practically any other industry.
00:03:21
Speaker
Don't imagine that you're going to go out there and hire or put even your listing out saying, I'm looking for a salesperson. You probably really just want a video person that maybe is not that technical, maybe a director or producer who really a producer might be the natural person to move into the role if that is someone that you know that loves video and loves talking to people.
00:03:46
Speaker
That's the kind of folks that people are going to want to meet with and it's going to be successful in selling your projects.
Client Proposal Strategies
00:03:52
Speaker
I like it. I like it. So speaking of sales, let's talk about our season of sales podcast. Season of sales was number two. Again, another one with Jake and I. The number one that I see taking away from this is know your client's calendar.
00:04:07
Speaker
Definitely. You want to hit them with ideas when they need them. It starts with their fiscal calendar. When is their year end? Because that's when they start planning their marketing calendar for the next year. All companies have a different fiscal year end. Most have it at the turn of the year.
00:04:24
Speaker
But you never know so just knowing that I always found it really successful to try to get in with them a few months before the end of their fiscal year to get on the marketing calendar for the next year maybe we had just talked about some ideas, broadly, just if you're on that marketing calendar if you're on the budget, I should really say if you're on the budget for the next year.
00:04:45
Speaker
It's amazing how much more money you can get for your project and how much more chance of getting that project produced you will have. Definitely. And also their events calendar. Wouldn't you say knowing a corporation's either marketing events or in-person conference type events? Absolutely. Non-profits that also looks like knowing their gala events calendar.
00:05:09
Speaker
Well, yes, if it's a nonprofit, then knowing the gala event calendar is critical. I mean, obviously knowing when their event usually is keep that on your calendar. You know, this is we're talking about if you're doing a video for a gala auction fundraiser type thing, they usually do them annually, or at least they did before the pandemic. And you can
00:05:29
Speaker
Generally, if you're, you know, one of the great things about nonprofit work was always that we found that if they liked you, they stuck with you and they keep coming back, but it was important to call them, say they had the festival or I'm sorry, the auction in like February, you really wanted to call them in September of the year prior and get their attention and say, we got to start working on this now because sometimes they're not on top of it. And honestly, nine times out of 10, we would get the job just from doing that. So knowing that calendar and not being afraid to,
00:05:59
Speaker
Say, I know your calendar, I've got some ideas to give you. People in marketing love ideas. They just love ideas. It makes you seem like a partner and not a vendor. So don't be afraid to hit them with a knowledge of their calendar and to be generous and give them some ideas. Nice. Nice. So now I have the sale. How do I manage that relationship?
Client Relationship Management
00:06:21
Speaker
And we talked about this in our managing client relationships. It was actually you in Element Studio. I wasn't on this one.
00:06:27
Speaker
Absolutely. This was a great one. This is our first one where we had guests come on and the guests were just fantastic. Steve and Alex from Element Studio in North Carolina. These guys are doing about one and a half million a year and they have a big studio down there. Check out their website, Element Studio, and you'll see a great studio.
00:06:50
Speaker
they want to talk about managing client relationships, I could not be more happy to talk about that. Basically, it came down to the thing we kept repeating was put it in this statement of work, make sure it gets in that statement of work, whatever it is, you want to have a good relationship, it all starts and ends with the statement of work.
00:07:10
Speaker
Is that really about setting those expectations? Absolutely. It's about good fences make good neighbors. It's about just having things clearly delineated. It really helps when the client has said, well, let's do it for a little less and our team will take on a lot of it. You want to detail exactly what they're going to do so you can hold them accountable.
00:07:30
Speaker
It's just all about, you know, the other thing that Steve and Alex talked about was just communication. And this is communication. The SDW is a written form of communication that gets it all down. And yeah, it just, it takes a little extra time. It doesn't if you're using our software because we have built in contracts.
00:07:51
Speaker
It takes a little extra time to get one written out and fleshed out for your client, but it makes all the difference in the world. It's also a great way to control scope creep. If you put in there, this includes X number of hours of editing or X number of reviews. If you go over, it's going to be this price. It keeps the client from ever being surprised or having the ability to say, I'm surprised. So the S and W is just critical and that helps to form the client relationship.
00:08:21
Speaker
Nice. They also, um, mentioned, I love this. This was just a little aside, but they said, you know, uh, always make the first 30 minutes for the client on set fabulous. And I thought that was like a really good thing to say. And you know, whatever that might mean, like shoot an interesting shot first. And I thought that's kind of a cool idea.
00:08:42
Speaker
Honestly, the clients that I've had on set over the years are really interested for about the first hour. And then they were either gone or just on their phone in the back of the room and kind of got bored with what we were doing. So he's right. They're, they're both right that it's fun and it makes them feel like they're getting their money's worth if they have a good time on set for the first half an hour or hour or so. So do if you can, obviously do kind of program your shoot day in such a way that you give them a little something special to open the day with.
00:09:12
Speaker
I like that. And I really enjoyed listening to that one. Yeah. So our
Referral and Service Expansion
00:09:16
Speaker
next podcast, we kind of went back into sales just a little bit to talk about catching those low hanging fruit items. I love this one. Jen O'Brien is just great at, she's a producer that has done tons of work with the usual suspects up here in the Pacific Northwest, Microsoft.
00:09:34
Speaker
Amazon and so forth. She's just a straight shooter and she doesn't waste any time. She's helped companies, um, grow past the $2 million mark, which is really hard to do in my experience since I never did it. Um, the Herc
00:09:51
Speaker
She had a lot of great info, some of which we covered already. But the one thing that I really took away from it was get a referral from every job. So if you've worked hard and you've done a good job for your client, push them for that referral at the end. Don't hesitate to do that. Don't forget to do that.
00:10:10
Speaker
I just loved it. And then the other thing that surprised me was I tended to think of a referral as referring me to another company. Her idea of a referral was much more within the organization that you're shooting with. And I thought, yeah, this definitely is true. It has worked for
00:10:28
Speaker
me and our company for sure. It's sort of the land and expand idea that you make a video for the marketing department to begin with, but hey, could you refer me over maybe your HR department? Everyone needs an HR video these days because no one's got enough employees. That kind of thing was what she was talking about and she's absolutely right. You can increase your business
00:10:54
Speaker
three or four fold by doing that and expanding out. And it's low hanging fruit. It's right there. You've already got the end. You've already proven yourself. Heck, you've already got a job order number with the company. You've got some of that paperwork filled out. It just makes life a lot easier to do this land and expand idea. So go back and listen to the
00:11:15
Speaker
that one if that sounds interesting to you with Jen O'Brien because she really hit the nail on the head with that and then I also like that she took that further and said don't be afraid of going to the client that you just finished a video for and saying what other
00:11:31
Speaker
things can I make for you that are sort of simple that we might be able to use elements from this fancier shoot in, whether or not it's shooting a bunch more talking heads to go along with this, some explainer videos to go along with this, some animated videos to go along with this that, you know, might they may not be huge ticket items, but they can really add up and it shows the client that you're looking at their whole picture. And I got to say, again, that is something that
00:11:58
Speaker
truly worked for us all the time in terms of just boosting that bottom line and everything adds up.
00:12:05
Speaker
That's really smart that talk about a warm introduction. You're literally across the hall from that other person that you're being referred to. Yep. And that's going to go a long way and, and getting the HR department sign off for any department that is a great podcast. Yep. Very nice. So let's then we tired of talking about systems and what to do in your company.
Operational Efficiency
00:12:29
Speaker
Once you've got these jobs and once you've made all these sales, now you're going to actually need some systems to do the work.
00:12:36
Speaker
And systems is really something you know this podcast is aimed at folks that have been in the business for a little bit, probably have a few employees, you know, we think of it as being sort of your, you know, between the.
00:12:48
Speaker
Maybe you're around the 300,000, but you're on your way up. You wanna get to a million, wanna get to a million and a half in revenues. And this is where this starts to become critical, is that you don't wanna recreate the wheel on every job. You need to start building some systems into your company. And what does that look like? How does that work? What is a system? This is what Jake and I talked about a lot. Obviously software like our software pipeline can be very helpful in sort of
00:13:17
Speaker
giving you those systems to work with, which is what we very much are trying to do with our software. But you can start with even more simple systems. The system that I would that that we wound up talking about a lot as a starter system was a gear management system and simply how much time is wasted on shoots, real professional shoots to not amateur when a piece of gear does not make it from the studio to the location.
00:13:48
Speaker
Yeah. That's a big, big no-no and it'll ruin your whole day. It ruins your day. It could take hours off your day. It can even shut down a whole sheet for the day. So how do you make sure that that never happens? And it's by systematizing. It's by making lists of the gear, having people check the gear off one by one, put their hand on the gear.
00:14:09
Speaker
and sign off on it. We get more in-depth in it, and we actually share some system documents for you to use. If you go back and look at that podcast on systems, but honestly, you will find it is all the difference in allowing you to start operating as a real professional unit. And if you're not doing systems, I'd ask you, would you ride in a plane where they're not doing checklists before they take off?
00:14:36
Speaker
Yeah, I would rather not personally. And honestly, our work is, while the stakes aren't quite as high, the crashes can really hurt when you don't do those checklists. So I know it sounds simple, and this is honestly just the beginning of systems. But if you're questioning, would systems help me?
00:14:57
Speaker
I know that you probably have had the mistake of leaving a mounting plate behind at some point. I would recommend you just try this first system and see what a difference it makes within your organization. It's an easy sell to your crew. They'll appreciate it. You do have to do some documentation along with it, and you do have to stick with it. But I honestly think you'll start to see, oh, geez, systems can be really helpful. They don't inhibit creativity or anything like that.
00:15:27
Speaker
That's a great place to start is a gear system. The key there is, is really that systems aren't a intimidating, big implementation. It's start small with a couple of very small systems. And like you said on that podcast, and like you said just now, it's all about not recreating the wheel on every project you're starting with some, but the wheel already in motion.
00:15:50
Speaker
Yeah. I mean, there's got to be a value to your years of experience in your groups, years of experience. And that's born out in the systems as you document and follow them. Yep. So then we, we really talked a lot about sales and operations.
Integrating Creativity in Projects
00:16:05
Speaker
Then we really started to talk about what I think a lot of people choose to listen to and choose to hear more at that is creative and how to build a creative first video production company.
00:16:17
Speaker
Yeah, and this was with Tony Fulgin from All's Well in Seattle. These folks have done work with huge brands like Nokia, Microsoft, all kinds of different great big brands and
00:16:33
Speaker
Tony is first and foremost really a writer, but then a prod co-owner after that, but they have at all as well managed to really make their centerpiece, their calling card, their creativity, their level of creativity that they bring to all the projects. And I'd say what I took away from Tony's was just, I'm just going to sound sort of basic, but take your creativity seriously.
00:17:02
Speaker
And part of taking anything seriously, if you're a serious basketball player, you practice, you practice shooting.
00:17:10
Speaker
That's the same for if you're serious about your creative, you and your team need to practice your creative. And the way that Tony's team does this is through what they call experiments. And these are in-house, very simple productions that they create to get everybody thinking creatively, get everybody thinking about what it takes to bring an idea to the screen in a simple, short fashion.
00:17:34
Speaker
And then the incredible upshot beyond all the value of just doing this practice is they actually often turn out into nice little vignettes that they can show the client as ideas for them to perhaps use in their advertising campaigns.
00:17:50
Speaker
Very nice. Yeah. So win-win all the way around. Tony also talked about, you know, the need to, uh, when you're pitching your creative to make sure that they understand that the client understands that this is where we are today. But obviously this is going to change a lot. He made a big point of not trying to pitch.
00:18:11
Speaker
like an A to Z creative package in your first meeting with a client because that will often sort of make the client feel like they're not gonna be able to be a part of it. And I definitely have had this experience before. You really wanna kind of dance on that line of saying, yeah, we have some ideas and maybe giving them a little look under the kimono, but at the same time, making sure that you don't give it all away in that first meeting. And also that you're willing to sort of think about how you're gonna integrate their ideas into the creative for that project.
00:18:42
Speaker
And then lastly, I mean, he said, get paid for it, get paid for your creative. And this I love, because I remember when we finally started getting paid for our creative at Handcrank, and it was all the difference. It just felt so good. And we never, well, occasionally we got paid pretty darn well for it, but just you get started by getting paid anything. I mean, honestly, if you just put $100 line item on your bill for
00:19:04
Speaker
you know, doing creative work, you're getting paid for creative and you're going down the right road. And that makes the client take you seriously as a creative entity, not just a camera holder and a light grabber. I really liked when you guys talked about that and getting paid for your creative. That was, that's huge. So tell me a little bit about your, our next podcast, the one you talked with Soulcraft and expanding your career with video production.
Focusing on a Niche Market
00:19:30
Speaker
Yeah. So, um, this was with Aaron straight and
00:19:34
Speaker
Aaron has really carved out a niche for his company in the sort of social justice world of production, meaning that his videos tend to have something to do with, quote unquote, making the world a better place. He works a lot with nonprofits. He makes a lot of his own films.
00:19:58
Speaker
that come out of a personal sense of social justice. And he was able to, what I think was interesting about Aaron and maybe the reason why he got so many, he won the prize for the most downloads for any episode. Now that may be because he has the most friends on social, but that also speaks to something, right? But it also may be because he exemplified
00:20:28
Speaker
a career path where he was able to figure it out as he went and keep doubling down on what he liked out of the business. Obviously, you hang your shingle out to be a video production person and you get all kinds of folks coming in wanting to make videos. When you start feeling like there's a certain set of those types of videos that you have a true affinity for,
00:20:51
Speaker
He really showed the value of what I called following that thread. Following that thread and just keeping on with those particular clients that you really enjoy working with, keeping on with the particular areas of interest that that client represents.
00:21:08
Speaker
So really, he truly has been able to open up so many doors by just following along with his interest in social justice and with making the world a better place through his video productions that it has opened up a lot of clients, but at the same time it's defined his company. So now when you're thinking of
00:21:29
Speaker
I've got a video for a nonprofit I'd like to do. I think Soulcraft would be the right people to do this because they've started to define themselves in the niche. In other words, there's a lot of different video companies out there. It is pretty important to try to give yourself an angle.
00:21:44
Speaker
I really liked that. And you can, you can do, do well by doing good. And that's very true for, for him. Absolutely. That's awesome. So next you talked with Shane and, and you really talked about communication again.
Communication for Project Success
00:21:58
Speaker
Well, yeah, Shane Dillon. So Shane Dillon runs, uh, the biggest, uh, fanciest post house in Seattle called light press. You can look it up on light press.tv and they do not only, you know, high end,
00:22:13
Speaker
regional spots. They also do national spots. They also do Netflix episodes. They also do movies. When I say do, I'm talking about the color, the final finishing. Sometimes some of the effects, the stuff you wouldn't know are there, the blurings, the removals, that kind of stuff. But Shane's been around for a long time. He actually didn't mention it, but he used to be a personal editor for Robert Rodriguez.
00:22:38
Speaker
back in the day out in Austin. Before that, he was one of the original team members at Quantel. Shane has really been around and I thought it would be so interesting to talk to Shane. Running a post house, you see all the prodcos come through and you see all the agencies come through and you see where they meet with one another. And I thought it would be interesting to hear from Shane what he feels like makes the difference between the good and the great prodcos that come through.
00:23:06
Speaker
What is that? It was communication and no big surprise. It was just about communication and partly it's what they were talking about at Element Studio communicating between the client and the prod co but it was also about inter communications within the prod co itself between the directors and the editors.
00:23:26
Speaker
between the directors the editors and the people at light press, but it was about constantly communicating constantly over communicating the idea that what it's like to really listen when you're being creative as opposed to just nodding your head and keeping pushing your agenda.
00:23:43
Speaker
He just really found that the companies that really did a good job listening, really did a good job communicating what they're going to be doing, what steps they were on in the post process. Those are the companies that were able to control scope creep and they kept coming back with the great clients again and again. It is a really interesting podcast to listen to, to give you an idea of what am I doing with my company that may not be
00:24:09
Speaker
may not be everything I can be doing. In other words, I think we can get so focused on making a beautiful picture that we forget that that's only a part of what we do or making even an incredibly creative video. That's not gonna matter if the client didn't feel like what they needed to get across did not get across, whether or not that was what they were pitching or their creative idea or what have you.
00:24:36
Speaker
That's all part of communication. And that was really where Shane was going with that. It was pretty awesome. That's so important. I'm glad you guys talked about that. And like you said, not just between you and the other companies you're working with, but also internal to your team and just everybody communicating on the same
Lean Scaling and Industry Transparency
00:24:53
Speaker
page. Yeah.
00:24:54
Speaker
Next, we talked with Blake and we talked a lot about scaling, and that was a really important one. Tell me a little bit about that. Yes, Blake is so interesting because most of us have one office, maybe two, but here's a guy, and I thought their company was probably bigger than it was, but here's a company that hasn't quite even
00:25:14
Speaker
you know, breached a million yet. And they already have how many offices was it? I think 10. Yeah, 10 offices. So obviously, he's taking obviously a lot of these people don't have bricks and mortar offices, they're just different sort of satellites from his organization, they all have their own gear and so forth. But he's created a network really of production companies that sort of work under his umbrella.
00:25:37
Speaker
And what I really learned from Blake was more the idea that to grow in our business, you have to be willing to think outside the box. And for him, networking was one of the ways that he thought outside the box. Another way was the way he marketed himself via search engine optimization, SEO. And that
00:25:59
Speaker
I can certainly attest to that made hand crank when we got good SEO, it suddenly was like just the leads pouring in. But it does take some time, does take some effort, and it does take some thinking outside of the box about how you market yourself and who you are. But he did that as well with this network of companies, and he's even doing it for
00:26:23
Speaker
further as he brings something called shoots.video to market, which is even a broader network to offer people in our business to be able to maximize their search presence.
00:26:38
Speaker
And it's the software that he's offering to help companies get better listings in their areas via shoot, stop videos. Really clever. It's outside of video production a little bit, but it's another way for him to skin the cat to make the money that he wants to make through production. And again, just really clever person constantly thinking outside of the box about what needs to be done to be successful in our business because
00:27:07
Speaker
I can't say it enough. There are no rules. There are no rules. There are no rules. You just do, you try and you see if it works and then you keep doing it or you stop doing it.
00:27:18
Speaker
I really liked listening to him talk in this one and how he's figured out not only how to scale geographically, but do it very lean. Like you said, he doesn't do so much with physical brick and mortar offices. He doesn't have a huge overhead that he's worrying about. He's doing it via SEO and growing and creating those satellite offices.
00:27:41
Speaker
Yeah and you know another thing I really liked about them and actually I'll say this about everyone we had on the podcast was their transparency and I think in our business that's something that we all could learn from. I really believe that too often we're hyper competitive with people in our local market
00:27:59
Speaker
And that causes us to be a little closed off from one another when, in fact, we need each other quite a bit. We need to learn. That's what this podcast is all about is trying to learn from each other. But it's a little easier when you don't know who these people are or they're sort of halfway across the country or entirely across the country. As the case with elements, people seem more willing to share. Blake was truly willing to share
00:28:24
Speaker
everything, share his numbers, share his way of doing things. I just thought it was incredible and I want to thank him and all the folks that we had on who kind of talked very candidly about what had been successful for them. It's not secrets.
00:28:41
Speaker
that someone's going to take from you and keep you from being able to keep doing. That's not what's going to happen here. It's just folks sharing things that we could all learn from. And I just, I just thought that was great. He was so, he was so wide open about how he's doing things really. Right. Everybody, everybody has been very open and, and shared a lot of very cool tips. Yeah. Yeah. Okay. And then the most recent one, my favorite, I don't know if everybody else's, but my favorite.
00:29:06
Speaker
It's doing OK on the downloads. Oh, that's good.
Financial Management for Profit
00:29:09
Speaker
That's good. It was all about profit and how to make and why to make a profit in video production. Yeah.
00:29:15
Speaker
And we talked a lot in this one and I talked a lot in this one. It really boils down to profit is not a dirty word. It's not a bad thing. It's what you need to keep the lights on and keep growing and keep investing in your company and keep buying gear. And that's it. And profit is not what you take home.
00:29:45
Speaker
I think that if we were to leave you with one thing on that one, there's a difference between what you take home and what your company's profit is. And until you separate those two things, you don't actually have profit. You just have what you're taking home. Absolutely. You need to pay yourself and then you need to have a profit after that.
00:30:05
Speaker
Profit gets thrown around, and then you also have net profit and gross profit, which if you want to get down to what those are all about, go watch this. Go listen to the podcast, or again, you can read it online at videopipeline.io under our resources. You can transcribe that one. Honestly, it's just critical that these differences are understood and that you get that the company itself needs some money left over. We threw out 10% pre-tax.
00:30:35
Speaker
to be able to grow, something to grow on every year.
00:30:40
Speaker
Yep. And to be able to do spec work and take time off to do your own creative thing. Absolutely. Just gives you the reserves for when a pandemic strikes. I mean, it's whatever it might be. It's just critical to have that extra space of money in your company that you have to plan for. And that's what Jake and I broke down with. How can you plan for this? How can you make sure it's truly properly in each one of your budgets?
00:31:10
Speaker
That's what's in there. And obviously, we've developed our software video pipeline to help you easily make sure that you're putting the right numbers in because our software is really tuned towards profit because we know that that's what you need.
00:31:26
Speaker
Absolutely. Well, we covered a lot of things in the podcast. Wow. Two months. And like I said, we've had over 500 downloads and we've gotten a lot of folks saying how much they've enjoyed it. We have some great ones lined up for the next couple of weeks. If you know anyone that might fit the bill as a production company owner or production company producer who might want to speak on our podcast or be an interview, please
00:31:55
Speaker
have them reach out to Jake or I via, you can just go through the contact page on our, uh, video pipeline.io. And we would love to meet with them, but otherwise we hope these tips have been helpful. Yeah. And remember that you can not only listen to the podcast, but also read some of the, some, if not all of the transcripts are online, right. Yeah. Probably about half of them.
00:32:17
Speaker
I'm getting them up slowly. They take forever to do, but I am getting them in there so you can just read them. Sometimes that's a little easier if you're trying to take notes or what have you. But we hope you've enjoyed the podcast. If you want to leave a review for us, that would be fantastic. And whatever software you're listening to us, that would really help us. But otherwise, we just enjoy that you keep on coming back. And we look forward to seeing you next time. Thank you very much. Thank you.
00:33:12
Speaker
Do, do, do, do.