Demand & Lead Gen Strategies with Eric Stockton, VP Demand Generation at Constant Contact

Here are some of the key topics that Eric and Paris discussed in this episode: • Customer Acquisition with Demand Generation (leading with an ICP-first strategy) • Step 1 of Demand Generation: Problem Education (using high sales touch flow to help customers understand how Sharp Spring solves their pain points) • Step 2 of Demand Generation: Increasing Your Brand Authority (How do you do attribution on setting your company up as the authority in the niche) • The importance of understanding your customers' (ICPs) problems & why that's the biggest threat to Constant Contact • What are some common pain points with lead generation for agencies • Lead generation strategies (the right portion for successful lead generation from outbound, inbound, and partnership strategies) • Personal branding and how it helps in landing clients • 🔥 Fire Questions Challenge Guest: Constant Contact [https://www.linkedin.com/company/constant-contact/] SharpSpring [https://www.linkedin.com/company/sharpspring/] Eric Stockton [https://www.linkedin.com/in/ericstockton/] See more: Hop Online [https://hop.online/] Paris Childress [https://www.linkedin.com/in/parischildress/] LinkedIn PTM Page [https://www.linkedin.com/showcase/paris-talks-marketing]