![#124 Shark Tank India rejection brand, Recode now valued at Rs 240 crore w/ Dheeraj Bansal image](https://media.zencastr.com/cdn-cgi/image/width=640,quality=85/image-files/5fd5b53593721131798c081e/584f6ba1-c9f3-40b3-824c-d9e7190a22b7.jpg)
Recode Studios started in 2018, with the aim of bringing a revolution to the makeup industry. Based in Ludhiana in India, it’s a Premium quality cosmetic brand that is available online at shop.recodestudios.com. Rather than viewing Indian brands as rivals, Recode positions itself against international giants like MAC Cosmetics and Smashbox. The essence of Recode's differentiation lies in its commitment to delivering international-quality products at accessible prices. For instance, while MAC Cosmetic offers a primer at Rs. 1800, Recode provides a comparable product of the same quality for just Rs. 800 in India. This strategic approach underscores Recode's primary focus: offering premium international standards at affordable rates.
#sharktankindia #recodestudio #india #startupindia
© Podcast by Ashish Airon on BlitzBusiness Indian Podcast. India's top business podcast, startup podcast and entrepreneur podcast.
Follow, like and subscribe to stay updated.
![#135 Building a women only social community Coto with Tarun Katial image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5fd5b53593721131798c081e/32d72c7c-c77b-4342-9476-3af292690e48.jpg)
![#134 Building India's leading talent solution provider, serving over 1000+ clients, 2000+ employees, w/ Anshuman Das image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5fd5b53593721131798c081e/584f6ba1-c9f3-40b3-824c-d9e7190a22b7.jpg)
![Pravaig building a Indian deep technology firm in #electricvehicle, #batteries and #ai w/ Ram Divedi image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5fd5b53593721131798c081e/584f6ba1-c9f3-40b3-824c-d9e7190a22b7.jpg)
![#132 Building a consumer lending platform with over 20 million users / Olyv (formerly SmartCoin) image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5fd5b53593721131798c081e/584f6ba1-c9f3-40b3-824c-d9e7190a22b7.jpg)
![#131 Building a migrant blue-collar worker marketplace, helping over 10k workers w/ Samuel Joy of Huntr image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5fd5b53593721131798c081e/584f6ba1-c9f3-40b3-824c-d9e7190a22b7.jpg)
![#130 From a small-time entrepreneur to building the iconic Hilton Goa Resort w/ Suraj Morajkar image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5fd5b53593721131798c081e/584f6ba1-c9f3-40b3-824c-d9e7190a22b7.jpg)
![#129 Building India's leading #EdTech platform TimesPro w/ Anish Srikrishna, CEO of TimesPro image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5fd5b53593721131798c081e/f35d3f52-a74d-47f1-b55a-99cb963dc08b.jpg)
![#128 Understanding influencer marketing space with Praanesh Bhuvaneswar Co-Founder and CEO of Qoruz image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5fd5b53593721131798c081e/584f6ba1-c9f3-40b3-824c-d9e7190a22b7.jpg)
![#127 Building a blockchain company, challenges and opportunities in this space. image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5fd5b53593721131798c081e/584f6ba1-c9f3-40b3-824c-d9e7190a22b7.jpg)
![#126 Building a preschool brand in India @MakoonsPlaySchool | Vijay Kumar Agarwal image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5fd5b53593721131798c081e/584f6ba1-c9f3-40b3-824c-d9e7190a22b7.jpg)
![#125 Building VAMA- faith-tech virtual platforms, raising US$2.8 million, & segment insights | Manu Jain image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5fd5b53593721131798c081e/584f6ba1-c9f3-40b3-824c-d9e7190a22b7.jpg)
![#123 Jumboking building India's largest chain of vegetarian burgers, India’s third-largest burger chain (after McDonalds and Burger King), 170+ stores in Mumbai, Delhi, & Hyderabad| Ft. Dheeraj Gupta image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5fd5b53593721131798c081e/584f6ba1-c9f3-40b3-824c-d9e7190a22b7.jpg)
![#122 Building Advantage Club global employee engagement platform with over 4 million users !! image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5fd5b53593721131798c081e/584f6ba1-c9f3-40b3-824c-d9e7190a22b7.jpg)
![#121 Becoming CA, Building multiple businesses w/ 15,000+ employees, Launching Kalpana Chawla Space Academy ft. Narayan Bhargava image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5fd5b53593721131798c081e/584f6ba1-c9f3-40b3-824c-d9e7190a22b7.jpg)
![#120 Top courses to study abroad, scholarships, jobs, & how to finance your studies | Ft. Manisha Zaveri image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5fd5b53593721131798c081e/584f6ba1-c9f3-40b3-824c-d9e7190a22b7.jpg)
![#119 Failed Twice, built a profitable Rs. 200 Crores #cybersecurity #startup #jaipur | Ft. Karmesh Gupta image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5fd5b53593721131798c081e/584f6ba1-c9f3-40b3-824c-d9e7190a22b7.jpg)
![#118 Building Milkman, pivoting and exiting. Life in Dubai and starting a new company | Ft. Samarth Setia image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5fd5b53593721131798c081e/584f6ba1-c9f3-40b3-824c-d9e7190a22b7.jpg)
![#117 Starting his business with 25 Lakhs to 100+ crore revenue, listing on BSE | Ft. Dr. Vikram Kamat image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5fd5b53593721131798c081e/584f6ba1-c9f3-40b3-824c-d9e7190a22b7.jpg)
![#116 Value of patience & hard-work, setting meaningful goals, & Narendra modi political style [Episode in HINDI] image](https://media.zencastr.com/cdn-cgi/image/width=90,quality=85/image-files/5fd5b53593721131798c081e/584f6ba1-c9f3-40b3-824c-d9e7190a22b7.jpg)