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How Curiosity Improves Your Contract Skills with Shahed Kader image

How Curiosity Improves Your Contract Skills with Shahed Kader

You Can Contract Show
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281 Plays3 years ago

In this episode, Laura Frederick chats with Shahed Kader, Managing Attorney at Kader Law. They explore the intersection of sales, law, and the power of continuous learning.   

Shahed shares his quite unconventional journey from selling local newspaper ads door-to-door in 2008 to launching his own tech-enabled law practice ten years later. He discusses his early exposure to contracts in sales and reveals his strategies for becoming proficient in contract drafting and negotiation.  

Shahed talks about the power of curiosity when learning contracts. He also shares specific steps he takes to help his current clients learn about contracts and how to negotiate them.

Follow Shahed Kader on LinkedIn: https://www.linkedin.com/in/shahedkader/  

Follow Laura Frederick on LinkedIn: https://www.linkedin.com/in/laurafredericklaw/ 

Learn how you can improve your contract drafting and negotiation skills with How to Contract: https://www.howtocontract.com/   

Buy your copy of Laura's bestselling book Practical Tips on How to Contract: https://www.amazon.com/Practical-Tips-How-Contract-Commercial-ebook/dp/B0BHTLQP3V 

Sign up for How to Contract’s free weekly newsletter to get links to each podcast episode, the contract tips Laura posts on LinkedIn, plus special offers and events: https://www.howtocontract.com/newsletter   

Get access to over 70 hours of practical contract training videos, over 400 contract tips and cartoons, and over 80 checklists, guides, and other contract tools: https://www.howtocontract.com/HTC-training-library 

Get an email every time a new episode is out: https://www.howtocontract.com/you-can-contract-episodes

Transcript

Introduction to You Can Contract Show

00:00:00
Speaker
This is the You Can Contract Show, sharing stories and advice about learning contracts in the real world.
00:00:05
Speaker
Your host is Laura Frederick, founder and CEO of How to Contract.
00:00:09
Speaker
How to Contract is a world leader in training in-house lawyers and professionals on contract drafting and negotiations through its training library, practical courses, and training events like ContractsCon.
00:00:20
Speaker
Now let's tune into the show.
00:00:22
Speaker
This is Laura Frederick.
00:00:23
Speaker
Welcome to the show.

Shahed's Journey: From Sales to Law

00:00:25
Speaker
In this episode, Shahed Kader shares his incredible story of going from software sales through law school and now managing attorney in his own solo practice.
00:00:36
Speaker
We also talked about the role of curiosity in learning about contracts, especially when you don't have someone to show you how.
00:00:44
Speaker
Now let's listen to the show.
00:00:46
Speaker
Shahed, welcome to the podcast.
00:00:48
Speaker
It's so great to have you here.
00:00:50
Speaker
Thank you so much.
00:00:51
Speaker
Really glad to be here and thanks for having me.
00:00:53
Speaker
Yeah, Shahid and I have worked together on some content events and webinars over the last year or two and really enjoyed getting to know you that way and always love your content about SaaS and software agreements.
00:01:08
Speaker
I appreciate it.
00:01:08
Speaker
Thanks again for having me on those.
00:01:10
Speaker
And honestly, they're still talked about.
00:01:12
Speaker
I've had prospective and client calls and different members of the legal teams.
00:01:15
Speaker
Oh yeah, I remember you from that Laura Frederick webinar that you did.
00:01:18
Speaker
I'm like, that's good.
00:01:19
Speaker
I'm glad it has a long tail response.
00:01:21
Speaker
People are still watching.
00:01:23
Speaker
So tell us about you and what you're doing now.
00:01:27
Speaker
Yeah, absolutely.
00:01:28
Speaker
I'm Shahid Kader.
00:01:29
Speaker
My background is a little bit different.
00:01:31
Speaker
So I graduated from college in 2008 into the recession.
00:01:36
Speaker
I joined a local Queens, New York based newspaper selling ads door to door, local newspaper

Founding Cater Law

00:01:42
Speaker
ads.
00:01:42
Speaker
That eventually led to an advertising technology company.
00:01:46
Speaker
From there, it just went straight to technology.
00:01:48
Speaker
So I was in technology sales for a grand total of 10 years.
00:01:51
Speaker
And then about five to six years into my sales career, I decided, okay, I want to try something new.
00:01:56
Speaker
I went to law school evening division.
00:01:58
Speaker
I went to law school part-time.
00:01:59
Speaker
So I continued my sales career doing software sales.
00:02:02
Speaker
And then I went to law school part-time at New York Law School's evening division between 2013 and about the end of 2016.
00:02:07
Speaker
So three and a half years.
00:02:09
Speaker
It was grueling four days a week.
00:02:11
Speaker
We was work nine to six, class 630 to 930.
00:02:13
Speaker
That was life.
00:02:16
Speaker
But it was okay.
00:02:17
Speaker
Right.
00:02:17
Speaker
It was a means to an end.
00:02:18
Speaker
And after I graduated, after I passed the bar, I decided what I wanted to do is combine the breadth of experience that I have selling software, understanding the deals, understanding the deal flow and do something on my own.
00:02:29
Speaker
So I went the non-traditional rec.
00:02:32
Speaker
I decided to just bite the bullet and start my own law firm.
00:02:35
Speaker
So I launched Cater Law.
00:02:36
Speaker
It was launched June of 2018.
00:02:38
Speaker
I started taking clients in June of 2019 is when I went full-time with my sales leadership job at my last company and decided to go full-time.
00:02:47
Speaker
So that's where I'm at.
00:02:48
Speaker
And that's kind of what my firm does

The Role of Contracts in Sales Success

00:02:50
Speaker
now.
00:02:50
Speaker
That's really interesting.
00:02:51
Speaker
And I think you have a great niche there too, because there's such a need for specialists in this area.
00:02:57
Speaker
So during these podcast episodes, I usually start with learning contracts, which for most people, their first exposure to contracts is in law school.
00:03:08
Speaker
But for you, it wasn't.
00:03:09
Speaker
It was while you were doing sales.
00:03:11
Speaker
Can you tell me a little bit about when you were first introduced to contracts and first started seeing them as part of your work?
00:03:18
Speaker
Yeah, absolutely.
00:03:19
Speaker
So in sales, of course, contracts are a very big part of it.
00:03:22
Speaker
So it started right away, actually, right into my sales career when I first started selling those door-to-door newspapers because there were agreements that I had to present.
00:03:32
Speaker
These were paper agreements, and then I had to take clippings as to what they want their copy to look like.
00:03:36
Speaker
And that's where I was introduced to contracts.
00:03:38
Speaker
And just out of general interest in myself, I started looking through them and reading into them, seeing what the terms are.
00:03:44
Speaker
Mind you, no legal education at this point.
00:03:46
Speaker
It's just a matter of, it's pure interest.
00:03:48
Speaker
So that became a habit of mine throughout my sales jobs and sales career, where I would review the terms and conditions within whatever it is that I was selling.
00:03:58
Speaker
So I worked for a company called Stack Overflow for almost three years.
00:04:01
Speaker
We were selling career software for software developers.
00:04:04
Speaker
And then I worked for a company called Aftable for almost four years.
00:04:08
Speaker
And we were selling a privacy compliance platform as a service.
00:04:12
Speaker
So it was important for me to understand what was in the terms because the questions were presented to me.
00:04:16
Speaker
I was speaking to decision makers generally.
00:04:19
Speaker
I was speaking to sometimes technical leads and sometimes legal and business leads.
00:04:23
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about what's in these contracts.
00:04:25
Speaker
So having an understanding of those helped me close more deals.
00:04:28
Speaker
It helped me become more successful in my sales career and also streamline some of the deals as well.
00:04:34
Speaker
I think it's very important, even for salespeople to really understand what goes into contracts.
00:04:39
Speaker
And it helped me streamline these deals because some of the things were discussed upfront without having to go to legal.
00:04:44
Speaker
And I was also able to negotiate or tell these customers or these customers of mine,
00:04:50
Speaker
That these are things that we don't negotiate on.
00:04:51
Speaker
There's no point in sending it back to legal for X, Y, and Z and not agree to frivolous term that they may agree to.
00:04:57
Speaker
Of course, the legal department handled the actual red lines and whatnot, but just having an understanding

Learning Contracts: Class and Mentorship

00:05:01
Speaker
really helped me.
00:05:01
Speaker
So really my interest started back then.
00:05:04
Speaker
It helped me be a better salesperson.
00:05:06
Speaker
Were you just reading them and figuring them out by yourself or did you ask legal to explain things or your manager or what was your process there?
00:05:14
Speaker
That's a great question.
00:05:15
Speaker
Yeah.
00:05:16
Speaker
So half of it was myself and the other half was asked legal.
00:05:19
Speaker
Whenever I had access to them, salespeople don't know what indemnification is.
00:05:23
Speaker
And I did it honestly until well into my career.
00:05:25
Speaker
When I, once I started my law firms, understanding those terms required a level of understanding, a level of connection to the people actually making those decisions.
00:05:33
Speaker
So you can, of course, Google it and figure out this is what identification means.
00:05:37
Speaker
Luckily, there were tools back then.
00:05:38
Speaker
There's even more tools now that just explain in layman's terms what some of these legalese terms are.
00:05:44
Speaker
But I was lucky to have that access to legal departments as necessary or even attorneys as necessary and ask those questions about it.
00:05:51
Speaker
Good, good.
00:05:52
Speaker
So then you're working as a salesperson, you're going to law school at night.
00:05:56
Speaker
Tell me about your contract class in law school, knowing what you already know, and then sitting through a contract class.
00:06:03
Speaker
I'm curious about that experience.
00:06:05
Speaker
Oh, yeah.
00:06:06
Speaker
And so the contracts class was, it opened up a whole new world of what liability means, right?
00:06:12
Speaker
And what the miscellaneous terms means, the boilerplate terms, and what are the importance of those.
00:06:17
Speaker
Because as a salesperson, you're really more concerned with the business terms, right?
00:06:21
Speaker
How many seats are you selling?
00:06:22
Speaker
How much money are you going to pay?
00:06:24
Speaker
What's the commission percentage on this?
00:06:26
Speaker
What is the company actually selling?
00:06:27
Speaker
What product are you selling?
00:06:29
Speaker
When you go into the nitty gritty details with that contract spot comes into play, we don't understand what boilerplate terms mean and what they're supposed to mean.
00:06:37
Speaker
We don't really understand what the limitation of liability means.
00:06:41
Speaker
So that's where a true understanding into how you can contractually hold somebody responsible
00:06:47
Speaker
And really what you can get out of it, right?
00:06:49
Speaker
But how you can contractually hold somebody responsible when agreed to a contract.
00:06:53
Speaker
How do you go after them afterwards?
00:06:55
Speaker
If you do breach your contract, what does that mean?
00:06:57
Speaker
So really it was the circumstances around it, the liability around it, what can happen, what could go wrong with a contract that really came into play with contracts class.
00:07:05
Speaker
That's what was taught.
00:07:06
Speaker
And that's what helped me understand even further.
00:07:09
Speaker
This is what we're getting into.
00:07:11
Speaker
Also, I could see understanding more broadly because law school is not just about contracts.
00:07:16
Speaker
It's about all these other things that are related to it.
00:07:19
Speaker
So you have a much more holistic view of the legal world after law school than when you're only working with contracts.
00:07:26
Speaker
That's right.
00:07:27
Speaker
That's right.
00:07:28
Speaker
What is negligence?
00:07:29
Speaker
And this is a tort.
00:07:30
Speaker
That's what it ends up being.
00:07:31
Speaker
So that's an understanding that we didn't have before law school.
00:07:35
Speaker
Law school doesn't teach you how to practice law.
00:07:37
Speaker
It teaches you how to think like a lawyer.
00:07:39
Speaker
That's what it ends up being.
00:07:40
Speaker
And that just means that holistic of the different aspects of it that connects to what you're doing on a day basis.
00:07:46
Speaker
And thank God we don't have to remember all of it.
00:07:49
Speaker
But the bar?
00:07:50
Speaker
Yeah, exactly.
00:07:51
Speaker
Never again.
00:07:53
Speaker
Although I ended up, I took five different bargsams because I moved around so much.
00:07:58
Speaker
I never failed one, but it was, I kept moving to a different jurisdiction.
00:08:02
Speaker
My craziest one was Hong Kong.
00:08:04
Speaker
I had to take the Hong Kong bargsam when I lived there.
00:08:06
Speaker
Yeah.
00:08:07
Speaker
I can't even imagine.
00:08:08
Speaker
That's, wow.
00:08:09
Speaker
Kudos to you.
00:08:11
Speaker
That's dedication to your practice.
00:08:13
Speaker
It was.
00:08:13
Speaker
It was the job and I had to, or I had to get a new job.
00:08:16
Speaker
Okay.
00:08:17
Speaker
I guess that's what I'm going to do.
00:08:18
Speaker
Yeah.
00:08:19
Speaker
Anyway, so you come out of law school and you open your own practice.
00:08:23
Speaker
And this is something that more and more people are doing for lots of reasons.
00:08:27
Speaker
Some want the independence.
00:08:29
Speaker
Some, maybe there's not a good opportunity for them that they like at a particular firm or company.
00:08:35
Speaker
Others just are entrepreneurs in spirit and ready to strike out on the world on their own.
00:08:41
Speaker
So you've got your new firm.
00:08:43
Speaker
Did you start working and you were working with contracts and business clients?
00:08:48
Speaker
How did you make that transition from salesperson, law student, to now you're practicing lawyer and learning how to draft and negotiate on things beyond the business

Educating Clients on Contracts and Negotiations

00:09:00
Speaker
terms?
00:09:00
Speaker
What was your process for picking up that skillset?
00:09:04
Speaker
Yeah, that's a great question.
00:09:05
Speaker
So that requires education.
00:09:07
Speaker
I am what some may consider a lifelong learner, right?
00:09:09
Speaker
I don't believe, I genuinely don't believe anybody is an expert in anything because everything is always changing.
00:09:14
Speaker
It's the expert is not a thing for me.
00:09:16
Speaker
So what I started doing was I started taking a bunch of CLE courses on specifically software contracts in general.
00:09:23
Speaker
That's first.
00:09:24
Speaker
So the CLE courses helped me understand and get an understanding of specific subject matters within contract negotiations and what each terminology means and what, what is applicable and what's not.
00:09:34
Speaker
Be it further than my own understanding.
00:09:36
Speaker
Then I started taking on mentors.
00:09:38
Speaker
When I say mentors, I know it's not a closely held relationship, but there's, I still connect with several attorneys who actually led these CLE trial classes and what I did with, I just shot my shot.
00:09:47
Speaker
I just, I sent them an email and said, this is what I'm doing.
00:09:49
Speaker
I'd love to just have a connection with you, discuss things if you're open to it.
00:09:53
Speaker
Almost all of them were open to it, right?
00:09:56
Speaker
So I took on these mentors, asked them specific questions, got on calls with them, got coffee with them.
00:10:01
Speaker
There was things that I was running into on a regular basis or even the things I'm curious about.
00:10:06
Speaker
Then I started reviewing publicly available contracts, software contracts.
00:10:10
Speaker
This was all before I officially started Lowell Practice.
00:10:13
Speaker
This was that buffer period, that learning period.
00:10:16
Speaker
And then I continued doing that afterwards.
00:10:18
Speaker
And see, looking at these contracts, seeing how they're structured, seeing where the templates are coming from.
00:10:22
Speaker
use solutions such as such as West Laws, Practical Law and LexisNexis has a similar solution.
00:10:27
Speaker
They have great templates that really help understand the practice notes and whatnot.
00:10:32
Speaker
So based on it, it was a combination of all of that, taking on mentors, taking CLE courses, looking at contracts.
00:10:38
Speaker
And then of course, publicly available terms of use are everywhere.
00:10:41
Speaker
Everything we're using on a daily basis in terms of use as far as software is concerned.
00:10:45
Speaker
So yeah.
00:10:46
Speaker
I recommend anybody that wants to learn how these are built, take a look at some of the everyday apps that you use and see what their terms of use is.
00:10:53
Speaker
That was my learning process there.
00:10:56
Speaker
That's what I found helpful.
00:10:57
Speaker
And that's what really got me going and truly understanding and getting comfortable to a place where, okay, I can start doing these.
00:11:04
Speaker
I can start working with these.
00:11:05
Speaker
I have a good understanding of these.
00:11:07
Speaker
And once I aligned with best practices, once I aligned with what makes sense, and really a big reason that clients come to me still is because I have that understanding of how to streamline the sales cycle, because I'm not going to hang up on things that are just not important.
00:11:21
Speaker
And I can approach it in a manner where we're going to legally protect you no matter what, but we're going to negotiate out the specifics as to what's going to hurt you and what's not.
00:11:28
Speaker
All of that would really help me get into the practice itself.
00:11:32
Speaker
Yeah.
00:11:32
Speaker
I like what you said about getting the terms and studying them and understanding them, these different sample contracts.
00:11:39
Speaker
And I did almost the exact same thing, but mine was product warranties.
00:11:43
Speaker
At a certain point when I was in-house, I was working for product companies that manufactured equipment.
00:11:49
Speaker
And product warranties were a huge part of the liability and the sales negotiation process.
00:11:56
Speaker
So what I did was I got six different warranties and I created an Excel spreadsheet.
00:12:01
Speaker
And on the first one was like, what's the first line?
00:12:04
Speaker
So basically I broke down the first one.
00:12:05
Speaker
I was like, here's the implied warranty disclaimer.
00:12:09
Speaker
Here is the sole liability language.
00:12:11
Speaker
Here is the term, all those things.
00:12:14
Speaker
And I really broke it down to as many pieces as I could.
00:12:16
Speaker
I think at 40 or 50,
00:12:18
Speaker
parts for a six page warranty because the contracts are built by all those parts and then I took with the next warranty and I did the same thing and tried to find the comparable language and I did that for I think I have I still have this chart where I did six different warranties well I could see some of that all of them had this stuff and
00:12:39
Speaker
But there were a lot of times where only one or two contracts had a concept.
00:12:43
Speaker
And it really, it was such an eye opener for me to learn that contracts really are just a lot of pieces.
00:12:49
Speaker
that are put together in a particular order to reflect a particular risk.
00:12:53
Speaker
And I love that as a way to learn about them is to really not just read a sentence, but then read the sentence here and then go find another version and read that exact same sentence and then another version.
00:13:04
Speaker
And if you do that across multiple, you see all the variations and you start to understand the opportunities for negotiations and editing.

Advice for New Graduates

00:13:12
Speaker
is to see all the ways people do this stuff.
00:13:15
Speaker
Absolutely.
00:13:15
Speaker
Absolutely.
00:13:16
Speaker
I think that dissection is important, right?
00:13:19
Speaker
You have to be curious about what you're doing.
00:13:20
Speaker
You have to be curious about your craft, right?
00:13:22
Speaker
If you're going to just do fly-by-night stuff, you can't really be great at it.
00:13:26
Speaker
But something as simple as negotiating a drafting contract, it's not simple.
00:13:30
Speaker
It is a craft.
00:13:31
Speaker
And I think you have to stay curious and that curiosity just comes into you seeing examples, seeing what's out there and see what's best practice versus what's a little less acceptable and really understand the way that you've dissected the manner in which these are presented.
00:13:46
Speaker
That's the way to, that I personally like approach you.
00:13:49
Speaker
Yeah.
00:13:49
Speaker
It's the most effective way, I think, to be self-taught, especially when you don't have a mentor there to explain all that to you.
00:13:56
Speaker
And I was at a stage in my career where I really didn't have anybody who had that expertise beyond me.
00:14:01
Speaker
I had other experts, but they weren't necessarily experts on how to draft a product warranty.
00:14:06
Speaker
So it was up to me to teach myself.
00:14:07
Speaker
I didn't have outside counsel to teach me.
00:14:10
Speaker
So I knew the basics, but I wanted to know them better.
00:14:13
Speaker
And that's a great way to learn.
00:14:15
Speaker
Yeah.
00:14:16
Speaker
So as you look back now, after five years of your law firm, if you were going to give advice for maybe new law graduates who are planning to open their own firm, how do you recommend that they go about figuring it out, figuring out contracts, figuring out negotiations,
00:14:33
Speaker
Yeah, I think that staying curious is really the best thing that I can say, right?
00:14:37
Speaker
Staying curious is what helps you truly understand what's being practiced out there.
00:14:43
Speaker
Staying curious means speak to people that are practitioners and they're more willing to speak than you could ever imagine.
00:14:49
Speaker
Let's just reach out to them on LinkedIn and say, hey, I'm looking for, I'm thinking about starting my own law practice that's focused on contracts.
00:14:56
Speaker
I'd love to discuss with you
00:14:58
Speaker
What exactly you do, what's the day-to-day and what it looks like.
00:15:01
Speaker
So that's also helpful.
00:15:02
Speaker
And then also stay curious also means take CLA courses, take the how to contracts course, go to those events and make connections with the people that are involved in those kinds of things, because that will allow you a, to open doors in terms of at least business development and connecting with these people that are involved in making these decisions.
00:15:22
Speaker
And B, it'll help you really get to those courses that teach you the nitty gritty stuff within the contracts itself.
00:15:29
Speaker
Figuring things out is a very big part of it is staying curious and making sure that you're on top of understanding what the latest trends are and understanding what the best practices are and understanding the players involved.
00:15:41
Speaker
The second thing I would say is really get an understanding about your industry, of the industry you want to serve.
00:15:46
Speaker
If you're going to be a general practice, that's fine, but that means you have to understand a lot of industries.
00:15:50
Speaker
But you, for example, you have deep experience in product warranties and product and manufacturing.
00:15:55
Speaker
I have deep experience in software.
00:15:58
Speaker
So what I did, what I was able to do because of my sales career in software is I came into it understanding what the main concerns of a software company are, especially those closing deals, especially those closing, trying to sell customers, buying products, whatever it is.
00:16:14
Speaker
I came into it with that understanding and that was extremely helpful.
00:16:18
Speaker
But that never ran.
00:16:19
Speaker
I couldn't stop when I finished my sales career.
00:16:21
Speaker
What is going on in the software industry?
00:16:23
Speaker
What is best practice?
00:16:25
Speaker
Fads come and go.
00:16:26
Speaker
Last year was NFTs and Web3.
00:16:27
Speaker
This year it's AI.
00:16:29
Speaker
It's going to be AI for a foreseeable future.
00:16:32
Speaker
So understand the industry and really understand the concerns of the industry.
00:16:36
Speaker
Those are the two things.
00:16:37
Speaker
Stay curious, understand the industry.
00:16:39
Speaker
Yeah, and I think understanding the industry is so critical because a contract provision that's super important in one industry might not in another.
00:16:48
Speaker
And then even stepping down from the industry, it's the products that your company sells because even within an industry,
00:16:55
Speaker
If one, as you said, you were working with a privacy platform as a service, and I'm sure their issues are very different than somebody who's selling a messaging service or something like that.
00:17:07
Speaker
So it's understanding the industry and the specific issues for a particular company, for a particular product.
00:17:15
Speaker
And really that curiosity that you talked about is so critical.
00:17:19
Speaker
When you work with clients,
00:17:21
Speaker
How do you help them understand what the contracts say and focus in on what's

Conclusion and Further Learning Resources

00:17:27
Speaker
important?
00:17:27
Speaker
Because I think it can be very overwhelming for folks without that legal training, kind of like you were when you started your career and didn't have that legal training.
00:17:36
Speaker
What's your approach to helping clients learn about contracts and how to negotiate them?
00:17:41
Speaker
Oh man, this is a portion that I actually, I make a point to do two ways.
00:17:47
Speaker
First, I'm drafting a contract for them.
00:17:49
Speaker
When I draft a contract for them, I use something that we can collaborate on.
00:17:54
Speaker
So it's either going to be Google Docs or Microsoft SharePoint, depending on what kind of shop they are.
00:17:57
Speaker
And in that draft, in that first draft, I keep them involved in the drafting process.
00:18:02
Speaker
And I actually comment up the entire document, very specifically, like the relevant sections, not the stuff that's boilerplate, not the stuff that's everywhere.
00:18:09
Speaker
But I comment up the document in layman's terms, in clean language, explaining what each section means.
00:18:14
Speaker
Not every attorney does that and not every company wants that.
00:18:19
Speaker
But I put importance on it because I think that if you're entering into a contract, if you're drafting a contract, you should understand.
00:18:24
Speaker
I think you should understand what you're accepting.
00:18:27
Speaker
So that's one way that I make sure that my clients, at least in layman's terms, understand what their sales contract or their terms of use or their privacy calls or whatever it is that I'm drafting, like a referral agreement, so on and so forth, says.
00:18:40
Speaker
When it's time to negotiate, obviously we'll receive red lines.
00:18:44
Speaker
They'll claim it'll drop in my inbox.
00:18:46
Speaker
Same process.
00:18:47
Speaker
We either share via Google Docs or SharePoint or whatever other solution they use, whether it's like a contract management solution.
00:18:53
Speaker
And I use the comments to truly explain, look, for example, this red line, they're trying to remove an identification for anything except third party claims of IP infringement, for example.
00:19:05
Speaker
This is why you should not accept it, but this is the risk that it presents.
00:19:09
Speaker
When you explain something, it may end up being much more appreciative when you do this approach, because now you're explaining something and now the next time it comes around, they have a deeper understanding of what it means versus what it doesn't mean.
00:19:22
Speaker
And that I always find that helpful.
00:19:24
Speaker
And further than that, I think that what I've done with, for several of my clients, is create a playbook.
00:19:29
Speaker
I've created a negotiations playbook or a sales playbook, which in no means is it supposed to be you replace the attorney and accept whatever it is based on this playbook, but you should have an understanding and given, give them that playbook and understand these are the most commonly negotiated terms that I've seen in your context.
00:19:43
Speaker
This is what we are willing to accept versus what we're not willing to accept.
00:19:47
Speaker
And this is something that is absolutely not non-negotiable.
00:19:49
Speaker
I'd lay this out, usually two to three page document, relatively simple, but that helps them really get a real view and understanding of what, how to move forward in these situations.
00:20:02
Speaker
Yeah.
00:20:02
Speaker
And I think that playbook is super valuable.
00:20:05
Speaker
And just to help them, because I think sometimes when I'm working with clients, it's hard for them to process all the information at that time when we're going through it, especially because lawyers are expensive.
00:20:16
Speaker
They don't want to sit and spend too much time if they're on tight budgets.
00:20:21
Speaker
So having a playbook allows them to kind of look at that later, to use it, pull it out when they need it, refresh themselves on what kinds of things are in it.
00:20:30
Speaker
And I particularly like that you said that just a few pages because those...
00:20:35
Speaker
can be so helpful.
00:20:37
Speaker
I know for me, I go to create a playbook and I'm thinking, oh, I got to create a 30-page playbook that has everything.
00:20:43
Speaker
So because it's so big, I don't even start.
00:20:46
Speaker
How do you finish that?
00:20:47
Speaker
But two or three pages with some big clauses and explanations and alternative language, that's not that hard for anybody to do who's working with contracts.
00:20:56
Speaker
So I like that a lot.
00:20:58
Speaker
Wonderful.
00:20:58
Speaker
Thank you so much for being on the show.
00:21:00
Speaker
I really appreciate it.
00:21:02
Speaker
And we'll be seeing you more on LinkedIn, I'm sure.
00:21:05
Speaker
Thank you so much.
00:21:06
Speaker
I really appreciate you having me.
00:21:08
Speaker
Once again, always enjoy collaborating with you.
00:21:11
Speaker
Thank you.
00:21:11
Speaker
All right.
00:21:12
Speaker
Bye-bye.
00:21:13
Speaker
Bye.
00:21:14
Speaker
Thanks for tuning into this episode.
00:21:17
Speaker
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00:21:23
Speaker
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00:21:26
Speaker
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00:21:34
Speaker
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