#282 Paul Grosmann: R.M.Williams CEO on learning Mandarin, cold emails, rising through Nike and how to listen well

This episode is supported by Xero, helping businesses use AI with more control through JAX, its in-platform AI finance partner. Get 90% off your plan for your first 6 months at xero.com/highflyers. 

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Paul Grosmann is the CEO of R.M.Williams, the 94-year-old heritage bootmaker whose handcrafted leather boots have become one of Australia’s most recognisable cultural exports, worn from the outback to boardrooms around the world. He is leading the next phase of growth for the business, which generates hundreds of millions of dollars in annual revenue, expanding it as a global premium brand while preserving its manufacturing roots in Adelaide. Before R.M.Williams, Paul built an unusually international career across PwC and McKinsey, before leading strategy and digital growth for Nike in Greater China.

In this rare public conversation, Paul joins Vidit to unpack an unusually global career, from Sydney to New York and China, including quitting his job and spending a year learning Mandarin to earn a role with McKinsey in Shanghai. He shares what he learned working inside Brett Blundy’s private business group, how he pitched his way into Nike and helped lead its retail and digital growth across Greater China, and why decision-making changes across public companies, private businesses and founder-led organisations.

They also explore Paul’s return to Australia to lead R.M.Williams, the 94-year-old heritage brand whose handcrafted boots have become one of the country’s most recognisable cultural exports. Paul explains how the company has doubled its production capacity and created 350 Australian jobs, while expanding online, attracting younger and female customers, and building an international retail presence through an unconventional UK strategy. Along the way, he reflects on cold emails, considered decision-making, living across cultures, balancing ambition with family, and the role his wife Sophie has played throughout the journey.

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This episode is supported by Xero, helping businesses use AI with more control through JAX, its in-platform AI finance partner. Get 90% off your plan for your first 6 months at xero.com/highflyers. 

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TIMESTAMPS

00:00 Cold emails
04:32 Growing up in a loud Italian family
07:35 Becoming a global citizen
13:55 Quitting work to learn Mandarin
18:29 Learning to operate in China
20:31 Choosing mentors over promotions
22:11 Paul’s cold-email playbook
23:57 The leadership power of pausing
27:09 Why Paul left McKinsey
28:57 Learning retail from Brett Blundy
34:28 Public versus private companies
40:39 Rising rapidly at Nike China
45:3