Transcript
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Speaker: This little bitch made 10 grand on this. I wanted to be on Broadway. You know what they say, we plan, God laughs. Nothing makes me happier than helping other people.
Speaker: You know, I kind of go all in with a brand and I think that that also helps with my authenticity. but When you see me, what you see is what you get. So many people have gotten sucked into the circle of self.
Speaker: I feel like it's become the land of the $30,000 millionaires. I just love educating women and giving women hope. She's like, you just changed my life.
Speaker: Is that I show up every day and I work my ass off. I came out of the womb speaking exactly what I thought. I'm pretty unfiltered. If you had to start all over today, would you?
Speaker: I probably would, which is, oh my gosh, I can't believe I'm saying that.
Speaker: That's a really good question.
Speaker: Julie, you are an amazing person, personality, and you've done a lot in your career. You were kind of an influencer before it was even a thing. That's true.
Speaker: Give us a story of what made you go into this kind of lifestyle. Well, i think authentically, it was my lifestyle. It is my lifestyle. So it it kind of it kind of found me. And i was doing all the things. I was working in fashion. I was working in fitness. I was working in beauty. And I just love wellness. I thought I was going to go to medical school.
Speaker: But you know what they say, we plan. God laughs. So graduated from college, exercise physiology, pre-med. And wound up, instead of applying to medical school, I got married.
Speaker: so you got your MRS degree at the time. Yes, right. And so I wound up having this passion for all these different things, and I was so involved in all of them. And the last thing that I was doing before I really truly fell into influencing was working with for a beauty brand. And they asked me to manage the PR firm in New York City. And so while I was managing the PR firm, they're like, you know, we we think that you should hire this, you know, blogger to do, we think you should hire a blogger to do a video for you. So Pamela Anderson is a million dollars. We're like, we don't have a million dollars. So this is probably like 15 years ago.
Speaker: Okay, well, how about for $500,000, you can hire Callista Flockhart? We're like, and nobody even knows who she is at this point, which is so funny. Yeah, well, we're old.
Speaker: And so we keep going down the budget till we get to $10,000 budget. And we're like, we can do that. i'm okay great So this nobody influencer, wasn't Calista or Pamela, does this video and I get it back and I'm the one who's gonna approve it.
Speaker: And I see this video and I'm like, this little bitch made 10 grand on this? Like it was such a nothing, unprofessional video. And yet in that three minutes, she made 10 grand. And I'm like, okay, I'm traveling around the country, sitting in middle seats, sleeping in crappy motels for $2,200 a month. And this little girl just made 10 grand in three minutes. I'm like, gosh, I am doing the wrong thing. I'm like, I have a degree, I have experience, i' have aging skin, I have children, I have like all of this to give.
Speaker: why aren't I doing this? And so that was that was how I jumped into it. And everybody was looking at me at the time like, what is she doing? Especially in Scottsdale, where influencing blogging was not a thing at all.
Speaker: So you were like an early pioneer, if you will. i Yeah, I really was, especially in Arizona, for sure. What's interesting, and and having known you for a while now, you mentioned beauty, you mentioned wellness, you mentioned all kinds of things.
Speaker: And what's what I know that maybe not everybody knows is that you're authentic in front or behind the camera. You're like the same person. Oh, thank you. Yeah, I really am. i think if anything, people are surprised that or they worry, let's say in the dating world, if they're going to meet me, that I would be like too energetic and and that I wouldn't shut off. So that's the one thing I hear. Oh, my gosh. I felt like I was, you know, you were probably never going to shut up or you're never going to turn off. And I'm actually a little bit more chill in person than I Right. Okay.
Speaker: So I would say if anything, but the authenticity piece is still 100% there. How I talk on camera is how I talk off camera. Give us an idea. if If somebody approaches you to represent a brand or something that you don't believe in. Yep.
Speaker: What is how does that conversation go?
Speaker: um You know, that's a really good question. I try to be direct, but never hurtful. So it makes it really easy in some cases where if it's, look, there's an aesthetic um place on every corner. And I really have tried with my brand to make it so that I'm not stepping on other brands' toes. I don't want one person to feel like, Okay, well, if you're promoting me and you're promoting them, where does your, you know, where does your loyalty lie? So, you know, I kind of go all in with a brand. And I think that that also helps with my authenticity because it's not confusing.
Speaker: So, And the other piece of that is if I'm getting aesthetics done at one place and then two weeks later, I'm going to aesthetics place and getting it done there, who did what? Where is where are the benefits? so So on the one hand, if if somebody approaches me it's like, look, I'm opening up a new aesthetic place, I'm like, listen, i already have an exclusivity. I can't. So that's really easy and direct. If somebody, I get a ton of emails every single day to promote this, promote that, delete, right? If it's not... in my wheelhouse. I really don't want to promote, especially through email, there's no connection to the brand. You know, ah vitamins, no. A lot of skincares, no. Like, I don't know where they're coming from. You know, I get a little email with what the brand is. And, you know, you got to be really careful, ah especially like with supplements and things like that. Where are they really coming from? when We know, you know, things that are not FDA approved and even FDA approval, there's so many loopholes and I just want to make really sure that I love it. And so then if I do try it and let's say i just don't see the benefit of it, I just really try to say like, you know, I have to love something if I'm going to share it. I have to believe in it if I'm going to share it. And so if it doesn't line up exactly the way I want to, I just say, look, you know what? This might be a great product, but don't.
Speaker: I can't share something that I'm not in love with. I really have to love it. Yeah, that's true. I see that. A lot of people right now, as you know, are chasing authenticity. Yeah. In a world that's just covered with AI. Yeah. From deep fakes to, you name it, on the fake news, there's ah there's cats that are dancing mariachi music. I mean, it's funny, some of it's funny, but some of it's serious when you start talking about yeah the these news outlets putting stuff on the air that's AI driven. No, i i'm so at this point, i'll see I'll see a news headline and then I have to go Google it to see if it's a true news headline. It's so confusing.
Speaker: But I think at the end of the day, this is gonna make my brand that much stronger because people know who I am and people know what I say is my truth, right? It's my opinion. You know you can disagree with it, whatever I'm promoting and liking and whatever, but I think that people are gonna go back to wanting a real person. Not the AI version of me talking, but me.
Speaker: Have you seen anything out there in the AI world that just made you pause, made you ponder, like either AI influencers that are out there, that whole ai girlfriends are on the horizon that are here, but they're becoming a bigger thing.
Speaker: ah do you see that as as something that's pushing against what you're doing now? No, I think it's going to drive people back to me. I think because who is like, they had a video of this gorgeous Asian, I believe it was an Asian woman.
Speaker: And then they showed the actual person who was, did you see that? saw that. The actual, it was a man doing all the moves of a gorgeous woman and he's just some nerdy tech guy yeah behind the scenes. And that's how AI is creating this model to do all these sexy dances. It's this nerdy tech guy. And so all of a sudden when you start seeing these AI pieces coming out, you're like, who am I really taking advice from?
Speaker: who It's so easy to dole out advice as some beautiful woman or some very sophisticated man or, right? But when you see me, what you see is what you get. yeah And I'm giving you my thoughts from my experiences. And if you've been following me long enough, you kind of know where I've been and what I've been up to and how I run my life. And that adds credibility than some AI figure that you have no clue what it is.
Speaker: So obviously you've got a lot of momentum. You've got a big following on Instagram. You do TikTok as well. I'm on everything. You're on everything. Everything. Yeah. So you've got a following everything. You've got all this momentum going.
Speaker: And if you had to start all over today, number one, would you, like if everything was gone, okay would you start all over again? And if so, how? Oh, yeah, I probably i probably would.
Speaker: um i probably would, which is... Oh my gosh, I can't believe I'm saying that. I probably would. um i i I think I would probably do it the same way for the most part. I think I would make it more simple.
Speaker: um i actually was talking to a young man who is looking at influencing in a completely different space. But he was saying, this is interesting because he was like, well, I have so many more interests than what I'm posting on. Should I put those interests on my page? And I said, no stick to one thing. So I think,
Speaker: You know, this is my lifestyle, authentically, fashion, fitness, wellness, beauty, now real estate. But if somebody wanted to come to my page just for real estate, let's say they saw me post a $5 million dollar house and they're like, oh, this this girl has great real estate. I'm going to follow her.
Speaker: It's impossible to find it Because I have like four posts a day. I have so much content. I've got real estate and then a workout and then a beauty line. And then so the guy that just wants to see real estate is like, oh, my gosh, this is too much work. like i So either you follow my brand of this whole lifestyle thing or it's a little confusing.
Speaker: And so and that's where I said, if I were you, I would stick to one thing. But if I started over again, Would I do that differently? ah i just like everything so much.
Speaker: And I'm more about, you know, i don't but I don't think as an influencer, it was the it was the best way to get followers and get loyalty because I'm trying to find somebody that likes my whole lifestyle versus, hey, if you like fitness, every day I'm going to bring you fitness. If you like real estate, every day I'm going to bring you real estate. I'm like... Oh, we got a little bit of this. We've got a little bit of that. And it's it's authentically me.
Speaker: And so I love it from that standpoint. But from from being a successful online brand, that it's it's harder. Yeah, i think people have to be in love with and in like aligned with who you are because you are the brand. Yeah. Right. You're the brand. And what's interesting is that the brands that you represent represent are things that you likely use anyway, right?
Speaker: That's why it works so well. Right. And that's where I stay really authentic. And even as far as like i I did a whole car series about a month ago on I need a new car. And I worked with a broker, a car broker to show what it feels like to work with a car broker versus just going into the dealership. And we and I love cars. um And so we did this whole thing of looking at all the cars and going through all that. So somebody who likes my lifestyle which would be an educated, you know, higher end income, beautiful products, quality, right, is going to be interested because we weren't looking at Yugos and, you know, we were looking at higher end cars and and then talking about, you know, what does it look like to lease? What does it look like to buy? What are the benefits, you know, and how they kind of break it all down? And so again, yeah, things that my demographic would like, things that I'm interested in is kind of what I present to them.
Speaker: And there's kind of no, at this point, there's no like, oh, I can't do that. If it's something that sparks my interest, as long as it doesn't deal with politics or religion. There we go.
Speaker: We want it to be happy. Yes. But even, you know, we were talking about desserts, cakes, you know, like really beautiful cake packages to make, right? Sure. That's definitely in my wheelhouse. Tell us about, do you have any experience or is there influencers or even brands that you've seen make terrible mistakes that might've cost them their brand or their their following?
Speaker: ah For sure. I think, you know, behaving poorly ah that doesn't align with your brand. Now I curse and that, for a long time, i did not curse at all.
Speaker: And then I was like, you know what? I curse. So obviously I'm not going to be interviewing a doctor and be like, you know, cursing about what he does. that would That wouldn't align with the brand. But I think at certain times it is who I am. And so, you know, if you don't like me because I curse sometimes, then I'm not your person to follow.
Speaker: However, I do think that people go way off brand and or are not authentic and promote something that is not good or, you know, it's really the inauthenticity of the whole thing.
Speaker: How long have been in in the Valley? My entire life. How have you seen it grow or change since you were, in high school?
Speaker: It's night and day. It is just, it's night and day. When the day I turned 16, I lived up in North Scottsdale by Scoussel Quarter in Kierland. And my girlfriend turned, ah my she's like, when you turn 16, I want you to come pick me up in Pinnacle Peak.
Speaker: And her directions to come pick her up the day I turned 16 was when you see the fork in the road, make a left. And it was all dirt roads to her house. And this is at Scoussel Road in Pinnacle Peak, all dirt roads. Wow.
Speaker: all dirt roads. And Chauncey, where Chauncey Social is and Americano and Harkins 101, that was all on that side where Harkins is Chauncey was a farm.
Speaker: It's Chauncey's Farm. It was a huge farm. So when I was driving up Scousel Road to go pick up my girlfriend on my 16th birthday, that was all a farm. I mean, it's completely built out. It's incredible. And the people that have moved here is incredible.
Speaker: And I think what I would say to that is, you know, when I grew up here, it was It was small. It was a small town. It was just regular people. And now it's become, and granted, I'm super flashy. I love fashion. I love, but it's become a real show here. So it's it's different. Very different.
Speaker: are you excited for where we're going as ah as a state? I'm worried, to be honest. I love the growth, ah but I think that it's just drawing inauthenticity.
Speaker: As I live in such a world of authenticity, i feel like it's become the land of the $30,000 millionaires. And everybody's so worried about impressing everybody. And but everybody's... but I just feel like it's become... I'm not going to say everybody. That's that's kind of a Not a good word to use, but so many people have gotten sucked into the circle of self and are more worried about how they look than their impact on the world and the way that they could help other people and the way that they could bring the community together. i feel like people are are fighting against each other instead of coming together.
Speaker: So you obviously love Scottsdale. You love the Phoenix area. Yeah, love it. What are some other cities that you like and why? um I love Newport. And I think Newport's kind of similar.
Speaker: Because look, you're never going to get me to say I don't love fashion and cars and all. I do. i do. I love that. um Of course, the the weather's great there. I love New York City. Fashion and shows. Oh my gosh. Nashville.
Speaker: Shows, concerts. Country. I think I'm a country girl. I must have been in my past life. I feel like I grew up on a farm with dogs and listened to country music. Because i like there's that whole other side of me. Like I just I love to country dance. I love country music.
Speaker: Of course, I love dogs. I have four of them. or i think you only had one. No, I've had four the whole time. Yeah. let's ah Let's rewind the clock a little bit, Julie, because I think that you know part of the show, part of this podcast is about understanding your or people's path to to growth, to success.
Speaker: And that, of course, is both external in the market, right? Yep. But also internal. Yeah. When you were 16 years old, did you think you were going to be on this path?
Speaker: What did you think your life was going to be? i wanted to be on Broadway. Really? Yeah. I wanted to be like a choreographer. i was a dancer. I wanted to be a choreographer, a singer, a Broadway star.
Speaker: that That's where I really was. So being in the position that I'm in now is very, I, it kind of runs parallel to what I wanted to do. It's my own little broad, this is my own little show. I have my own little show going on. Nobody hired me to do it. I made my own. And I think that's kind of funny because I was always the underdog fighting.
Speaker: Um, I was chubby growing up. I wasn't popular growing up and I was always trying to like me, me, can I get in the front row? Can you like, i really wanted it. Pick me, pick me. And, um, and that's how exercise physiology became such a passion of mine because the chubby girl got the back row. And I was just trying to figure out like how i I watched the popular. I wanted to be a popular girl and I wasn't. And I'm like, okay, how do I get to the front row? How do I become the popular girl? And so I did everything in my power from fitness to the beauty stuff to try to figure out how to be pretty, how to be skinny. And lo and behold, I created this this knowledge base of everything that I'm teaching,
Speaker: You know, my followers. so So, and I get to be in front of the camera. So it really was my my own growing up experience um and this self-training. i mean, I did it all on my own. How to do my hair pretty, how to do my makeup pretty, how to exercise and get skinnier, how to how to do all of these things.
Speaker: um And when I was in college, you know, my sophomore year, the professor said to us in my Broadway class, whatever that was, he said, if you can think of anything slightly remotely, a tiny twinge of anything that you do other than this, do that.
Speaker: Less than 1% of you will make it. Of the less than 1% of you that make it, you know, you'll be living in a bus, you know, making no money, living out of a suitcase. And if that doesn't appeal to you and the rest of you will be teachers or waiters. So if this doesn't appeal to you, I suggest,
Speaker: You look at doing something else. And I was like, well, if if that ain't a kick in the head, you know, but it made you realize, okay, so I don't have to have a degree to get on stage. Okay.
Speaker: Well, I was really into exercise science because I was trying to get skinny. I thought, okay. me Why don't I make exercise physiology my degree? And I could still dance and I could still still take my voice lessons. I could still go take acting lessons. But why do I want to put all my eggs in the basket?
Speaker: Then I realized, dang, I'm really good at science. Maybe I should go to medical school because what do you do with an exercise? I didn't see myself as a trainer. Mm-hmm. I was like, well, that's not going to make a lot of money. So that's not going to pay for my my clothing habits and my makeup habits. And so so that's kind of how that all transpired. But I guess full 360, like I'm doing kind of what I wanted to do. I'm in front of people. I'm talking, expressing. Yeah. Have you ever had anybody out in the wild, so to speak, approach you with a sort of a compelling message that you really affected their life? Oh, many times. yeah
Speaker: Oh my gosh, many times. I had a girl who was following me and I knew that she was following. and Like I'd see her like just liking my stuff and in my stories following. And and she contacted me years later and she's, I mean, I've been a the catalyst to a lot of women's weight loss and journey to, you know, feeling better about themselves and feeling like they could do it.
Speaker: um So, so many. I mean, this one girl, she just competed in a fitness competition and I I actually met her at, I ran into her at a mall in the parking garage.
Speaker: And we talked for probably like five minutes and she was already following me, but she was so excited to see me. And she was like, that moment was the moment she's like, you just changed my life.
Speaker: And I've had that from a lot of women. We don't always know what who we're affecting in this sort of platform. I mean, you're obviously influencing with all the domains. I'm doing this podcast, but i also do other things.
Speaker: And certainly it's it's an interesting situation when you have that. People say, I like your podcast or I like your story or like this. It's kind of crazy. It's amazing, isn't it? Well, and I think that's why i keep doing what I'm doing because i was really unpopular in school. My middle school years, I sat by myself.
Speaker: every day for lunch. And in in fact, in elementary school, I was a baton twirler. Very cool. And I didn't really have any friends in elementary school. So I would bring my baton to lunchtime and I would go in the playground and I would twirl by myself, can entertain myself.
Speaker: So um yeah, I was always trying to fit in. I never really quite fit in. And so i don't know, in trying to figure that all out, this is this is where it led me.
Speaker: Yeah. So what led you to change? Was there a moment or was this just like a continuous? No, it was continuous. Like I, it was never, no, I was always active. Three brothers, we were boating and skiing and snow skiing, water skiing. mean, we did every, we were always active. We were always doing. And my mom would always be like,
Speaker: all right, you had two slices of pizza. Is that good? Like, but meanwhile, my brothers are eating a full large pizza. And not in a mean way. My mom wasn't mean, but she knew, right? Like, your brothers can eat a large pizza. So whatever. men Men can, you know, men can be a little larger or have a little belly and it's fine. Women, you know, we're picked on. So, you know, but I'm seeing three brothers all, you know, gorging with pizza. and And she was like, two's good, right? And I'm like, oh, okay, yeah, right.
Speaker: um So there was never a moment of like, wow, i I ate too much and I didn't exercise. So now I'm going to start like I always was. I think that's another thing that I've really tried to teach is that especially with teenagers, when I have friends who have teenagers that are struggling, there's a real thing called baby fat.
Speaker: And I truly didn't lose my baby fat. I was teaching 24 rose classes a week and I was a size eight or a size 10. And it didn't matter if I ate nothing or if I ate the whole pizza. Like I, my body did not want to change. And it really wasn't until I had my daughter that my body went and I just kind of lost it all. But I had created all the habits so that when my body was ready to let go of the baby fat, like there it was. Yeah.
Speaker: Yeah. So I, you know, I feel bad for teenagers that go through those those times when they're awkward, the braces and the glasses, and maybe they're overweight. And some kids go the other way and they're super skinny. and And again, that takes time for the body to kick in and be able to gain weight and gain muscle. It's so complicated. And, you know, kids are just kids, you know? Exactly. Exactly.
Speaker: So besides your father, who I know, who's awesome. I told my dad I was coming on today. Did you? Yeah. Tell him to say hi. Yeah. Besides your father, who else do you look up to and admire in the business sense, the business domain? Oh, you know, everybody in my family.
Speaker: My family, i i feel like I'm like the black sheep of my family, to be honest. My my family is extraordinary. um My mom is a freaking complete genius.
Speaker: She's so smart. um She keeps my dad on track. And my dad is so smart. And ah and my brothers definitely got all of that. And then some they're all entrepreneurs and just, you know, highly successful.
Speaker: So i I kind of look at them and I'm like, I'm kind of the black sheep of the family. But ah that's really truly my family. And we we're we're a really tight family. And yet you can't have anybody better to look up to.
Speaker: Yeah. And then you have three three kids, right? My three kids, yeah. ah They're incredible. My youngest is going to be 24 in June. He was named 30 under 30 by Forbes magazine.
Speaker: My almost 26-year-old is a land developer. And then my almost 28-year-old is a designer. And they're all super successful. like That is the moment as a parent where you're like, or even as a person, where you're like,
Speaker: I mean, I must have done something right because, you know, I think growing up right now in this world is so hard. And, you know, all three of them have their heads screwed on straight. i'm Not saying they're perfect. They're close to perfect. The imperfect part is due to the other half.
Speaker: But yeah, I get it. I mean, I have an 18, 19 year old and this day and age is difficult with all the pressures, social media, everything's out in the open and just little simple things that you and I might have taken for granted, like doing stuff, playing outside until the sun went down with no cell phone, no, just come home eventually, running around the neighborhood. Stuff like that. Like they don't have that.
Speaker: Not at all. You're so right. No, it's true. And I mean, even the addiction, the cell phone addiction, and, you know, I've seen a lot on that lately, and I'm like, I'm not addicted. No, I'm totally addicted to my cell phone.
Speaker: Totally addicted. You know, i find myself, like, just scrolling endlessly. Like, stop it. Put it away. Read a book. What would you like to take your, your i'm going to say, I was going say business, but it's also your life. Where do want to take that in the next, we'll say, 15 years?
Speaker: Well, I think that one of the things that people really enjoy about following me, and I started off when, you know, influencing wasn't a thing, but also influencing at my age wasn't a thing.
Speaker: And we're really, my age group, I'm 51, I'm paving the path for so many women. There's so many more things open to us now for longevity, anti-aging, for our skin, for our body, for our mind, right? That weren't weren't there. Like when we see the Golden Girls and they show pictures of what the Golden Girls were at 50, well, that doesn't look like me at all.
Speaker: And in fact, yesterday, I love this, my daughter and I are redoing my house and we went into a store and she said, oh my gosh, are you sisters? And I'm like, yes, My daughter's like, no, she's my mom.
Speaker: And the woman was blown away. And I'm like, I love that. god That's the only reason I can hang out with you, Sophie. we go We go out so that people can go, is she your sister? But it is, it looks very different. Motherhood looks very different these days. um What a 50-year-old mom looks like now is not the Golden Girls.
Speaker: And so i just love educating women and giving women hope and And helping them, not only from a standpoint of how they look, but also jump-starting their life again 50.
Speaker: at fifty If they were stay-at-home mom and they they haven't had a career 25 that... Reinvent yourself. Do something else. You could do something. You don't have to sit at home.
Speaker: Or, you know, the divorces. So many divorced women have, you know, same same issue. So I have the women that are divorced and have to go back into the workforce and have no clue. And then I have the the wives that are, you know, their kids are gone and they they have no, they don't know where they fit in anymore.
Speaker: Because it's crazy. At 24, 26, 28, almost, my daughter's like, I'm not yet. They need me, but they don't. They're often they're often flying. They're not, hey mom, want to go the movies tonight? You know, they're they have their own lives.
Speaker: And it is really crazy. You do feel very alone. um And so you got to create a whole new life for yourself. Has there been any time in your recent career as a content creator, influencer, where you wanted to quit?
Speaker: You're like, I'm done. You're going plug into the Matrix?
Speaker: Yeah, I think that there have been times. I just don't know. you know, sometimes I think, you know, here, there's a lot of pressure too, right? The pressure of, okay, I am getting older.
Speaker: And I am the girl that puts on my bikini and says, look it, I'm doing this, right? But what what if there comes a point where I'm like, wow, this is getting harder. I'm not liking what I'm seeing. And I'm not, because it is, it's hard. We go through these things where, you know, it's tough. Nobody wakes up every single day and is like, yes, I'm going to do it. And, you know, the show must go on. You know, if I have a video to do, nobody cares if I'm having a bad morning or my, I don't like my hair or I'm feeling fat. Um, so that part's hard, but then I look at, but what would I do?
Speaker: And I, Nothing makes me happier than helping other people. And so really, if I'm sharing that I'm feeling fat today, like I'm not liking this on me today, you know, that's doing a service, right? Because I i i always bring this up, but it's so true. I think that JLo would have much more respect if she were a little bit more authentic with her followers. Mm-hmm.
Speaker: Because she comes off as like, it's just my olive oil in my skincare. I haven't done anything. Versus like sharing it. Like, this is tough. And I have a trainer kicking me out of bed. And I have this. And I've had this surgery. And I've had that surgery. And I still have to work my butt off. Because there there's nothing. There is no magic pill. There is no magic surgery. There is no magic peptide. There is no magic workout. It's like I do all of it all the time.
Speaker: all the time. And I and i share that. And I've shared, you know, the surgeries I've had and the, you know, and I, you know, the the next surgery I have, I just had my third knee surgery nine weeks ago.
Speaker: And I joke about the next surgery I have is going to be plastic because if it does not make me look better, i am not doing it anymore. like So, and and when I do that, when I have a facelift, I will share that.
Speaker: Because I want people to know. Yeah, I think that's what's ah what's driving a lot of people towards the authenticity. They see all the AI-generated things. They see the the filters and the deep fakes and all that. and It's a turnoff. They're just running towards authenticity.
Speaker: do you You've done some in-person events too, right? Yeah. How do you feel that that's different than the ones that you're just doing in your studio or just on your own with your phone?
Speaker: I am an introvert, believe it or not. So I think that's when people get like surprised when they meet me in person and they're like, wow, you're not like bouncing off the walls like you are. I am very extroverted in talking. I love to talk. I love to teach. I love write. But in a group of people, I feel like I'm like, I become like this wallflower. Like I'm like, oh, I think I want to go back in the corner. So I think live events are hard for me. And I also think that...
Speaker: Getting people to show up at the same time and the same, it's like, what happened to people RSVPing and committing? Yeah, right. Exactly. Like RSVP isn't a thing anymore.
Speaker: So I hate that. It's a lot of pressure and a lot of stress. If I could put on events where people are like, yes, I'm coming and here I am, i would probably do more. But I feel like the effort to put them on is so pressureful.
Speaker: no I can see that. A lot of ah people right now are um kind of in a weird spot with their ah their jobs being potentially eliminated with AI. yeah Do you ever worry that, I mean, we talked about this in the beginning, that AI, maybe it won't knock you off of your seat, but will just flood the social media space? Oh, well, that's already happening.
Speaker: I mean, social media is so oversaturated. ah it Like beyond. Right. When I started influencing, people were like, what is that? And it was really like famous people like Pamela Anderson and, you know, Calista Flockhart, who nobody knows anymore.
Speaker: And now everybody's an influencer. Yeah. It doesn't matter what you do. If you're a car mechanic, you should be out there showing how you fix cars and you're an authentic guy and bring your car and I'll give you a free look under the hood, right? I mean, it doesn't matter what you do. If you're a plastic surgeon, look at my before and afters. If you're a a dentist, look, I'm going to, you know, look at this crown I fixed right here instead of sending it out for two weeks. If you're right?
Speaker: Every single look at this facial, you get an extra this with that and look how pure pretty her skin looks now. um So it doesn't matter what business you're in, you have to be on social media. And it wasn't like that when I started. So, yeah, it's definitely going to make it more. There's definitely going to be more.
Speaker: And I think that's where we all have to realize that we don't need the whole world to follow us. Just need those your niche people who are going to get you business to follow you. And also use social media as your, it is literally your ah resume. It's true.
Speaker: And that's where people go to see what you look like. I mean, I don't know what you you know what people think exactly when they go to my Instagram, but I'll tell you what they will say. damn, you work hard.
Speaker: You went to all these places in one day. Really? And you presented yourself so well at all these places. Wow. I mean, that's, they you know, if there's one thing they'll say, they'll be like, wow, you work hard and you show up.
Speaker: Every day, like there isn't a day missed, which is true. So that gives me major credibility. Can I guarantee that somebody is going to call you because I did a video for you? No, no, i'm I'm creating content. That's what I'm doing is I'm creating content. I'm creating visibility, creating brand visibility.
Speaker: But what I can say and what you can see is that I show up every day and I work my ass off. You're a hustler. Yeah, you're a hustler. And I've i've definitely since since I've known you, I've always seen you to be working hard, going from spot to spot.
Speaker: You're also and incredibly intelligent and curious as well. I like your curiosity because you always ask questions. You're always trying to find out how things work under the hood, so to speak. Yeah. And I'm always trying to help the business. I'm always so interested in, okay, so where is your problem spot? And what where do you need to what are you not telling your followers to get them in here? What's the hook?
Speaker: You know, um and I think that's one thing I always really try to figure out. That's awesome. Any final words for our audience regarding who you are and kind of what makes you tick?
Speaker: ah Okay, who I am. i mean, honestly, i came out of the womb speaking exactly what I thought. I'm pretty unfiltered. And my family is just a very authentic family. And my dad at one point, I don't know, I think as an adult, like two years ago, probably i was like, dad like everybody, why is everybody a liar? And he's like,
Speaker: You know, Julie, he's like, your mom and i we taught you guys to be really honest. Like there's just no hidden anything. There's no hidden agendas about anything. It's always just been a straight shot.
Speaker: and And he's like, most people haven't been taught to be like that. So what you see is what you get with me. I have no hidden agendas. Everything I promote, I promote because I truly believe and in and love. So you can believe that.
Speaker: um Yeah, I do some fun, you know, put on my bikini or show off my butt. Hey, if it gets you to stop scrolling and take a peek, sex sells. I know that. I'm a marketer, you know, and so I like to have fun.
Speaker: But at the end of the day, I'm a family person. um I'm a dog lover. I swear I must have been on a farm at some point. um And i'm I mean, really, truly, like, I just want to help people and, you know, find the find the love of my life and, you know, keep doing what I'm doing. And that's it. Like, a pretty low key. i don't I don't need a lot.
Speaker: Just a great wardrobe and shoes. That's it. Well, this has been incredibly fun to have a conversation with you, Joey. Appreciate your time and looking forward to the next time we see each other. Thanks for having me on. That was fun. Cheers. Cheers.
