Brand Onboarding


✨ Step 1: Use the credentials provided and login


✨ Step 2: Set-up Conversion Attribution

Let’s get you started on setting up the conversion attribution method for your campaign

  1. If you're using Shopify, install the Zencastr App, and if you’re using Stripe, click ‘activate’ in your dashboard → Settings → Stripe.
  2. Follow these steps here, if you're using Pixel Conversion Event tracking

✨ Step 3: Set-up Pixel Site Tracking  

Apply the pixel tracking script to start tracking top of the funnel visits on your website. We recommend you put this on your homepage and pages that you expect customer conversion.

To find your pixel script in your dashboard Settings Tracking → Copy Script

Follow-along this video below

View on Zencastr



✨ Step 4: Ad Brief  

Provide talking points for hosts to craft the perfect podcast advertisement for your brand! Once your ad brief is green-lit, email or share the document with your Zencastr Sales Representative.

Example: Other Brand & Zencastr.

FAQ: Shopify Integration

Coupon Management: 

  • Zencastr’s campaign team will work with Creators to match their preferred code listeners are accustomed to hearing.

  • Quick Creator onboarding.

  • Allows Zencastr to seamlessly retract and replace coupon codes if discounts change

Creator Payouts & Billing:


  • Coordinate Creator payouts in a timely manner.

  • Integrating ensures billing is accurate for the correct billing period, per Creator basis.

  • Refunds are appropriately deducted from brand’s monthly spend.


Attribution:


  • Track and ensure Zencastr is finding net new users for the brand.

  • Bottom of the funnel tracking to understand performing shows and recruit lookalike shows for the campaign based on real-time performance.


Are there parameters for creating the discount code? 


  • Only the Zencastr admin team has the ability to create coupon codes. Once a promotion is set with the client-approved discount, no non-admin user edits can be made to that promotion.